Amazon Ads Strategy | The BEST Way to Launch a Book on Amazon KDP
In this video I'm going to share my Amazon ads strategy for launching a new book using #amazonads. I'll go through three phases: first you'll need high bids to drive early sales, then we try to optimize our ads, and then we keep the ones that are working going for the long-term!
I have released several best sellers and launched multiple books effectively on Amazon KDP using this strategy. However, please note that this is more of a higher risk advertising strategy and won't work for every book... basically the better your book is, and the hotter the niche, the more chance you have of an effective book launch on Amazon KDP! #amazonkdp #bookpublishing
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🕘 TIMESTAMPS:
00:00 Introduction
00:37 Caveats
01:21 Aims
02:33 Ads Overview
04:00 Phase 1
05:24 Phase 2
06:04 Phase 3
06:55 Summary
07:21 Launch Ads Example
08:56 Launch Sales Example
10:25 Wrap Up
Пікірлер: 13
This video is very helpful, I watched a lot of ads but this video was the best in terms of Practical knowledge...
Great video! Very informative 👌🏾I've always ranked my books slow with ads, but this strategy is interesting and I will give it a try
@selfpublishingempire
7 ай бұрын
Let me know how you get on. I agree a mixed strategy is best across all books, but its good to try different options!
First time viewer here. I really like your introduction music. Great video.
@selfpublishingempire
7 ай бұрын
Welcome! And thank you :), just helps to break up the beginning of the videos!
I dont see the link for acos in the corner. I found it for this vid. Just wanted you to know!
@selfpublishingempire
7 ай бұрын
Ah thank you!!!
Craig, what is conversion rate in your burst phase?
@selfpublishingempire
7 ай бұрын
Totally depends on the book but normally around 1 in 4-10 clicks get a sale. If its worse than that then theres something wrong with the cover, book, pricing, or targeting
@user-ln4sv1fq1n
7 ай бұрын
@@selfpublishingempire thats what i thought. Need to enhance my book cover and put A+ content. Got around 60 clicks but only 5 sales
@user-ln4sv1fq1n
7 ай бұрын
Craig, i already spent $100 on my book launch and its already ranking in first page for the keyword search. Should i stop the ads?
@selfpublishingempire
7 ай бұрын
@@user-ln4sv1fq1n That's brilliant! It depends on the ACOS and if the ads have a profitable ACOS or not. If profitable, sure keep them going because every sale is making you money! If slightly unprofitable, lower the bids a little to try and get them proftable... and if they're just not profitable at all, lower the bids a little day by day to try to get to a point where they are profitable - if that means they don't serve, so be it :)