This was soo much fun Jackie 😘😘

@jackieaina

Жыл бұрын

We finally did it Nyma!🤎🥰 loved having you!

@cordeliastockwell1837

Жыл бұрын

Love you both!!

@Bingeworthy

Жыл бұрын

Queen Tingz 💜✨

@gabrielar9611

Жыл бұрын

This was awesome ❤

@HarareIntCarnival

Жыл бұрын

❤❤❤

Tarte continues to tell us they don't want our money. I don't own any Tarte and NEVER WILL.😒😒😒😒

@TheCRYSTALLURE

Жыл бұрын

Chileeee not even JUST that but their behavior behind the scenes speaks volumes…I been stopped wanting to support them (not that I ever have) but things like this just keeps giving us a reason to stay clear😅.

@LotsofLisa

Жыл бұрын

Something went wrong with Tarte because I just watched their Tarte vacation influencer thing, and there was a girl there that was darker than the lady above. so I would like to know what makeup she was wearing. But why make the dark girls have to order online?

@bedinabebe4521

Жыл бұрын

😯

@MoonBeamsChild

Жыл бұрын

@@TheCRYSTALLURE facts! That last fiasco of a brand trip did not help their so called 'diversity and inclusion' claims AT ALL! Was not surprised. It's the same stuff repeatedly.

@Rebecca57097ssss

Жыл бұрын

AS SOON AS I saw the thumbnail, I knew it was Tarte 😅

Tarte is disrespectful and keeps playing in our faces. How are their deep shades not in the store?! TARTE NEEDS AN F.

@jujubeeens

Жыл бұрын

😂😂

@jazzyj904

Жыл бұрын

Why are people even checking for them?

@Miikarrab

Жыл бұрын

@@jazzyj904 Chile. They gotta go!

@britbritnicole9211

Жыл бұрын

It’s actually the store’s fault like they were saying. The stores decide what they’ll sell, not the brands.

@aviianna

Жыл бұрын

Tarter has decided they are gonna be in their villain era, it’s intentional at this point.

I admire how Jackie gives others space on her platform. That is good karma for success. May she continue to succeed.

@honestlyamara

Жыл бұрын

In Miss Aina we trust ❤

@thedivinegoddess9455

Жыл бұрын

Right

@DD-du2su

Жыл бұрын

Lol she is bitter and messy and blocks everyone who tells the truth about her

@harleminatii

Жыл бұрын

@@DD-du2suhere you are, watching her videos.

After you & Alyssa blew up Tarte, I stopped supporting (with MY hard earned money) brands that ignored & CONTINUE TO ignore people of color - thank you ladies ✌🏾🥰

@IamMzBrooklyn

Жыл бұрын

You know tart is back in the headlines again right for their lack of inclusion on brand ambassador trips... They are catching heat right now.

@NikkiRen

Жыл бұрын

Crazy, right? I’d ONLY bought the Shape Tape concealer, but once the foundation came out and I saw how they rolled, I knew I’d not give them my coin again. Now they’re back on the radar for the same thing, pretty much.

@cieralove7755

Жыл бұрын

That part where they list the shades stays in my mind

@toogood2btrubk

Жыл бұрын

I never used them before and never used them after that video launched

@gasparinha

Жыл бұрын

@@cieralove7755 Right? "ESPRESSO." XD

The It Cosmetics side eye is soooo real. When they launched at Ulta with FOUR SHADES years ago… Fair Light Tan and Rich… more like Vampire, Zombie, Tubby custard, and Gray. 🤦🏼‍♂️

@pinkduvetdiva

Жыл бұрын

I'm crying at Tubby Custard!

@sashawhyte7396

Жыл бұрын

It Cosmetics is also soo overpriced

@20Torie

Жыл бұрын

Not tubby custard😂😅

@ellebow1500

Жыл бұрын

It cosmetics sucks at both the paler range and the darker range.... I'm convinced its just a brand for rich older white ladies who tan 😐

@honestlyamara

Жыл бұрын

Lmao this is sending me

I feel like us with light complexions gotta avoid the brands that get a C and below as well cause wtf? What an embarrassing turnout

@jackieaina

Жыл бұрын

😩😩

@indaciamarie

Жыл бұрын

I agree

@IndomitableAde

Жыл бұрын

I agree. If darker tones aren't well-represented I don't even look twice at a big brand because like Jackie said at that point it's intentional and I can intentionally spend my money elsewhere.

@suzubee9602

Жыл бұрын

I agree. I don't. There's more foundations and brands out there, why would I support ones that disrespect darker skin ppl?

@mon6745

Жыл бұрын

100% I started doing that

Not having all shades available in store is terrible. Brands that do that should be ashamed of themselves. It sends a terrible message.

@RealElongatedMuskrat

Жыл бұрын

it's suuuuper common in the UK too, I feel like you'll rarely see all shades in store here. If you're not in the first, idk maybe 5 shades, or their absolute darkest shade (which might be a true medium at best), and das it baybeeee. Good luck and God bless lmao

@bleepbloopskrrr

Жыл бұрын

*stores

@zhariabutler6504

Жыл бұрын

@@bleepbloopskrrr the original comment is correct though grammar police

@bleepbloopskrrr

Жыл бұрын

@@zhariabutler6504 has nothing to do with grammar… It’s the stores not stocking the shades when the brand makes more shades than what are carried in store. Check yourself 🙄

She’s back when the girls needed her most!! And with Nyma!!! ❤

I remember being on instagram and saw some people complain about those that want darker foundation. They literally said “You guys have fenty and others that add darker shades. What’s the problem if this one brand doesn’t.” I truly believe this is the mentality for some brands too.

@MelissaMNaturealiztabeauty

Жыл бұрын

Omg really???

@kemery22222

Жыл бұрын

Tarte said that? Or other commenters?

@Jayrrraven

Жыл бұрын

@@MelissaMNaturealiztabeauty yep they still do

@Jayrrraven

Жыл бұрын

@@kemery22222 other commenters

Tarte has told us so many times, without telling us, that they have no use for POC. 😒 Let them continue to circle the drain in peace ✌🏾✌🏾💀💀💀

@liastorm795

Жыл бұрын

Exactly 😂 Black people gotta stop investing in products that’s not meant for us🙄

@BFFiong

Жыл бұрын

Agreed! 😂 I refuse to give them a penny of my money. And they’re really not even all that, lol

@nykia26

Жыл бұрын

Period!!! 😒

@nykia26

Жыл бұрын

@@BFFiongand they’re not! Only thing worth anything is shape tape and it’s not all that either

The bigger brands that have limited shades...I can only assume in 2023 that they don't care

@jackieaina

Жыл бұрын

indie and small startup brands have an excuse, larger well established brands don’t

I love that Jackie worked on the born this way foundation and still has critiques on a product she helped produce. I love that she gave them a B+ and not an A+ bc it shows even when she has her name attached to something she is still willing to call out the need for improvement. You keep it so real.

This duo though 😍😍😍 I’m not surprised by the brands in the “worst” category. And I agree with Nyma, why bother having more shades if they’re not going to be stocked 🤦🏾‍♀️

@Carpathianpixie

Жыл бұрын

It's literally just so they can claim inclusivity.

Ulta kills me because they literally wont put the darkest shades of complexion products across drugstore and high-end. A friend of mine was a former employee and she said that they only put the highest selling shades in store. So sad!

@469ka37

Жыл бұрын

That's a terrible business model because shades not in store aren't being sold because no one has access to them and thus don't check the brand out beyond what they present in store. It's a literal self-fulfilling prophecy.

@wrnm0051

7 ай бұрын

Or could it just be that really dark skinned people make up less than 10% of the population in the US?????

@agirlisnoone5953

Ай бұрын

It does kind of make sense though. If you have product on the shelf that expires and doesn't sell that's not a very good biz model either.

@Deesnipe

Ай бұрын

@@agirlisnoone5953 you can actually keep product on the shelf unopened for 2 years before it expires…but that’s not the point, the point is that by saying “these lighter shades sell better” it’s sending the wrong message that only lighter/white shades are the only ones that sell which is not true, if deeper skin tones where accessible they would sell like everything else, perhaps even more.

When companies don’t accommodate me, I don’t beg them. I move to companies that will. And I give them my money. Tarte doesn’t want our money. Gucci, Fenty Beauty, Haus Labs, etc seem to want it.

This was a good way for brands to think about the full user experience for darker skin ranges. I mean they should already be thinking about that lol.

@kemmyoluwo4732

Жыл бұрын

Rihanna was the green-lot and trailblazer….

Love this Jackie! Because as a white woman, it educates and shows up what people mean by inclusive. It shows us how far apart the shade range is and the fact that deep shades are NOT in stores!!! I feel you , I see you- thank you! ❤❤❤❤ PS LOVE Nyma too!

I’m ‘bout to cry lol. (Actually I am crying) I haven’t bought a new foundation in literal years due to sticking to what I know looks half way decent on my skin tone. Now I’m headed to Sephora tomorrow thanks to these two icons! Love y’all so much and this was oh so fun to watch!! 🤍✨

@jackieaina

Жыл бұрын

thank you for watching 🤎🤎

Nyma is so bomb and Jackie is Jackie-ing as per always! Beautiful! And I’m so glad that SOME companies get it with the inclusivity, to the others… Shame on you!

When charlotte tilbury came out and i went to a launch event i was so mad i went home and wrote her a letter (that i never sent). they offered EVERY black person there the same foundation from myself to my friends who were light skin and the artist was like yea well....and made something up. Sir, I'm not there stop lying

I used to work at Sephora, and I have to say, there were only a few brands I could rely on to get the undertones and range for darker skin tones right. One of those was Too Faced born this way, and I know Jackie helped expand their shades range and undertones years ago- thanks for doing the good work girl!

The sad part is it seems they (these popular brands) are not listening at all!!!!

I love this! Would you do this for drugstore brands?

@ramieshadeon

Жыл бұрын

I love that idea!

@notoriouslyNAY

Жыл бұрын

Oh we need this! Like at a target

@NikkiRen

Жыл бұрын

Same! I remember I was So happy when Cover Girl gave Queen Latifah her line. Then Maybelline’s Fit Me line. Then how irritating I found it whenever I’d pass Physician Formula or Neutrogena and see their crap.

@leeleeg7700

Жыл бұрын

And, the next time can you tell us if the foundations smell?

@jk9084

Жыл бұрын

Yes please

This is such an important video for people of all skintones to see. I’m a light neutral skin tone and while I can find my shade in virtually every brand, it’s important to see who’s actually inclusive so we can choose who to support. No matter how viral these brands are, it’s clear that some of the most hyped companies of the moment don’t care about including everyone and that’s not acceptable. Thanks for this powerful and informative video!

I used to work at ulta and the reason all the boxes look dirty is because when we get shipments there would pretty much always be broken bottles in the boxes some people would wipe stuff off before putting it out but not everyone

Nyma is STUNNING 😍

Honestly, even if tarte expanded their shade ranges, I still wouldn't give them my money. Great video!

That Haus labs one was such a beautiful colour 😮 Stunning. You don’t see that quality at the drugstore for the deepest colours and that’s sad!

@jackieaina

Жыл бұрын

the drugstore is absolutely still lacking! I think NYX Cosmetics is one of few innovating and really going deep with their shades

@jk9084

Жыл бұрын

L'oreal has deep shades?

That Gucci foundation is chef’s kiss! I’m an in between girlie and most foundations read either too yellow or red on my skin. That foundation matches my skin so well.

Love the collab! I think Haus labs really Ate and love the formulation

I'm a person of color who lives in an area with not even a visible minority of BIPOCs. And the dark shades are ALWAYS like, half to two-thirds of the stock on clearance. While I also get mad that I'm often not that many shades from the darkest shade in store (I'm southeast Asian), I feel like having SO many dark shades on clearance conveys another message about melanated people and also feels insulting, but in a different way.

I loved seeing Nyma and Jackie together! More collab videos please!

@jackieaina

Жыл бұрын

Check out my previous uploads 🌸

Nyma is so beautiful. I love her skin and her darkest shade reviews.

This was amazing!❤ We need to talk about how some of those colors don’t match the picture swatches either. It makes buying foundation no matter what shade you are extremely difficult.

Brands need to do better. Nyma is so beautiful

I love episode Jackie. As a darker skin person I really need these reviews. So happy my faves got the A+

@jackieaina

Жыл бұрын

thank you 🫶🏾

I love when you bring back such videos you literally taught me all i know about complexion makeup. And with Nyma 👌🏾👌🏾❤❤ perfection I love you so much Jackie

I've never clicked a video faster in my life, miss seeing both of you on youtube like the old days ❤❤

I love watching these beautiful women having a good time…seeing y’all smiling makes me so full of joy

Love these videos. Missed seeing longer format makeup vids!!

@NikkiRen

Жыл бұрын

Same!!! ❤

Nyma looks so beautiful 😍 I'm obsessed. This is the best collab. Love them both

Oh I loved this video. Why did I feel like I was sitting down having a conversation with my girls... Just casually talking about makeup and going over products this was a vibe.😊❤

I am so glad you both take up space in the beauty community and create content for the melanated queens 💖 I’ve always enjoyed makeup content (though I hardly comment on it bc I never know what to add lol) & while I never really got into makeup for myself, videos like this one make me want to get into it.

@jackieaina

Жыл бұрын

thank you 🫶🏾

@planetalasia

Жыл бұрын

You’re so welcome 😌 but really, thank you for always representing for us.

Haven't even watched the video yet but YES, YES, YES, and another YES! I love when my faves collab like this. Thank you both! 🤎🤎

Not a Jackie Ad on a Jackie Video. WHAT A BIG FLEX!! SO PROUD OF YOU

I loved This video. It’s such a shame so many brands still just don’t care. I’ve even notice some brands reformulate and get rid of medium dark shades. It’s horrible. You ladies look beautiful and have done some great work

It's so good to see two beautiful young women such as yourselves rating products for melanin skin toned folks. You both are inspirational and truly using your platform for such a good cause. Love you both. Thanks you both so much. Just my 1 cent

Love Nyma and her content

I have never bought Makeup Forever but just because of what Nyma said about them. I will start buying their products. Shout out to Makeup Forever!!

@adrianrobertson9063

Жыл бұрын

They are awesome good sales too

AAAAHHHH!!!! I’m literally freaking out! I’m sooo happy to see my two favs together at last! Thank you!!! 🎉❤

SO glad I watched this!!! These reviews were SPOT on and assisted with my brand elimination process when purchasing foundations now. Thank you both! 👏🏾👏🏾👏🏾

I love this video! Thank you for acknowledging the consumer being able to find their shade in store. Not many influencers discuss that issue when talking about foundation shade ranges.

omg nyma's face when she saw ilia pop up made me laugh WAY too hard, i remember seeing their shade range in sephora and wondering how it was possible for their shades/undertones to be that bad

You both are the beauty GOATs… thank you for your hard work bringing awareness to companies to do better with shade ranges ❤

My two FAVORITE Make-up Gurus!! Love seeing you both together. Wow... 2023 still need improvements! Cheers Beautifuls!

Would love to see a drugstore version. That would be really telling, bc they are bound to be way worse than high end.

I love this video! Jackie, us ladies of color owe you a huge Thank You! You have made the beauty industry give us our perfect match in foundation. My heart is so full that you're bringing young influencers into your space and sharing your platform. I can't wait for the next video!

Sooooo good and much needed. Thanks for spinning the block to see who is actually paying attention.

My two favorite influencers collaborating💖 I could cry 🥹

Jackie coming through w what the people NEEDED!

This is such a great comparison! It seems like brands that have makeup artists behind them are the ones that do it better. Happy to see a lot of current favorites and foundations on my radar getting high marks!

This was AAAAHHHHMMMAAAAAZZZIIINGGGGGG!!!! THanks Jackie and Nyma for this totally informative demo!!!

Wow these are some amazing colors and I’m glad y’all are able to find what works for your skin.☝🏽

So glad to see my favorite 2 makeup bloggers love the vibe & energy ❤❤❤❤❤

I truly enjoyed this video. Thank you Jackie and Nyla for sharing your honest opinions and findings on Brands that care enough to include darker skin tone in their foundation color range. We need more videos like Jackie. I love it!!!

I really appreciate it this video! I love seeing the difference of each one and I'm now would be so much more aware of the range of colors! That was eye opening 😮

Thanks for doing this again, we needed this look at foundations and shade range

I absolutely LOVED this video and feel this type of content is needed consistently.

This was great to watch. As a dark skinned woman just getting into makeup at my age, I loved this video. Thanks ladies. Nars may have won me. Gonna try it this weekend.

I love that, while not the point of the video, you brought up the lack of pale shades in some foundations ranges. As a person that is hella pale, I find i have the opposite problem and can’t find something light enough for me in a decent formula!

This is great. Thanks for evaluating these products! 🤩

Hi Jackie, you taught me, an Indian guy everything I know about makeup and shade matching. So lovely to see you uploading ❤❤❤

Two of my favs ❤❤. Thank you both for all you’ve done for Black women in the beauty community.

thanks for having Nyma on. she's such a beauty!!!! I adore you both.

The Danessa one was such a perfect match on Nyma

I really enjoyed this! Love seeing you two together.

Pillow Talk is as far as I’m ever going with Charlotte Tilbury. I think her products are very average and overprice. To me, her stuff is like “fetch” Something somebody’s trying to make happen, but it’s like not. Tarte is having some kind of malfunction on here I know they have darker shades. I’m just now trying out the Make up by Mario product from the sale. but if I don’t have time to play around, my Il Makiage or Fenty is still my go to jawns.

So glad to see Jackie uploading ❤ And I love the concept for this video. I feel that foundation launches really miss the mark on foundation shade ranges even in 2023. The shades on the end of the range are ALWAYS overlooked. I'm VERY fair and most fair shades pull very yellow on me. Im a true neutral, very fair. So many foundation ranges I can't even try because their lightest shades are WAY too dark for me. These brands really need to do better

I have been waiting for this collab. I’m honestly really happy

You both are so gorgeous! Keep holding beauty companies accountable!

Omg the collab i never knew i needed, but want more of

My FAVORITE!! You two are my favorites! This video is giving me all the feels!❤

Wow I really enjoyed watching, especially because it allows me to know from which brand to choose from. Thank you so so much to you both!!!✨✨✨✨

Love this video ❤ seeing you side by side helps so much. Love it!

Wow Jackie! I’m honestly obsessed with youuuu. Love your personality ❤❤

Nyma is my Boo! I have been following her on IG since 2018 easily! I love her “no makeup” makeup looks. Always looks dewy and glowy! So happy you two collaborated!! Two Queens!

i was waiting for uoma beauty😭 but whew i was so glad to see these foundations mentioned!

You guys look so beautiful!!! Love you together teaching us what you guys know!

@jackieaina

Жыл бұрын

thank you 🫶🏾🤎

Lord! We need more videos like this! Y’all our favs.

Absolutely loved this ladies!!👏🏾👏🏾🙌🏾🙌🏾

OMG You together made my night! I had so much fun! I love it, the video is very educational, I can’t wait for you both to make more videos together!

The two people I love the most and a collab I’m blessed this 2023 🎉😮

Not me seeing myself in a Jackie video!!! I was one of the models in the Haus Labs foundation ad! Loved this video ladies! 👏🏾👏🏾👏🏾

I’m SO ready for this collab!

The collab I’ve been waiting for!!!

Yessss JackiexNyma!! This is the collab I've been waiting for! ❤🥲

You have the same features I do. I have high cheek bones and inward eyes. My eyes crease like yours. It's so cool to see makeup examples on a face that's like mine. I usually don't see hooded eye models. Thanks I like how the look isn't too much and is natural. That's what I'm going for.

A collab I knew I needed!!!

Girl because of you too face became my favorite foundation, I repurchased it probably like 10 times 🎉