Quick question:
What is in your buyer presentation right now?
With the NAR settlement just around the corner, you need to address what you’re doing about it. One thing you need to do is have your buyer presentation dialed in.
Here are 11 things to include in your buyer presentation post NAR settlement:
1. The Search Process: This can't just be you searching the MLS. Buyers can do that on Zillow or realtor.com. Go further by curating listings, hand-selecting the best fits, and commenting on each one. Be involved in the search process daily.
2. No Stone Unturned: The best listings sometimes don't hit MLS. Look at for-sale-by-owners, expired listings, and network with other REALTORS on coming-soon listings. Canvas neighborhoods to find potential sellers.
3. Research Process: Dive deep into any specific home you're interested in. Check permits, architectural plans, disclosure statements, plat maps, aerial maps, assessed values, and neighborhood trend lines. Interview neighbors to gather insights.
4. Buyer CMA: Provide all the data that the seller has, including everything sold in the neighborhood, pending sales, expired listings, and closed escrows. This helps buyers make informed decisions.
5. Negotiation Process: Walk buyers through the negotiation and paperwork step by step. In our state, there are 27 pages in a real estate contract. Make sure they understand every page to avoid surprises.
6. Financing: Discuss financing options. If the buyer is not paying cash, refer them to great lenders. Emphasize the importance of a pre-approval letter, ideally from a local lender.
7. Timelines and Contingencies: Discuss timelines for moving in, financing, and inspections. Negotiate these details with the seller.
8. Inclusions and Exclusions: Determine what is included in the house and what additional items might be requested during negotiations.
9. Inspections and Deadlines: Ensure the house is thoroughly inspected. Recommend reliable inspectors and help the buyer understand the inspection process.
10. Aftercare: Guide buyers through closing and beyond. Explain what to expect after closing and provide support throughout the entire process.
11. Presentation Format: Each of these points should be a page in your presentation. Refer to it as a "buyer strategy session" instead of a buyer presentation. This term, suggested by my friend Jonathan, is a great way to frame the conversation.
These are some ideas for building out your own buyer presentation.
*******
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?
+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker
When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.
When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.
These benefits include:
20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.
Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.
Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.
Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.
Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.
Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.
At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.
Visit www.erealestatecoach2.com/exp... to learn more.