3 Ways to Differentiate Yourself: Artist Identity, Vision, and Intention | Music Business
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In this interview, Berklee Online course author and renowned music producer Stephen Webber breaks down his definition of a musical artist’s identity, vision, and intention, which he calls your “I.V.I.” Your identity is who you are, where you came from, and your point of view. Some young artists start by identifying themselves in relation to a famous artist that they are influenced by. As a starting point, Webber advises: think of an artist who influenced you, and think of an artist you have something in common with, and those artists should be as far apart from each other as stylistically possible. Then think about what Webber calls your “unique differentiator.” This is some aspect of yourself that separates you from others, that makes you stand out. Capturing the emotional intention in your music will bring it to life. The difference between intention and vision, according to Webber, is that the vision is what art you plan on creating, while the intention is the execution of bringing your vision to life. As examples of artists who have tied the “I.V.I.” together especially well, Webber points to examples like Lady Gaga, The Beatles, and Bob Dylan.
About Stephen Webber:
Stephen Webber is an Emmy-winning composer and professor of Music Production and Engineering at Berklee College of Music. In three decades as a record producer, engineer, session player, music director, recording artist, DJ, and studio designer, Stephen has recorded with Ivan Neville, Meshell Ndegeocello, the Manhattan Guitar Duo, and the Turtle Island String Quartet, and performed with Bela Fleck, Mark O'Conner, Grandmixer DXT, and Emmylou Harris. A writer for Electronic Musician, Remix, and Mix Magazine, Stephen is also the author of Turntable Technique: The Art of the DJ, the first book to teach the turntable as a musical instrument. Stephen performs and presents clinics and master classes throughout the US, Canada, Europe, and Australia, and has been profiled on the Today Show, CNN, and NPR's All Things Considered, and in the New York Times and Rolling Stone magazine. He is also the executive director of BerkleeNYC, a recording studio refurbishment project in New York City.
About Berklee Online:
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Stephen Webber | Music Production | Music Promotion | Music Business | Berklee | Berklee Online | Berklee College of Music
Пікірлер: 161
Identity: Who are you Personal identity What you stand for Visual Write stuff down Think similar artists to you The artist who is the furthest from you What is your diffentieting factor What Not many people know about you Answer to the question what genre are you Find your specific vision for your album Same vibe in the songs in your album Find the vision you have as an artist Have emotional intention with your performance
@thejusticeprice2872
2 жыл бұрын
Awsome recap. Thank you so much !
This is probably the most valuable context I have watched in a while. IVI is a great anchor for us as independent musicians building a brand
@effisummerscreative
4 жыл бұрын
Completely agree :)
@dannyrhym3ztv85
4 жыл бұрын
I'm a new UK artist My producer sent me this video and it was really interesting and helpful ...Thankyou kzread.info/dash/bejne/p3WpzMR_dsy0oZs.html
@fulanodetal4148
4 жыл бұрын
whats IVI?
@MusicCatElliott
3 жыл бұрын
I couldn't agree more!! This really is brilliant information!
@ynfeli8987
3 жыл бұрын
Man what!!! This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. Really helpful
Great advice. We get so wrapped up in creating music and practicing we forget these things.
@3Nardo
3 жыл бұрын
G the r be by BT ju kikuyu yuyyyttty
This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. I feel every artist should watch this, it’s very helpful
i am sold,i am sworn now that i will apply these phases in all that i do,i mean ,identity ,vision and intetion ,these must be considered every time i pick up the pen to write a song,and when i am planning an album or in his words "working on multiple albums" .the best way to build a brand
the way taylor swift fits in the descriptions given wow her ivi is so good and clear
Thank you to everybody who helped make this video happen. This has helped me in not only music, but life. Peace and love 🎶
I love how this video is just a relaxed conversation between to nice people
This is such a lovely video, the man knows what he is talking about and most importantly he can really express himself. The woman is doing a very good job by staying silent and letting him talk and then asking very interesting and concrete questions.
that was so good! just reminded me how much i love art and music :)
8:00 this is where I have so much respect for Robert Plant. I know I'm not much of a Zep fan so I'm not going to want to freeze him in time but he has been absolutely right to move forward with only a few nods to the past. Same with Jean-Michel Jarre; I've been a big fan since Oxygène was released but he was a forward-looking musician in 1976 and he's still a forward-looking musician in 2022.
It's so important for artists to think about who they are, what motivates and inspires you and what you want to contribute to the world and how
@MarkJ-vt9jq
10 ай бұрын
This right here hit 🎯
This is amazing. Awesome info and great things to keep in mind for all of us musicians!
Philosophy of what is expressed rather than paint by numbers. Thank you so much for this conversation.
These Berkeley online videos are always worth their digital weight in digital gold . Superb advice and different takes that get the brain rolling again and thinking of things in a different way . They’ve helped me get out of mental blocks more than a few times
I really needed this. Thank you.
Thank you for these amazing, informative videos! I took a class w Steven and I loved it!
This advice is just incredibly important. Thank you !!!!!
Who would give this a thumbs down? *SMH* Lots of good stuff to consider in this video.
Really refreshing perspective and insight!
This is wonderful, sounds like such a healthy and practical way to pursue this. Thank you
This channel is Gold!!!
It's really affirming to hear Stephen's three album advice, because I inadvertently dreamed up my first three albums as a big grouping, and I'm almost done making all three! As I write new material, I found myself gravitating toward doing a similar grouping of three albums again. It's been really helpful! And hearing him recommend this format helps me think that I'm not being crazy or "extra," haha
@reneesolana6697
Жыл бұрын
this is so cool! what were your three ideas?
Loved this!
Seems like a genuine man.
Thank you for this videos !!!! great advice here
Great input! Thanks!
Extremely helpful! One of the first things labels do is branding of an artist. Thank you for spreading this knowledge 🙏
Bro i love this video alot of great insight and you definitely helped formulate my next steps in my career, thanks alot 💯
wow,, this defiantly gave me a lot of good advice!
Nicely broken down Stephen, thanks.
brilliant chat! thank you
Some really good points!
Need more of this awesome videos 👍🏼
great talk! thanks!
Thank you so much for this video!
@Berklee_Online
4 жыл бұрын
Glad it was helpful!
Great insight!!!
Great video & breakdown thank you
amazing! thank-you ❤️❤️❤️❤️❤️
Very helpful. Planning takes work for sure. Thanks for helping us build a foundation.
@Berklee_Online
4 жыл бұрын
Happy to help!
Do what you love and it will show!
Wow...thank you for this!
So useful for illustrators too!!! Happy that I saw it))
Who are you? What do you want to say? How are you going to say it? Perfect! Loved this
Songwriter here - come by and visit! I started writing songs as a way to find myself and expressing my feelings and ideas. As the decades proceeded (had to work for a living), I developed a vision and concept for a rock band and wrote a novel about this called the Last Apocalyptic Blues Band. Spirituality without boundaries and moving beyond the current paradigm is the vision. Writing as a journey of self-realization and healing is important whether you're an average Joe or a professional - an authentic expression is one derived from an inner core experience.
Some very important points not many consider when starting their music career.
Very good & very important
Great stuff!
lets make it happen
He's awesome!
What if you genuinely can't put your music into one genre? Like, you make lofi, you make folk, you make rock, you make EDM, you make hiphop. That's how I listen to music, and that's how I want to share my music. I can't imagine not playing all these genres, but at the same time, I think it's going to hurt my identity. Idk. My biggest problem is that I do music by story, not genre. If I'm making an angry song, I want it to sound like rock or something. If it's nostalgic, maybe some folk. If its happy and hype, EDM. Etc.
@Anw120
Жыл бұрын
You could make an album for each genre. I hear you on the hurting your identity. Maybe you could tie all of them together with a signature "sound". But it seems alot of artists are creating music in varied genres these days.
@frankyq1757
Жыл бұрын
Then I would think of something along the lines of the Gorillaz, or Linkin Park, where you focus your identity to an overall theme. Maybe the overall theme of the stories you want to tell. IE. Linkin Park was focused on emotional turmoil, Gorillaz focused on being "that cartoon band."
@annechrystelleetemengono1858
Жыл бұрын
I think what you should do is trying all these differents genres but still infuse something that made ppl think like "yeah YOU are the one who made this song" even if the genre is different. For example, look what Doja Cat is doing rn. She's doing differents genres but still infuse her own identity on every song and we know everytime it's a Doja Cat song
Great Content! 🙏🏾
Amazing.
wow very interesting! wise!
Who is the woman interviewing?!? So curious!!
great tips :)
very helpful
Excellent advice. Thank you for sharing. Regards, songwriter, John Pucilla
Planning within the rapid changes of these times aren't easy & the artist needs to be extra flexible.
Play the turntables, love it
Great video 👍
Sounds good
Thank you Stephen and host (I didn't catch your name). This is interesting, and helpful. Pete, a Berklee Alumn.
how can any1 for anything dislike this??? i am amazed
Great interview
@Berklee_Online
4 жыл бұрын
Thank you!
One goof here - Beatles fans DID NOT hate Sgt. Pepper's when it came out. The continued growth of the Fabs was gradual, very public, and Pepper was just a continuum on that arc. It was wildly popular instantly, not at all like Dylan going electric. Otherwise, a helpful and useful discussion.
Direct and intact
This channel is gold
@Berklee_Online
2 жыл бұрын
Thank you!
i enjoy being here i am people vibration
He looks like the bigger, American version of Gary Barlow. Awesome video 💪🏽
That’s really something
greaaaat advice! now i'm going to write a word file about who i am xdd
I don’t know who the young woman interviewing is, but she was top notch. Really top notch questions. Nice advice, we’ll take what is useful, leave the rest. Good food for thought. ✨
@Berklee_Online
4 жыл бұрын
Thank you!
So inspired and so demoralised at the same time. mi vision goes as far as tomorrow :) hahahaha
I just enrolled in Berklee coursera class.
@HairGlitter
4 жыл бұрын
How did it go?
This is the reason that I did a lot of research on different types of music. I learned about noise music. All types of sounds are important. I wanted to create worlds with music. I wanted to create visions with sounds. This is what called me into music production.
@NeerajSharma-xo9hd
Жыл бұрын
and that's why your music is basically noise!
After watching I wanted to go hear the interviewers music...here is her band name Elisa Smith & The Tiny Little Lies.
Nobody’s gonna talk about the outro? That was soothing... who wrote that??
who's the interviewer? i'd like to check out her music. since she mentioned she worked with a producer before :)
Very true! But as an Upcoming Artist itself not easy to do 3 Albums back to back ,takes alot of Money.. 😅 But yeah this is real hard core facts.
Smashing pumpkins had a record with techno, country, ballads, and heavy metal. Love that band.
@casymichelle4581
4 жыл бұрын
woah what?! what record?! I'm so curious!!!
I spin records and spin on my head! Pretty unique😁
I keep looking to sound like someone else who has more experience that me but the thing I realize is I have to be myself and put in my work not copy others
Excellent points..! 💣 - @Acharich
YOU KNOW
Nice insights. I would say I'm similar to- Pharrel williams, I'm similar to Kaytranada, because I DJ. My unique differentiator hmmmm... I am an animator/artist who's into motivational topics.
Vibe
He said I play the turntables 🤣🤣🤣 great vid though
is there a podcast on this topic? this was so helpful and i’d love to learn more about it
@Berklee_Online
3 жыл бұрын
While not on this topic, Berklee Online has a podcast called Music is My Life that you may like. You can listen to it here: berkonl.in/39DFhxy
How can this apply when you are a Electronic Dance Music Producer? At least the part of your influencers?
the idea of think of three albums was a good point just look at kanye first three makes sense
So uh... If anyone has an album with a country track a hip hop track a big band track etc I will be THERE
My Genre is a fusion of Soul, Electronic, Hip hop, RnB & House
@yungpuerto9035
5 жыл бұрын
Zachary Aghaizu so like Lo-fi trap?
I always thought many Beatles tracks were random experiments..!? they have songs which defy genre and still don't sound like anything else, like Eleanor Rigby or Because.. I'm all in favour of beautiful anomalies :)
@HairGlitter
4 жыл бұрын
There is something to be said about that.
Who is this host? I want to play her CDs
I actually thought they were interviewing Zach Galifianakis in the thumbnail. Got my click lol
nice, thank you! vibrate those molecules :) what is the interviewers name? I couldn't find it anywhere. great job!
@Berklee_Online
3 жыл бұрын
Stephen Webber
@davidfreyre
3 жыл бұрын
@@Berklee_Online The interviewer's name? not the interviewee.
@Berklee_Online
3 жыл бұрын
@@davidfreyre Our apologies! Her name is Leah Waldo.
@IndraBahiaMusic
2 жыл бұрын
@@Berklee_Online awesome!
Problem with me is I barely listen to albums. I find songs I like, and it goes into my Spotify likes. Needless to say, it's all over the place genre wise.
I find myself in a few genres and I want to release loads of singles not albums. What advice would you give?
@FirstNameLastName-pg3pi
2 жыл бұрын
i definitely think albums are incredible for artists and storytellers but if you're just going for hits then singles and ep's are best. get a good following, learn what they like, do a good bit of that but change it up a bit too
he loves a bit of gaga
@lavendergilly5843
3 жыл бұрын
I think he was using her as an example because she created a very specific vision with her outfits and music. Unique, crazy out there stuff, lgbtq+ community advocate, etc. I'm not a big gaga fan so I don't know a lot.