1940s WILLYS JEEP PROMOTIONAL FILM -- THE JEEP FAMILY OF 4 WHEEL DRIVE VEHICLES 76174
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For more information on the "Farm Jeep" visit the website www.FarmJeep.com
Willys, the “World’s Largest Manufacturer of Utility Vehicles,” presents the “Jeep Family of 4-Wheel Drive Vehicles and Special Equipment,” a circa 1954 black-and-white film promoting Jeeps produced for civilian use. Following the success of Jeeps during World War II, the film opens with an explanation of how the vehicles soon their way to civilian use. Some of the vehicles seen in this film are used by construction companies, farmers, firefighters, and even at airports to tow aircraft and move cargo trailers and plow snow. At mark 02:49 the film introduces other types of Jeep equipment, such as a generator that turns the vehicle “into a mobile source of electric power to operate saws, communication equipment, motion picture equipment, flood and spotlights. And indeed any electrical equipment that must be moved around over bad terrain or in bad weather.” Scenes also capture telephone company repair crews, oil field crews, plus local and state road crews and construction companies. A Jeep is shown at a cemetery at mark 04:03 moving sand, shrubs, and burial equipment around the grounds in addition to lifting memorial markers. The viewer learns about variable engine speeds beginning at mark 05:55 with an up-close look at an engine and a discussion of its power, as well as various ways that power can be tapped for various operations. As it continues the film touts the Jeep rotary cutter (mark 07:45) as high brush is cut down, a hammer mill (mark 08:15), and a trencher (mark 08:30). There are forklift attachments, front and rear winches, as a front winch is shown a dead tree from the ground (mark 10:10). The sales pitch rolls on at mark 11:42 showing some Jeep steel tops including the half-cab, master, and standard top - “each one designed for a special purpose but all three designed to stand up in rough hard service year after year.” Mark 12:00 begins an explanation of the vehicle’s 4-wheel drive capabilities, meaning that the vehicle “can go anywhere to do its job” including remote camping and hunting spots, while by mark 13:48 there’s a look at a Willys sedan delivery vehicle as grocery store employees are shown loading items into the back, and the Willys pick-up trick at mark 14:52. Other models are shown hauling grain and livestock, as well as an ambulance (mark 17:00).
Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles. The original Jeep was the prototype Bantam BRC. Willys MB Jeeps went into production in 1941 specifically for the military, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States Army and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war. The first civilian models were produced in 1945. It inspired a number of other light utility vehicles, such as the Land Rover. Many Jeep variants serving similar military and civilian roles have since been designed in other nations. Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced about 640,000 Jeeps towards the war effort, which accounted for approximately 18% of all the wheeled military vehicles built in the U.S. during the war.
From 1945 onwards, Willys took its four-wheel drive vehicle to the public with its CJ (Civilian Jeep) versions, making these the first mass-produced 4x4 civilian vehicles. In 1948, the U.S. Federal Trade Commission agreed with American Bantam that the idea of creating the Jeep was originated and developed by the American Bantam in collaboration with some U.S. Army officers. The commission forbade Willys from claiming, directly or by implication, that it had created or designed the Jeep, and allowed it only to claim that it contributed to the development of the vehicle. However, American Bantam went bankrupt by 1950, and Willys was granted the "Jeep" trademark in 1950.
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit www.PeriscopeFilm.com
Пікірлер: 382
This called Time Less Design. Whoever designed the jeep should get a nobel for it.
@markplott4820
4 жыл бұрын
JEEP litterally help win WWII.
@stevenowens4511
4 күн бұрын
Bantam, in Butler, PA.
Great film! They need to bring back some of those Jeep accessories!
@ProfRowan
6 жыл бұрын
they did, the winch and the soft/rough tops
@glennso47
4 жыл бұрын
TrailRecon Just bring back the Jeep.
@ricktimmons458
4 жыл бұрын
TRUCK!
a few of the equipment made for the Jeep would often break them in half literally! that trencher would & has! the equipment & fire dept Jeeps are worth big bucks these days! Jeep was promoting this as a replacement for the farm tractor! the Jeep station wagon was made a a 4 DOOR but only the railroads bought those & finding one is rare!
I'm still impressed and envious 70 years later
@gearreviewwithswampy5794
4 жыл бұрын
bgarr99 same
The good ol days. All a man needs is a Jeep and a Wheel Horse garden tractor, well a decent woman an good whiskey also...
@bryanmartinez6600
5 жыл бұрын
I get your riddle! He gets drunk beats his wife gets into his Jeep and crashes into the tractor as he leaves.
@357bullfrog2
3 жыл бұрын
You said it friend.
I know we're all Jeep people here, but alot of these attachments were also made for the Model T. The T was the Swiss army knife of its time.
@xmo552
3 жыл бұрын
@@whybother1887 Agreed.
Had a buddy of mine who dragged an old Willy out of his dad’s barn. He bought it from Crown Assets after WW2 for the farm. It was a sadly neglected old piece of junk, that my buddy saw as a diamond in the rough. He refurbished it over a couple of years and even licensed it as an Antique Vehicle. What a beautiful marvel of engineering. What fascinated me was the brilliance in it’s simplicity. My buddy was not an engineer or scientist, just an average guy who grew up on a farm. Too bad today’s Jeeps are overpriced toys for yuppies.
I may not be a jeep guy but these jeeps where badass work horses on the farm, ranches and offroad.
That was one hell of a sales presentation.
Simply fantastic! Let's MAKE JEEP GREAT AGAIN!
I parked one of these in my office 3 years ago and I'm still receiving a paycheck. Thanks Willys!
18:46 The car that says: Get out of my way insolent trees!
Ive studied jeeps for awhile having owned 3 ( 48 Jeepster, 74 Cherokee, 49 wagon 4x4 ) but have never seen some in this vid, good history!
Always wanted a Jeep. Wound up with a '73 FJ-40 Toyota Land Cruiser. Loved it.
Back before the jeep became an expensive toy for offroad enthusiasts, mall crawlers, and college girls alike.
@remko1238
5 жыл бұрын
Hunts By Chainsaw - i thought the same 😒
@huntsbychainsaw5986
5 жыл бұрын
@@remko1238 . I understand if the Jeep was going to survive that it had to appeal to a broader customer base so I'm not upset a wide variety of people buy them. My issue is that they are heinously over priced even when buying used.
@bryanmartinez6600
5 жыл бұрын
@@huntsbychainsaw5986 and their quality is pretty mediocre in my opinion. I'd take an older Cherokee with the Inline 6 over the new Jeep's.
@huntsbychainsaw5986
5 жыл бұрын
@@bryanmartinez6600 I have to agree even though the older jeeps (AMC then Chrysler) weren't widely known as the "most reliable" they were still head and shoulders above the newer jeeps (FCA) for reliability and simplicity. Those old 4L inline 6cyl were pretty bullet proof.
@farmcentralohio
4 жыл бұрын
You forgot soccer moms lol
God weeps when he sees modern jeeps
Wish they still made these
@revolution51
4 жыл бұрын
Check this link www.drivespark.com/best-jeeps/
Simplicity has is and will be the key
I I would love to see the PTO come back as an option on a basic Jeep with a diesel engine.
@kushkush7954
3 жыл бұрын
I have a one like that.
My God, what a dizzying array of bodies. The ambulance/van could be the big 'overlander' of today.
@chrissmith7364
5 жыл бұрын
Dude that would be sweet
10 min in and I'm sold, where do I buy my Willy? Lol
@flnthrn2
4 жыл бұрын
From Mahindra. It's called a Roxor. They started making vehicles under license from Willys in the 1940's.
@imperialdan5626
4 жыл бұрын
From auto trader
@lukeukpike
4 жыл бұрын
I was sold after 4 minutes
These days you have to buy a different million dollar vehicle for EACH of these jobs, when the Jeep could do them ALL with its endless attachments.
@franciscoquintanillaruiz8835
4 жыл бұрын
Some Beauty now hard to find. Along last 60 years I’ve had 39 diferent 4X4’s, most of them Willys overland, from 1947 -my first vehicle Ever at age16- to 1982 and the best & most durable and reliable was the ‘ol CJ 2, (1953) with Hurricane engine.
Some people say older cars aren’t as reliable. However, modern oil technology would make me argue otherwise. I have a 1972 IH station wagon with a pushrod V8 that help up 194,000 miles. The only reason it died was I was a fool and daily drove it without replacing the 45 year old head gasket. No matter how good your oil is, antifreeze cancels it out hahaha.
Ive seen more uses for a jeep in this video than Ive seen in my life
back when Jeeps were really Jeeps. now they're $35,000 vehicles with faulty electronics
@vincearlotta
7 жыл бұрын
jgg204 so true 🤕
@Darikm7
7 жыл бұрын
Ha! fake laugh.. (hiding real pain)
@azizahmedkhan2044
7 жыл бұрын
l
@kellyfarrell7891
7 жыл бұрын
jgg204 camp
@flight2k5
7 жыл бұрын
jgg204 these are flimsy as hell
Back when the way things work and how many different jobs a tool could do was more important than how pretty it is.
Wow so many activities!! Bring back the Willy!!
What a fascinating insight into the versatility, adaptability and durability of these uniquely specified vehicles! Truly the vehicle for all reasons and all seasons!
Video is from mid 1950,s as the licence plate on the wagon is dated 1954 Ohio and the rounded fender Jeeps are cj-5,s introduced in 1955.
@ArcoZakus
4 жыл бұрын
clint stroud, The video's description says "... circa 1954 ...".
@healthyamerican
3 жыл бұрын
plus, in this video, they were calling them willis, which in my opinion was a kaiser thing. it was always willeez, until kaiser bought jeep and got snooty with the name change to willis
@-oiiio-3993
2 жыл бұрын
@@healthyamerican John North Willys pronounced his name 'Will - iss'.
19:13 guy hits face off of center bar
@gadooooo1
4 жыл бұрын
Good call! Yes he did
@bigredc222
4 жыл бұрын
That's why they call ladder racks headache bars.
@Tylerknoxville3
4 жыл бұрын
And he didn't bitch about it or sue Willis, he sucked up like a man.
Thank you for posting this video. I loved all 21 minutes. My '74 CJ5 has some Willys blood in it as AMC used up surplus parts while getting tooled. I still want a Willys wagon though. The poor old gals always seem to be riddled with rust.
Have a 64 m38a1 and a 74 cj5. Both are tough and fun to drive.
My Pappy joined the Utah National Guard in 1939. He wore the pie-plate Kelly helmet and leggings, and was issued the Springfield '03 rifle with a 16" bayonet. Their unit, the 115th Engineer Combat Regiment, trained at San Luis Obispo, CA With the 40th (Sunshine) Division. It was inducted into Federal Service on 3 March 1941. The war in Europe had already been in progress since September 1, 1939. This is part of what he wrote his girlfriend in a letter from Obispo on Jan 15th 1942: "Yesterday we got our beeps [NOTE: Jeeps were called “beeps” or “peeps” prior to being called “jeeps.”]. Its really great fun to ride them. I’ll bet you would have fun in one. I almost think you would like it better than a bicycle." In another letter he said he wanted to buy a "beep" after the war. He never did get one.
My first Jeep was a 1959 Willys CJ5. The original owner used it on a farm in Florida for decades. If I had some of the attachments that were shown in this film, I probably would have kept the Jeep. Probably should have kept it anyway...
I now want a willy's jeep with all the accessories..
AAAH THE GOOD OLD DAY'S !
Those Jeeps had more attachments than a Kirby vacuum.
I like the idea of having this video. And all of these accessories were actually available.
Great information, I've owned about 30 Jeeps from a MB , 2a, truck, wagons, CJ5, 6, commandos, CJ7, Scamblers, YF, TJ, Wagoneers, loved them all!! Some of these attachments I have never seen so this was very informative, THANKS!!!
Cool video on the Jeep. I'd like to see a Jeep video made a few years later with the Flatfront Jeep FC trucks in it too. The vintage Jeep vehicles sure had an interesting array of attachments and uses. The original Dodge Power Wagon of that era did too. The early 1960s International Scout could could be optioned with a lot of attachments. You can't forget other vehicles in that era and class like the Crosley Farm-O-Road, Crofton Bug, Rover, and Mercedes Unimog. Also honorable mention to the Minneapolis Moline UDLX Comfort Tractor.
I'd love the pickup!
but wait there's more!!!
I wish I had one.. Nice video & explanation about jeeps.
God Bless The Jeep 😘
Fantastic film. Thanks for sharing.
Awesome video! I'm owner a Willys CJ 5 1961!
@j.t.offairhaven7433
5 жыл бұрын
@OrlandWolf, please tell me abit about it may be my ol Jeep. 351 Ford winsor, Super T10 trans, ol original Glamis Comp. Super Jeep
Wow we advanced a long way in only 5 years.
Wow a jeep I would want to buy.
Wow! Why can’t “ANYCOMPANY” build a vehicle as useful as any of these Jeep vehicles! The endless range of PTO tools alone would make it the PERFECT work truck!
@oldiron1223
5 жыл бұрын
Because all the government mandated crap has given us what you find at the Dodge dealer.
@iak706
5 жыл бұрын
because the market is not big enough to make a profit in competition with specialized off highway vehicles would be the most likely reason.
@workingcountry1776
5 жыл бұрын
Mahindra Roxor
@bryanmartinez6600
5 жыл бұрын
Pickups can pretty much use all those attachments. As long as it has a PTO on the transmission for the attachment.
@universalexports6119
4 жыл бұрын
There is such a company, Mercedes - and the product is the Unimog
great stuff!
Awesome video thank you !
and they have always been so comfortable to drive and ride in
@blacksquirrel4008
4 жыл бұрын
And Fast!
At 20:17 you see the first CJ-3B appear for the first time in whole 21 minute video. Proves that even Willys didn’t think they were very attractive.
after looking at these I just feel all we have today is useless junk.All those implement options,a factory dump bed.
@VinnyMartello
4 жыл бұрын
Modern machining technology is superb. But all the government regulations and the over-computerization of new cars cancels it all out!!! I’m glad to daily drive a 66 Chevy pickup.
This is AMAZING!!!
wow great video ---- i had heard of the jeep accessories and seen some classic brochures but i had never seen this video :) this made my day :)
Cool old promotional film from Willys! The 4 wheel drive station wagon is the great great grandfather of AMC''s and later Chrysler beloved Cherokees.
Note: 52 1st year of round fendered military jeep, 55 was the 1st round fendered cj...all before were flat fendered.... darn we all know the willys jeep is the best vehicle ever made there's no close second.......
@mountainman5025
5 жыл бұрын
Yugo...
I have M38A1C it is fantastic.
@1:42 imagine if you have a cellphone like that this day,..on a phone call walking in the middle of the crowd in the mall,. lol
Yeah, this is a 1955 film, or before. The CJ-5s are all the early style with shackles at the rear of the spring. That was a '55 into '56 feature only. Also note the 1954 license plates.
Mahindra is making them new just like this with a 2.9 L turbocharged diesel. The Roxor! $18,000 for a loaded one.
My unit "inherited" Vietnam-era (some, still with bullet holes/patches) M-151s (aka USAF AN/MRC-108, TACP radio) and M-715s ("weapons carriers")... ultimately M880s (junk... a direct result of Iacocca whining... as a Reagan-era rescue package for MOPAR)
We had M151 Jeeps in the early 80's.
Great film
Thaks for this movie, i like it
I didn't see one with duallys. I've seen one in person. Perfect for many of those large rear attachments.
What a great channel you've got! *subbed* 😎
Great video I was thinking of selling my Jeep yj but now srew that am keeping it after seeing that anyone can live even off da grid am keeping my lil YJ.
Very good
Someone needs to start building those old Jeeps again here in the US...Maybe the Mahindra Roxor will soon be equipped to do all these tasks as they do hold the patent rights to the old Willys and have for several decades.
@dhirenderkumarcarandgadget5520
5 жыл бұрын
they must
@deller5924
5 жыл бұрын
William Todd The US is a private corporation located in Washington DC. Google it. You probably meant The Old USA... Take care!
@bigredc222
4 жыл бұрын
As long as it stays on the farm, they aren't street legal.
@sockshandle
4 жыл бұрын
@@bigredc222 FYI you can take tractors onto the street/Road so theoretically you could say that the Roxor? Is legal to be taken on the road for short distance journeys or to another farm (heck I saw a tractor on a highway a few weeks ago so obviously tractors are highway legal)
@bigredc222
4 жыл бұрын
@@sockshandle When I was teenager I worked for a guy mowing big fields, we would drive the tractors several miles rather than loading them on the trailer, we never had any trouble, But that jeep is more like an ATV, which farmers do use, so a farmer could probably get away with using it on the road to get from one field to another, but if you're more than a mile or so from were you live, you're getting a ticket, around were I live anyway.
I'm surprised they didn't show the snowblower attachment. There was one powered by a separate engine mounted in back.
@lubesiron-cslfarmsllc2751
4 жыл бұрын
I'm shocked I didn't see the one with backhoe attachment and dually rear wheels.
The reason there aren't any vehicles like this now days is Fed Gov regulations. Auto off, airbags, and back up cameras are mandated now.
How many vehicles now can be marketed as "the world's most useful vehicles" ?
Thanks. Now we have a proper pronunciation of ‘Willys’.
Fiat Chrysler really needs to go back to the basics and offer a no nonsense Willy’s style jeep. Kind of like the new Mahindras that are coming out
@Poorboyzgarage447
4 жыл бұрын
Mark what’s mahindra coming out with?
IF JEEP MADE THESE AGAIN THEY WOULD MAKE BILLIONS
I need a truck like these...not some useless luxury item!
@ArcoZakus
4 жыл бұрын
Tim Spalding, I believe people would still buy lots of all of the models shown in this video if built new today, but they would not be allowed to. Government requirements for safety and fuel economy have given us their current day replacements, instead. (Though those old models were very durable in "normal" use, you would not want to try to survive a crash in one.)
@detroitdiesel-vu3ig
4 жыл бұрын
Mahindra Roxor
@sockshandle
4 жыл бұрын
@@ArcoZakus you are aware that you could still buy it for use off the roadways right? not to mention they have ruined the looks of once great vehicles (such as the Chevy Blazer) in prioritising fuel economy
@ArcoZakus
4 жыл бұрын
fred white, "... for use off the roadways ..." My off-roading days are way behind me now, but back when I got mud on the tires I always preferred two wheels over four. Cheaper, easier to maintain, more fun, and I was usually by myself anyway. These days I'd probably look into an ATV over a truck for trail use, and just use a truck to haul it over the roads to get there. More hassle and expense than it's worth at my age, though. Easier to just hike the trails on foot, as long as I'm still able. EDIT: Oops -- in re-reading your comment I realize that you're probably talking about "for use off the roadways" to do work stuff, not play stuff. No expertise in that area, but I'd guess that a lot of that kind of work is done with tractors these days. Could vehicles like the Jeeps in this video compete for sales with them and ATVs these days?
Amazing! A time when it was less about "Sport" and all about "Utility". It was marketed a tool for the working man! It's a shame that modern Jeeps have become a plaything for the middle class.
@huntsbychainsaw5986
5 жыл бұрын
You mean a plaything for the upper middle class. I'm middle class.... I can't afford that shit.
@ArcoZakus
4 жыл бұрын
That's where the buyers are. Tractor companies took over the market for the vehicles shown here. They did not have to comply with all of the same government requirements for safety and fuel economy that the Jeeps sold for use on public roads did.
Watch the guy in the back of the personnel carrier at 19:14. He takes a hard shot to the head off the canopy bar. You can see he’s in pain through to the end of the footage
@rafaelrodriguez-vx6ck
5 жыл бұрын
I think I saw the bar bend when he hit it
@Wrecktown7247
Жыл бұрын
Oof poor guy. What a way to have such a simple and relatable moment immortalized in film history.
I had no clue this even existed, who knew jeep could do all this, I'll have to see if there's equipment still around for it
@8000RPM.
4 жыл бұрын
You'd have to be Indiana Jones to find some of that stuff.
Notice the State of the Art Cell phone at 1:40
@JackReace360
5 жыл бұрын
that was a radio phone... the Russians hadn't even put there beeping ball in space when this was filmed
Nice
Jeep got it's name from Willys GP, standing for General Purpose, and it really was usable for any purpose.
Nice to know the willys jeep is also an industrial and commercial vehicle
Almost 21 minutes of Willy glory,, why did they even build the lunar rover - endless possibilities... but gone now 🦕
I like the lift.
The "JK" in the new Jeep stands for "Just Kidding", I have work to do in the suburbs.
1:40. Is that a "cell phone"? LOL
@glennso47
4 жыл бұрын
Andrew Macdonald Looks like a Walkie Talkie
Had a neighbor that one..4x4.. it had s flathead V 8 in it..with the rag top..wish i had it..
Holy shit 20 min all about utility kkkkkkkk probably the most modular car ever made. I need a jeep now.
Theres a jeep for everything damn
Mobeel pump! Ha........best thing since sliced bread.
@wrightflyer7855
5 жыл бұрын
@del trotts, If you remember the phrase "best thing since sliced bread" you are at least somewhat near my age (I'm almost 70). It seems to me that many if not the majority of us want everything neatly packaged and available for instant consumption in our modern but unfortunately disposable world. In any case I want a Jeep!
MY FUTURE VEHICAL
Remember there's a jeep for your back yard: blocks sold separately
That was what JEEPs are made for Now the jeep becom a CAR If the real jeep didn't interested to do so... now his cousin brother from another country came in the play Our Old CJ is back
that was fucking amazing
Try hooking all those attachments up to one of today's "Jeeps".
@glennso47
4 жыл бұрын
William Sevier It wouldn’t last 5 minutes today.
@rittzbyitch3682
3 жыл бұрын
new jeeps would get crushed bodies, also wrong transmission and transfer case.
Old American times. Where all speakers ans commentors used to sound similiar😁
Um dos carros com mais utilidades ate hj. Jeep willys Eu ñ sabia que teve tantas funçoes Mru teve um meu tiu tbm. Ate hj ainda fas sucesso Ñ se fas mais projeto de sucesso asimm O fusca tbm. 👏👏👏