Marketing is the fuel that runs your sales machine.
You pour leads into the machine and (if your sales process is on point) booked jobs come out the other end (aka money).
But in order to really make the most out of your marketing dollars, you need to make sure your lead generation process is consistent and completely dialed in.
How do you know if your marketing is really working the way you want it to be working? How do you know when to spend more, or pull back on your monthly marketing spend?
In this fifth episode of the Moving CEO Scaling Series, I walk you through how to systematize your lead generation process, maximize the money you spend acquiring those leads, and increase your marketing ROI (Return on Investment).
I share my process for testing and tracking lead sources and what you can do to tweak those sources to make them perform better.
I also show you how to use repeat and referral customers to reduce the amount of money you spend on marketing every month.
These principles took me years to master, but now I can share them with you and save you the headache and all that time of learning it on your own.
Once you understand how to implement these strategies you can always have a steady flow of leads coming in, and never run out of fuel for your sales machine.
Learn how to systematize your lead generation process by watching 4 Must-Do Marketing Strategies now!
Go watch this episode and the previous Moving CEO Scaling Series episodes as well!
Get the full video training, summary, transcript, shareable quotes here: www.louismassaro.com/4-must-d...
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**BIG ANNOUNCEMENT**
We just opened registration for the 2021 Moving CEO Virtual Summit!
These three empowering days will show you EXACTLY HOW to master the mindset, achievement strategies, and business skills used by the world's most successful moving company owners! November 4th - 6th, 2021 Click to Claim Your Moving CEO Live Ticket Now! moving.louismassaro.com/movin...
Learn the strategies I used to start, build, and grow a multi-million dollar moving empire… Download your FREE copy of: 10 Rules of a Profitable Moving Company. Go to www.LouisMassaro.com
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CONNECT WITH LOUIS
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ABOUT LOUIS
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I’m Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery, a mentoring, coaching, and education company dedicated to helping entrepreneurs in the moving industry increase profits by implementing proven strategies in marketing, sales, and operations.
I help entrepreneurs and business owners unlock their company’s full potential so that they can not only make more money but live a more balanced, fun, and fulfilling life.
When I opened my first moving company in 2000, I was a 19-year-old kid that started by placing an ad in the yellow pages and renting a couple of trucks. At first, my office was the parking lot of the truck rental yard where I dispatched the crews out of my car. I was struggling to operate on a shoestring budget and maxed out credit cards. It was not a professional set up. When drivers and helpers came for an interview they thought it was a joke.
Although it wasn’t an easy start, every obstacle and setback were opportunities to learn. It took me a few years of making a ton of mistakes and constantly saying to myself “there’s got to be a better way to do this” before I really developed a solid process and system.
I finally mastered a system for running a very profitable moving & storage company, while also discovering how to have balance in my life and not work crazy hours. I took that system and started opening up several offices in cities throughout the US where we sold over $20 Million per year in moves.
I’ve also taught and continue to teach my system to others. My students have gone on to build their own multi-million dollar moving companies. They continue to thrive and profit while they are able to spend more time with family and doing the things they love in life.
I’m blessed to have had some tremendous success in the moving industry, building a nationwide company from scratch that provided a great service to tens of thousands of customers each year. After 16 years in business, I’m fortunate to be able to have sold my companies and enjoy the fruits of my labor.
I’m passionate about helping entrepreneurs avoid unnecessary struggles and stresses while becoming more profitable in their business and happier in their lives! I hope that the free information on this site provides you with great value and look forward to meeting you someday.
Meet me at LouisMassaro.com
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