An Introduction to Semiotics
Фильм және анимация
This video serves as an introduction to semiotics, focusing on Ferdinand de Saussure's linguistic theory. The aim of the video is to show how the principles of Saussure's theory of language would be attractive to the semiotics of mass culture practiced by Roland Barthes.
The video first delves into Saussure's key ideas, emphasizing two major claims: the arbitrary nature of the signifier-signified connection and the idea that words derive meaning through their differences from other words in the language. These principles form the basis of structuralism, where language is viewed as a self-contained system defined by internal relationships. The video then explores how Saussure's linguistic theories laid the foundation for the study of signs in culture, particularly in mass media. I discuss the transition from understanding language to analyzing cultural signs, introducing the concept of denotation (obvious meaning) and connotation (additional, cultural meaning). The video concludes by emphasizing the importance of semiotics in revealing the historical, changeable, and culturally specific aspects of connotation, challenging assumptions about natural meanings and encouraging awareness of ideological communication in mass media.
*Corrections: I implied that Let it Be is a "John Lennon" song, whereas it's generally attributed to Paul McCartney.
*Corrections: I accidentally referred to Saussure as a "French linguist." He is Swiss.
Пікірлер: 37
This is why I consider Semiotic as a fundamental block in the Theory of Knowledge and the Study of Metaphysics.
This is a critical language to understand. For so many reasons, but most importantly so you know what’s being said to you!
This is good stuff, can't wait for the other parts of the series!!
Absolutely loving your channel! Stumbled upon it and wow, what a gem!
Welcome back, Sir 🎉
Thanks for this wonderful video, looking forward to more .
Welcome back!!🙌🏻
That's great, thank you. I needed to refresh my knowledge about semiotics
such great videos, please keep doing them!
really great lecture
return of the king
This was an excellent and clear introduction. It's interesting that the connotation of the Patagonia ad can be taken a step further to indicate "children are growing things, let them be." Perhaps on a pop emotional level "While you"re hugging trees, remember to hug your kids" Was that all packed in with intent or intuition? A very complex and effective example. Thank you.
@filmandmediastudieschannel
9 күн бұрын
Yeah I really like both of your readings here. On a philosophical level, I think it's impossible to say whether these exact readings were intended, or even intuited, though certainly something very close to these meanings seems to have been understood by those who made the ad. The question of verifying the intentions of artists (or advertisers) is its own major field of aesthetic philosophy, and I talk about it a bit in my video on Barthes' "Death of the Author" essay. Many 20th century thinkers seem to agree, for various reasons and to various degrees, that an interpretation of an artwork can be valid even if it wasn't premeditated by the artist (and some version of this position has become fairly conventional, for better or worse, in college humanities classrooms in my experience).
Long time brother. ❤
Very interesting :) thank you
thanks!
i Am Indian filmstudies স্টুডেন্ট। Thanks Sir। আপনি
Nice introduction to the subject. 1: 45 The Late Mr. Roland Gerard Barthes 12 Nov.1915 - 25 Mar. 1980. (not 1915 - 1918)
Looks good
great video professor film & media studies "Film ... must, first, disrupt every literarily logical assumption that Picture is only a container for the variably nameable ... Film must eschew any easily recognizable reference, for reference is always and only achieved along-a-line of Symbolized Signs" - Stan Brakhage
@filmandmediastudieschannel
6 ай бұрын
thanks Marc! wow this quote from Brakhage is way more interesting and relevant to Saussure etc. than I remember...
Please do a video on intersemiotic translation.
Hi! Completely out of topic but... Can you make a video about Susan Sontag's "Notes on Camp"? It will be interesting if you analyze her work by using movies such as "All About Eve" "Showgirls" "Mommy Dearest" or"Valley of the Dolls"!
❤
Here first☝
Barthes' life span 1915-1980 in 02:11
hi！❤：），I am a college student from china, i learnt a lot from your video ,like it so much. lf you don't mind, l would like to ask your permission to share this video to the chinese website bilibili（ for the embarrassing reason that KZread is blocked in China）.i will make the Chinese caption.of course, l will give sources of the original website. and it will be in transshipment tags,i can not get benefits from it,just for learning and sharing.Thank you very much！whatever the answer is，wish you have a goodday！🎈🎈🎈
@filmandmediastudieschannel
4 ай бұрын
yes of course and thanks for asking! i'm familiar with bilibili and apparently other videos of mine are on there too
Please do Stanley Cavell, The World Viewed! :)
@filmandmediastudieschannel
6 ай бұрын
like...more than the video I already did?
@cinemono6070
6 ай бұрын
Apologies! Didn't realize you had done it already! But perhaps, a video on Suspensions of Perception would be another one that I'd be super interested in. Thank you!@@filmandmediastudieschannel
Barthes was not born in 1915 and died in 1918. Or else he would have died at the age of 3....
Saussure, wasn't he a swiss guy?
@filmandmediastudieschannel
6 ай бұрын
lol yes! I was sure my only factual error was attributing Let It Be to John Lennon…
@MrRajaalam
6 ай бұрын
@@filmandmediastudieschannel in that case, your connotation is clear. Because a lot of time Lennon connotes Beatles.
Saussure was Swiss, not French.
@DixieChris-ow6zi
Ай бұрын
lol