In this informative video, we dive into the effective marketing strategies our company is employing in 2024 to drive growth and expand our business presence. We start with the fundamental necessity of having a well-optimized, content-rich website to ensure continuous improvement and enhanced visibility. We then explore our hands-on marketing approach, leveraging traditional methods such as door hangers, yard signs, and branded vehicle wraps to maximize local visibility during our projects. This strategy not only showcases our work on-site but also extends our presence in the neighborhood through direct and indirect advertising. Additionally, we emphasize the importance of personal engagement by knocking on doors when distributing door hangers, offering assistance and fostering a community connection. The highlight of our strategy focuses on digital marketing, with a significant investment in Google Local Service Ads. This platform has proven to be a game-changer for us, allowing precise targeting for landscaping projects while minimizing irrelevant inquiries. Our methodical approach to keyword optimization and ad spend has yielded an impressive return on investment, transforming our marketing efforts into a scalable, high-performance engine. We encourage businesses to explore similar strategies, especially Local Service Ads, for effective and cost-efficient marketing in 2024.
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Ready to join my coaching group? GROW Comm opens for a few days a few times a year. Get on the waitlist: JacobGodar.com/GROW-Comm
MY STORY:
I am the CEO of Scooter's Lawn Care, Inc.: an award-winning lawn care, landscaping, and home service company with locations in central Illinois and southwest Florida.
I help others scale their lives, relationships & businesses on KZread, on the GROW by Design podcast, in 1:1 coaching calls, and in my coaching group GROW Comm.
I first started my lawn care business part-time in 2014, while working full-time in the autobody industry. In 2015, I quit my job (with a pregnant fiancee) and risked everything to go full-time.
By 2019, Scooter's Lawn Care, Inc. was an award-winning, seven-figure company in Springfield, Illinois.
In 2021, I once again started from the ground up with a second location expansion in Cape Coral, Florida. By month three, my team was hitting $50,000/mo in revenue - climbing up on $100,000/mo before the first year's end. In under two years, my second location was selling over $200,000 in lawn care & landscaping services each month.
I share the wins and losses in our business journey - along with proven strategies to scale - on KZread to help others grow.
I coach others during 1:1 calls (bit.ly/3sczUgN) and in my private coaching group, GROW Comm.
GROW Comm is a one-of-a-kind, value-packed business growth training center, and networking community designed to scale service companies to seven-figures and create success & abundance in all areas of life.
Registration opens for a few days a few times each year.
Get on the GROW Comm waitlist: bit.ly/3MN8w2i
Hire Scooter's Lawn Care in Springfield IL: ScootersLawnCare.com
Hire Scooter's Lawn Care in Cape Coral FL: ScootersLawnCareFL.com
Watch Company Videos: bit.ly/3CThYwy
Thank you so much for your support. I am wishing you all the success in the world.
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