Why put Cavill and Dua Lipa front and centre of the poster if they’re barely in the movie? Maybe that bait and switch is one of the reasons why people have stayed away. Also MV has said that the movie didn’t cost $200m to make, that’s just what he sold it to Apple for.

Lol, When Flowers of the Moon bombed John blamed Scorsese not the marketing campaign….

@MaxxRemKing1

3 ай бұрын

Interesting 🤔

@leblancgeorges1479

3 ай бұрын

Flowers of the Moon (or whatever it is called)flopped because movies with a planet name in the title usually don't do well at the box office.Remember John Carter of Mars?Of course not since they named it only John Carter because they were afraid that the word Mars would keep people away.

The marketing was horrible. People kept asking me “What's this Argyle movie all about.”

I actually went to see it. It wasn't 'give me back my money' bad, but it wasn't anything I'd recommend to friends either. Reminded me of Pierce Brosnan-era James Bond.

Bad marketing leads to bad box office. It's as simple as that.

Argylle's marketing was definitely pretty bad. I didn't even know it was a thing until like...a week ago.

It’s not Henry Cavils Argyle!

Don't get why you keep calling it a Henry Cavill movie, it stars Rockwell & what's her name the Jurassic Park woman. As you said Cavill is in it for 7 minutes so it's not on him

Sad thing was, the first part of the film where we're relying on Cavill and Rockwell to sell the action is solid. It's that cool, stylish, and slightly unbelievable secret agent film we all know Vaughn can do. Howard also does well playing the dumpy writer suddenly thrown into this craziness. But then comes what I call 'the vineyard twist' and the entire thing goes straight into the crapper. Even worse, since Howard did absolutely zero training to sell the idea that she is an action star, you can actively see the change in direction and camera work to utilize CGI and cover up the fact she's so bad. This really stands out because less than an hour earlier we were having some solid action scenes. And then the last third of the movie just drags and drags and drags. With Vaughn throwing several twists into the last 40 minutes it's like he has to use them all in this one sitting. With all the women you could have gone with Emily Blunt, Milla Jovovich, Charlize Theron, hell, even Sandra Bullock could have sold it better. Howard did fine when she was playing Elle, but she is not Argylle in any way, shape, or form. Before the vineyard it was looking like a 8/10 film for me and the wife. After that it immediately dropped to a 4 or 5/10. And whoever was in the costume department and decided to dress Howard in the same dress Dua Lipa was in an hour earlier didn’t do Bryce any favors.

You call it "Henry Cavill's Argylle" which it isn't. The film completely wastes him

@joseqmedina101

3 ай бұрын

he is the face of the marketing campaign, so

@emoney6692

3 ай бұрын

John is calling it that ironically, he goes on to say that Henry is in it for about 7 minutes and yet he’s the face of the marketing campaign.

OK, I'm gonna say it. I quite liked it. I just think that this type of humour isn't everyone's cup of tea. It's daft, yes, but deliberately so, with it's tongue firmly in it's cheek. Another point is that people DID know about the bad advanced word. At least there was plenty of opportunity for people to hear about the bad advanced work, because it was EVERYWHERE. I couldn't scroll through my social feeds without seeing damning advanced word on this film, which would ultimately put people off of seeing it rather than going and making up their own mind.

@Calcium-mn9eq

3 ай бұрын

Exactly!

Calling this Henry Cavill's Argylle is akin to calling Black Adam Henry Cavill's Black Adam.

@joseqmedina101

3 ай бұрын

still they used his face as a box office draw, and more in this one cause Cavill face was all over Argylle marketing campaign and interviewa

@jacksonwan

3 ай бұрын

@@joseqmedina101 Sure, the marketing was deceptive and the studio should be criticized for the bait and switch, but now that the movie is out and the public has seen it, it's clearly not a movie starring Henry Cavill.

@ZedElite

3 ай бұрын

Dwayne The Rock Johnson's Argylle

I had a blast. And every person in my theatre had a blast. I don't get the hate.

Just got back from watching it. Yeah it ain’t good 😂

@NUFC_Adam

3 ай бұрын

@@Bingo_the_PugAnd this is the worst of the bunch 😅

@joandolliedoyle775

3 ай бұрын

You suffered to spare our pain . Thank you🏅

@damonestephens8722

3 ай бұрын

@@Bingo_the_Pugit wasn’t bad. I enjoyed it. Not great but not bad

@Ty_Quattro

3 ай бұрын

Didn't he already fire his agent? I thought the rocks people were his agents previously until he let them go after the dc firing ​@@Bingo_the_Pug

@finfog4590

3 ай бұрын

It was alright, 4.5 -5.5 rating

I went to go see Henry! And I was very very disappointed this movie deserved to flop! I saw it on cheap movie day and I still want my money back.

Mathew please go back to serious or more serious movies like Layer Cake and X Men First Class. So tired of these wink at the camera action movies with no stakes

Kristian Harloff recently said something that I very much agree with : after Kingsman : The Golden Circle, The King’s Man and now this, Matthew Vaughn should get away from the spy genre but for some reason, he just doesn’t want to. He still sticks to that franchise for no apparent reason. In fact, he recently said that he still plans on making Kingsman 3 and a sequel to The King’s Man which just baffles me. I really don’t understand why he just can’t move away from the spy genre. He really needs to do something else but then again, I’m just being naive because I know he’s not going to.

I didn’t hate it. I think you have to know what kind of movie it is. It is an absurdist spy movie in the vein of romancing the stone mixed with long kiss goodnight. It most definitely should have been 20-30 min shorter though.

@kevinstfort

3 ай бұрын

Same here. Definitely gave me the vibes of Long Kiss Goodnight.

2. Things 1. Its not a Henry Cavil Film it’s a Bryace Dallas-Howard and Sam Rockwell film, and 2 I loved it it was different it wasn’t what I was expecting in a good way it went ways you didn’t think of

I had a ball with this one and I'm bummed it didn't do better.

times have changed rapidly since c19. people don't go to the movies like they used to. inflation, streaming, change in habits have changed everything. ps. I forgot the SAG strike.

Figure skating on oil sounds like a Texan’s wet dream.

Have to admit, the figure skating the step too far for me as well. It was also about 30 minutes too long, but almost all the way up to that point, I was enjoying it. Even being such a huge Cavill fan, NOT having very much of him in it, and when he was on screen he had that awful flat top - I still found it somewhat enjoyable. I loved Sam Rockwell and Bryce Dallas Howard together, Samuel L. Jackson got a bit...over th top at the end, but yeah - the skating thing was ridiculous and...not in a good way.

The "skating" scene was terrifically choreographed. Loved the action! The "colourful smoke" scene was far worse, IMO.

@ecaldwell9

Ай бұрын

Yeah. I didn’t like all the dancing of that. The colorful smoke & escaping out of that situation alive would have been enough.

Wtf happened to Mathew Vaughn? He hasn't had a good film since the first Kingsman and that's been a lot of years.

This movie had no right costing more than a couple million. This era of thinking Hollywood actors are so special that you can waste a hundred million on an ensemble cast needs to end.

The trailer wasn't good. And it was obvious cavil would have little screen time and was just used for marketing. So obvious. And no one cared.

I went and saw Argyle and I actually enjoyed it. I get people's gripes with it though especially the length but I had fun. My favorite performances were Sam Rockwell and Catherine O"hara. Also was good to see Henry Cavill and John Cena on screen together which I felt was a nice wink for DC fans.

I don't know why people didn't like this movie. I found a very entertaining. It was way too long of definitely. And Sam Rockwell was amazing

stop calling it cavil's movie!

@joseqmedina101

3 ай бұрын

he is the face of the marketing campaign, so

@AA-xv8lx

3 ай бұрын

@@joseqmedina101 well he saw the movie and he knows it’s not his

I also think that you put Cavill & Lipa front and then you have only a few minutes.

People are not going to the movies. The Barbenheimer thing was an anomaly. I go to the movies regularly and there are rarely more than 3 other people. I have been to the IMAX many times where I was the only person in there. The flopping of a movie is not a surprise when no one goes to the movie. Deadpool will be the 2024 Barbie and MAYBE Furiosa and Godzilla will do well, but I would not be surprised to see most other movies not make much money.

@youngsterjones

3 ай бұрын

people went to see wonka

@Dru2037

3 ай бұрын

People don't go to see garbage movies. If they're going to spend their money it'll be for something more interesting. Barbenheimer was a social media event for the moment.

Movies like this are why the Producers' position during the writers/actors strike was such bullshit. If they could get their heads out of their asses and not waste a quarter of a billion dollars on nonsense, they'd probably be able to pay their employees adequately.

According to the director, the film didn't cost 200 million. Apple paid that money to own it.

I wasn't gonna see Argylle anyway...Instead I saw Aquaman & the lost Kingdom for the 3rd time.

It wasn’t incredible but it was good fun. I know opinions are always gonna be controversial but if John thinks this is absolute garbage I don’t think he’s seen how low Hollywood can truly go.

@MaxxRemKing1

3 ай бұрын

Someone said it was worse than cats 😂

Trailer looked bad

@georgejorden6269

3 ай бұрын

I agree. The trailer was confusing. I could also tell that from the trailer that the movie was a bait and switch. That Henry Cavill was not the main character.

@georgejorden6269

3 ай бұрын

The trailer discouraged me from seeing the movie. Thus far this year in movies suck. The only hope is Deadpool 3.

The title didn't help...

Henry Cavil isn't a draw ,spy films have been done to death and the trailers just made it look like a lazy cgi fest

Quote of the day: “I don’t have enough time left on earth to go to a movie that I know is not good”😂 FACTS!!

Funny to hear you calling the skating scene unrealistic as if that wasn't what it was intended to be lol... you didn't realize that the entire movie was meant to be an elaborate troll right down to the last detail? It's so sad you weren't able to appreciate its brilliance

It would have been better if the cat was argylle

Im kinda starting to wonder if everyone else saw the same movie I did. I liked it a lot. Far from perfect but a damn good time at the theatre for me

@paulroberts8479

3 ай бұрын

I think people didn't understand what they were going to go see

Madame Web jokes in this video cracked me up 😂

This was the first movie I've ever walked out of! Maybe if I had more time (I'm currently in school and working full time), I would have sat through. But after the first hour, it just felt like a waste of time. It's unfortunately reassuring that the 2nd half of the film was even worse

@leblancgeorges1479

3 ай бұрын

It's the second hour that has the better stuff.The first hour can be hard to watch.

Clarification the movie didn’t cost 200M. Apple bought it for 200M. So while it was a MARV production the budget was lower.

@joseqmedina101

3 ай бұрын

If you buy something to re-sell all the money counts as a one entire budget in every business

It’s a wacky silly movie from the trailer and hated the idea it was about a writer who does spy novels. So I didn’t waste my time. They should have just done a spy comedy with cavill and Sam Rockwell.

Never heard of this movie until you mentioned it a couple of weeks ago and had to look for the trailer. I've loads of ads for "ISS" though.

I had a blast with it up until the reveal. My brother and I rolled our eyes. They could've just recruited and trained the character instead. The third act was all over the place and made zero sense. I liked the colorful gun dance 🩰 though. The movie was funny but it needed a better third act.

I’m waiting to watch this once it comes to Apple

It was bought by Apple for $200 mil

@joseqmedina101

3 ай бұрын

Is still counts on the entire budget

Anyone thinking Henry Cavill was the main character obviously didn't understand the trailer.

I’m gonna be real. I legitimately thought the CGI cat was the real Argylle

What makes me laugh, is that they put Henry Cavill front and centre in the marketing and poster, because to nerds hes seen as some kind of God amongst men, and he has less that 10 mins screen time..... 😂 Desperate marketing. Also, Matt Vaughn has been criticising EVERYTHING this week........ Well done Matthew Vaughn 👏 👍

The marketing was bad for this movie.

@MaxxRemKing1

3 ай бұрын

Marketing wouldn’t change how bad the movie is. Better marketing would have just tricked more people into wasting their money on a bad time.

Perfect timing, lol!!! 🤣 Its ONLY JANUARY!!

Its just sad that Henry is not getting a break he deserves.

I actually enjoyed it. Way too long though could cut 30 mins out, but i enjoyed the absurdity of the film, and its framed that its an embellished retelling of a book, so im okay with the skating scene for example.

This reminded me of Executive Decision and Sidekicks.

This is not a shocker. The trailers and its concept was boring.

Im surprised it flopped. I enjoyed it so much 🥺

@jordansweet8054

3 ай бұрын

Me too!

I'm not familiar with the franchise so I came into this right I actually enjoyed the first 45 minutes of this movie... But then after that I was like oh my God please let it end and it just kept going and going and then that horrible ice-skating scene.. I don't understand why people don't test scream their movies when they're done like how do they not know it's too long???/ that makes no sense to me but people keep doing it

Rip Matthew Vaughn

What's crazy is I didn't even realize this was going to theaters. I thought this was going to be a be streaming release. I wonder if that would've made a difference in viewrship.

Damn…. I was excited about this lol

If you expect a serious spy drama interlaced with action and comedy, then this movie isn't for you. Argylle is a lot more silly, campy and unrealistically cartoony in its overall direction, cinematography and plotline than Kingsmen, or even The King's Man, was. I liked it fine as a silly popcorn flick, but I struggle to see how Matthew Vaughn plans to turn it into a franchise, let alone create a Kingsman/Argylle cinematic universe.

I loved it😊

I wasn't a huge fan of the second Kingsman, but I actually really enjoyed Argylle. So, again, to each their own. Completely subjective. ^^

I really enjoyed Argylle even if it is too long and self indulgent. I've only seen 1 Kingsman film and that was the 2nd one which was from I remember fun but self indulgent. That's probably why I got more out of it than a lot of people did. So it seems

It didnt help that they promoted it like Henry Cavil is the main star when he's barely in it. It's like they knew the movie was trash

Whether it’s good or bad - the major elephant in the room is PEOPLE ARE NOT GOING TO THE MOVIES. it sucks but too many people are triangulating around the fact that people are not going to the movie. I hate it but help me see a different strong counter argument.

@youngsterjones

3 ай бұрын

then why was wonka successful month?

@salvador75

3 ай бұрын

@@youngsterjonesit’s not to say there aren’t outliers but overall people are not going to the theatre. Wonka has only made about 180 million domestically. It’s not pocket change but before the pandemic and streaming wars this was a whole other landscape. It’s not good.

@youngsterjones

3 ай бұрын

@salvador75 i bet dune 2 and godzilla x kong will be hits

I’ll be honest, I’ve been wanting to go to the movie theater for a while now, and was about to go this past weekend but there’s literally nothing good in theaters. So I stayed in and watched Netflix

@TheBenperri

3 ай бұрын

There are tons of good movies out there.

@finfog4590

3 ай бұрын

That’s why I went to see this (plus I wanted some cinema popcorn..)

4:50 .... the marketing features prominently Henry Cavill and Dua Lipa, and the movie is not about them, even the sinopsis says that the movie is not abot them.... to me this is another Bridge to Terabithia marketing, bait and swich.... the movie is about Bryce Tyler Howard's character, and to me she's inexpressive, that's the word??... I don't see the emotions in her face, I don't know why..... 😅😅😅

I love lamp 😂

Henry Cavill is ofcially another victim of the Superman curse

@birdman6427

3 ай бұрын

No more like bad agent curse.

It was fun

I like Henry Cavill and he's a good actor but he's just not That Guy. Never was.

The reason it cost 200 million is because they spend an additional 50 to 100 million on reshoots, the movie was initially shot almost 3 years ago, but it had to go through reshoots and re edits to make it as good or bad as it turned out to be.

I could have done without the dance fight shootout at the end.

@leblancgeorges1479

3 ай бұрын

Dance fight shootout was totally amazing.It's the end(book conference)and post credit scene that were the big problem.

How does one spend a fifth of a billion on a comedy? This sounds like a money laundering operation than a movie.

@birdman6427

3 ай бұрын

The actors pay checks is where most of it went.

Marketing campaign was definitely terrible, I thought this movie was coming out in the Summer or next year lol

I have AMC A-List and yet, I’m not rushing to watch this

I loved the first two Kingsman movies - the first one more than the second but even the second I liked a whole lot more than most people. Chances are I'll probably like this film but I'm not risking my hard-earned money on a "probably" In the honorable words of Coach Beard "Apple TV+ Babay"

I bloody loved this movie, I feel like I saw a totally different film to everyone else lol

Madame Web won’t be a bigger flop than Argylle by simple virtue of having a production budget that’s reportedly much less. You may deem it a worse movie, but it won’t be as big of a flop.

@MaxxRemKing1

3 ай бұрын

I was wondering about that

I watched it last night and its good people this guy this some fun in his life

I saw it yesterday and I had a lot of fun with it. Was it dumb fun? Absolutely. But I’d rather get that real Argylle movie with just Henry Cavill.

Anyone remember The man from UNCLE?? Yeah even that was better than this. It makes no sense why these movies cost so much.

I thought it was a enjoyable ride

@danslane7900

3 ай бұрын

Me too

@Dahly3889

3 ай бұрын

Same here

I just watched the figure skating scene here on KZread….and I loved it! Now, don’t get me wrong. It’s a really stupid scene and it’s baffling how someone let Matthew Vaughn do that but I loved how it looked. The skating choreography, the music and the way it was shot. It was fun. 😀

This movie was great😂I really liked it. Funny to hear John hating it. The beauty of film

I'm taking part in Miyazaki Month. I've never seen any Ghibli movie. Each week, my theater is showing a different movie, and I thought it would be fun to experience them in theaters. Just saw Spirited Away, and I'm seeing Howl's Moving Castle this week. Then My Neighbor Totoro and Princess Mononoke to close out. I think I'll wait on Argylle. 😅

What if I've never seen the Kingsman movies? Will I still enjoy this movie? I haven't seen it yet and I'm debating whether or not D-BOX is worth it for this movie or not? Is it action packed or not really?

@AA-xv8lx

3 ай бұрын

the movie is great but i think you have to watch kingsmen first. All movie are great except the kingsmen 2

@cameronearl-dieppedalle893

3 ай бұрын

Ignore what the othrr guy is saying, this film is completely unrelated to Kingsman, apart from an afterthought in the post credits.

@AA-xv8lx

3 ай бұрын

it's not about related or not I think he should watch kingsmen to understand Matthew Vaughn ridiculous direction

The audience score is 70% on rotten tomatoes

@whodat4ever80

3 ай бұрын

That’s not even that good.

@shreyvaghela3963

3 ай бұрын

6.1 on imdb which is basically flop

@joseqmedina101

3 ай бұрын

yeah coming from 500 people

Damn 200M?? That’s like 150,000 iPhones

I'm not sure what it is, I just have not been inspired to go to the theater over the past few years. Dune part 2 hopefully restores my faith in cinema.

I thought apple bought this from Universal for $200 million, if that is the case the budget was a lot less and Universal may have done ok with this film. They probably had no confidence in it so they flipped it for a small profit.

I never heard about ISS 🤔

After seeing the film is it an original film or a film marketed as an original film? What shocks me most is Vaughn has always been so braggy about not wanting massive Hollywood money and he can save money and doing it for cheaper. And yet this one he just seemed to overspend so much

Bryce Dallas Howard and Henry Cavill aren't a box office draw.

@birdman6427

3 ай бұрын

No they just need to fire their agents.