I was about 8 when this came out. It scared the hell out of me. It's shown in 'It's a Sin' and brought it all flooding back. Amazing how these things stick with you but I suppose that is why it is considered such a successful campaign.

@lynnpone1944

Жыл бұрын

tune

@bonziaaron5059

Жыл бұрын

Kids, you shouldn't be watching horror PIFs like this. You're too young. 😡

@michaelwilson7924

Жыл бұрын

Jacspencer1857, if this shocked you, then you should look up the infamous Grim Reaper AIDS ad that appeared on Australian TV in the same year

@estherlane7498

Жыл бұрын

It was an ad on the television ffs

@bonziaaron5059

Жыл бұрын

Do I really need to say it? The special effects (and the rest...) are *HORRIFYINGLY AWFUL!!!* I wonder if the producer of this PIF injected Pepto-Bismol (or something worse) into himself before making this?!? 😡

one time when my aunt was little in the 80s, a girl was being mean to her at school, so my grandma went 'oh she's just ignorant' and my aunt started crying because she thought the girl would die of ignorance.

@arkm7792

2 жыл бұрын

Aww such a sweetie

@SixtySecondYoga

2 жыл бұрын

Lol she thought ignorance was a disease??

@zzzzzzzzzzzk

2 жыл бұрын

@@SixtySecondYoga Ignorance is pretty much a disease.

@malou1563

Жыл бұрын

@@SixtySecondYoga she was correct.

@d2dar459

Жыл бұрын

​@@SixtySecondYoga Not so far from the truth, really...

They didn't fuck about with ads in the 80's!! This came out the year I was born and I still remember seeing it on TV during the 90's and it's not left me!

@rjjcms1

3 жыл бұрын

Hard-hitting for a purpose. They liked to scare people into thinking with public information films in the 70s and 80s.

@stephfourar5518

3 жыл бұрын

I was born in 87 and me to I remember seeing an advert like this

The one marketing/advert of my life to be carved in stone on my brain. I was a teen in the 80s, and this was terrifying. I know loads of people who died of it. Thankfully, medicine has moved on and it’s no longer a death sentence, but can be managed and can’t be passed on when viral loads are also managed with meds, people live full and long lives now.

I just had a HIV scare recently cuz I didn’t use a condom. I waited about two months to get tested and luckily I tested negative. But listen it is NOT worth the stress and heart ache. Please please PLEASE use condoms bro. It is such a scary thing when it is put in front of you. Stay safe

@whitenuttergoku7310

2 ай бұрын

It don’t feel the same so each to his own

@myblues528

21 сағат бұрын

wise words mate

This is the one that scared the sh!t out of us in the late 1980s with the voice of the late great John Hurt . Such an unforgetable advert!

Imagine if Covid was around in the 80s... "don't go outside or you will die"

@stephenmurphy2212

3 жыл бұрын

More like *”Stay away from others or you will die”*

@tristanthomas5006

3 жыл бұрын

Except Corona goes away after a fortnight. And there's hardly any guarantee you'd drop dead from it. And now the jab, the death rate has been cut in 50!

@carn9507

3 жыл бұрын

@@tristanthomas5006 After a fornight? For some maybe. My friend's ex, the mother of his kid, had it for months and still hasn't fully recovered.

@estherlane7498

Жыл бұрын

Youll die of ignorance obviously

@DanmadeTV

4 ай бұрын

Both our past and soon-to-be-past (or passed - and I know you should never wish anyone dead but the context is quite amusing) British Prime Cuts of Meathead (sorry, Prime Ministers) Bojo the Clown and Mr Potatohead (now known by their fictitious comedy double-act stage name "Meat-and-Potatohead") would probably have given a reaction similar to those they gave (behind closed doors, until they were found out) about people with COVID; words along-the-lines of "oh, just let them ****ing die". (OK, "Meat and Potatohead, PMS"... I know it should be a small 's' but leave it like that because it's funnier, especially as they both get quite premenstrual at Gardener's Question TIme sorry wrong show Prime Minister's Question Time, I mean Chris T on a bike - there, narrowly avoiding blasphemy - they can barely keep the electorate alive so I'd never trust either of them with an hisbiscus.) Can't wait for the general election though as the blood really will be flowing at PMS-Qs! Go on Rishi, this 'period' in power has gone on for long enough (oh come on, even I made myself ROFL with that one).

I came out as gay to my mum and dad a year after this was broadcast at the age of 15. Not the best timing. Fortunately times have changed

@patrickwhiteford3855

2 жыл бұрын

Sorry to hear that Stuey, hope things are better for you now!

@Fortula1official

Жыл бұрын

I bet your parents panicked

@d2dar459

Жыл бұрын

Jesus... That must have been rough, man 🤝🏽

@BritishEngineer

9 ай бұрын

I’m gay, 17, about to send this to my boyfriend to scare him to death.

As an eleven year old this was quite scary.

God, John Hurt's narration is chilling.

please don’t comment shit about remus and grant. it’s WILDLY in appropriate to talk about them on a ad made to spread awareness sss on something that killed 300,000 in ten years. please have some respect for it and the disastrous affects it had on the community.

@gracec2415

3 жыл бұрын

if i could just carry on with this. i understand that many of you might not have known about the aids crisis as it’s almost been deliver left out of the education system. but for the of god have some respect. if you have read the fan fiction the you would know the seriousness of what happened and have devastating the aids crisis was and is for the community. please just thing about your actions.

can yall cut it out with the atyd comments this is a serious topic 😐

@jamesjross

3 жыл бұрын

ATYD? Whatever that means... you can't police peoples feelings on any subject. Just worry about yourself and thats all that matters.

@lea784

3 жыл бұрын

@@jamesjross ATYD means “all the young dudes,” which is a harry potter fan fiction that has themes of AIDS and includes this ad. I can absolutely tell people not to comment things about it on here, because it’s inappropriate for such a serious topic.

@jamesjross

3 жыл бұрын

@@lea784 Right. Sorry. You can say anything to anyone. But what I meant is - whats the point? People who care already wouldn't say stuff that upsets you and people who are inappropriate won't give a flying f%&K. dicks going to dick if you know what I mean. They'll most likely just say more stuff to wind you up - even worse be abusive to you. So YES you can tell people what not say but it's just going to lead to you being offended as much or worse than before. So my advice was just to keep your own conscience clean and ignore them. The saying goes something like "grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” - that was all I was saying.

@sanchoodell6789

3 жыл бұрын

Ah here we go. Another *Woke* Guardian Reading, Quiche eating, Soya Milk drinking, Champaign sipping, vegan *Packed Faced Lefty* style commenter!

@lea784

3 жыл бұрын

@@sanchoodell6789 literally what

It's a Sin brought me here. Unimaginable what it must've been like to see this back then

@rickhardman7376

3 жыл бұрын

No problem if you weren't into gay sex

@desertrose1226

3 жыл бұрын

@@rickhardman7376 unlike coronavirus.

@rebeccaelisabeth4430

3 жыл бұрын

@@rickhardman7376 you are clearly very ignorant about AIDS. anyone can get it, not just men, and certainly not just homosexual men.

@BerghemDeSura

3 жыл бұрын

@@rickhardman7376 @DesertRose122 Don't worry, incels like you are highly unlikely to get it (though there are ways you still can). Though to make you look even stupider than you already do, actually the type of sex least likely to result in someone getting HIV (you develop AIDS, you don't get it) is actually gay sex between women. A little knowledge is dangerous and you are certainly in possession of a little knowledge. Incidentally, I don't know what your use of the word "weren't" signifies. You do know it still exists right? 🤦

@shaan0121

3 жыл бұрын

@@rickhardman7376 alot of straight people died too. HIV spread through direct contact within the following bodily fluids: Blood, semen or vaginal fluids.

Here’s a quick, nerdy little fact; if you listen closely to the strikes of the hammer, you can actually hear the Dies Irae motif, which is often used in film scores as a shorthand for death and judgement.

@gi0rtn

4 жыл бұрын

Robert Armstrong, then Cabinet Secretary and therefore the UK's most senior civil servant, noticed this when he saw the first rush of the video and argued that it should be changed. He was overruled by Willie Whitelaw, who said nobody else would notice but him. You've proved him wrong! Congratulations!

@JG-uk1rx

3 жыл бұрын

aka The Shining opening

@luciusfleetfoot

3 жыл бұрын

I recognised it as the last movement of Symphonie Fantastique.

@twofacedtoby4095

3 жыл бұрын

@@gi0rtn Do you have sources for it? Just for a school projekt.

@gi0rtn

3 жыл бұрын

@@twofacedtoby4095 I have a very specific reference: Charles Moore, The Authorised Biography of Margaret Thatcher, Volume Three: Herself Alone (London, 2019), p75. You're welcome and good luck with the school project.

I was a massively promiscuous heterosexual during the 80s, without this advert I'm convinced I would have contracted HIV, thankfully I didn't.

@sandyjc5167

3 жыл бұрын

Hello, im doing my uni dissertation on representation of HIV and AIDS in the media and DIY zines in the UK in the 80s, any information, personal experiences you could give me would be very appreciated !!! would love to ask you a few questions. My facebook is Ruby Tyler and I'm wearing a yellow top in the picture .

@sarahcollinge3608

Жыл бұрын

How did you manage to avoid catching it? Was it simply a case of using a condom every time?

I worked for HIV/AIDS charity in 2000 and was told that for a long time the original film was lost. The negative had been requested to be rescanned in the 90s so it could be used for things like the internet etc and could not be found. It turned up several years later in a completely different department (possibly the ministry of transport).

@arkm7792

2 жыл бұрын

Nice story thanks you for sharing it

@arkm7792

2 жыл бұрын

In France every grand difusion document needs to have at least a copy in the national library

Famed filmmaker Nicholas Roeg directed this - it makes sense as to why it was so effective and striking, he was known for Don't Look Now and Walkabout, both of which have some terrifying imagery.

@francofan100

2 жыл бұрын

Don’t forget The Witches!

These films used to terrify me. They were on tv all the time in the mid 80's. I remember asking my mum when I was about 7, 'am I going to get AIDS?' 'Don't worry, you won't get it,' she said. As a gay man, AIDS, and these films have been in the back of my mind all my life. I never really let myself go, and enjoyed sex. Who ever I went with, I was always thinking, what are they trying to give me? I never got AIDS in the end, so I guess the films did their job.

@DSQueenie

Жыл бұрын

I hope things are different for you now and you can enjoy yourself.

The Australian version with the Grim Reaper bowling is much scarier.

I have JUST realised, watching this again, that the hammer/chisel thing is a metaphor for sex. (I was oblivious when this came out. I was 12, ok? 🙂)

Here’s a fun fact: When the hammer hits the chisel, the chimes are actually from 1980’s ‘The Shining’.

@repo136

6 ай бұрын

I just worked that out and came here to say the same comment :)

@patmcgroin1418

2 ай бұрын

It is from Berlioz's symphony fantastique

This led to some pretty awkward talks to my older brothers from my parents about using condoms; my brother and I found the awkwardness hilarious, people were much less candid about such things back then!

They need to make a similar one for coronavirus

@Evemeister12

4 жыл бұрын

@yortzandat not fake at all

@willyboyx1

4 жыл бұрын

That’s exactly what I thought when I saw this!

@Evemeister12

4 жыл бұрын

@yortzandat but many others throughout the world did, including people I knew

@Evemeister12

4 жыл бұрын

@yortzandat no its true. Don't care for your theatrics

@TheJockey51

4 жыл бұрын

​@yortzandat go lick some door handles!

I sincerely apologize for my comment. I was not thinking when I posted it and just wanted to see if anyone else came here to see this commercial since it was featured in the book I was reading. I understand now that it was extremely insensitive and wrong, I am really, really sorry.

@soph7044

3 жыл бұрын

me :)

@gracec2415

3 жыл бұрын

please delete this

@oliviabillingham

3 жыл бұрын

delete this comment please

@SidebySidebySophie

3 жыл бұрын

Please don’t say anything to do with atyd it’s really disrespectful

@cutek7230

3 жыл бұрын

Delete your comment, it is rude.

Nice this example has a stereo mix on it. Would be great to watch and hear this public information film in the cinema with surround sound. Would scare the willies out of me.

One of the MOST FRIGHTENING 🫣 PIF's I recall seeing back in the 80's when the AIDS Alert ⚠️ 📢 began wreak havoc amongst us all. Still gives me Shivers to this day. Sad to know they don't make these PIFs anymore like before to inform everyone of the DANGERS taking place. John Hurt's narration really delivered the message across well. It was such a shame that we lost him some years back. JOHN HURT (1940 - 2017) 😢🙏⭐️🕊

Wait, where's John Hurt? Oh, he's on the right channel. This is amazing if you only have a left ear.

I saw this in the film "Pride" which is an excellent movie and deals somewhat with the attitudes in the 80's and the AIDS crisis.

I first saw this ad a few years ago. I had this weird fixation on old PSAs and PIFs that lasted about a year. Recently saw the trailer for "It's a Sin" that reminded me it existed.

I'm 40 years old this year and frightened the life out of me when I was small even though I didn't know what it was about.

Saw this when I was 10 on tv. It still scares the shit out me.

I was 11 when this was first broadcast. Next to "Lonely Water!" It was one of the scariest adverts ever created!

@Hoffinator

2 жыл бұрын

Those 2 and the electric pylon advert

@bonziaaron5059

Жыл бұрын

They're nothing compared to the Zombastic Productions logo from 2001.

@shaunpenne1840

Жыл бұрын

@@bonziaaron5059 I'll have to check that oot!!!👍🏻👍🏻👍🏻👍🏻

@shaunpenne1840

Жыл бұрын

@@Hoffinator That scared the shite out of me!! Needless to say, they worked!!

@Hoffinator

Жыл бұрын

@@shaunpenne1840 Plus the Charley adverts

This ad was shown from Jan 1987 but the overall campaign started in March 1986 with several iterations of full page press adverts. The virus was still called HTLV-1 at the time as HIV was only coined later in 1986 and took a while to catch on. That’s why this refers to AIDS not HIV - it was the most commonly understood term by the public.

0:33 Paraphrasing this to be put appropriately to our current situation, like "If you ignore Coronavirus, It could mean the death of you, so don't die of ignorance" would make a pretty much nice Covid-19 awareness ad. If they wouldn't wear face masks, guess we'll just scare the sh** out of them.

@mariag2563

3 жыл бұрын

It's a bit different. If you got HIV in the 1980s and 90s, you were fucked. Covid has a very high survival rate unless you're very old or have serious health conditions.

I think I was about 12 when this ad came out. Didn't really understand what it was about at the time, I didn't find it scary, just confusing looking back. It's a Sin bought me here. I remember the leaflet tho , they used to have them at our local library.

When this came out in the 80s it was scary watch, being around 6 years old.

jesus this is horrifying

0:13 Notes of the Shining. 0:30 Holy Shit, it's the Undertaker. (If you hear the Gong itself)

Here after watching it's a sin, I actually remember this advert when I was a small kid I actually forgot all about it. Watching it again is quite scary

@daveyboy9094

2 жыл бұрын

Same. The gravestone and the voice over. [Chills]

This advert scares the bee jesus outta me x *looks heaven ward* and the late Sir John hurt is narrating x horror director Nicolas Roeg directing, this ad like chills my spine - god bless all my friends who are gone , but never forgotten xxxx

Scary AF! 😮😮

Whatever anyone thinks this advert campaign saved lives

I couldnt sleep well after seeing this

This ad terrified 14 year old me. It’s a Sin brought it all back

They should've made a massive thud sound when the monolith hit the floor, that's at least how I remember it anyway.

This advert is terrifying

This is what the Covid ad should be. Not a wet Mr Whitty.

@rjjcms1

3 жыл бұрын

Getting your Whitty wet with the wrong individual can catch you something nasty.

@phoebexsp122

2 жыл бұрын

haha

Wish people would have the same mindset to covid-19.

who mixed this? the voice is totally buried

Like Hong Kong. Our Hong Kong AIDS TV ad was Pyramid on black background and AIDS written in Chinese and English.

The sound quality is bad

@rjjcms1

3 жыл бұрын

So it wasn't just my speakers going past their prime. Relieved if so.

Anyone else here doing People's Health in History rn?

0:13 The Shining

First seen on tv programme, interesting how didn’t write HIV as the announcement but instead writing AIDS, guess people always say AIDS instead of HIV

@estherlane7498

Жыл бұрын

HIV always became AIDS then. There was no stopping it. You have HIV you have AIDS

0:14 That sounds just like the opening theme from Stanley Kubrick's The Shining!

@Hoffinator

2 жыл бұрын

That's because it is !!

@TK17NETWORK17

3 ай бұрын

And this one is the undertaker gong 0:31

Who came here because they saw this advert feature in tonight’s episode of It’s A Sin?

This scared me as a kid, as I thought I could just catch it. I was too young to understand the sexual intercourse part...

@bonziaaron5059

Ай бұрын

Israelis had suffered worse some years later during the Gulf war.

I saw this before watching It’s A Sin. Also this is high quality for the 1980’s.

@AngelDelight69

5 ай бұрын

It's high quality because it isn't a company advertisement but a government PSA advert that would show on TV in cinemas and possibly on radio

Hi Dr. Karl 🏃🏻🏃🏻🏃🏻🏃🏻

Can’t hear it

The money they spent on this ad, could have easily gone towards research into saving people.

When The Horned King tells you something…

is this advert in the public domain by any chance or is there copyright on it?

@sarahemerson6567

4 жыл бұрын

Of course there's copyrights

@JohnSmith-su3ze

3 жыл бұрын

@@sarahemerson6567 It's public domain because the government made it. The government can't own copyrights

@asafisherfilms3662

2 жыл бұрын

@@JohnSmith-su3ze I mean hasn't stopped Channel 4 from taking striking videos that use it

@JohnSmith-su3ze

2 жыл бұрын

@@asafisherfilms3662 Channel 4 do not have the legal right to strike government videos. They do not own them

@asafisherfilms3662

2 жыл бұрын

@@JohnSmith-su3ze hasn't stopped them

Did Siimon Reynolds make this? Lol why were psas so damn spooky from the 80s-90s I understand it is meant to scare people into using condoms and being safe, but like I’ve read stories about people that had to watch these scary aids commercials as a kid and had nightmares because of them. Why couldnt they have shown an aids victim for the commercial to prove their point? Less “scary” and more humanizing, which also gets the message across, plus I’m sure that victim (if they agree to being in an ad) would definitely benefit from getting royalties to a national ad.

This was directed by Nicholas Roeg, who also directed 'The Man Who Fell to Earth' and 'Don't Look Now'

@oldmoviemusic

2 жыл бұрын

i was looking for this comment!

This broadcasted during the Iran-Iraq war.

0:13 The Shinning theme 😂

@TK17NETWORK17

3 ай бұрын

0:30 undertaker gong

Anyone here after It’s A Sin?

Anyone here from the observer Article?

After ATYD✋🏻

@OctagonalGolbat

3 жыл бұрын

@@amitch2235 This is a youtube video, nobody owns the comment section. Isn't it good that people learn about AIDS regardless of how they got there?

How do I remember this I was only 4 , other than that it's a sin brought me here

aLl ThE yOuNg DuDeSsS cArRy ThE nEwS💀

@issyxox8416

Жыл бұрын

delete this pls, how disrespectful

@centminst1984

11 ай бұрын

the skull emoji is not going to help with what's going on in the past

Hey I got an idea. Don't use heroin. Don't use needles... and wrap it up

they need to show this ad nowadays. women seem to think being on the pill or having a contraceptive cap is enough. why can't they get it into their thick heads that a condom protects them from all STI's? i have never had unprotected sex, if the guy does not have condoms i have mine. you can get them free from family planning clinics for goodness sake! and when you begin a one on one relationship you both should get tested. you cannot tell if someone has aids by just looking at them.

Repent

atyd?

@anasjljl

2 жыл бұрын

yes

@flianq

2 жыл бұрын

yep

@mathildehill9884

2 жыл бұрын

This is such an insensitive thing to comment lol

Do I really need to say it? The special effects (and the rest...) are *HORRIFYINGLY AWFUL!!!* I wonder if the producer of this PIF injected Pepto-Bismol (or something worse) into himself before making this?!? 😡

@GreatGizmo74

Жыл бұрын

There brilliant, how are these bad?

Uh I’m here from all the young dudes

@babsi2222

3 жыл бұрын

Please don't talk about atyd here! It is a serious topic and many people died.

Similar sort of fearmongering and propaganda being used in the new Covid ads.

@ste9281

3 жыл бұрын

At the time, HIV was a literal death sentence.

Harvey Weinstein funded this advert

so back then they thought aids was infectious oof

@Alex-ik8pr

4 жыл бұрын

They said the virus is infectious, which it is if not well managed by ART. The virus causing the AIDS epidemic (HIV) was only named the year before.

@wormflowers

3 жыл бұрын

it is i think, its infectious by blood, spit and cum

Disgusting

@wreckgar23

3 жыл бұрын

Discussing

@joelbevan5965

2 жыл бұрын

why?

@anncarter5945

2 жыл бұрын

Again fear mongering from the media and damning of a sector of society..

@ily-rq1ds

Жыл бұрын

Noob

0:31 the undertaker bell