App Marketing 101: How To Get More Downloads and Installs!
Тәжірибелік нұсқаулар және стиль
Launching a new app? Learn the app marketing techniques the pros use to drive massive amounts of traffic to their applications. In this video, Mike Sims from ThinkLions explains five app marketing strategies that can help you build brand awareness, strengthen app store conversion, and boost downloads. Learn the app marketing techniques you need to separate yourself from the competition in get in front of potential users today.
Learn more about ThinkLions:
- Website: www.thinklions.com
- Blog: www.thinklions.com/blog
Download our resources:
- Download our FREE Business Plan Template: templates.thinklions.com/busi...
- Download our FREE ebook, "Launch Your Fundable App": ebook.thinklions.com/fundable...
Support the Channel:
Buy Me A Coffee!: www.buymeacoffee.com/thinklions
CHECK OUT OUR MERCH: www.shopthinklions.com
⏰Time Stamps⏰
Intro:
Marketing Prerequisites: 2:09
Technique 1 - Influencers: 3:01
Technique 2 - Content Funnel: 6:00
Technique 3 - Video Strategy: 9:20
Technique 4 - PR: 10:28
Technique 5 - Leverage Customers: 12:38
Bonus Tip: 13:42
📒Sources & Citations📒
1️⃣ Recommendation from Friends: www.ion.co/twitter-has-releas...
2️⃣ Google Ad ROI: www.webfx.com/blog/marketing/...
3️⃣ Television Ad ROI: saylordotorg.github.io/text_l...
4️⃣ Online Consumer Traffic: www.cisco.com/c/en/us/solutio...
5️⃣ Consumer Believe Peers: blog.hubspot.com/blog/tabid/6...
Пікірлер: 107
Great content, learned a lot before my user interview as a brand manager for an app/tech company
@ThinkLions
2 жыл бұрын
Glad it was helpful!! Best of luck on your interview!! You got this!
Great video- I just released my app, and now every morning I wake up in a cold sweat picturing you waving that finger “you might not get a single download …. EVER” haha
@ThinkLions
Жыл бұрын
Hahaha glad you found it helpful! Maybe I should get that on a t-shirt! lol
@ThePaulwarner
Жыл бұрын
@@ThinkLions you must !!
@adakunmichelle151
Жыл бұрын
😂😂😂I can imagine
@TopRealtor333
Жыл бұрын
I’m currently designing and am launching soon. After watching this video I’m currently losing sleep. HOW do I market 😮I’m watching all these marketing videos and confused more than ever …. Help
Couldn't be better timing. Such great tips. Hoping to launch my app in 2x weeks and getting users on is a real fear. Thanks so much!!!
@ThinkLions
3 жыл бұрын
Awesome, Lucie! Getting users isn't easy, but its definitely possible. Glad you got some value from the video!
@mariusbogdan1281
2 жыл бұрын
How was the launch?
@dragxito136
2 жыл бұрын
Any update?
@branda_uk
Жыл бұрын
Yes, agree but registering app on app directories can really help like AppsHive they are really good. kzread.info/dron/C_qI82Rh_L3WfusGqoaMFA.html
I rarely ever comment on videos but this was great!! So much information to take away. Thank you so much for your help.
@ThinkLions
2 жыл бұрын
Thanks MJ!! I’m glad it was helpful!
Great video. Very informative!
Thank you so much! Such a great help!
@ThinkLions
3 жыл бұрын
My pleasure! Glad it was helpful!
MORE content about App marketing please. Thank you!!!
@ThinkLions
2 жыл бұрын
You got it, coming soon!
One of the best , info rich videos I've ever seen. EXCELLENT
@ThinkLions
2 жыл бұрын
Thanks Tom! Glad it was helpful! I hope that you'll stick around and check out our upcoming videos too!
WAIT!! Before you launch that app, there are a few things you need to know about app startups. It may not be exactly what you think it is. Here's why you might NOT want to build that app you've been thinking up --> kzread.info/dash/bejne/oZVn08ejgK7PZ7Q.htmlsi=lv1Suf88bIsEpLWc Marketing an app is important -- but it's more important to actually build something that customers WANT to use, and something that INVESTORS want to invest in, so you can continue scaling your marketing plan. That's why we launched our FREE ebook, "Build Your Fundable App" --- Download your FREE copy here: ebook.thinklions.com/fundable-app-ebook
Great content. Launching in a few weeks. 🥳
@ThinkLions
Жыл бұрын
Thanks for the comment! Shoot me an email when your app launches - i'd love to check it out. Also, check our newest video "The Ugly Truth About Launching An App Startup" and consider subscribing - we've got some great startup and app-based videos coming soon!
Thank you so much for the tips! ❤
@ThinkLions
2 жыл бұрын
My pleasure! I hope you'll stick around and check out some of our upcoming videos - a ton of new info coming soon!
Love it Mike. Very useful. Will use some of these for our GlamourSeat App
@ThinkLions
3 жыл бұрын
Thanks Avi, can't wait to check out the app!
@avikapoor2658
3 жыл бұрын
@@ThinkLions you might have to reply on vpn to download it in the US. Will send you the link. Website: www.glamourseat.com
Subscribed and hoping to get similar quality content about app marketing. I, as an app developer know how to build an app. But marketing is a whole other domain for me. Few small apps which I created in the past were massive failures and sometimes I wonder if I had done appropriate marketing for it, may be I could have gotten something from those apps. But with my latest app, I made little investment in Google Adwords just to give it a try and it actually worked. I started to seeing the results the very next day. This was awesome for me because I was very skeptic about marketing apps and was not sure if all this would actually work. Looking forward to learn more about marketing digital products on this channel.
@ThinkLions
2 жыл бұрын
It's all a learning experience, but one proper step on the marketing side can separate failure from success! Wishing you the best of luck with your new app! Keep following -- more content on the way very soon!
thank you lots of helpful info!! gotta learn more about this content funnel concept!
@ThinkLions
2 жыл бұрын
My pleasure! I'm glad the information was helpful. Hoping that you'll stick around and check out some of the info we've got coming up in our next videos!
Great content, learned a lot ❤
@ThinkLions
3 сағат бұрын
Glad it was helpful!! Much more on the way!
@danushdcmedia
3 сағат бұрын
@@ThinkLions yes sir, i share this content with my marketing team as well ❤️
Amazing content. Releasing my app in a couple weeks, and I feel way more equipped to drive user growth in the coming months! Can't believe you don't have more subs - I just subbed!
@ThinkLions
2 жыл бұрын
Thanks Justus! Glad it was helpful, and glad to have you on board! We definitely have some new content coming soon that I think will be helpful to the app startup community, hopefully we'll get more subs then 😁
@Fun_Fact_Fiesta
Жыл бұрын
Any update?
Great content. Thanks for sharing these great tips
@ThinkLions
2 жыл бұрын
Thanks Tammy! Hope it was useful and hope you'll stick around to see the content we have coming up!
Great advice! Def gonna try all these for my app. New subs here✌️
@ThinkLions
2 жыл бұрын
Glad it was helpful and super happy to have you as a sub!
Very nice, great examples as well
@ThinkLions
9 ай бұрын
Thanks!! I'm going to check out your channel -- I'm a pianist as well!
Thank you for this informative video! Loved all the info that you gave!
@ThinkLions
4 ай бұрын
Thanks Jazil! I'm glad it was helpful for you!
Just Subscribed to your channel. Very nice informative work. I have a mobile game releasing in 2 months. So this helped out a lot. Thank you!
@ThinkLions
3 жыл бұрын
Thanks Ivan! Glad it was helpful -- there's definitely more on its way, and a ton more info on our blog, if you haven't checked it out!
Great tips bro! Keep it up
@ThinkLions
3 жыл бұрын
Thanks Romulo! Hope they were helpful!
Thank you!
Thank you this is really helpful ⭐
@ThinkLions
Жыл бұрын
My pleasure! Glad you found value in the info!
Great info👍🏿
@ThinkLions
Жыл бұрын
Thanks Di Nerd! Glad it was helpful. Hope you'll subscribe, we've got a ton of content coming soon!
Nice video we are planing to launch our app too
Nicely explanated
@ThinkLions
Жыл бұрын
Glad it was helpful!
Hi, love your content bro, quick question I have created an app, the first of its kind, what's the best way to market it, without idea being copied?
@ThinkLions
2 жыл бұрын
Congrats on creating an app! If you can protect it with some type of IP (patent, etc.) you should look into that. However, most software does not meet the requirements for getting a patent. In that case, you have to just decide to push forward. Entrepreneurs often put too much emphasis on whether someone will copy their idea. It's possible, but competitors with the resources to steal the idea usually won't even know you exist until you are big enough that they feel the threat - and by then you will already have a loyal base of fans, followers, and users. KZread recognized TikTok was onto something and launched Shorts --- but it hasn't gotten NEARLY the engagement as TikTok.
Great video
@ThinkLions
3 жыл бұрын
Thank you!!
Very well explained! My App is available for androids. Do I wait for the Apple approval before marketing? Thank you again for an awesome video. I'm my own influencer so I'll save there. I love my followers on all platforms and they're highly engaged.
@ThinkLions
Жыл бұрын
Thanks for watching! IMO, the best thing you can do if you have engaged followers on social is start getting them on your email list. In marketing, an opt-in email list is GOLD. I'd consider setting up a landing page that allows people to sign up for beta, then promote it to your existing audience, and have them sign up. That way, you can nurture them through email while you are awaiting approval!
@BerniceTaylorFitness
Жыл бұрын
@@ThinkLions Thank you. I do have an opt-in for emails but I’m finding out that short form video on all platforms helps drive people to whatever I promote more than my email list because of the low open rate. I’m going to be trying texts soon as well because the open rate there is high. ( I used to manage an account and used text messaging for their sales and the response was always good).
@ThinkLions
Жыл бұрын
@@BerniceTaylorFitness when you say low open rate, how low is it? Might be a kink in the email strategy, like titles or topics of email, etc. However, if short form videos are working, keep moving with it --- ultimately, marketing is about throwing as much s*** at the wall as possible, seeing what sticks, and maximizing on it!
Amazing!
Got my 2 sticks and gas!!! Lets get it!!
@ThinkLions
3 жыл бұрын
LET'S GET IT!
@idiaz502
3 жыл бұрын
lol... yo i like that saying. Nice.
Top content. Thanks! Seeing the comment below, I have questions for you guys. Do you build your App yourself or you hire a developer. I think hiring a developer is a much productive approach but it does have a lot of its own problems like finding the right talent and being in a buget etc. What are your thoughts on this? I have learned to build App myself but think marketing is more important than building the App itself to succeed. Your thoughts?
Dope content
@ThinkLions
2 жыл бұрын
Thanks, Patricia! Hope you’ll stick around - there’s a ton more on the way!
I loved your intro man , lets do this
@ThinkLions
5 ай бұрын
Thanks man, let’s get it!!
Either money or time, Iike it
@ThinkLions
2 жыл бұрын
Super glad you were able to take something away from the video! Hope you'll subscribe and check out our upcoming videos, too!
haha love it...you either have time or money..
@ThinkLions
2 жыл бұрын
Thanks Billy! Hope it was helpful!
How could we work with you?
@ThinkLions
2 жыл бұрын
Shoot me an email - Mike.Sims@thinklions.com
Awesome
@ThinkLions
10 ай бұрын
Thanks Michael! Hope you'll subscribe and stick around as we have many new videos on startup-related topics coming in the next few weeks!
Gd info
We are relying on a mix of social media and offline marketing channels
@ThinkLions
3 жыл бұрын
Tell us more about the offline channels you are implementing?
@avikapoor2658
3 жыл бұрын
@@ThinkLions we have got our promo materials (posters, danglers and table tops) at partner spas n salons (enabling their existing customers to download the app n book using it in future). Plus we have got these posters pasted behind auto n taxis n in local tea n coffee shops.
Answer Why, if you can't answer then it will fail . The answer to why will solve the problem for alot of users for your app.
First increase your subscriber
@ThinkLions
2 жыл бұрын
??? First increase my subscribers before what exactly?
Wish you were more to the point!
@ThinkLions
9 ай бұрын
So basically, you're saying I talk too much?? 🤣🤣
the video n comments is abt nothing..
@ThinkLions
2 жыл бұрын
Okay!
Lovely content!!! Gotta subscribe...#Subscriber398
@ThinkLions
2 жыл бұрын
Woohoo! 398 is the lucky number of the day 😆. Thanks for subscribing and joining us on this journey!