The industry's early days, public television, business concerns of networks and affiliates. How home video and cable have restructured the marketplace.
Mass communication and the new media technologies of cyberspace have become central to the psychological, social, economic, and political realities of the human experience. It is more important than ever for students of all disciplines to understand the role the media play in their world, their culture, and their lives. MediaWaves: An Introduction to Mass Communication examines the media innovations, inventions, industries, and people that have changed and challenged our world.
MediaWaves: An Introduction to Mass Communication was produced with the cooperation of carefully selected scholars, industry leaders, government decision-makers and media “celebrities” who have been integral in defining today’s media environment.
The telecourse features interviews with a wide range of people whose lives have been spent studying or operating within the world of media. Included are pioneering media figures like Walter Cronkite and Ben Bradlee, curators of the Smithsonian Institution, top scholars from major universities, heads of major motion picture studios, and television network executives. Each program in the telecourse is designed to engage students with thought-provoking insights and inside views of mass communication processes.
MediaWaves presents a rich and fast-paced mixture of interviews, original footage, and hundreds of visuals acquired from the National Archives, the Library of Congress, major media museums and a wide range of other collections. The programs take students into newsrooms, recording studios, satellite radio networks, television stations and a variety of other dynamic media venues - places that they might otherwise only read or hear about.
Source: archive.org/details/media_wav...