When you showed that Bezos' video talking about electricity at the brewery, I thought: that's it. Computing power is like electricity, a conclusion which you state later in this awesome video. It fosters development, generates jobs and opportunities, and becomes a building block upon which the whole society ends up structuring itself. It won't be long until we see governments other than China building their own public scalable grids, with different levels of competence.

@JonDotExe

5 ай бұрын

Build your 4090 grid asap bc compute is like oil with AI

I recently joined AWS, and this has helped me understand the company and the work we do a lot more than most internal videos I watched while learning the ropes. Great job! I will share this with my colleagues, I'm sure they'll enjoy it too.

@user-zk9cp2rs3m

5 ай бұрын

What you do more

@yensteel

Ай бұрын

Have you worked in the other cloud companies? Any differences in philosophy and priority?

I seriously love how you narrate and tell the story John. Never disappointed in the quality of your videos, it's honestly so fascinating!

@chantelrhine8965

5 ай бұрын

If you like this guy watch Jake tran pretty interesting as well

@dawebwiz

3 ай бұрын

Where are you from, bro? I like your writing skills.

I don't like Amazon as a company but nobody can deny their success.

@RR-et6zp

5 ай бұрын

They just undercut

@FreeSenpai

5 ай бұрын

amazon is not just the shopping website, they may have shady habits there, but their cloud arm is simply outstanding @@RR-et6zp

@NexusCool1

5 ай бұрын

why dont like amazon, i would like to know the reason

@stevejurgens9836

5 ай бұрын

@@NexusCool1 Their working culture is pretty terrible.

@spicychad55

5 ай бұрын

Amazon is pretty much very similar to General Oil. It has price gouged small businesses, large businesses, exploits its workers and customers. They bought out the politicians years ago so they won't be stomped out by them for years anyway.

00:25 AWS is a trillion-dollar business born from a big idea 02:01 AWS Origins and Complexity 05:48 The distributed computing Manifesto proposed a new architecture model for Amazon. 07:43 The distributed computing Manifesto was a pivotal moment in Amazon's architecture. 11:40 Andy Jassy's role in Amazon's growth 13:36 Amazon's shift towards maximizing engineers' autonomy and productivity. 17:32 AWS was built to be flexible, scalable, and launched with many services 19:14 Amazon's S3 revolutionized data storage with flexible and affordable pricing model 22:38 AWS provides value proposition for startups and enterprises. 24:20 Netflix's switch to AWS showed Enterprises could thrive with it 27:48 Amazon's AWS has transformed into a powerful and dominant force in the cloud computing industry. 29:31 AWS powers the modern internet and has created trillions of dollars in value.

I already listened to the Aquired story of both Amazon and AWS - this video is such a great visual refresher of this saga! Really well done. I would just argue that Apple's introduction of the iPhone after the Macintosh tops AWS as the greatest second act of a tech company ;)

@Needy234

5 ай бұрын

Id argue no since Iphones need to be manufactured, however in terms of sheer success Id probably agree

@uui219

4 ай бұрын

Wasn't it really the iPod, which then evolved into the iPhone and iPad? In a way, those are all different stages of the same product. The iPod and iTunes were really what transitioned Apple's business into the new era.

Jeff started Amazon, Andy made it profitable.

@henrik908

5 ай бұрын

I made it profitable I was one of their first customer

@pedrolockup1543

5 ай бұрын

and now he’s the CEO

1. make specific and frequent goals for regular dopamine hits. 2. progressive overload by increasing focus time. 3. focus by: a. actively focusing: summarize frequently b. Parkinson's law: frequent deadlines 4. focus excersize by focusing 1 inch into your forehead for 14 mins

Great summation that answers many questions I have had since recently getting into cloud computing. questions like How the hell was Google and Microsoft not out in front of this? It is amazing how often this happens. How the most poised company to take advantage of a new market is not the one to do it. Another example is Palm pilot not dominating the smart phone market.

Trust me, the real heroes are Amazon workers, I can't tell you how important and serious Amazon take working sharing ideas how to improve things, I am a worker myself and so far I have submitted two improvements proposal which has been approved and there are workers that have share more, è.g last year more than 4000 improvements proposals was submitted and more than 2000 was approved. Guess what? If any of those improvements become significant, the head of that department will be in the spotlight. I understand when videos like this send all the credit to the leaders, you have to be in Amazon to understand Amazon. Nevertheless good video though. Amazon is just smart. It basically suck all ideas from all and try them to find the best.

This was very well-done. Easily the best video on the story of AWS!

Apart from strategical maneuvers you do with founders found (recent investment in cloud companies) I believe that the value of this video is immense. I never would've guess that around 80%-90% of the entire Amazon valuation is just the aws. That's just incredible.

Only a service disruption in 2011? 🙈 There are many more cases where AWS has outages they just don't talk about them, acknowledge them or post post-mortems about them (unlike their competitors). For example, they had an outage December 2021 (resulting in Disney+, Netflix, ... not being available) In 2017 they had a big outage of S3 for 4 hours taking down services of their customers! Even last year 2023 in June they had an outage affecting their Lamda service. Saying AWS "basically never goes down" is an oversimplification. It does go down, there are many incidents in the history of it. Not all affect every single service but that's also because of the points made in the video. They split up their platform into services, they used CI/CD to deploy the changes to one data center and if it works to others.

Ex-AWS! Awesome vid man! Alota truth btw, this from someone whom worked behind those walls as a corporate employee 🤙🏾💯🤝

I REALLY wish you would do a story on the venus project ! It about a "system" that goes beyond war, politics and money.. Love your style and storytelling..!

Love tech deep dives. This was awesome. 👏🏼👏🏼👏🏼

Very interesting segment John, thanks for making and sharing.

Very nicely put together, thank you. As an aside - though it's too serious an issue to be called that - it is frightening that one entity should have control over the data of so many business, state organizations and indirectly citizens. Examples of service providers' political ideals and persuasions, and their affect on providers "allowing" certain views to be expressed freely, show us that it is not a good direction for society to take, unless that society has entities like the NKVD and other secret police, as it were.

Great job has been done, John. Thank you

Great insights into good leadership and reducing complexity

The Government-"You arent allowed to print money" Amazon-"My money printing internet service go brrrrrrrrrrrrr"

The Jenga vs Lego Analogy does not really work when comparing Monolithic architecture to Service Oriented Architecture, at least for me, it created more confusion that clarity :D

@slomnim

4 ай бұрын

Well I think he was trying to get at that software built like a Jenga tower collapses if one piece is removed. Legos however, are quite rigid and can be added and removed without influencing the overall structural strength

It's ironic, that amazon store has the worst search functionality in the internet

@user-ys2ci9xj4m

2 ай бұрын

Real, the search engine sucks, plus all the stuff sold on anazon if you really look at it, is indeed shit

It's always great storytelling, thanks,John.

The research & presentation of this video is imply outstanding. Great storytelling of one of the most influential technologies of the modern era

Love your storytelling. Next deep dive on Stripe?

John you are great heads up love all your content it has really helped me alot❤

I know nothing about software, but this was an absorbing and exciting story!

And their rebuilding their infrastructure rn. I work under a fiber optic company and the amount of money they are investing is crazy.

Great work for understanding the birth of the AWS, which is such an important infra of our digital age, thanks for your effort

Does anyone know where to get those two posters in the background behind him? Also, love these deep dives. Do informative!

I agree with pretty much everything, Except the AWS being easy to use thing. I’ve used google cloud, I’ve used AWS. Professionally and as a hobby. AWS UI is so BAD and unintuitive. Everything feels clunky to do. But the tech is solid so that keeps people going to it. But in terms of usability , google cloud is miles ahead for developer experience. I’ve seen many others share this opinion as well. It’s even been acknowledged internally at Amazon that the UI/UX could use some work. But again. Solid tech and scalability

@mohit4902

5 ай бұрын

The learning curve with AWS is too steep and there are too many traps to 'get money' from you. In every scaling company there must be a strategy in place to move out of AWS at some point

They only carry low quality items now due to amazons return policy. All the high quality vendors left

@user-ys2ci9xj4m

2 ай бұрын

You are onto something

Awesome story, explaining why Microsoft and Google took the L was the cherry on top, really interesting.

You forget to mention the part where Amazon AWS suspended service to Parler in 2021 because a particular someone may have gone to Parler platform after being banned on twitter.

1:53 The core tech needed for renting out arbitrary slices of compute capacity to tenants already existed in 1999, in FreeBSD called Jails. Made by the same genious that made the Varnish web cache.

What book are those posters from in your background. I 100% know I’ve seen them before and can’t place it lol. I’m leaning towards a Heinlein book.

Hey John, I'd love if you make a video on AI and current leaders in AI and it's past and future.

Really great video. What I don't think you emphasize enough is that, Amazon invented the Cloud. That could have been your title and I think it may get more views. I remember when the term Cloud entered the general tech community consciousness. I puzzled over things like Apple iCloud. Oh ok, so I could store things in the Cloud? But when you realize the totality of AWS, then you truly can comprehend the power of the Cloud.

Just commenting to let the YT algorithm know this is good stuff!

I know this is more of a Business oriented perspective. But it feels like APIs and micro-services are being used interchangeably here. Yet there is a difference between small reusable building blocks, vs information or process interfaces

Great job John 👏🏽

@18:41 I mean that’s one way to say they weren’t directly compensated. 😂😂

Changing the direction of a company like Microsoft takes time. Ballmer is the one that steared them the direction they're in now. Why do you think he hung into all his shares? Microsoft has shareholders to answer to. They couldn't just sacrifice their biggest revenue streams on a gamble. I definitely wasn't a mess under Ballmer. They just always got tons of hate and negative coverage from tech news. Tech news that was largely dominated by Apple fan fanboys and other Microsft haters. I was gobbling up as much MSFT stock as I could starting 2011 or so and just recently slowed down. Just about everybody thought i was crazy because of the garbage headlines claiming Microsoft was dying, the PC Is dead etc

@manp1039

4 ай бұрын

i think they (microsoft) was still in a tenuous place with the politicians, and regulators and society for starting to appear more and more like a monopoly.. I suppose this was an additional factor when making risky financial decisions? It appears that Amazon has been on this tenuous dance with politicians and regulators too.. but they do seem to be delivering on promises.. and I am hoping they will continue work on home robotics and automation as the dust settles more.

Fascinating material, very well-presented. Sub! 👍

Do you have any insights in the origins of the AWS InfiniDash service?

is this an ad for aws?

This is one of the most consequential vidoes I've watched. I'm getting ready to launch the American Shopping Party (by Local American 1 Day a month on the 1st Friday). I think I'm going to go with Amazon because of this video. I'm looking at the Clear tech company, but our needs may be a bit removed from their core biz. Thank you. Big help.

Wait, what? The story about renting out excess server capacity isn't true? I feel like I should contact past conversation partners to let them know.

very good informative video brother, god bless you.

i though it was a SQL shirt 😁

Can we get a video of Brian Chesky and Airbnb or even on Netflix? Love the videos so much- thank you

What a great video. Subscribed

Excellent video!!

Very well done!!

The enterprise customers seem to be tech companies.. very dynamic needs and well.. profits… so I’m still not convinced with enterprise lift and shift

“We love stories about individual founders who came up with world changing ideas on their own…” **shows footage of Steve Jobs** 😂😂😂

@jameshughes6078

5 ай бұрын

Yup, "stories" not facts lol

Top quality content, amazing story.

So Wise!!! Thank You!

Twitch and kick use aws as well. AWS was kinda the first big cloud service is what it sounds like.

Never subscribed so quickly, great content!

Great video!!! Just some feedback (in my opinion) the thumbnails are a little goofy. I think more streamline slightly more professional thumbnails would more accurately portray the level of quality of the content of your videos.

a little too light on the gory tech details for a 30min video, i mean, 20+ min in was the first mention of S3... the real magic of AWS was the ease of use that S3 offered and access to the global redundancy of several colossal server farms with the stability and speed that offered for your data, as opposed to trying to run your own server(s) / data center(s). the real fucked thing is that amazon has subsidized their competition killing loss leading free shipping imitation product price slashing monopoly practices on the back of AWS profits :rofl:

I was maybe expecting something like a case study on novel ways of making money. This seems like hero worship of the guy who had the bright idea to sell server space. "Andy?" You guys on first name basis, aye?

Amazing stuff!

Man-- I've been a huge fan of this channel for a while now. I can't say I'm a fan of John's crypto shirt (which shouldn't and doesn't in any way detract from this excellent video), but I'd be the worst kind of scumbag for not also mentioning the fact that our boy is getting jacked. Been hitting the weight room, John? The muscles look good on you.

Coogan’s insights are pure gold. Great content!

Amazing video!

Great video

Re invent isn’t attended by thousands it’s 10’s of thousands the recent one was 60k I believe

I’ve been in SAAS for over a decade and every company I’ve worked for wouldn’t exist without AWS!

Awesome vid!

AWS is probably the most important tool I use every single day.

AWS cloud is not revolutinonary. The orgiinal computer systems were setup just like the Cloud (years before the internet customers would connect with dedicated lines). Companies that owned or leased mainframes from IBM, would rent out the computer to various customers that would connect remotely with dumb terminals. Purchasing mainframes were just not feasible/practical for most companies at that time. The modern cloud and other technologies (including Virtualization, Grid, Cluster computing already existed in the mainframe environment back in the 1960s/70s).

@Fantaztig

5 ай бұрын

Cloud is revolutionary in the amount and quality of virtual services you can use like databases etc. And all that in a self service manner. The automation is just supreme

@slomnim

4 ай бұрын

Plan9 by IBM was revolutionary and ahead of its time.

I actually ordered two monitors and a mic but my cards budget is $1.26 but the order was placed... HOW

PLEASE CAN YOU MAKE VIDEO ON MODERN AND FUTURE CARRER WHICH MIGHT BE HELPFUL FOR YOUR TARGET AUDIENCE

People should have listened to Ken Thompson in the first place, they just seem to have rediscovered the unix philosophy, don't make one program that does everything, build a bunch of programs that do one thing really well and can interoperate well.

This is so well produced... I just found your channel.... happy camper.

Probably the best synopsis out there of the genesis of the biggest player in the cloud computing market.

EC2 was not revolutionary. VPS existed long before AWS and at the beginning the scale of AWS also didn't really rival existing "cloud" providers. The pricing structure however was new. Usually you had to pay for at least a full month. AWS had hourly rates which were calculated by the minute. You could spin up some instances, do your heavy lifting (like pay roll) and after a couple hours you could release them again. For what you got (and get) AWS was (and is) expensive. But thats the price for flexibility (and nowadays scale).

I don't like Amazon... but I still use AWS for basically all of my personal projects, hosting needs etc. and still use amazon to order things simply because it's basically the best and easiest options there are

if AWS is so good, why are Amazon's product galleries so painfully slow or often barely reachable?

Products bought on Amazon are actually more expensive than just buying on some other website. I'm really not sure how nobody is gaining traction on them by now.

@uui219

4 ай бұрын

You can complete an entire shopping trip of widely diverse items at good prices and get them all the next day with free shipping for only $17.99/month with Prime. Where's the competition for that? Just today I got a rug for my bathroom, my go-to brand of shampoo, and limited edition Barbie glassware for under $80 and all of it will be on my doorstep by Saturday.

@jinxedpenguin

4 ай бұрын

Because Amazon is fast. If you live in the US a lot of products have same day shipping. Plus it is still fairly cheap for a lot of things. Also, as this entire video covered - they also have services like AWS that make them a ton of money.

Can we force all CEOs to watch this and then pass a test? "Don't chase ROI. Let your top people chase new customers."

thank you.

AWS is the kind of product everybody both needs for business and to get out of as quickly as possible. It's a single point of failure that has a massive user base, which makes it a huge target for potential attacks, hacks and exploits. They do provide lots of security out of the box, but if you have an incompetent IT department, they are just as likely to screw it up whether the infrastructure is your own or rented.

I pay 15£ per month for a seedbox, which includes unmetered traffic. Let's say I transfer 20TiB per month. AWS EC2 outbound traffic costs $0,07 per GiB. 20*1024*$0,07= $1433,6 No wonder why it's a money printer.

@jameshughes6078

5 ай бұрын

aws data is like hotel california. You can ingress as much as you want but you can never leave (the region) (without indirectly paying for a launch of new glenn with all those data egress and nat gateway fees) There are no "return legs" for tickets on the snowmobile

Need to sort their pricing out though it's way too complicated.

Not having to deal with Cisco is pure luxury

With use one push on a button Bezos could switch the US government off.

Regardless of whether you love or hate Amazon or Jeff Bezos, its hard to deny just how much impact AWS has had on the world. Amazon didn't invent the idea of being able to rent computing resources and only use what you need at any given time (that dates back to the idea of being able to rent time on time-sharing mainframe computers in the 60s) but they were the ones who figured out how to turn the idea into a viable commercial product (the time sharing companies quickly became obsolete as minicomputers from the likes of DEC became a better option for businesses than paying for expensive time on a big-iron mainframe owned by someone else)

What is the SOL tshirt about?

@sandragee2864

5 ай бұрын

Does “SOL” refer to solar day on Mars?

Videos like this at this length can really get hard to follow and unenjoyable to watch, however I was able to watch this from the beginning to the end. I felt like I was actually learning. 10/10 great video. Thank you for this free entertainment/education. 😎

And AI won't take away that area... we still need much more people

I love the way, you don't mass produce content

I love the AWS story. It’s my dream to create this kind of impact in a company.

Video: “Amazon makes money hand over fist” Amazon: “We need to insert ads into Prime Video or ask our subscribers for $3 more a month to keep this business going”. Corporate Greed at its best. I wonder if there was ever even a thought to adjust some of those 6,7 figure salaries before they increased prices.

At 1:21 my man really put the Idaho capital building instead of the US capital

Inspiring story of AWS!

Low wages and exploitation of work labor

@starsoffyre

5 ай бұрын

I work at AWS and I think I'm paid okay