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  @IkeTravelsАй бұрын

  Really clearly explained, thank you.

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  @subrahmanyahegde6366Ай бұрын

  This is clearly amazing and just straight to the point. Perfectly done. Loved your narration.

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  @AdelHedhili2 ай бұрын

  Interesting, but I think the problem you're highlighting is the Wrong way to apply the golden circle and the FAKE why, not the model in it self which I think excellent and working. Unfortunately, many brands in a ridiculous way are showing their eco-friendly products to save the planet but in their backoffice, their process are completely the opposite. Also in 7:40 you're saying "start by design a product the change the world to better", well this is the WHY not really the WHAT that we starting with.

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  @user-nx5gv2mj2r3 ай бұрын

  Love the american mindset (dreamers and lovers of storytelling) vs german mindset (sober, practical and straight to the point). There's something to be said for both, depends on the brand.

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  @rakeshmurali23423 ай бұрын

  Splendid video

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  @buddhababeseattle4 ай бұрын

  Fantastic talk. Really comprehensive and useful.

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  @nelsoninno6 ай бұрын

  I’m the guy at 41:10 - and yes, my companies, partners and I actually create the silver bullets, the magic , the innovation. So it was really funny to see this 😅 - anyways, thank you for having me there 🤩

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  @RafalReyzer6 ай бұрын

  Performance marketing is "slightly dead!" That's a good assessment :D. Great video by the way!

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  @DarshanGajara6 ай бұрын

  Thank you for having me, folks!

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  @nwba6 ай бұрын

  Great video! very useful information 🤓

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  @armandothiel6 ай бұрын

  *Promo SM*

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  @tobie.a7 ай бұрын

  🚀

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  @JetSoftProHQ7 ай бұрын

  "Everything in marketing should be tracked, monitored, and optimized!" These are indeed wise words. At JetSoftPro, a software development service, we've abided by this principle for over 20 years, and it's not just a theory; it consistently delivers excellent results!

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  @SimonDeichsel8 ай бұрын

  Charlotte is amazing! (And so are many speakers!)

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  @sostibet8 ай бұрын

  Maybe interesting for sellers … rather dangerous for buyers🤦🏻‍♀️ I can only warn to shop in Catawiki! Catawiki is not consumer friendly, stressful until you get the parcel and the total cost are often higher then the item itself. Horrible customer service when you have problems and chaotic communications. My si cere advise: stay fare away from Catawiki ⚠️🚨👎🏽👎🏽👎🏽🫣

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  @rajunimbalkar11628 ай бұрын

  excellent info

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  @slavonian_stud9 ай бұрын

  WOW ALMOST NO DIVERSITY SO DISGRACEFUL

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  @usernamehandle10 ай бұрын

  I just have to say, this guy does know that Amazon spending only 3% of it's revenue it still the equivalent of a multi-BILLION dollar marketing campaign, right? It's so pointless to compare literally any company to Amazon.

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  @adamtanner182610 ай бұрын

  Very Cynical Approach. I don't believe Sinek states that every company claims to change the world, but he does say that if leaders within companies start with the "why" of the company, they then inspire workers within the company to get on board with the "how" and the "what", and to seek ways to improve and innovate. As Richard Branson says " look after your staff, and they will look after your customers". If your "why" is "to make a profit", then your staff will only be inspired by pay checks and pay rises, and will be less likely to to innovate and act accountably. Rather they will perfect the existing, and hide mistakes. with this culture, the company will become stale, and eventually die...

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  @brunoamorim6669Ай бұрын

  His analysis is indeed very cynical, as obviously not every brand is trying to save the world. But The great majority of businesses only exist to make a profit, and that's ok. I belive the issue with the golden circle approach is believing that EVERY business should have a WHY, when in reality having a Unique Value Proposition would do much better. If there is no drive other than making a profit, creating a brand story with a WHY becomes disingenuous. The leaders would only be lying to themselves and to the ones they lead, and the people will notice that. People are very good at spotting fakes.

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  @rogermouton227310 ай бұрын

  Anyone who knows anything about real world projects knows this sort of stuff is 99% horseshit and a waste of time.

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  @lpbbell10 ай бұрын

  I liked how you exposed the HTML code for the examples and explained how we can fix the HTML to make it compatible with screen readers. This was a helpful presentation. Thank you, Sergei!

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  @ukaszkiepas5711 ай бұрын

  thanks

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  @s.j.966511 ай бұрын

  Hey, this is a great channel! Cookieless future will definitely have a huge impact! I think you're right that a-/b testing and looking for incremental sales is key. But, how exactly would you set up & track the test group vs. the control group? How will you know which users have been exposed to an ad if tracking is much more difficult now? If you could make a video on this topic, I'd really be interested! Cheers from Switzerland (I noted you guys are Berlin-based, cool stuff 😊)

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  @AnilRathore-db3mx2 ай бұрын

  Hi @s.j.9665 So, we know what set of audiences we want to target out of the universe. I believe this is the test group she is referring to. and then within this test group which channel is bringing in a better performance.

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  @saravanajun4 Жыл бұрын

  Good explanation ! The summary connects all 👍

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  @juanalbertocarhuaricrasanc6183 Жыл бұрын

  HELLO AND WHAT SHOULD I STUDY AND WHERE, TO BE DIGITAL PRODUCT MANAGER..? THANKS..

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  @mostafaelsawy1209 Жыл бұрын

  very informative , yes please share more :)

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  @RoryLyle Жыл бұрын

  very good video, deserves more views

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  @akkash99999 Жыл бұрын

  Yes. This approach is also true just the other approach of Simon Sinek. Uptill now in life I've observed that theres no absolutetism in anything in this world. Everything point of view can be true depending on the context, individual situations, etc. Sir your concept is valid exactly like when a high school pass out student wants to choose a career path, it is not necessary that he/she will have a definate purpose in life,(as that is not the age when one will no any purpose of life😆) so they can go with what they want, what they like and that also helps just like it has helped me.

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  @peterparker178 Жыл бұрын

  Very useful, thank you. Quick and precisely explained. great visualisation!

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  @CarolinaMojto-nu1bm Жыл бұрын

  Wonderful, 5 min very worth listening, thank you so much Rainer!

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  @rainerberak9612 Жыл бұрын

  Thanks!

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  @jacktoddy9783 Жыл бұрын

  Excellent video - sadly most people are not on-baord with how the world has changed, specifically, with respect to the uses which IT can be put.

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  @rainerberak9612 Жыл бұрын

  Agree! In both directions: not catering for situations that just ARE explorative as well as for situations where you DO have to follow limitations and just have to cater for those.

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  @RedMuffing Жыл бұрын

  Very interesting points made. I have been using the Golden Circle approach for every brand I've created so far, and many of the things you pointed out in this video I had already noticed and was dissatisfied with, especially when dealing with B2B brands.

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  @SimonWalter-vf7tg Жыл бұрын

  Many thanks for your comment. And yes, you're right, although it shouldn't be that way, many B2B brands struggle to come up with a compelling Belief or "Why'", why it helps to go from the outside to the inside of the Golden Circle instead and start with "What".

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  @alexfrog1 Жыл бұрын

  Clearly the only thing you have watched is Simon's TED talk. When Simon talks about vision, it needs to be attainable or something you can SEE. If you're looking to sell shaving kits, and your company's vision is to make the world a better place, then they do that by including all people, you've just proved @SimonSinek ('s) golden circle. Not all products are marketed to everyone. You need to know your target demographic when marketing products. That is what builds success. Otherwise, it looks like you're in it for the bottom line and that's really not sustainable long term.

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  @kiwus87 Жыл бұрын

  Totally agree. Most analysts these days miss the point that with consent management half of their population data is gone. Good luck with predictions based on that.

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  @Milhouse77BS Жыл бұрын

  Always nice to see Kimball is still a classic. Although I suspect few actually read him.

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  @beatforyourbrand8376 Жыл бұрын

  She is Amazing! 😁🚀

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  @thuy-ngantrinh Жыл бұрын

  Thanks so much 🤩! Stay tuned for more content!

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  @sktirmizi Жыл бұрын

  hi, I am an international student at BTU Cottbus. I am a master's student working on my startup. this video really helped me.

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  @pavanpotharaju Жыл бұрын

  Very well explained.

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  @bogdankhrushch8654 Жыл бұрын

  But you're not as passionate as Simon, not sure whom to believe.

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  @sherzodgafar5741 Жыл бұрын

  Thanks! Exactly what we are doing. Right now SEO + google search are yielding great results as we just launched. We'll add/diversify as we hit limits for each channel.

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  @ThatGuyDownInThe Жыл бұрын

  what is with this trope of "we're bringing the world out of poverty". What poverty? You mean the natural world? Introducing our systems of governments and economics that quite literally introduce the concept of poverty is not the movement

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  @rainerberak9612 Жыл бұрын

  "Strategy is NOT a 5 year vision, is NOT the yearly bullshit ‘strategic planning’ ritual you still see in enterprises etc." <= you see that a lot in many ... not enterprises, but start- and grownups. And it I'm under the impression that it's growing. Hence the beating, cause the strawman is growing. I agree with the positive aspects you describe, though I find them fluffy, but that is probably normal in a short comment. I however wouldn't call that "strategy", unless you just call everything strategy - which happens a lot. So if you just call the structured tactical and operational thinking and action "strategy", then yes... you could say that's great.

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  @brsma Жыл бұрын

  Is there still anyone outside of sleepy corporate incumbents around who has such an outdated and incompetent understanding of strategy? The points addressed are valid, but it sounds a bit like beating on a strawman. Strategy is NOT a 5 year vision, is NOT the yearly bullshit ‘strategic planning’ ritual you still see in enterprises etc. Strategy clarifies what you intend to do (and what not) in order to achieve a mission and gain positional advantage. Strategy is about creating situational awareness and figuring out the best options for movement. Strategy enables coherent action. Why not rather show what good contemporary strategy may look like?

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  @KayKay23583 Жыл бұрын

  Excellent insight

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  @somecallmemomo Жыл бұрын

  Great Video, love the visuals :)

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  @grozdinapetrowic4323 Жыл бұрын

  background sound is terrible

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  @marc_schuler Жыл бұрын

  Es wäre hilfreich, wenn ihr die Timestamps der einzelnen Vorträge hinterlassen könntet

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  @ProjectA_Ventures Жыл бұрын

  Hi Marc! Thanks for the input. Now there are timestamps on all of our PAKCON 2022 streamings!

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  @vladiG7.11 Жыл бұрын

  Danke :)

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  @RohitYadav-vv6hg Жыл бұрын

  Much need video to present the other side of the pursuit for WHY. There is conflict within and inauthenticity when you don't have a solid WHY but you still try to force it.

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  @mcjellyy Жыл бұрын

  Seems bad