Algorithm Secrets Instagram Doesn't Want You to Know
Instagram Algorithm Hacks That Will Blow Up Your Following in 2022 hosted by@learnwithshopify
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What is the #Instagram #algorithm?
The Instagram algorithm is a set of instructions for how and when to display certain content to any individual user. The algorithm considers hundreds of factors such as user history, location, profile, device, trends, relevance, popularity etc.
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t.
As these algorithms change, yesterday’s marketing tactics might become less effective tomorrow. That’s why your strategy on each platform needs to constantly evolve too.
On Instagram in particular, simply posting on a regular basis with the right hashtags won’t necessarily guarantee that your new content always reaches its intended audience.
Instead, you’ll need to consider how you can work with the new Instagram algorithm updates to shake up your approach to Instagram marketing.
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Here's what we'll cover in this video:
0:00 Intro
1:04 Instagram Algorithm Secrets
2:02 Instagram Algorithm Hacks To Grow Your Followers
4:35 Using Keywords On Instagram
6:48 Posting Times On Instagram
8:46 Instagram Shopping
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#businesstips #instagramforbusiness #growthhackingsecrets
Пікірлер: 362
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Tip 1. Use reels to expand your audience Tip 2. Use photos/carousel posts to reach those that already follow you
@mx.chi2
Жыл бұрын
This is fantastic wow great point
@AuthorJanaeMarie
Жыл бұрын
I already do all of this. 😔
@austinsears4308
Жыл бұрын
@@AuthorJanaeMarie gotta keep going and enjoy the process. If you’re looking for immediate results your gonna get burnt out fast. Also, if you’re selling something. Be sure to change up your offers and maybe even the products themselves. What is your goal? Becoming an influencer? Selling something?
@AuthorJanaeMarie
Жыл бұрын
@@austinsears4308 No. I’m an author. I want to sell books. Plus I sell apparel. Of course, I’m not trying to get instant gratification but I am trying to grow within the platform. It’s frustrating.
Your tips are on point! For me, I've been using a tool called Boost App Social to create visuals that stand out, and it's helped me get more engagement on my posts.
@learnwithshopify
Жыл бұрын
That's awesome to hear, Elvis!
@mellissacarterr
9 ай бұрын
Been using it for a while now, and it's been super helpful. Love the 'meme maker' feature. Solid!
@leasimpson
9 ай бұрын
Totally on it! Best thing I added to my social toolkit recently.
Extremely helpful video, i’m frustrated that Instagram refuses to keep its own identity as a photo sharing platform. They want to be every other popular app.
@vikram1477
Жыл бұрын
Totally agree! I am sometimes just put off by reels. There were some artists I like who would post pics of their work but now they post reels and the camera is just moving around when I would just like to see the work properly!
@coeurviegirl
Жыл бұрын
greedy zucchiny
@QuantumMechHD
2 ай бұрын
yeah really true and informative .. @quantummechhd
Michelle, wanted to thank you for all of these videos. I started my IG channel about 2 years ago. I'm very niche but have organically grown my IG to over 40k and my business past 100k this year. I've also transitioned to working full time for myself for the first time in my life and its been incredibly rewarding. Thanks for all your insight. You and Shopify are definitely part of my success.
This is just messed up though because Instagram was always a photo-sharing app but they seem to be getting greedy wanting what TT has...NOW...because they are pushing reels, TT made it very clear last week that they will be open to photo sharing and people are posting photos and photo montages (which are ranking). Why can't these apps pick a lane and give their audiences what they want? People want a Photo sharing app...so now we have creatives moving over to Vero.
@nimbusnetwork6001
Жыл бұрын
What's Vero
@Colorfultography
Жыл бұрын
Vero sucks
@Marta_is_here
Жыл бұрын
Right I am a nature photographer Not a want to be “influencer”
I can’t post just reels 😂. I am a photographer and my reels don’t get any views. Just my photos 😊
@M3M3D14
Жыл бұрын
photographers make reels with photos all the time, you just have to be consistent
@joybwoy
Жыл бұрын
Magnificent as I thought someone who thinks like me
@joybwoy
Жыл бұрын
@Jackson Davies | Digital Artist What's your @
@joybwoy
Жыл бұрын
@@M3M3D14 Just drop it people do what they love
@M3M3D14
Жыл бұрын
@@joybwoy sure I’m just telling you facts tho. Freedom of speech my guy. You can block me
This is helpful to building my Shopify business. Thank you!
Thank you so much. Finally, I found somebody who explained it in an easy and simple way.
Incredibly insightful, relatable, and valuable. Killin it.
I wasn't using the captions feature earlier. Thanks a ton for this video!!
I've watched many videos with social media tips, but this video had the most helpful info! Thank you! Subscribed!
This is such good and simple and informational content!
WOW YOU ROCK, Michelle! SO MUCH VALUE! EVERY TIME! I'm getting the pdf for posting rn! AND YOU ARE RIGHT! EVERYTHING WORTHWHILE IS TIME CONSUMING! TY!
from the insights of my posts. I notice carousel seems to have 40% more non-followers views. While reels less than 15%. If reels is the go to for reach, why is it that the percentage doesn't say the same? For the sake of background, the business im handling has 20k followers, 6 posts per week (3 carousel, 3 reels).
Great insights with real examples!
Thank you so much! Instagram is changing so fast, like this world. So, thanks for your effort to make this video. 💜
this is gold THANK YOU
you spoke about this in such a comfortable way, like a friend sitting down for a cup of tea! thank you for your kind insights!
@learnwithshopify
Жыл бұрын
Glad you enjoyed it!
@airbnbhorrorstory
Жыл бұрын
That's why I'm in love with her. lol.
Instagram is very demanding. So I figured I would just do what I want. I post when I'm not supposed to because its a good time for me. I post mostly photos, reels are too much work. For some reason, I am doing better. Go figure.
It was a good 10 minutes. Thank you :)
Hey! Thanks for this amazing content I want to add one opinion with you: In Instagram creators may post pictures or carousel in story to engage existed followers.
So helpful thank u ❤
Thank you Michelle! Great video.
@learnwithshopify
Жыл бұрын
We're glad you enjoyed the video! Let us know if you have any questions we can help with.
I learnt many things from this video thanks for sharing
I'm an artist and in my case, my reels gets only about 120 reach but my carousel image post gets about 1500 reach in 24 hours. those with the same hashtag same description same artwork same type of post which is sharing WIP.
I was curious if I was doing something wrong. But it seems that I do exactly like you!Thank you Michelle. I live in Germany, and here it is very difficult to grow on Instagram, because the Germans are very complicated people by their nature.....and skeptics
Loved the video and your voice :) thanks for that
Excellent info here!
Photos particularly Carousels are amazing and still do very well for reach especially for service based and coaches
@laandle
Жыл бұрын
Agree especially ones that tell a story because each image is a moment to digest the content without feeling rushed.
Thanks for the gold information
HI Michelle, just started watching your videos because they are so easy to follow and although I am pretty good at taking pictures and putting together reels, finding alot of the information like what you are describing above about seeing the time frame of when they look at my content I don't see. Is there a video that explains how to find these things? thanks so much!
@learnwithshopify
Жыл бұрын
Hey! If your Instagram profile is a business account, then you can access this by clicking on your Profile page > Professional dashboard > Account insights (see all) > Total followers > Scroll down to 'Most active times'. Usually Instagram would have their own instructions that you can search on their Help Center too: bit.ly/3DiCgk2!
@Adventuresoffirefly
Жыл бұрын
@@learnwithshopify the only problem is i only have 80 followers, i read you need 100 :-( i need help posting the right content, camera setup and gaining followers !
It's a shame that the only way to build on Instagram is to make Reels. People on Instagram want to use Instagram for photos--not video content. At this point it seems smarter to just ditch Instagram altogether and make TikToks.
@EleDErre
Жыл бұрын
Yep, basically instagram now wants to raise stupid people with attention deficit.
@foxxieloxxie6570
Жыл бұрын
Exactly. I was able to go viral on TikTok within 7 days of creating my account and hit 10k followers within the first 30 days. I tried the same strategy on Instagram and only got like 200 followers lmfao
@kissariat
Жыл бұрын
يعتبر تيك توك الأفضل لانتشار السريع
First time watching your video. Keep it up sister, you have really made my day...🌹🌷❤️😍
These “fun, entertaining” apps are making it hard to exist on social media. This is overkill and it’s way too strategic. It’s so annoying
Thank you for this amazing video 📹. Really helpful and very informative 👌👍
Its getting more and more challenging to create a business that makes descent products that are not about 5 second videos. I guess its the world we are living in.
Great video 💖💖💖
Thank you♥️
Powerful teachings
I've been posting quality reels with trending sounds, captions etc but my photos seems to get WAY more traction than my reels..most of reels are literally bombing and I fail to understand why.. the difference is quite striking...in my personal experience even though literally all youtubers are repeating the same mantra that reels are the way to grow but reality seems to be on the flipside. Can you explain why? Thanks
@achatwithgoitse
Жыл бұрын
You’re actually right. Same with me. Maybe depends on country.
@AishaandLife
Жыл бұрын
I’ve noticed the same thing over the past couple of months! My carousels perform much better than reels in reach and engagement. Maybe it also depends on who your audience is. Not everyone is into reels 🤷🏾♀️ it would be great for a tips creator to talk about this too.
Very nice you & your programme
I want my current followers on my biz page to see my posts. My account status is in good standing, I pay for ads. But only 8-10% see anything. Hashtags or not. Sounds or timing etc. Tried it all. You presented everything way cleaner than others so thank you for that.
@learnwithshopify
Жыл бұрын
We're happy to help, Seth. Are there any other areas in your business/store you're working on?
@TheSethBrowder
Жыл бұрын
@@learnwithshopify I was doing great for the last 3 years, then since July everything slowed even with reels. So I started mail chimp to have a secondary, but I’m trying to just be seen again :/ I have over 17k followers and only 100 maybe see daily posts, sometimes more but it’s rare. Beginning of years it was in the thousands.
@learnwithshopify
Жыл бұрын
Thanks for sharing your story, Seth! I'd suggest taking some time to read over our blog here on Instagram marketing for extra information and tips: bit.ly/3OwUAKP!
The secret here is "do what works for you" but for the moment Instagram is in a huge competition with TikTok, shorts and more
Videos that I have recorded with a professional camera and had edited together with Premiere Pro with all the trimmings usually got a few hundred views. Simple videos that I have created within minutes with the cell phone, usually several thousand suddenly. Makes no sense to me.
@emil4971
Жыл бұрын
@Sabrina loo🦋 I don't understand how another Instagramer could help me with this problem, is this even possible?
Great info 👍
Finally a helpful page
amazing tips and explained so quick easy and well
@learnwithshopify
Жыл бұрын
Glad you found it helpful!
This was actually a really cool video
Michelle is a living legend, thank you for keep posting this content
Thank you
She’s back 🤩
@Os-kx3tu
Жыл бұрын
Calm your breasts..
You should make a video on how you can increase reach WITH followers, not new ppl. The algorithm is no longer community based, it’s like TikToks algorithm: reach based. But what being one a million followers, if less than 1% of those watches your stories. "How to get high views on Instagram stories everytime" would be a great video. There must be a story algorithm. Things that push out some stories more over others. Talk about that 👍🏽😊
Between tiktok and reels, I just love shorts and youtube.
Good tips. Thank you
@learnwithshopify
Жыл бұрын
You're welcome. We're glad you found the tips helpful!
I used to have thousands of views on my videos, and then I made a biggest mistake and paid someone through fiverr to get me followers, and now i see that my reels only get few views. How can i reverse my mistake, is there a way? please help
Thank you my darling 🤗🙏
It feels so wrong to listen to all those advice that are saying things like, stop making photos and focus on Reels. Instagram was a photo App and we loved this, for exactly that reason. It’s not us that needs to change how we use tha app. It’s the app that need to evolve in our sense! I don’t know how many of us and how many time we need to explain that we want the old Instagram back. We don’t wanna a second TikTok.
@metaversemegan
Жыл бұрын
This is facts
@nikitaghode2083
Жыл бұрын
Very very true. I’m a IG creator myself. It’s just very frustrating at times to see no response and no following despite the level of efforts that goes into making one reel. I liked photos better because I feel that the photos tell a better story than a short reel
@AuthorJanaeMarie
Жыл бұрын
THANK YOU. I feel like I have hundreds of dollars just to make 10 second videos.
Love your videos
I do everything you recommended here and nothing works…
Thanks you
Can't wait Michael
Great video
Got a lot of time for this video, I appreciate all the advice thank you.
@learnwithshopify
Жыл бұрын
Thanks for watching! It's great to hear that you found the video valuable.
Creating reels doesn't really get that much views or followers at times..it really depends on many factors, like whether the topic or content created are trending or not trending. And if ya add audio, got to pick the trending ones as well.. editing on reels took longer than 3rd party editor & can't even change the pace of video clips.. people still prefer pics over video as they can see it instantly on their feed while video just whizzed past by... sigh..
@poogissploogis
Жыл бұрын
The editing on Reels is terrible. I'll make a white text piece with a colored rectangle behind it, it looks good, then I post it, and once it's been posted, the colored rectangle disappears and all I'm left with is the white text and it doesn't show up at all. It's very frustrating, I just post my TikToks now since their editing software doesn't bait and switch me.
@RachidRachid-cy6ui
Жыл бұрын
I sell instagram followers , in case you are intrested , I can send you 100 followers for free for checkout
Trips me out when you guys play the order sound 😂 I always get a hit of dopamine
Very nice
Awesome 😎
Girl, you are so good at your job bet
usefull video.
Even when I see a reel taking off (literally going viral).......then out of the blue Instagram pulls the plug or flips a switch and it dies an unnatural death😢. They need to explain this.....
@SocialwithRocki
Жыл бұрын
It’s because each reel goes to a new audience
Hey Michelle, about knowing when is the best time to post, I go into my analytics and check when is the right time to post depending on at what time is my audience most active on IG right... But how about when I am starting a new store and I have no followers at all, How do I get to those first 100 followers? Thanks a lot for the insight
@learnwithshopify
Жыл бұрын
Hi there, great question! Gaining those first followers can be tough. I recommend checking out our Social Media Marketing Guide bit.ly/3ID2ykJ for tips, as this will help you create a strategy and market to grow a following.
Great video. Can you also please make a video on how to use the blogging feature on Shopify.
@learnwithshopify
Жыл бұрын
Thanks for the feedback! I have filed this video request internally on your behalf.
I got new information in this video.👌👌👌
@learnwithshopify
Жыл бұрын
Glad to hear it!
Hi Millie 💫 Wow this was just the vid I needed to watch ! Thank you for the wisps of wisdom my sister ❤️ I do have a question on my mind for you please 🤷🏻♂️😊 ... Tell me what is considered a good % of your followers seeing your status ?
@learnwithshopify
Жыл бұрын
Glad you enjoyed the video! There isn't necessarily a set percentage of viewers to aim for, though some external sources suggest aiming for 60% of your followers to view your stories. You'll be able to determine the number that's right for your business based on the engagement on Instagram as well as the percentage of add to carts and conversions to sales in your store whenever you're advertising a product or collection in your stories.
@millenniumgifts
Жыл бұрын
@@learnwithshopify That's all true , high engagement is the key 🔑
@millenniumgifts
Жыл бұрын
@@learnwithshopify thank you ❤️
There is no universal definition of "amazing content."
What is the time zone in the analytics?
Photographers have been making photographic images for well over a century, they use cameras to photograph still images because still images are seen in galleries and books all over the world. Tangible products are worth more in the hand than any instagram reel. Reels is not the way forward for a photographer, who wishes to convey a sense of meaning in a still image which can viewed and studied for longer than ten seconds or so. Your advice is not sound, instagram or rather social media is destroying the art form. If you don't get that, you don't get art.
Great video! Thank you! I'm currently with Big Commerce (Have been for many years) is there a reason I should switch to Shopify? I'm noticing most people use shopify. Thank you!
@learnwithshopify
Жыл бұрын
There are a lot of comparable features between Shopify and BigCommerce at first glance. Some of the benefits of the Shopify platform include a wider selection of free and paid themes, a robust app store with tons of competitive options, optimized checkout using Shop Pay across your online store and all major social media platforms, 24/7 live support and more! If you are wanting to make the transition, or even just check out the Shopify platform, we are currently offering a special 3 month promotional price for eligible countries. You can check that out by following this link: www.shopify.com.
Thank you so much❤ can you post how to improve followers for beginners
@learnwithshopify
Жыл бұрын
Hi Sindhu! Glad you enjoyed the content. Here is a great blog post for building an Instagram Following - no matter what stage you're at: (bit.ly/3tvfQa5), as well as a free webinar to check out: (bit.ly/3X1NeTm). - Ren
@sindhustani1515
Жыл бұрын
@@learnwithshopify hi ren thank you so much again you replied me in person ❤can I contact you by any means or through Instagram dm?
@learnwithshopify
Жыл бұрын
Happy to help! You can reach our team of Support Advisors through our Help Center link here: (bit.ly/3p53JyS). - Ren
thanks for the efforts to share the video...... but its getting hard to get more followers
Goooood...
I Love her smiling expression 😍 Just Killing !
I really like this vid ;)
Please do a video for hacks for features available for sure, accross ALL regions.💟 Thanks!
@learnwithshopify
Жыл бұрын
Hi there! Thanks for taking the time to share your feedback with us here. I have recorded your request internally, so our team knows that this is something our community is looking for.
As an artist, I hate reels, why would an artist focus so much on reels.
@learnwithshopify
Жыл бұрын
Reels are engaging, and can be particularly mesmerizing for artists' content. If you're able to show the process of your craft through video, you could potentially capture the attention of more viewers than with photos alone.
@lollypop441
Жыл бұрын
You can grow without posting reels. Carousels and single pics are still working. I have more engagement on my pics than on my reels. I have only 3500 followers and hundreds of comments on every post. You have to build a community first. As soon as you post what you like and you love what you do, it will work for you. Wishing you success my dear 🙏
@phantomus8578
Жыл бұрын
@@lollypop441 I did for a week, tried to build a community by engaging with others, but Instagram shadowbanned me instead for too much engagement-.-
@lollypop441
Жыл бұрын
@@phantomus8578 yep, don’t do too much action in an hour. Engage with content that you like. I don’t really have the secret for big growth and I think nobody does. Every account is different. What works for you, will probably not work for me and in the other way. Be patient and enjoy ♥️
@M3M3D14
Жыл бұрын
Because people watch them and you make money?
I make reels and I love how it works for me .. gained 1.8 million views and it keeps moving . and gained so many followers from this
If someone I follow starts posting once or twice a day, I usually unfollow or at least mute once in a while. It might be better for getting your stuff on people's screens but it's also better for getting people to get sick of you and wondering why they are seeing & thinking about some random person/business on the internet every day. It seriously makes me question why I'm following someone, unless the content is extremely good.
Very surprising for me
great
You really have a great way of presenting things
@learnwithshopify
Жыл бұрын
Thanks for your feedback, Dhruv! What was the most helpful thing you learned from this video? We'd love to hear your thoughts.
I’ve been posting reels every single day for over 3 months and yet my views and followers only keep decreasing. Instagram. Is. Dead!
@joybwoy
Жыл бұрын
You are the problem then your not using the proper method also interacting with other people can done you favour
@juannarockszz
Жыл бұрын
@@joybwoy interacting with other people can done me favour?
@juannarockszz
Жыл бұрын
@Sabrina loo🦋 ummmmm! Because I have a little over twice his followers maybe
@juannarockszz
Жыл бұрын
@Jackson Davies | Digital Artist will try that, thank you
@juannarockszz
Жыл бұрын
@@joybwoy so what do you suggest that I do so that I can be the solution instead of I being the problem 🙃🙂
I'm getting really frustrated with the reels. I keep hearing that it should be your number one priority to get more engagement, but I get almost zero views on mine, and I've tried quite a few hashtag strategies. I get way more engagement on my photos.
Instagram is the equivalent of the “moving the goal post” analogy disenfranchised people talk about. You do what you need to reach the goal and as soon as you get close, they move the goal and change what you need to do to reach the goal. Unlike TikTok, they push what you like and encourage you to post what you like… NO GOAL POST.
@poogissploogis
Жыл бұрын
Yes! I've had way better luck on TikTok. I post the same video on TikTok and Instagram Reels, and the former will get 200-300 views, while the latter gets less than 30 almost every time. (I'm just starting out) TikTok feels much more straightforward to me and I don't feel like I'm constantly having to change my strategy to stay afloat.
@robertjacksonjr
Жыл бұрын
You can b!tch & moan about it, or you can accept the new reality, adapt, and thrive. Your choice.
@JessKaplan
Жыл бұрын
Legit, my reels views have plummeted this week after doing really well for the last month and a half. So disappointing
how do i get my rejected ad to be reviewed? i did everything right and still got rejected, i used to be able to send it for review but now i can’t, not even on meta business suite
@learnwithshopify
Жыл бұрын
Hi! Did you receive any communication from Meta regarding why the ad was rejected? They should have sent an email about it. You can follow the steps outlined here to request another review: bit.ly/3DDa5Mb.
but what do I do if I post reels daily but when I look at the analytics later - they don't get seen by non followers, only existing followers. I never get over 2K views.
The fact videos like this exist make me despair at contemporary society. None of this is important. We are living a decaying world.
If someone starts following you should you follow them back will that help to grow your page with more popularity. BTW Outstanding video you covered great points you are brilliant very smart girl
Good video
@learnwithshopify
Жыл бұрын
Thanks, Dayananda!
STEP 1 : BE PRETTY STEP 2 : DRESS AESTHETICALLY PLEASING STEP 3: HAVE GOOD CAMERA ANGLES STEP 4: MAKE YOUR CAPTIONS STAND OUT this is really how you grow your “instagram” in almost all Years ;)