Young Ones - Merit Award
Fanta: Fanta University
Taylor Martin (Art Direction, 2024)
Hazel Cimino (Art Direction, 2024)
Jack DeMare (Copywriting, 2024)
Derek Martin (Strategy, 2024)
Gen-Z is saying “FU” to old-school thinking, including the choice to attend college. As an unconventional soda, Fanta created “Fanta University” to support Gen-Z in their thirst for different.
The One Club's Young Ones Awards site: www.oneclub.org/awards/youngo...