You never stop defining and clarifying your ideal client profile because the world doesn't stand still. Ideal clients change over time as well as a consultant you change and who you believe is a fit today might not be a fit in the future. This video discusses four actionable ideal client profile tips that work if you're starting your business or if you are scaling your consulting business. The first actionable tip is something I recommend consultants perform before creating their consulting business plan and it is also something I recommend a consultant performs after working with a client. The four actionable tips are explained with the help of Sarah, an operational business process consultant.
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LINKS MENTIONED IN THIS VIDEO:
👉 Consultant Assessment, evaluate yourself and your business: lauras-consulting-guide.ck.pa...
👉 Link to my calendar to discuss your Consultant Assessment findings: Link to Calendar: bit.ly/46VBUMS
👉 How to Become the Go-To Expert: 3 Keys to Defining Your Consulting Focus: • How to Become the Go-T...
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LINKS TO BUSINESS CORE VIDEOS
👉Focus and Ideal Client Playlist: • Focus and Ideal Client
👉Point of View to Service Playlist: • Point of View to Servi...
👉Business Core: Focus, Ideal Client, and Point of View (Key Videos): • Business Core: Focus, ...
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OTHER RESOURCES & LINKS:
👉NEWSLETTER ARTICLES AND MAILING LIST: lauras-consulting-guide.ck.pa...
👉CONSULTANT’S BLUEPRINT: • A Consultant's Bluepri...
👉CONSULTING MASTERY PROGRAM: www.laurasconsultingguide.com...
👉SELF-STUDY COURSES: www.laurasconsultingguide.com...
👉 FREE CONSULTING RESOURCES: www.laurasconsultingguide.com...
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SOCIAL:
LinkedIn: linkedin.com/in/lauraburford
Twitter: LauraDBurford
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KZread:
VIDEO: • How to Become the Go-T...
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CHAPTERS
00:00 Introduction
01:00 Sarah’s Story
02:42 Sarah’s Problem
03:51 Who is Laura Burford and Overview
05:36 Ideal Client Definition
06:18 Tip 1: Perform Market Research
07:17 Sarah’s Approach to Tip 1 and ChatGPT Question
08:51 Tip 2: Evaluate your Clients
10:16 Sarah’s Approach to Tip 2
11:00 Tip 3: Be Specific
11:51 Sarah’s Approach to Tip 3
13:53 Tip 4: Never Stop Talking and Listening to People
15:01 Sarah’s Approach to Tip 4
15:36 Recap of 4 Tips
16:45 Recap of Sarah’s Story
18:04 Final Words
VIDEO HASHTAGS:
#IDEALCLIENT #INDEPENDENTCONSULTANT #LAURABURORD
Thank you for taking the time to listen this video.
Laura Burford
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NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
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