46. Car Colors | The Economics of Everyday Things
So many vehicles on the road today are white, black, or gray - but automotive designers find that consumer preferences may be changing lanes. Zachary Crockett surveys the lot.
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Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How much is a 100-year-old elm tree on a suburban block worth - and to whom? And what makes Girl Scout Cookies a billion-dollar business?
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Пікірлер: 2
The Economics of Everyday Things is in general pretty great, and I like the relatively succinct nature....it must be a challenge, at times, to effectively get the topic across in 20 or so minutes. But it can be amusing to hear Zack stretch to work in the Climate Change angle. In this episode, for example, we learn that people accelerating their 2 ton plastic and metal beasts to 75 mph on the freeway can feel virtuous that their white car requires infinitesimally less energy (of the total cars' energy consumption) to cool with A/C than a darker color. Were that the whole story. But a complete discussion of the topic would also note that a black EV on a cold winter day, parked in the sun, will likely have a warmer battery and cabin than the white car, requiring less energy to warm the cabin when you get going, and allowing for more efficient use of the stored battery energy, and less energy to condition the battery if required. The tradeoffs vary considerably depending on geography, but let's not make people in the northern latitudes feel guilty about owning a white car based on incomplete information!
Too bad the topics of residual value, ease to resell, etc were not explored a bit more...