Clay Clark is the founder of the Elephant In The Room Men's Grooming Lounge and the former Oklahoma Young Entrepreneur of the Year. In 2010, Clay Clark opened up the Elephant In The Room Men's Grooming Lounge with the purpose of transforming men's grooming in Tulsa, Oklahoma. Having consulted with numerous franchises and the founder of Oxifresh, Jonathan Barnett, Clay recognized that the men’s grooming experience could be transformed into the ultimate low-cost, turn-key, residual-income producing franchise, but they needed Jonathan Barnett’s help. Clay arranged a meeting and the ultimate partnership was created to focus on the men’s grooming experience, Clay focusing on the marketing and system creation, and Jonathan focusing on what he does best, franchising.