This campaign, highlighting NFL’s most famous game-changing moments, is born out of a partnership between the NFL and Answer ALS. Its purpose is to give ALS it’s own game-changing moment by driving donations where urgency is needed - research.
The featured game-changing moments include: Dwight Clark’s “The Catch,” Dave Casper’s “The Ghost to the Post,” Roger Staubach’s “The Hail Mary,” Odell Beckham Jr.’s “The One Hander,” and Steve Gleason’s “The Rebirth.”
The 2015 social media campaign, the “Ice Bucket Challenge,” drew widespread awareness for ALS, and the “Game-Changing” campaign is building on its success to leverage the power of emotion to rally NFL fans around finding a cure for the disease.
The NFL and its teams, Team Gleason, current and past NFL players, Johns Hopkins, Cedars-Sinai, Harvard and many others will also participate in the campaign. In addition, the broader ALS community including the creators of the Ice-Bucket Challenge, Pete Frates and Pat Quinn, will also be participating.
To support ALS research and for more information, please visit answerals.org/.