Avoid Target Fixation | Innovative Ideas Ep. 14

stephenshapiro.com | The military knows the dangers of something called "target fixation." This is where you overly focus on the enemy, and as a result you subconsciously end up crashing right into them.
The same thing occurs in business. When we focus on the enemy (the competition) we subconsciously end up replicating what they do. This limits our thinking. Therefore, to be successful, we need to look elsewhere.
Stephen Shapiro cultivates innovation by showing leaders and their teams how to approach, tackle and solve their business challenges. Applying the knowledge he has accrued over decades in the industry, Stephen is able to see what others can’t: opportunities to improve innovation models and the cultures that support them. Visit stephenshapiro.com/ to learn more.

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