Hey, hey! I'm Faye, a brand and web designer dedicated to helping small business owners bring their visions to life. On this channel, I share a behind the scenes look at my projects and provide tips and tricks to help your brand reach it's full potential. If you're looking for a designer, you have one in your corner. Reach out through www.constantcreates.com!
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New recording location is definitely a great switch up for this week!
Love these behind the scenes videos ! 💯
Brand designer is an essential part of every great company !
Enjoying this series so far
5:44 I'm a sucker for great documentation and presentation. I think branded content across the board makes everything feel a bit more professional. Please make more before and after videos.
This is really awesome. You’re on point with every part of the process. I know this client was happy!
So true! A good first impressions is crucial in the world of business 💯
Consistency is key 🔑
Do you recommend a specific branding package for this approach?
Honestly have seen some scary newsletters. I just signed up for yours and appreciate how natural it comes off when reading
Solid advice ‼️
Glad you found it helpful!!
Vibes 💭
Thanks!
Thank you for real! There are too many stock photo sites out there, it gets really hard finding good sources. Clicked right away
Appreciate the amount of thought behind this video. First impressions are everything in business and it’s not easy understanding how to make a great one!
I second that - glad you liked it!
You are so right. You are also a very sweet, original and smart person, its noticeable. Wish you a lot of success!
Thank you so much!! Appreciate the support and I'm glad you agree :)
I think so many have a misinformed view point in the concept of attraction marketing. The car salesman and guerrilla marketing craze is easy to get caught up in, but a trusted brand always wins imo. That personal connection with audience is what I hope for and it comes more naturally. Thank you for covering more topics each week!
Thanks for watching each week! Assertive sales tactics work (sometimes), but building a longer-lasting connection with your audience is more sure to get them coming back! :)
I feel specifically smaller non profits are often barred from access to great brand designers and information. It’s great that you provide insight on what aspects are important to properly represent yourself as a NP. I think a lot of entrepreneurs need that boost to see their vision.
I'm glad you found this helpful! Thank you :)
0:55 Will always chime in to support! Your work specifically helped my company find it’s brand identity. It may be some time until we need to work together again, but I want to let you know I look at these videos for pointers in the meantime. 💯
Appreciate you! It was so nice working on your brand :) I'm looking forward to hopefully working with you again, but until then, I'm so happy you find my videos helpful!
Appreciate you covering faceless brands! I find it’s great for those of us running multiple business. I feel like what you mentioned at 6:42 goes a long way! Making different content seems to help cover bases for your whole audience. Provide value, and there’s no need to worry about face or no face.
Thank you for watching! Creating a wide range of content definitely helps you connect with all parts of your audience. More than anything be ready to offer them value :)
Very helpful info. Thank you.👌🏿
You're so welcome! Glad it was helpful 🙏🏾
This really helped me understand visual identity better! I’ve seen many just go for one logo not knowing this could hurt their brand in the future. Especially when it’s time for motion graphics. I much prefer a whole suite. Branding can be a lot to take in and it’s super easy to miss something. You break it down to where it makes sense! Loved the Tetris vibes this week.
Glad you found it helpful - was trying something new! I love playing Tetris in my free time, haha, so I'm happy you liked it!
I made a TikTok and thought I'd embrace the trend of pairing it with a game :) How are you doing?
Thank for always coming through with quality content! Especially on a holiday like today. Your lessons make the process so much easier to understand. I think subscriptions are the most popular these days with big companies. I personally want to use a few of the other methods you mentioned to connect with my crowd. 👌🏾
Thank you!!! Definitely let me know how it goes! I'm glad you found this helpful :)
Solid video this week! I like the screen capture and you’re a natural at explaining workflow. See you next time! 💫
Thank you so much! Appreciate you - see you next week!
I definitely prefer hands-on videos like these! The new editing style feels more in-depth and something about the new lighting and effects really is working. 🔥 Being able to see how you work is super helpful for a visual learner like me. At 5:32, I could easily make the mistake of putting green on top of yellow. I appreciate that you explain why it may not be the best decision to make when designing. I hope others find these videos helpful as well. Your channel deserves more attention!
Yay! Thank you :) I’m glad you like this new style! I’ll try to create these types of videos a bit more often :)
🌟 Thanks for watching, everyone! If you found this video helpful, don't forget to hit the like button, subscribe, and share it with someone you know looking to enhance their branding. Remember, a strong brand identity isn’t just a part of your marketing-it *is* your marketing. Got questions or want to share your thoughts? Drop a comment below-I love hearing from you! 🌟
Thank you so much for this insight, as a graphic designer who also enjoys brand designing your advice really helps me alot. Very in-depth details about brand identity I was reminded of while watching this, especially the part where how a business is supposed to project their differences and the true personality in their brand, as it's not always about looks, it's what's memorable as you explained. Truly appreciate your insight🔥🔥
I'm glad you found this video helpful. I always love connecting with other graphic designers who share a passion for branding. You're absolutely right-it’s not just about the looks but creating something truly memorable that resonates. Thank you so much for commenting!! ☺️
4:41 That sense of familiarity is what it’s all about. I find too many businesses focus on the economical side. We need to tailor the customer experience to build strong connections and engage our audience.
Exactly!!! Balancing the business side while nurturing these relationships and building that sense of familiarity is important for creating an impactful customer experience. It’s great to hear you connected with on this!! 😊
This weeks video was super helpful! The new intro looks great and you really made it a breeze to follow along. Having a fully branded example to look at really helped me understand better! I spend a little too much time just thinking my brand is different. I hope too show it through actions and put more on the table for my audience. Developing that strong emotional connection is what it’s all about for me. I want my customers to share my passion at the end of the day.
Thank you so much! I'm glad you liked the new intro and found the video easy to follow. It's great to hear that the branded example for Cafe Canvas clarified things for you. Focusing on showing your brand's uniqueness through consistency and building an emotional connection is exactly what sets a memorable brand apart. Keep showing up, channeling your passion through everything you do and I know you’ll continue to resonate with your audience. I hope your brand continues to evolve for the better and if you ever need help, I’d be happy to work with you!
6:17 super important section! “If you have to squint, the job simply isn’t well done” This is exactly how I feel about poorly designed experiences. Consistent, responsive designs are worth the time and effort.
Thanks for highlighting that part! I completely agree with you-designs need to be clear and accessible. Investing the time to create consistent and responsive experiences really does pay off in the end. It's nice to hear from others who value quality in design as much as I do 🫶🏾
Thank you for the informative content! Landing pages are super tricky. I agree that understanding your audience is key. I like that you unpack everything and talk about the level of personalization required to ensure the whole experience is a breeze. I find CTAs require multiple tests to get things perfect.
Thank you for watching! I'm glad you found the video on landing pages informative. You're absolutely right-understanding the audience is essential, and personalization can really elevate the user experience. Testing CTAs is definitely a smart move to find what resonates best with them. It sounds like you’re on the right track! ☺️
Thanks again for another upload! I love the idea of taking a different strategy based off your KPIs
Thank you! I’m glad you loved it 😊 it’s super important to be mindful of your metrics!
Good content
Thank you so much! If you have anything else brand related you want to learn let me know - I’ll make a video!
Had an excellent time working with you on my brand and mission! Happy to see you making content :)
Thanks so much for tuning in!! Loved working on your brand! I see you - congrats on the official KZread channel!! 🥳🥳
Great advice on this weeks video! A newsletter is so underrated! I find it a great way to share insights outside of social media posts. Thank you for encouraging us to try different platforms. Going viral or finding your audience seems impossible sometimes, but there’s a place literally for everyone! 💯
Newsletters are so underrated! I really think it's the best way to connect with your current audience. And going "viral" is a slow process! It takes years of showing up consistently sometimes but like you said there's a place for everyone! Your audience is out there!!!
I understand the concept, but who would’ve thought there where so many unique brand archetypes! I enjoy the merge of psychology and business. At the end of the day we do this for the people, and it’s a customer facing process most times. Thank you for another great upload!
I totally agree! There are so many unique brand archetypes that allow brands to better connect with people :) I'm glad you found this useful! Thanks for always connecting :)
4:39 “Finding the right designer is a search for the best investment for your business’ future” So true! I find cutting corners on this step is a massive oversight a lot of entrepreneurs make. The long term impact of your brand is much more important. Great video this week! 🎉
Thank you so much!! I’m glad you found it helpful :) cutting corners might get you there faster, but the quality will definitely be impacted. Making decisions for the future of your business rather than just the present will always push you forward! Have a good week!
Thank you for treating us instead of tricking us this April fools! Loved the video, the style guide really opened my eyes to how in depth a brand can be
Haha I missed my opportunity to prank you all!! I’m glad you found this video useful 🫶🏾
What is your brand ??
I design brands, websites, business cards, and more to help small businesses thrive ☺️ it’s my favorite! What do you do?
Well I'm a student.. of university..
@@BasharatKhan-fh7xn that’s awesome! What are you studying?
Commerce.
@@BasharatKhan-fh7xn Ooh, good luck - that’s such a useful degree! I hope that goes well for you! Do you have any idea what you’re hoping to do with that in the future?
Love that you covered this topic! Designing websites is one thing, but engaging with visitors and selling to them is a different beast
Totally agree! I'm so happy you found this video helpful :) thanks for always staying connected!
Thank you for always providing informative content ! I support the mission all the way The video this week helped me understand how effective learning more about the customer can be. I want my clients to have a seamless process, but struggle keeping track of what I can do to improve their experience. Your roadmap is great to reference while I continue improving. Thanks again!
It's what I love to do!! Thank you for always supporting! I'm glad this was helpful, keeping things cohesive for your customer at all parts of the journey can be pretty hard sometimes, so if you have any specific questions, I'd be happy to maybe make a video about it in the future! You have a great day Yenny!!
Thanks for watching!! Do you have any questions about the customer journey?
Love how you explained things in the intro! Brand recognition feels super powerful. There’s some brands I’ll always stand by and gladly rush through the aisles to grab. Look forward to tuning in next week!
I know right!! For me it's especially a thing I do for food and wellness products!! Thanks for your support :)
Thanks for watching y'all! How are you doing?
Feeling very productive today, hope your week goes well! ⭐️
@@yennyquadro love a good productive day!! Glad you’re getting your checklist crossed off. Thank you so much! Right back at you :)
Another great choice of topic this week! Thought leadership is such a key quality to have as an entrepreneur. These insights will help me open more than just a few doors in the business world 🌎 😉
Glad you found it helpful! Thanks for always supporting! :)
Thanks for watching y'all! How are you feeling about your brand?
Just in time for Monday brunch! Thanks for another awesome video!! Your content is like a diy-design survival guide 🙏🏾 Stagnation is my biggest fear when approaching my brand. I used to worry about coming off amateurish, but you videos provide guidance and direction that keeps me on track.
Thank you so much!! I'm so glad you find my content helpful :) Stagnation stinks and can really make you lose motivation sometimes, just keep pushing forward and I know you'll have a brand you'll love (and I'm always happy to help if you need a second eye)!
Great choice this week I feel like the video quality really went up on this one. Love the new mascot!
Thank you - You're the best! :)
Back with another one! Great topic of choice this week, I hope to generate better conversions with my sales page
Thanks for the consistent support - I appreciate you! I hope that this helps you get better conversions on your site - feel free to reach out through my site if you ever need help! :)
Thank you so much for watching! Do you feel like your brand needs a bit of a refresh? :)