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Great vid guys.
Subtitles please thanks
Thanks for all of your effort! Your explanations are very helpful and valuable.
Maybe information gain and satisfaction gain..., because more information is not always more satisfaction.. Search console as rank tracker is great idea,... 1. Understand intent query 2. Match title with intent 3. Optimize above the fold to answer the query
Thanks for breaking down such a complex topic which is so important in SEO I watched another video by Huggingface on this topic both videos are connecting the dots and it's falling in place now
the font size thing made me laugh out loud
🎯 Key Takeaways for quick navigation: 00:02 *🌍 International Attendance and General Chat* - Participants from various regions join the webinar. - Informal chat and greetings from attendees. - Discussion on recent SEO meetups and updates. 05:30 *🚀 Speculation and Challenges with Google's AI Overviews (SGE)* - Speculation on the rollout of Google's AI Overviews (SGE). - Challenges and concerns regarding the accuracy and trustworthiness of SGE-generated content. - Considerations about potential GDPR implications and legal challenges in different regions. 13:45 *🤖 Understanding and Navigating SGE Features* - Explanation of the different types of queries covered by SGE: informational, shopping, local. - Insights into the triggers for SGE appearance and the evolving display formats. - Importance of brand visibility and reputation management within SGE results. 19:01 *🛒 E-commerce in SGE and Shopping Graph Integration* - Challenges and complexities of e-commerce visibility within SGE. - Sources and criteria for Google's Shopping Graph and product ranking. - Interactive components and competitor options within SGE shopping results. 22:01 *🧠 Overview of SGE (Search Generative Experience)* - Introduction to retrieval augmented generation (RAG) technology, combining language models with search engines. - Explanation of Google's versions of RAG: Realm, Retro, and Raar. - Overview of how RAG works, including document retrieval, language model processing, and response generation. 25:31 *🤖 Implications of SGE Implementation* - SGE will increase the cost per query for Google's search engine. - Changes in the search demand curve and click-through rate model due to SGE. - Complexities in rank tracking and potential impact on SEO strategies and expenses. 30:05 *🔍 Analysis of SGE Impact and Traffic Loss* - Overview of SGE threat reports based on keyword analysis. - Discussion of factors influencing traffic loss, including AI snapshot appearance and load times. - Considerations for SEO strategies to mitigate potential traffic losses from SGE implementation. 43:40 *🔍 Adapting to SGE Volatility* - SEO strategies need to adapt to the volatility of AI Overviews (SGE). - Personalization and fresh content make SEO ongoing and challenging. - Consider valuable keywords based on traffic and revenue, understanding user journeys affected by SGE. 46:10 *🛠️ Embracing Structured Data* - Large language models rely on structured data for accurate understanding. - Using schema vocabulary enhances relationships with large language models. - Tools like Word lift and Schema App facilitate structured data implementation. 47:42 *📊 Understanding SGE Content Components* - Analyzing SGE content components helps understand response generation. - Scroll to text feature identifies specific passages used in AI snapshots. - Cosine similarity reveals the relevance of content for SGE responses. 50:00 *🧪 Optimizing Content for SGE* - Steps for optimizing content include keyword cluster selection and testing. - Quantitatively relevant content matching user queries improves visibility. - Experimentation with different content types and formats enhances performance. 56:38 *📚 Leveraging Information Gain* - Incorporating relevant quotes, statistics, and authoritative citations improves visibility. - Information Gain includes unique and valuable content not covered by competitors. - Tools like Clearscope, SEMrush, and Market Muse aid in creating optimized content. 01:00:07 *🚀 Future of SGE* - The future of SGE remains uncertain, with perspectives ranging from novelty to practicality. - Despite potential challenges, tracking and adapting to changes in search algorithms is crucial for staying ahead. - Continued experimentation and community sharing are essential for navigating evolving search landscapes. Made with HARPA AI
Can you share a link to the article?
any implications for youtube search rankings
Very informative . Thank you so much.
Great info doing a lot of research and by far learned a more on this video
Super helpful...you broke that down nicely. Thanks!
Awesome. Happy to hear you found it useful. It's an important framework for SEO strategy.
"it's a crack in a bell" 😂
And I'm a Philly guy! Just saying.
4p ET, still mostly Forbes in my SERPs...
Great summary video, read the blog several times, also ran it through chatgpt for a "dummies guide" version, just outstanding, talk about taking it to the next level! A few videos of the process "in action" and how you use it would be nice for those of us who like to learn by watching, rather than reading and scratching our heads would be mucho appreciated! Please keep up the good work! 🔥
Thanks, Andy! Great suggestions.
Could you turn the music up? I can almost hear you guys talking
I see what you did there. Fair. It's definitely too loud. But the article is excellent, right?
Incredibly informative. So generous of you to share so much detail about what you've learned about optimizing for SGE. Thank you!
Stopped listening to Barry Schwart years ago. He's so far up Google's butt he'll never come down. Seems to think it's going to benefit him all that brown nosing. Hasn't done yet.
Great interview! I kind of feel like Erica and I are kindred spirits lol just subscribed to her newsletters. Thanks!
Awesome! Thank you!
I liked the idea of teaching business owners what to look for in writing before outsourcing it. Having a common ground to start from makes things a lot easier - both for the business itself and also the people who write for them.
Thanks a lot for this interesting and thoughtful discussion. I really liked the part about "Who trains whom?". Do we train AI and Google - or is it the other way round? Ultimately, these two technologies will likely have an even greater impact on audiences' viewing habits in the future. And people usually search for, what they are used to seeing ...
Completely agree. Check out our recent interview with Christan Ward where he addresses the reduction of friction in AI technology. How it will become less difficult to 'adopt' technology because we won't have to conform to the limitations of the tech. We can already see this with conversational searches. The more we can effectively use natural language in our searches the less we're being 'trained' by the search engines. Now, when Google will get the search results correct for more linguistically complex searches is a whole other story. Thanks for listening, Alexander! ~ Garrett
@@iPullRankSEO Thank you for this tip and the optimistic outlook, Garrett!
Great video, indeed. Cheers!
take my website and make it rank
good
Glad you enjoyed it!
Could you share your colab notebook for spaCy?
VVD
Would love to hear what open ai has to counter to this claim. Hopefully they don't use chatgpt😂
Good point. You almost have to wonder the extent to which they'll use their own tools for marketing and communications. That said, they did publish their response: www.cnbc.com/2024/01/08/openai-responds-to-new-york-times-lawsuit.html
Shutup
I am really working at learning SEO for my website. this is very helpful. Thank you!
Which came first, the query or the answer? I think the answer... And philosophers, over time, gave us the questions... but this is another story. So, for a long time we have been doing SEO in the service of the Query, and we have made a web anti natura, where the query took precedence over the answer: - "Which is the query?" x "This is the content..." Now, with Knowledge graphs built with Schema, we SEOs create answers, knowledge, that wait for the query, regardless of whether anyone ever makes the query. Moving further and further away from the tyranny of the query and the keywords, we are looking at a new way of creating the internet and we may provoke a new way of querying: "If this is the answer, which is the question?" We have turned the tables, the tortoise has overtaken the hare. And that Internet search engines favor web sites that build their own Knowledge graph with Schema, we should thank them because they put the carrot before the rabbit, or the rabbit before the greyhound, for a web where knowledge takes precedence over the query... like life itself. Let them not give up favoring the answer ahead of the query.
🎯 Key Takeaways for quick navigation: 00:56 🚀 *Google's November Core Update 2023 and Structured Data Expansion* - Google completed its November Core 2023 algo update on November 28. - Anecdotal reports suggest varied impacts on sites; some experience ups and downs. - Google has been rolling out support for more structured data attributes, expanding details for organizations, courses, and forums. This aims to enhance rich results and contribute to an enriched Knowledge Graph. 03:28 🧠 *Google's Focus on Knowledge Graph and Structured Data* - Google aims to bolster the Knowledge Graph by gathering more detailed information about businesses, websites, creators, and authors. - Recent additions include attributes for forums, courses, and organizations, enriching search results and Knowledge Panels. - The move suggests a potential integration of structured data with generative AI results to enhance search relevance. 05:22 📊 *Changes in Google Search Results and Quality Rater Guidelines* - Discussions around the quality of Google search results and their improvement over time. - Lily Ray highlighted changes in Quality Rater Guidelines, focusing on nuances in evaluating forums, queries, and search intents. - The Quality Rater Guidelines updates indicate Google's ongoing efforts to refine and optimize search result quality. 09:10 🤖 *Future of Quality Rating: Shift from Humans to AI* - Exploration of the potential shift from human Quality Raters to machine learning algorithms in evaluating content. - Bing's paper suggests AI, particularly GPT, is comparable to or better than humans in labeling relevance and quality. - The evolving landscape of AI in quality evaluation could impact SEO strategies and content creation. 11:25 🕵️♂️ *Insights into Google's Search Generative Experience Patent* - Analysis of a patent revealing Google's approach to generating search summaries using AI. - The patent outlines how Google generates summaries, updates them with links and references, and assesses confidence levels. - Exploration of the potential impact on search results and the introduction of confidence levels in generative AI outputs. 13:58 ⚔️ *Ethical Debate: Jake Ward's SEO Strategy Controversy* - Discussion on the ethical implications of using generative AI to create mass content and compete in SEO. - Divergent opinions in the SEO community about the acceptability and sustainability of such practices. - Observations on potential consequences, including manual penalties and reputational damage. 17:33 🤯 *Sports Illustrated's AI-Generated Content Controversy* - Uncovering Sports Illustrated's use of fake AI authors and the controversy around AI-generated content. - The impact on readers' trust and the importance of transparency in disclosing AI involvement. - The broader discussion about responsible AI use in content creation, especially in journalism. 20:03 🧐 *Considerations in Ethical AI Content Creation for SEO* - Exploration of ethical considerations when using generative AI in content creation for SEO. - Addressing biases, transparency, and the importance of crediting original sources in AI-generated content. - The need for responsible and transparent integration of AI tools into SEO workflows. 22:50 🚀 *Building Custom GPTs for Real-Time SEO Data* - A guide by Paul Shapiro on building a custom GPT with ChatGPT for real-time SEO data using third-party APIs. - Demonstrating the integration of APIs for live search volume information, enhancing keyword research. - Highlighting the increasing accessibility of AI tools for non-developers in the SEO field. 23:31 🔄 *User Behavior's Influence on Search Rankings* - Kevin Indig's insights into the importance of user behavior signals in Google's search ranking algorithm. - Google's use of user engagement data to predict and evaluate search results. - A shift in the traditional SEO mental model, emphasizing user interaction as a crucial ranking factor. 24:53 🕵️ *Understanding Google's Approach to User Behavior* - User signals and behavior are gameable, posing challenges for Google's ranking system. - Google aims to maintain a competitive advantage by carefully weighing specific user signals' impact on rankings. - Implications of user tracking on consumer trust and the need for a critical eye in understanding SEO operations. 28:18 📊 *Insights into Google's Index and Content Management* - Google's index contains around 600 billion documents, but it doesn't consistently grow, highlighting a dynamic nature. - The index's purpose is not a complete record but to satisfy user queries effectively. - The balance between the cost of indexing, content quality, and the challenge of managing an ever-expanding web. 32:20 📈 *Deep Dive into Q2 SEO Business Insights* - Glenn Alsop's quarterly roundup explores SEO strategies and insights from major digital players. - Notable findings, including AI-generated content on Nextdoor, Google's restrictions on scraping major sites, and traffic trends. - The significance of staying informed about industry shifts and strategic moves by prominent online platforms. 34:09 🧠 *Understanding Topic Maturity and Search Intent* - Bernard Wong discusses topic maturity, search intent, and information gain in SEO strategy. - The concept of "Ser similarity" and its impact on content creation for mature and evolving topics. - The importance of adapting SEO strategies based on the changing nature and maturity of search topics. 36:54 🌐 *SEO Success: Insights from HubSpot's Victor Pan* - Victor Pan explores search intent, data voids, and content strategy in HubSpot's SEO success. - Addressing the challenge of creating relevant content for brand-new queries and the concept of data voids. - Strategies for co-opting existing terms and creating novel queries to improve search relevance. 40:06 🎙️ *Rankable Podcast Highlights and Future Guests* - Recap of recent Rankable podcast episodes, including discussions on topic maturity, search intent, and SEO business insights. - Teasers for upcoming podcast episodes, emphasizing a focus on search intent evolution and user behavior. - Encouragement for viewers to subscribe and stay tuned for more insightful SEO discussions. Made with HARPA AI
Great conversation. Thanks for sharing it.
Thanks for the mention!
🎯 Key Takeaways for quick navigation: 00:30 🧠 *Kristin Tynski, founder of Fractal, discusses the rapid advancements in generative AI, highlighting the surprise factor of capabilities in GPT-3.5 Turbo and GPT-4.* 08:02 🚀 *Exciting development: GPT-4 Turbo introduces a 125,000-token context window, a significant increase that allows more comprehensive and in-depth interactions with the model.* 13:46 🛡️ *Caution in content creation: Kristin emphasizes the importance of using generative AI responsibly, considering factors like Information Gain, value addition, and avoiding overreliance on simplistic prompt-response approaches to prevent potential Google penalties.* 17:54 🔍 *Leveraging generative AI for data journalism: Kristin explores the potential of combining GPT-4, code interpreter, and agents to create sophisticated content pipelines, envisioning a future where AI assists in tasks like data analysis, visualization, and even content translation.* 21:35 🧐 *Trust in results: While generative AI can handle data analysis, Kristin advises users to possess some level of understanding in coding and data analysis to validate the results, emphasizing human oversight and the need for expertise in complex statistical analysis.* 24:49 🌐 *Predictions for the next 12 months in AI include potential releases from various companies, changes in Google search, advancements in open-source models, and the rise of unrestricted models.* 26:42 🚨 *Unrestricted models in generative AI, reaching GPT-3.5 or GPT-4 performance, may pose risks as they lack guardrails, potentially leading to misuse by bad actors.* 27:25 💼 *The content marketing, SEO, and PR industry is rapidly evolving, with forward-thinking companies integrating generative AI technologies into their workflows.* 28:19 🌐 *Rise of "digital twins" or indistinguishable replicas in video content creation, enabling international distribution and potentially changing content creation dynamics.* 29:54 🎵 *Anticipated disruption in music generation through AI, including beat creation and extraction of components from existing music pieces.* 30:32 🎮 *Integration of generative AI into video games for text-to-3D models, creating dynamic worlds, and enhancing NPCs' interactions, potentially revolutionizing RPGs.* 31:56 🚀 *Rapid industry transformations, including internal processes for content creation, research, and outreach, as companies explore ways to leverage AI technologies.* 32:51 💡 *Emphasis on learning and embracing AI technologies, with the belief that those who leverage them properly will be more productive and innovative.* 33:05 📈 *Acknowledgment that the industry is at the beginning of a significant transformation, encouraging people to be excited about the changes and innovations.* 35:16 🚀 *Successful SEO and marketing win: Initiating a project using scraped police data, addressing social issues, and evolving into a nonprofit organization promoting police data accessibility.* 39:55 🔍 *Preferred SEO tools include SEMrush, Ahrefs, Sur API for search results, and Apify for accessing various scrapers and automations.* 42:40 🎨 *Top SEO tactic: Creating content that adds new and valuable information, often involving data analysis, to consistently provide value and build a brand.* 43:18 🔄 *Dynamic nature of SEO: Appreciation for the industry's rapid evolution and the continuous need to align strategies with creating value for searchers.* 45:05 🌐 *SEO learning resources: Basic knowledge can be gained from various online resources, while advanced and cutting-edge insights are often found within closed groups, conferences, and networks.* 45:34 🌟 *Admired SEO professionals: Acknowledgment for Rand Fishkin, Mike King, and Britney Muller, especially appreciating Britney's work in generative AI.* 46:48 🌈 *Preferred causes: Support for the Police Data Accessibility Project, LGBTQ+ charities, and humanitarian aid for regions like*
The mans hungry😂😂😂
Great conversation. I've been telling ads clients for a while now that we no longer tell Google what to do, but what not to do. We give Google some room to explore on it's own and are very aggressive at stopping it quickly when it runs down the wrong path.
Such a good episode, thanks for breaking everything down. Maybe we can change it to the SEO Monthly? Lol
What a fantastic interview. Nice work. I love the closing comments-Not everything has to be AI. The guides (part 2 is out) Britney has written are superb. I highly recommend them .
Top quality webinar ! Thanks for sharing your deep knowledge
Thanks for checking it out! It's never been more relevant.
Great Presentation Mike
This is great
Hey great presentation, would you mind sharing the slides?
This is really an exciting discussion as I am learning Entities SEO and it get really complex when wokring Entity Schema, the other side of Schema Coin. I would love to connet with Dave to learn more from him. Thank You so much Guys.
Thank you for sharing, loved the examples!
Loved the background music during the rapid-fire questions😅😅
@christoph has a great business model
Completely agree, Mark! It's an excellent tool as well.
Very helpful sir , thanks