Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.
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Chapters
Introduction: A Leap From Airplanes To Autos
• Alan Mulally of Ford: ...
The Branding Of Ford: A Worldwide Venture
• Alan Mulally of Ford: ...
Student Participation: Bailing Out Ford
• Alan Mulally of Ford: ...
The Ford Vision Past And Present
• Alan Mulally of Ford: ...
Production And Investment Vs. Demand
• Alan Mulally of Ford: ...
Student Q & A: Transportation Solutions For The Future
• Alan Mulally of Ford: ...
Student Q & A: Ford's Survival Sets An Example
• Alan Mulally of Ford: ...
The Google Car: Who's In Charge?
• Alan Mulally of Ford: ...
Student Q & A: The Ford Turnaround
• Alan Mulally of Ford: ...
The New Job: Day One And Beyond
• Alan Mulally of Ford: ...
There Are No Mistakes: Testifying Before Congress
• Alan Mulally of Ford: ...
Student Q & A: American Car Manufacturer, A Global Concern?
• Alan Mulally of Ford: ...
Student Q & A: The Return Of The Ford Worker
• Alan Mulally of Ford: ...
Student Q & A: The Ford App?
• Alan Mulally of Ford: ...
Student Q & A: The Right Credit Helps Sell The Car
• Alan Mulally of Ford: ...