Recipient of a 2024 D&AD New Blood Pencil
Kraft: Kraft Self Kare
Raquel Fereshetian (Art Direction, 2024)
Celeste Chance (Copywriting, 2024)
Catherine Emblidge (Strategy, 2024)
Food has long been a source of comfort for those seeking respite from the world's worries. However, Gen Z and Millennials have found their comfort in self-care. Kraft wants to merge these worlds with a new kind of Self Kare by encouraging Gen Z and Millennials to Serve Their Body and Feed Their Soul with Kraft's comfort food and Self Kare Kits.
Entry on the D&AD New Blood Site: www.dandad.org/awards/new-blo...