ABC-TV "This is the Place to Be" Promos: 1971-73
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"This is the Place to Be" was the ABC Television Network's promotional campaign for three consecutive years in the early 1970s. Representative promos from 1971, 1972 and 1973 are shown in this sequence.
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40 years ago...these are the new television shows I couldn't wait to watch. Thanks for the wonderful memories....feels like I'm back in Sept 1971.
40 years ago...these are the new television shows I couldn't wait to watch. Thanks for the wonderful memories....feels like I'm back in Sept 1971,
This was such a Magical time when morals were present. It was a brave new world full of promise, and it was reflected through what saw on television. I thought I would never hear this commercial spot ever again. Thanks to KZread the is possible.
"This Is the Place to Be" was composed by the songwriting team of Dennis Lambert and Brain Potter, who had a string of hits in the early 1970's. The ones people today might know include "Ain't No Woman (Like The One I Got)" and 'One Tin Soldier (The Legend of Billy Jack)"
i know i am weird but i looked forward to the new fall promos every year.....also, the new car announcements with the sheets over the new cars, it was so fun....new shows, new cars it was great!!!.......every time i hear this jingle i feel 12 again
can't get enough of this, real tv, the simple times.
Teri Garr, she even stood out as the best on this promo.........gotta love Her......
September used to bring such promise..now its just September..
remember it very well if i could just step back, man what a great time. thanks for posting
Is it just me or did TV seem a lot more special when you only had 3-6 channels and it was on a crappy black & white TV that was 13" or maybe 19" across....compared to today when I have a 50" HDTV in brilliant color and 150 channels ??? lol
@disoriented1
9 жыл бұрын
I don't think you're wrong...think of it...even with some increased creative/writing talent in the increased population now...that talent is spread out over 150 channels..not just 3..makes sense that there would be a decrease in quality with increased quantity!
@dabull136
9 жыл бұрын
+zl1vette427 Actually by '72-'73 most all home black and white sets were gone and had been replaced by color, and there were no more shows being shot in black and white. But yes, TV held a lot more special place for many people than it does today. Doesn't mean it was any better though... in fact, most of the shows back then were pretty juvenile and dumb compared to today's shows.
@tomservo56954
8 жыл бұрын
+dabull136 No, black & white was still common in many homes...it wasn't until 1972 that color TV sets outsold them.
This is a remarkable piece of work. There are obvious dissolves in the helicopter sequence, then I'm guessing at about 00:41 the helicopter footage ends and a crane shot goes in through the window, then another edit break that picks up at the emerging pattern on the TV screen at about 00:46. However, the entire initial sequence looks seamless. I'd like to know whose work this was. It looks like the idea of one person who was allowed control from start to finish.
Back in the 1970's, you were either an ABC or CBS or NBC kid. Most of the kids at the bus stop were either ABC or CBS kids: you watched that channel because you either liked those shows OR you had to watch that channel because a parent was using the only TV and you had to watch their sitcoms and programs. CBS had the more 'adult' comedies (Maude, AITF, Mary Tyler Moore, Good Times, etc.) and ABC was more 'kidsy' (Happy Days, Partridge Family, Brady Bunch, Odd Couple, etc.). Great memories!
These campaigns usually began between July 1st and July 5th, with series premieres beginning a week after Labor Day. The start dates then got progressively earlier in September, except when stikes delayed production, pushing some premieres to as late as November.
You nailed it Kyle....Friday at 3 PM with the whole weekend ahead of me...and the ABC Friday Night lineup....popcorn....maybe Celantano's Pizza if Mom & Dad were going out (mom would feed us before the babysitter came).....and we watched it all on a 13" B&W TV -- and didn't mind. Wouldn't be the same had I gone back 42 years and watched the same shows on a 50" Hi-Def. LOL
I still remember the KOMO TV version of this promo with the airplane flying over Seattle and with the lyrics specific to Seattle. The year was 1973 and the promo was so well done that I've never forgot it. I've looked for this for years. Thanks for posting it, and in HQ.
Yes, definitely from TV's better days. The Odd Couple, Marcus Welby M.D., Henry Fonda starring in The Smith Family, The FBI. All good TV shows. Harry Reasoner with the ABC Evening News very professional anchorman when newscasts were not fluff like today. I like ABC's "This is The Place To Be" theme", very catchy and quietly sophisticated unlike the loud obnoxious TV commercials these days.
Brings back great memories. Thank you.
I knew that was Teri Garr opening that fridge!
I so remember this..being like 7 or 8..in the mid summer these ads would appear..heralding the fall season. The fall premieres were a big deal back then; a few series would start as mid season replacements in January..but 90 percent were in September. Yes..fewer choices..only three major networks and only 200 million people..but do the math with available creative talent..320 million now with dozens of networks...more doesn't always mean better!
Frank, there weren't that many 'NBC Kids' at my bus stop which was one of 3 or 4 stops in our neighborhood of about 33-35 houses in suburban NY. My bus stop was the main one, anywhere from 6-12 kids depending on the year (remember, this was grade school only: Jr. High and High School were at different hours). NBC didn't seem to have comedies that appealed to kids in the early-1970's (I have to check the programming guide). They probably had their recurring 1960's variety shows, movies, and dramas/Westerns ("BONANZA"). Remember, once they ran out NBC hit the skids ratings-wise around 1976 and didn't emerge for almost a decade.
@tomservo56954
8 жыл бұрын
+zl1vette427 Exactly...sitcoms put CBS on top in the 50's and kept them there for decades. Then ABC put together its own string of them and took over. Only when NBC finally had a critical mass of comedy shows did they become #1.
About the specialness of TV in those days. I think there are a lot of reasons: We were kids, so something like The Brady Bunch wasn't merely amusing; it was thrilling. The networks rolled out a lot more premieres and season premieres in September, so there really was a fair amount of cool stuff on at once. This came after the summer drought of reruns and often awful summer series (and a few good ones). The networks really threw a lot into the Fall-season promo campaigns. This particular one was a real game changer. As number three network from 1953 to 1976, ABC had to get good at these campaigns, and they did.
@tomservo56954
8 жыл бұрын
+MrMrPremise When you're #3, you have to try the hardest of all...that's why NBC's early 80's promos were so great--they were up against it even more than ABC. On a Saturday in January 1982, NBC's programming averaged a then record low 9 share of the audience. And that was when cable hadn't really begun making a dent. In fact, I read a book written circa 1983 that stated there was a realistic chance NBC would shut down because it was doing so poorly (of course, it also mentioned that they were developing a sitcom with Bill Cosby for the following year, along with a police drama set in Florida that mimicked the look and style of the videos on MTV)
Fantastic! I was on that barbecue shoot and a few others from this campaign.... I recall much discussion and disagreement over the TV light effect flickering on the talent's faces. Also about the casting of Al Franken and a parking lot attendant (have yet to find that spot). Thanks for the nostalgia!
Thanks for a memory from back when I used to watch TV. What is really scary is that in the first segment with the pictures from the various shows, I recognized the show for almost all of them. In a video with more recent shows, I would recognize almost none of them. TV used to be worth watching. Unfortunately, that is no longer the case.
It was the season of slit scan photography promos.
3:51: Back when TV dinners were never intended for microwave preparation....
The Ron Hicklin Singers strike again!
I distinctly remember the aerial shot zooming into the living room TV through the window...believe it was the ABC 1972 season, so it would've been August/early Sept. time frame
@tomservo56954
8 жыл бұрын
+fscap811 1971
This is very good!! Thanx 4 posting. But acid trippers would B happy or terrified of this! The way the faces are distorted at 2:28 reminded me of Nite Terrors I had when i was very young.
@renn__e__7912
8 жыл бұрын
The graphics remind me of 2001: A Space Odyssey
Figures. I've been looking for the lyrics for years. Ten minutes after I asked about them here, I found them at nightflight.com. The composers also composed for pop artists. Their best-known song is probably "One Tin Soldier", for the movie, "Billy Jack".
@usaeagle1776 Indeed. Broadcast television began its downward slide during the Federal government's deregulation movement of the mid-1980s.
The woman @ 04:12 I'm almost sure that's Terri Garr
BIG DIFFERENCES BACK THEN: (1) Movies took anywhere from 6-10 slots on the 3 networks each week. Remember, no VCRs or cable TV...you either movies on TV or at the theaters. (2) Hour-long programs: 50-51 minutes...only 9-10 minutes of commercials. Today, the commercials are 16-18 minutes (shows are 42-44 minutes) (3) 1/2 Hour Programs: 25+ minutes, less than 5 minutes of commercials. Today, the commercials are about 7-8 minutes (shows are 22-23 minutes). (4) Sitcoms would air 1st-Run Episodes straight from September - May. Reruns mostly in the Summer ONLY. Some shows had 33-35 original episodes in a season. Today, you get 20-25 or so.
@josephposavac3767
8 жыл бұрын
And the commercials were so much better and more worthwhile then.
Recognize Teri Garr (housewife at refridgerator)?
At 4:16, that's from 1956 Paramount's epic movie, Cecil B. DeMille's The Ten Commandments on ABC around Easter since 1973.
Great stuff. A more simpler time in TV history. What is that city at the start of the video, anyway?
That is the funniest vignette of them all...
Not only do I second that, I zillionth that. Hope you had a Happy Easter (or Zissen Persach, whichever applies).
At 4:16, when a housewife is watching on ABC, there's a audio clip of Charlton Heston as Moses. That is from Cecil B. DeMille's epic bible movie from Paramount Pictures, "The Ten Commandments" (1956). It was aired on ABC around Easter since 1973.
Giving her a three-network sweep...at the same time she was part of the cast of THE SONNY & CHER COMEDY HOUR on CBS, and had a recurring role as a policewoman on the McCLOUD segment of THE NBC SUNDAY MYSTERY MOVIE.
Douglas Tumball (2001) did the graphics.
I've never seen that 1972 "kaleidoscope" promo.
@barber747 I second that. Happy Thanksgiving.
Is that Woody Allen with the TV dinner?
LOL! Whatever happened to those days? Back then, the times seemed so full of promise and restrained excitement! Now everything is killing, death, mayhem, and violence... Ah, what a difference 40 years makes...
That has become an Easter institution for ABC..although in the past decade it has run on the Saturday night before Easter, after they canceled the SUNDAY NIGHT MOVIE.
Is that a young Terri Garr from 4:14 to 4:21 in the 1973 ABC Promo? She would have been in her late 20's or 30 at the time.
Funky Phantom debuted 1971
Los Angeles, circa 1971.
I am not hearing some of the lyrics to this--Lines 7 and 10. Can anyone help? I've got: Lookin' to get away After the longest day?Catch a star for freeSo easily Somethin' is in the airPull up an easy chairLINE 7 (Not sure: Leave that dimmed down day?)Come fly away And smileLINE 10 (No idea)An adventure waiting right hereWe'll turn it on for you Come this September,This is The Place to BeHey, there--rememberThis is The Place to Be This is the Place to BeThis is the Place to Be With ABC
@tomservo56954
8 жыл бұрын
+MrMrPremise The lyrics are... "Leave that turn down day/Come fly away A smile/Can be seconds away from a tear"
Anyone have the full videos? Used to be up under user: bobtwcatlanta, but his account was suspended.
How made those special fx for tv at the early 70s?
Hmm, are those the PAMS singers?
Had nothing to do with 'deregulation', it had to do with technology and consumer demand. Do you think the govt could have 'regulated' only 3 major networks and 6-7 OTA TV channels the last 20-30 years ???
@barber747 Would you take a 'second' on that from me? Here's wishing you a Happy Thanksgiving.
As fondly as the 1971 ad is remembered,the season was a disaster for ABC.
@barber747 Unfortunately HDTV wouldn't have anything as interesting as this video.
So who were the NBC kids?
I hope my comment approved did NBC rip ABC off with their slogan The Place to Be in '90???