Alchemist On Turning Beats Into A Business, Cutting Out The Music Industry | IDEA GENERATION, Ep. 8

Ойын-сауық

Alchemist got his start as the teenaged sidekick to Cypress Hill and the Soul Assassins. Though his rap group, The Whooliganz, would be dumped by their label before they could even release their first album, Al did not let the setback stop him. In fact, by the time he dropped out of NYU the MC-turned-beat-maker already had a catalog with a couple classics, and more on the way. In the 25 years since Al has continued to develop as a musician, embracing new generations and new styles, while also reinventing his business model from the typical front half advance + pub and writing backend to a more Direct-To-Consumer model. And as a result of this conscious shift in economics, he has more latitude than ever with his craft.
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00:00 - 01:19 - Intro
01:20 - 03:30: Discovering Music + Childhood
03:30 - 04:42: Meeting Evidence and Will.I.Am
04:42 - 05:20: The Hooligans and Signing to Tommy Boy
05:20 - 07:40: The First Tour
07:40 - 08:05: Beat Making Process
08:05 - 10:37 After the Tour and Working on Cypress III
10:37 - 10:55: Act II
10:55 - 11:57: Attending NYU
11:57 - 12:45: Dropping out of College
12:45 - 13:44: Cypress Hill Remix + Developing A Sound
13:44 - 14:23: Beatmaking Basics
14:23 - 16:30: Working with Mobb Deep
16:30 - 18:47: Making A Name
18:47 - :19:28 Negotiating Deal Structures for Beats
19:28 - 21:20: Solo Debut - 1st Infantry
21:20 - 22:40: The Story Behind “Got It Twisted”
22:40 - 23:58: “We Gon Make It”
23:58 - 24:51: Collaborations + Return of the Mac
24:51 - 26:00: Philosophy of Making Great Albums
26:00 - 27:38: Major Industry Shifts + Chemical Warfare
27:38 - 28:07: Act III
28:07 - 29:37: Alchemist’s Studio + Rap Camp
29:37 - 31:37: Covert Coup
31:37 - 32:10: Day in the Life
32:10 - 34:16: A New Generation of Collaborators + 10,000 hours
34:16 - 36:46: Discovering Bandcamp + Cutting Out The Middle Man
36:46 - 39:00: Making A Label + Building an Ecosystem
39:01 - 39:17: Credits
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Пікірлер: 1 600

  • @IDEAGENERATIONOFFICIAL
    @IDEAGENERATIONOFFICIAL11 ай бұрын

    What's your all-time favorite Alchemist beat? We'll go first: "Keep It Thoro" by Prodigy

  • @TheDoknoh

    @TheDoknoh

    11 ай бұрын

    "Dead End Street" by Buc Fifty

  • @JRob1125

    @JRob1125

    10 ай бұрын

    "We Gonna Make It" by Jadakiss

  • @lowbudgetmotorsport4112

    @lowbudgetmotorsport4112

    10 ай бұрын

    "Got It Twisted" by Mobb Deep. That Thomas Dolby sample was way ahead of its time, and it still hits hard today.

  • @johannestrost5014

    @johannestrost5014

    10 ай бұрын

    Surf n Turf - Boldy James

  • @bdub1000

    @bdub1000

    10 ай бұрын

    Worst Comes To Worst-Dilated People

  • @I___Love___U
    @I___Love___U2 жыл бұрын

    Not many have stood the test of time like Alchemist. Feels like he hasn’t even peaked yet, which is fuckin insane.

  • @MrMaddzkillz

    @MrMaddzkillz

    2 жыл бұрын

    That’s a fucking fact! This man been dropping heat since the late 90’s

  • @jesusgalvez6127

    @jesusgalvez6127

    2 жыл бұрын

    Cause when you love what you do that much there ain’t no peak. Like you said this man has been making music since the mid 90s and his music keeps getting doper & doper as time goes on.

  • @Gm95_

    @Gm95_

    2 жыл бұрын

    All facts

  • @totc6196

    @totc6196

    2 жыл бұрын

    Miles Davis of beatmaking!

  • @TheMuddyMilesTrain

    @TheMuddyMilesTrain

    2 жыл бұрын

    @@totc6196 love this

  • @cookinsoul
    @cookinsoul2 жыл бұрын

    UNCLE AL ! 🙏 humble soul ❤️

  • @PrometheusTunes

    @PrometheusTunes

    2 жыл бұрын

    You a legend too fam!

  • @titanjake8640

    @titanjake8640

    2 жыл бұрын

    Yes. Cooking Soul is on my list right there with Alchemist and Premo!!!! Keep up the good work

  • @RestlessPro

    @RestlessPro

    2 жыл бұрын

    👶🏾🗣“COOKIN SOUL”

  • @zdelorean88

    @zdelorean88

    2 жыл бұрын

    @@RestlessPro Heard the tag drop in my mind off reading this.

  • @jesusgalvez6127

    @jesusgalvez6127

    2 жыл бұрын

    You and al are legends bro.

  • @TG-nh9jx
    @TG-nh9jx2 жыл бұрын

    Damn im a 41 year old hip hop head. I’ve loved Al for a long time. I was making beats when I was 17 and gave up. He followed his dream and that deserves all the respect in the world.

  • @raphaeljoseph6952

    @raphaeljoseph6952

    2 жыл бұрын

    Get back at it, even if only for yourself

  • @adenaas9108

    @adenaas9108

    2 жыл бұрын

    get back on that horse my guy ...follow your passion its never too late im 43 and just starting to grow my brand after learning production for the last 4 or 5 yrs

  • @pukysand

    @pukysand

    2 жыл бұрын

    Bro, you can be on a hiatus but never give up on your dreams. I still make beats on my SP-12 and still raise hell!

  • @kristopherevans6283

    @kristopherevans6283

    2 жыл бұрын

    43 and I stopped seriously producing music around 30. I still beatbox and hum melodies I think of daily and record every idea in my phone. I back them up in case I get the spark again and want to flesh those ideas out.

  • @blackentrepreneur244

    @blackentrepreneur244

    2 жыл бұрын

    Im 29, & just buying the equipment to start my own video production company to shoot music videos. Its never too late, if you doing behind the scenes(non rapper).

  • @chuckdalybeatz
    @chuckdalybeatz5 ай бұрын

    Alchemist and Madlib are the inspiration for me to keep going in this game. At 32, I’m getting more progress than in my 20’s. What a time to be alive 🔥🔥🔥🔥

  • @erodkid
    @erodkid2 жыл бұрын

    Rare to hear of Alc’s history from his own retelling. Thank you for all the gems Idea Generation!!!

  • @IDEAGENERATIONOFFICIAL

    @IDEAGENERATIONOFFICIAL

    2 жыл бұрын

    Thanks Edson for tuning in!!!

  • @dimitrisxairetakis2612
    @dimitrisxairetakis26122 жыл бұрын

    This is iconic. Al is the goat just from the way that he carries himself.

  • @bigol9223
    @bigol9223 Жыл бұрын

    "Check yourself, don't doubt yourself." It's really cool to hear how he felt like the new internet generation opened up his career. Even after such a legendary career to that point, he never got "stuck in his ways", he also doesn't act like there was a "right" way to do it back when he first started getting money and buzz. He was just stumbling through determined to do it like anyone else.

  • @The7threst
    @The7threst2 жыл бұрын

    Such an inspiration. Alchemist is a leader. Not just in producing, but choosing your own path in a shady music business. I have so much respect for him!

  • @okeowoaderemi

    @okeowoaderemi

    2 жыл бұрын

    I saw what you did there 😏

  • @hadesBOLT

    @hadesBOLT

    2 жыл бұрын

    @@okeowoaderemi still shady a Dj

  • @Rikeluxxbeats
    @Rikeluxxbeats2 жыл бұрын

    Music is not a sprint it's a marathon, it's a lifestyle and AL is the Proof !!! Real Legend !!!

  • @rpemulis

    @rpemulis

    2 жыл бұрын

    what the fuck are you talking about man? there is no final destination in music, music is music.

  • @deliapaez5488

    @deliapaez5488

    2 жыл бұрын

    @@rpemulis j/k

  • @kelvintv145

    @kelvintv145

    2 жыл бұрын

    @@rpemulis que no q👎 p

  • @davidsantander4250

    @davidsantander4250

    2 жыл бұрын

    @@deliapaez5488 l Pp P P L

  • @davidsantander4250

    @davidsantander4250

    2 жыл бұрын

    @@rpemulis Pp

  • @DJAUDIO1
    @DJAUDIO12 жыл бұрын

    Best way to wake up. I've felt so uninspired this year after suffering a stroke. This video couldn't have come at a better time. Truly inspirational. Thank you ALC!

  • @zshakur

    @zshakur

    2 жыл бұрын

    Get well soon. Glad you're still with us.

  • @steve.477

    @steve.477

    2 жыл бұрын

    blessings homie. hope you're well

  • @huggeebear

    @huggeebear

    2 жыл бұрын

    May God grant you healing, inspiration and drive my man 🙏🏿👍🏿✊🏿

  • @rizednb

    @rizednb

    2 жыл бұрын

    love yah homie!

  • @anthonywilliams9415

    @anthonywilliams9415

    2 жыл бұрын

    Glad you survived

  • @MannebachMusic
    @MannebachMusic3 ай бұрын

    As a music producer working hard and trying to find new, creative ways to make a living..... This video is a godsend. Thank you Alchemist for being so forthright in your approach and spitting true knowledge. This industry may be hard to make it in, but these tiny bites of true insight give people like me hope. Thank you, thank you, thank you.

  • @mylurr12
    @mylurr1211 ай бұрын

    I’m almost in tears at the end of this. Him going over the business model that guys like currensy and them started developing in the 2010s. I feel so inspired to get back to being creative and carving a lane for myself. Great video.

  • @cuchanu

    @cuchanu

    7 ай бұрын

    If anything do it for your mental well being. Creativity is important.

  • @InterstateInf

    @InterstateInf

    7 ай бұрын

    Me too bro I been rappin/producing since I was 8 music will be with me til I die !!!!!

  • @heywella
    @heywella2 жыл бұрын

    He's just gotten better and better as time has gone on. His stuff the last decade has been insane and he has really carved his own path that sets him apart. One of the best producers to ever do it in any genre.

  • @theherbpuffer

    @theherbpuffer

    2 жыл бұрын

    Arguably the greatest hip hop producer ever, especially what he's doing with young artists like Earl, Navy Blue, MIKe, Boldy James. Etc

  • @heywella

    @heywella

    2 жыл бұрын

    @@theherbpuffer Yea, he sure has the resume/accolades. He really just needs one more defining peice though imo. A "Chronic" type record for this day and age. He has the roster/connections to do it. Also, Boldy is almost 40 I think. I get your point though. It's cool who he picks to work with. It's amazing actually.

  • @igobyxoxomusicunderaxlprks9000
    @igobyxoxomusicunderaxlprks90002 жыл бұрын

    "That moment is gonna happen where you're gonna get that break" -The Alchemist I needed this

  • @xgskrillax
    @xgskrillax Жыл бұрын

    this man is throwing serious wisdom on us. inspirational and motivating

  • @nastytechniquez9685
    @nastytechniquez96852 жыл бұрын

    This man’s humility combined with his talent is so inspiring.

  • @WelcomeToThe92503
    @WelcomeToThe925032 жыл бұрын

    I've watched literally every alchemist interview in existence... and in retrospect... even READ as well...as the VERY FIRST INTERVIEWS Al had were IN MAGAZINES like the source and XXL back in the day ...and I was already STAN'NG this dude back in high school (the late 90s) after hearing his beats with buc 50. Then the first defari album and dilated and this is by FAR THE MOST IN DEPTH he has ever been about his EVOLUTION...not only in how his career in rap came .. but also in his personal life Hes never told that story in depth about Will..Ev..AM..etc and all them freestyling at the club.. or how he started kicking it with cypress cuz of their managment. And the tutor.. what what conversations with his COLLEGE ADVISORS were like etc. in the early 2000s...P and the MOBB had like 7 underground dvds for sale on sites like ughh.. and I had all of em... and AL was in all of em. It was funny to hear him tell the story of how him and the infamous mobb linked up.. cus he told a story before about how when they first met.. they all thought his name was "OPTIMO" .. and for like the first week they were kicking it they were calling OPTIMO and he didnt correct then..which when visualizing always makes me laugh 😁😅😅🤣🤣 THANK YOU FOR THIS INTERVIEW ....

  • @TheDoknoh

    @TheDoknoh

    2 жыл бұрын

    Really appreciate this comment. Means everything. 💡💡💡

  • @WelcomeToThe92503

    @WelcomeToThe92503

    2 жыл бұрын

    @@TheDoknoh np bro. You got something special here. When I wrote this earlier I was only into the first half of the interview as well I cant believe how much in detail AL went about the second half of his career from Chemical Warfare up until now and the ups and downs he experienced. From an outsider looking in. I wouldve NEVER KNOWN how he wasnt happy during the time of CHEMICAL WARFARE and how he was dealing with that internal struggle of tryna match 1st infantry.. and that he was tryna MARKET IT as a big project ... and that Jim JONES story and all that. I just always thought .. ALS A BEAST and he works and puts out QUALITY beats and projects at a consistently high level and these are all of his projects he LOVES. It's so crazy to see him talk about how CURRENSY put him on to the new wave of the independent rap hustle with CC. And how it was a blueprint for his business model now with all of his full length solo albums hes done with all these artists on ALC. I legit assumed this was all calculated and planned out meticulously.. so to see it was just him going into all of these situations blind not knowing his next play is pretty INSPIRING this Is legit the best al interview .. out in all of history bro You really got him to open up about EVERYTHING. Thank you for this 🙏🏼🙏🏼

  • @russtoday

    @russtoday

    Жыл бұрын

    i appreciate you adding all of that context

  • @wesleypoarch1404

    @wesleypoarch1404

    Жыл бұрын

    Stop saying literally when you mean figuratively.

  • @yuji0078

    @yuji0078

    14 күн бұрын

    Buc50s a Homie family still writing. Still thuggin

  • @toddkonrad2407
    @toddkonrad24072 жыл бұрын

    Damn. Last week Gibbs. This week Alchemist. Sooner or later we need Madlib to round this all out, maybe his man Egon too.

  • @FetamWoW

    @FetamWoW

    2 жыл бұрын

    Egon a pure legend. I remember he messaged me back I'll never forget.

  • @theherbpuffer

    @theherbpuffer

    2 жыл бұрын

    We need some of these younger artists on here such as Kaan and Navy Blue.

  • @Rizzlyricist
    @Rizzlyricist2 жыл бұрын

    "Your boy Al, everybody's pal." I've been rocking with Al for the longest. 🔥

  • @gorydays23
    @gorydays232 жыл бұрын

    He slowly snatched the crown - there is no contest. quantity and quality in 25 years is unmatched - nobody, not even the 90s goats can hold on to this catalog in dopeness. king

  • @HeyBear
    @HeyBear2 жыл бұрын

    That was effing brilliant - big up Alchemist.

  • @AraphAt191

    @AraphAt191

    3 ай бұрын

    LEGENDARY!!!!!

  • @crystalken
    @crystalken2 жыл бұрын

    Beats aside, Al's energy is legendary. He's like the power-up / final boss life mentor you wish you could have.

  • @shabba194
    @shabba1942 жыл бұрын

    That win or lose beat is still one of my favorite ALC beats. So glad he let the beat breathe at the end

  • @BIGERNMcCrack

    @BIGERNMcCrack

    2 жыл бұрын

    Always LOVED that beat. Here I go again....

  • @morerioo

    @morerioo

    5 ай бұрын

    Would anyone know what’s the beat in the beginning called?

  • @cyferr992
    @cyferr9922 жыл бұрын

    I love how genuine his passion for the craft is and how excited bro gets just speaking about it. If that’s not inspiring idk what is

  • @janyegathers3713
    @janyegathers37132 жыл бұрын

    THIS>>>>> Man, talk about being in a slump that you can’t get out of, THIS was the Inspiration and Motivation I needed to know that this Music is gonna work out but you HAVE TO do your part… Thank you AL, we love you and all that you do 🙏🏾💯

  • @MrMaddzkillz
    @MrMaddzkillz2 жыл бұрын

    I can’t imagine living in a world where ALC doesn’t drop at least 3-4 projects per year. 🐐🐐🐐

  • @WhtMike2006

    @WhtMike2006

    2 жыл бұрын

    right? and thankfully from the sounds of the end of this interview we won't have to worry about that day for a long time

  • @djTLMtv
    @djTLMtv2 жыл бұрын

    IDEA GENERATION, I really enjoyed this! Salute to the legend Alchemist!

  • @BEASTxMODE
    @BEASTxMODE Жыл бұрын

    38:03 Al’s discipline and consistency got him here. Thanks for the storytelling 🙏

  • @prodlando

    @prodlando

    Жыл бұрын

    It's a recipe for success in any field, I can't wait to further to develop my discipline and hopefully make music my living like him

  • @igobyxoxomusicunderaxlprks9000
    @igobyxoxomusicunderaxlprks90002 жыл бұрын

    Its insane to me that he's from Beverly Hills and consciously makes an effort to move on the edges of mainstream instead of the center

  • @rabissenseicomprende7994
    @rabissenseicomprende79942 жыл бұрын

    This man makes the contemporary niche sound of Rap/HipHop

  • @KD_SWAGGER
    @KD_SWAGGER2 жыл бұрын

    I learned a lot about Alchemist with this great interview. Never knew how he linked up with Mobb Deep until now. Never knew Nas & Jay-Z both passed up on the We Gonna Make It instrumental. 👏🏻👏🏻👏🏻

  • @NOCDIB

    @NOCDIB

    2 жыл бұрын

    Honestly, I can see why. Dope beat but it's not for them.

  • @dpo2078
    @dpo20782 жыл бұрын

    Still remember my brother giving me the 1st Infantry CD back in the day. Dope to see Al evolve into such a figurehead in hip hop.

  • @napalmsf

    @napalmsf

    2 жыл бұрын

    Dope album and very significant in my youth as well.

  • @ScantlessBeatz
    @ScantlessBeatz2 жыл бұрын

    Man Mobb Deep's production was a blue print for me. He drop'n Game so many times just makes me wanna work harder.

  • @CR-oy2tu
    @CR-oy2tu2 жыл бұрын

    This was an amazing video to watch. It really gave the audience a clear perspective of how al made connections and turned his passion into a living throughout the years. He really is one of the greatest producers from our generation.

  • @IDEAGENERATIONOFFICIAL

    @IDEAGENERATIONOFFICIAL

    2 жыл бұрын

    Totally agree. His transparency on the details of his business and process is truly inspiring. Glad you enjoyed this!

  • @Madnes99
    @Madnes99 Жыл бұрын

    This guy deserves all the flowers now. Thanks for your contribution to the culture Alchemist and all the wonderful music you have produced.

  • @youngbrownskindizzy9410
    @youngbrownskindizzy94106 ай бұрын

    I can’t explain how inspired I am just after Alchemist telling his stories on each topic based on from the ground up. As a producer and rapper myself I wanna be able to tell my own story and just speak from the heart to many that’ll relate or understand what I been through in life. Thank you Alc for all the makings of greater music and listening to your beats time from time still fire 🙏🏾🔥

  • @nerinetterivera9133
    @nerinetterivera91332 жыл бұрын

    I love listening to Alchemist, his stories, ideas, he’s a very special being. We are lucky to have him in this world and I cannot wait to see how will continue to elevate his legacy. Great interview!

  • @bizon33obroty
    @bizon33obroty2 жыл бұрын

    I have started making beats because of this gentleman here. God bless you AL!

  • @furiousstiles
    @furiousstiles2 жыл бұрын

    Big ups to Idea Generation for giving Uncle AL his flowers. This was inspirational 💪🏾

  • @Paddydacook
    @Paddydacook5 ай бұрын

    This guy is such an inspiration for me. I really hope i can make a living from making beats at one time in the future. I'm gonna hustle for it.

  • @bennblazincreations
    @bennblazincreations2 жыл бұрын

    ALC been putting it down for a long time. Spot Solidified

  • @PreFusah
    @PreFusah2 жыл бұрын

    Man this is really well put together, shout out the interviewer, his intent on listening makes it really engaging when Al is telling his stories!

  • @toddmaek5436

    @toddmaek5436

    2 жыл бұрын

    Word

  • @alexmathewmendoza
    @alexmathewmendoza2 жыл бұрын

    Alc's consistency alone deserves due respect, but he has an instantly recognizable sound and brand now. He doesn't need a tag anymore, really. I'm happy that he's truly found his own lane and is doing it on his own, for himself. He's an OG and his evolution is major. Respect, respect, respect.

  • @bcsc1255
    @bcsc12552 ай бұрын

    I played drums for about 9 years, was taught by a drum teacher that taught me an insane amount about music that he learned while playing with The Beach Boys and going on tour and everything. Went thru my rebellious teen phase and sold my drums for weed money. Hearing the alchemists music got me hella re-inspired to get back into making music, made my first move buying FL producer edition and a midi pad

  • @grinchoi1
    @grinchoi12 жыл бұрын

    The most consistent producer in the game. No debate.

  • @Andy-km1xp

    @Andy-km1xp

    2 жыл бұрын

    Preemo? Just Blaze? Bink? 9th Wonder? Boi1Da? Kanye?

  • @lukespicer1982

    @lukespicer1982

    2 жыл бұрын

    More consistent than Preemo?! Nah, c’mon

  • @lukespicer1982

    @lukespicer1982

    2 жыл бұрын

    @ANYTHNG G03S Me too, Preemo hasn’t fallen off he’s still consistently making amazing beats to this day

  • @FunkyKarim93

    @FunkyKarim93

    2 жыл бұрын

    Preemo paved the way, and Al most certainly got hugely inspired by him, but his production run throughout the whole 2010's and 2020 - 21 has been on a whole other level, imo. He's regarded by a lot of rappers as the greatest to ever do it right now. Madlib is really close to but Al consistency and creativity is unmatched.

  • @davebuchi
    @davebuchi2 жыл бұрын

    Nothing but respect to Uncle AL he’s one of the best producers. Him Knwledge, Earl, and Navy are the producers I aspire to be like. He’s truly a genius.

  • @brianhernandez4481
    @brianhernandez44812 жыл бұрын

    This is one of the best interviews I’ve seen in a while. I love the format & the creative direction

  • @djdjango
    @djdjango2 жыл бұрын

    Can't knock the talent but in terms of advice on how to get a break like Alchemist. 1. Get born rich and live in Beverly Hills. 2. Start a Hip Hop crew with the son of a major Hollywood star, 3. Get signed despite not having any songs and go on tour with the biggest names in your era of Hip Hop while still in school. 4. Get them to show you how to make beats. 5. Get some more tips at the house of the most famous producer in music history etc etc. He's got an ear and talent no question but he's slightly skirting over how easy a lot of those opportunities came to him. A lot of people who coulda woulda shoulda ended up doing the minimum wage 9-5 that wasn't on the cards for him while he was developing his skills.

  • @xe8411

    @xe8411

    2 жыл бұрын

    This should be top comment the end almost made me quit rap lol

  • @yanceyboyz

    @yanceyboyz

    2 жыл бұрын

    Still, adaptability. If you watched it you'd see that all that stuff never really worked for him, he had those breaks but they didn't cement anything. Knxwledge, who did not come from that rich background, showed him how to make money and be happy at the same time. You can pay Google/KZread/meta for advertising your own stuff right now, use that 9-5 money to invest in yourself, don't buy stupid shit etc these are lessons to learn from the video as well as the fact he literally said the music industry is disgusting.....so why would you want to break into that life anyway?

  • @xe8411

    @xe8411

    2 жыл бұрын

    @@yanceyboyz because I enjoy spreading knowledge and helping the masses through hip hop

  • @thebeatgoesround9265

    @thebeatgoesround9265

    Жыл бұрын

    To get as big as he is you have to get INCREDIBLY lucky.

  • @ecpruthless

    @ecpruthless

    Жыл бұрын

    Its like this for almost all of the "greats" and uber rich in the world....Malcolm Gladwell wrote a book about this titled Outliers ....great book nobody EARNS a billion dollars

  • @Bgl-fz3cs
    @Bgl-fz3cs2 жыл бұрын

    I love this episode. To see how far alchemist has come from back then to now is amazing. Today anything he touches it’s like a must listen and go support. Salute to Alchemist!

  • @NavieD
    @NavieD2 жыл бұрын

    I am ready for this

  • @8thLife
    @8thLife Жыл бұрын

    This is one of those interviews I love going back to every few months. Pure gems for motivation & mindset 🙏

  • @Sssteelo
    @Sssteelo Жыл бұрын

    This will have millions of views one day. Alchemist will be one of the most legendary producers.

  • @eqmintz3723

    @eqmintz3723

    6 ай бұрын

    He already is just boom bap it's self is a small genre most popular mainstream genresvtrap drill etc

  • @noe9335
    @noe93352 жыл бұрын

    the best shit to wake n bake to.

  • @smoke1va
    @smoke1va2 жыл бұрын

    Man I love Alchemist energy. I had the chance to meet him and he took the time to take a picture and talk to me about music. Humble guy can’t wait to catch a live set.

  • @nasmakaveli6191
    @nasmakaveli61912 жыл бұрын

    By far one of the greatest producers 🔥Alchemist🎯 🖼💿🎵

  • @ryanhedgepeth4446
    @ryanhedgepeth44462 жыл бұрын

    Didn’t want the video to end , Alc straight talking knowledge for the people and speaking wisdom. 💯

  • @100drips
    @100drips2 жыл бұрын

    Alc is a person I look up to. Even as a grown up. Humble, uncompromised, constantly working. I love this guy

  • @AdamMikolon
    @AdamMikolon Жыл бұрын

    this is probably one of the most valuable interviews I've watched/listened to. I have even more respect for Al now than ever before. amazing

  • @FATLEHAZE22
    @FATLEHAZE222 жыл бұрын

    I been a fan of the alchemist for as long as I can remember. Alchemist not for everyone if they don’t understand the craft and the history.

  • @igobyxoxomusicunderaxlprks9000
    @igobyxoxomusicunderaxlprks90002 жыл бұрын

    If I was friends with Will.I.Am and Evidence, and then Quincy Jones, and then on tour making $30,000 to buy weed for an artist, while in high school, I'm pretty sure I'd know that I was going to be successful if I soaked up the knowledge and wisdom and my surroundings. This man is one of the GOATs and it is insane seeing him talk about his own life for the very first time after following him for like thirty years

  • @strictlyrealhiphop

    @strictlyrealhiphop

    2 жыл бұрын

    I feel he just lives the moment rather than having some sort of mapped out plan for the future.

  • @yanceyboyz

    @yanceyboyz

    2 жыл бұрын

    Will and evidence were not famous at that point and it wasn't Quincy Jones it was Jnr, Q, who was fairly known in hip hop production for a Tupac beat here or there but we aren't talking his father's legacy and Thriller here lol.

  • @eliasbocanegra7736
    @eliasbocanegra77362 жыл бұрын

    Alchemist is a GOAT! Been rocking with him since I first heard his beats on Defari LP in 98’

  • @SrWilsonOfficial
    @SrWilsonOfficial Жыл бұрын

    This is literally the best thing that happened to me in a while. Brilliant.

  • @RGMX92
    @RGMX922 жыл бұрын

    Alch is one of the best hip hop producers of ALL TIME, super underrated!

  • @CelBlanc
    @CelBlanc2 жыл бұрын

    Alchy deserves all the flowers, glad to see him painted in such a way💯💪🏾

  • @kylesmall6064
    @kylesmall60642 жыл бұрын

    This is an excellent method to document someone's progress as they work towards a goal from the start.

  • @emceetv101
    @emceetv1012 жыл бұрын

    I appreciate hearing AL's story! He kept reinventing himself at every turn and is at the top of his game right now!

  • @eyeseaprod9220
    @eyeseaprod92202 жыл бұрын

    Love how this channel is growing, you deserve it

  • @imusic1006
    @imusic10062 жыл бұрын

    Alchemist has been my favorite producer for 20 years, and he still getting better. So crazy

  • @FendiPendergrass
    @FendiPendergrass2 жыл бұрын

    Love this interview! Amazing to hear my favorite producer tell his story and how things have changed for the better. I haven't felt inspired to create lately but after watching this I just gotta boot up the MPC and start working!

  • @EtienneProduction
    @EtienneProduction Жыл бұрын

    Uncle Al is an OG and this is my first time seeing an interview with him and he seems like I thought he would, cool, humble, creative and in tune

  • @tracksphantom540
    @tracksphantom5402 жыл бұрын

    The Alchemist is the reason why I got into beat making. Love you Al thanks for being a Huge inspiration to my 🎨🎭 Art .

  • @bukwildmuzik

    @bukwildmuzik

    4 ай бұрын

    The Legendary Traxster got me into beats, back in the 90s; but Alchemist definitely helped shape my creativity though, for sure… Dudes a true master of his craft… He made a lot of his classic shit on the ASR-10, and when I found that out I went straight to EBay in search of a used ASR LOL

  • @TheTrifeone
    @TheTrifeone2 жыл бұрын

    very motivating, a Curren$y episode would be great as well

  • @njabulophekani2546
    @njabulophekani25462 жыл бұрын

    We needed. This well done. Thanks Noah. You are still one of my favourite interviewers ever, you know how to carry the chat and make people open up. AL great interview

  • @oldolph
    @oldolph Жыл бұрын

    Honored to met him once, real humble person, very passionate, nice talk with him plus that dro was fire 😂

  • @phatalphd5402
    @phatalphd5402 Жыл бұрын

    have been loving alchemist beats for the last 25 years, and watching this made me appreciate him MUCH more as a person. Seems like an awesome guy. Keep up the great work!

  • @designatedpiledriver8216
    @designatedpiledriver82162 жыл бұрын

    This interview is INSPIRATIONAL

  • @DaCocoBrova
    @DaCocoBrova2 жыл бұрын

    Hands down my favorite producer. Great to hear Al's origin story straight from the GOAT's mouth

  • @bzoklyentel
    @bzoklyentel Жыл бұрын

    Larry June bought me here , so thankful for this video . Al is an incredible mind , his selflessness & drive separates him from the crowd 🍊📈

  • @officialmbecker
    @officialmbecker Жыл бұрын

    Bomb work, Noah -- love the way you continually get your guests to open up and feel relaxed enough to keep it a hunned!

  • @MannyGrey
    @MannyGrey2 жыл бұрын

    Alchemist has been a consistent undercurrent in Hip-Hop for forever. His best is yet to come I think and i'm looking forward to it.

  • @theherbpuffer

    @theherbpuffer

    2 жыл бұрын

    I agree. His best work will be with an artist(s) like Navy blue, Earl, MIKE, Boldy James. I like what he's doing with the young generation

  • @MackMittenzTV
    @MackMittenzTV2 жыл бұрын

    Been rocking with ALC since the 90's!...He is by far the dopest producer of my generation.

  • @edenleeman1351
    @edenleeman13512 жыл бұрын

    alchemist we can't lose you, stay on this earth making the classics you known for !

  • @commentator2.0
    @commentator2.0 Жыл бұрын

    Al is a legend and inspiration. Wish I would have watched this a long time ago. Thanks for putting this out there

  • @stet8826
    @stet88262 жыл бұрын

    Truely inspiration.... DOPE to hear Uncle Al talk so freely on his craft. Much success bru🔥🔥🔥🔥🔥👊💯🇬🇧

  • @92elmmusic
    @92elmmusic2 жыл бұрын

    Al is truly the goat, this is probably the best interview I've seen with him. thank you for sharing 🙏

  • @roblepper8418
    @roblepper841810 ай бұрын

    Al was fortunate enough to have the path paved for him with who he knew and was plugged into. He took full advantage of his opportunities. He learned from legends and became a legend himself. Al had always been one of my favs. I remember buying albums just because it had a Chemist beat.

  • @hushlo7575
    @hushlo75752 жыл бұрын

    Man this was amazing, so good hearing all this straight from the mind of one of the most underrated producers in the game, and damn the history behind it all? Man is an inspiration.

  • @motoipearson2538
    @motoipearson25382 жыл бұрын

    This guy has some of the greatest interviews of all time.

  • @MrJeancow
    @MrJeancow2 жыл бұрын

    I would never thought he hated that chemical warfare album

  • @WhtMike2006

    @WhtMike2006

    2 жыл бұрын

    me either. I do remember an interview leading up the Chemical Warfare where he said he gave Wayne the Nothing on Me song in exchange for being able to get back verses from everyone one the song, and that it was a big pain. He was expressing some frustration with the process. And I remember being a fan at the time and the album being pushed back multiple times. But I didn't expect him to outright say that he hated that time. Also Prodigy was his best friend and had just gone to prison within that year so that was probably a hard time as well

  • @HaddyD
    @HaddyD2 жыл бұрын

    Most in depth interview ever with Al ever. Thanks for this, learned a lot!

  • @MrCalverino
    @MrCalverino Жыл бұрын

    Alc has this raw, rich sound that is hard to describe- his chops are clean! Covert Coup is a HELLUVA album!!!

  • @Slumlordb
    @Slumlordb2 жыл бұрын

    Another great interview bring more diverse artists

  • @codyhammer6293
    @codyhammer62933 ай бұрын

    That bug flying by at 6:05 got me feeling humbled

  • @cameronsmoot5016
    @cameronsmoot50162 жыл бұрын

    This like the third interview I watch from this platform and ya haven’t missed yet keep it going

  • @IDEAGENERATIONOFFICIAL

    @IDEAGENERATIONOFFICIAL

    2 жыл бұрын

    🙏🏻💡💡💡🙏🏻

  • @tomj2303
    @tomj23032 жыл бұрын

    I never knew some of the details Al shared during this interview! Added a whole new level of respect I have for him 🙏

  • @MrFloridaKeyzMuzic
    @MrFloridaKeyzMuzic2 жыл бұрын

    Great interview man... Inspiring and truly motivating

  • @cobraflunkie
    @cobraflunkie Жыл бұрын

    I love when I see a new production from him. I get so excited knowing it's immediately going to be great. That distinct production that you can immediately feel. It just oozes cool.

  • @1inamilli92
    @1inamilli922 жыл бұрын

    By far the most inspiring and insightful producer video/interview I have seen so far. My mind has just been flipped 360 in regards to what I can achieve and gain as a producer now. God bless you uncle AL

  • @adampapworth
    @adampapworth Жыл бұрын

    This was awesome, inspirational. Anyone into hip hop will enjoy.

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