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Are you practicing the 3 C’s of Closing in Pest Control Sales?
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An area sales reps often struggle with in pest control sales is closing, and with these 3 C’s you can improve your closing ratio.
Closing in pest control sales has a lot to do with attitude
The first “C” you want to focus on is being casual when you are asking for the sale. A common problem sales reps face when they are closing in pest control sales is they are way too desperate and needy. You don’t want to be begging people when you are closing them, you simply want to be collecting the decision.
A great way to stay casual is to use fear of loss and a take away when closing. One of the best ways to do this, especially in door-to-door pest control sales is with offering a one-time discount or other type of special during your pitch.
A lot of times you are simply trying to fill gaps in your routes for your company’s sales technicians. You might have a certain number of spots open you can fill and you are offering some type of incentive or discount for X number of people. When closing your prospects you can simply bring that up casually and emphasize that it doesn’t matter to you if they get started or not, but there are only so many spots available and if they want to take advantage of it, they should act now before the spots fill up.
The Second C for closing when selling pest control is displaying confidence
Too many times newer sales reps are scared to ask for the sale and they get weak at this point. You want to remain confident and excited when asking for the sale. If you are having trouble with this you can pick one specific thing you really know the value of and get excited about it and portray that to your prospect.
For example, you may know that a specific treatment is very effective and normally costs a significant amount, however, today your discount happens to be for that service. The more you can believe in your products and services and the value you know they have, the easier it will be to display confidence around asking for the sale of them.
The final C when selling pest control is remaining cool or collected when asking for the sale
Many sales reps get thrown off of their game when they are closing in pest control sales after getting an objection from their prospects. One of the best ways you can avoid being thrown off is by knowing what prospects might ask you. You can accomplish this by practicing handling the most common concerns when selling pest control. We have a free video training on that exact subject here.
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P.S. Do you want to take your door-to-door pest control business to the next level? Be sure to check out our FREE training on how to overcome the 8 most common objections in pest control marketing Click Here For Instant Access!
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