Axis Gold 2016 - Burger King: McWhopper
Фильм және анимация
Axis Gold Winner in the following categories:
Social Media / Integrated Axis / PR
Credits:
Y&R New Zealand
CEO & CCO - Josh Moore
Creative Director - Tom Paine
Creative - Tom Paine
Head of Planning - Jono Key
Account Director - Victoria Meo
Agency Producer - Liz Rosby
Agency Producer - Sacha Moore
Senior Designer - James Wendelborn
Media GM - Nicky Greville
Media Planner - Marie-Claire Manson
Digital Producer - Melissa Logan
Match Photographers
Photographer - Fraser Clements
Producer - Gerardine Turner
Resn
Digital Production
Assembly
Animation - Jonny Kofoed
Producer - Amanda Chambers
Flying Fish
Director - James Solomon
Executive Producer - James Moore
Producer - Samantha Attenborough
Liquid Studios
Original music composition - Peter Van Der Fluit
Sound Design - Brendon Morrow
Mandy VFX
Editor/Freelancer - Alex O'Shaughnessy
Flame Artist - Puck Murphy
Flame Assist/Producer - Anita Ward
Burger King Corporation
Senior VP Global Brand Management - Fernando Machado
Peace One Day
Corporate Manager - Bruin Maufe
Пікірлер: 11
A simple phone call, you'd hang up so fast mr ceo
Let me remind everyone that the McWhopper was only going to be sold at ONE popup location in Atlanta, Georgia. I don't blame the McDonald's CEO for turning it down.
Every September 21st, I make an effort to eat a McWhopper.
I thought this was a new thing, but then I checked and it was 2 years ago..
Wow, McDonald's CEO took the bait and the bite: "P.S. A simple phone call will do next time." Bad PR advice, portraying Easterbrook as a distant, humorless and disconnected leader. A gift to Burger King. "Fun" is not on the menu at McD's Place.
@jainank29
4 жыл бұрын
Adding emotions to marketing campaign can do wonders- Perfect example
Well that was a burger that we never Evan tried.... so anybody up for a McKing Burger?
thats a "feels bad man."
#LETSSTOPTHEBEEF
KidBehindACamera Did this
@megamind7490
3 жыл бұрын
And Boogie/Francis did as well.