There’s nothing more important than knowing your ABCs: Always Be Closing!
Never place yourself in a position where you can’t close. There’s always a way to turn a no around, and it’s up to you to find it.
Walk into every meeting knowing the person on the other side of the table better than they know themselves. Analyse their business, learn what they need, then explain how you’re going to provide it to them.
If you do this, you’ll Always Be Closing every deal you pursue.
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