The Asoka makeup trend has generated hundreds of thousands of posts on TikTok. In the videos, creators style themselves with Indian bridal hair, makeup and clothing to the music from a version of the song San Sanana from the 2001 Bollywood movie Asoka starring Kareena Kapoor Khan and Shah Rukh Khan.
According to Forbes India, Sita Suwarnadwipa is the creator behind this trend. Her original video of six million likes and more than 85 million views has prompted some of the most popular South Asian TikTokers to follow her lead and create their own version.
#asokamakeup #asoka #trend
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