Join us as our panel explores the transformation of social advertising from a primarily conversion-focused tactic to a powerful tool for sustained brand growth. We'll discuss strategies to foster not just quick engagement but enduring brand relationships. Our goal is to demonstrate how social media can be used beyond quick conversions to foster long-term brand growth, enhancing strategic marketing and creative campaign development
Moderated by Manny Flores
EVP, Media, Ipsos
Moderated by Adam Sheridan
Global Head, Creative Innovation, Ipsos
Maxime André
Director Marketing, Innovation and Communication, M6
Alexandra Bolten
Global Head of Social/Influence, L’Oréal
Tim Natividad
GM, US Head of Enterprise Sales, TikTok
Claudine Patel
CMO, Sanofi Consumer Healthcare