The main objective of the ArTVision + project was to learn how to harness the value and potential of culture, while preserving cultural heritage, to create a good, indigenous, sought after product on the tourist market, taking into account long-term sustainable development. To reach these goals, ArTVision+ project had foru main outputs: video production, IT platform creation, educational workshops and crossborder events.
The Primorje-Gorski kotar County is the lead partner in the project, with the support of 2 other partners from Croatia - Kvarner Tourist Board and RERA Public Institution from Split-Dalmatia County, and 4 partners from the Italian regions of Veneto and Puglia - Pino Pascali Foundation, Puglia Promotion Agency, Ca'Foscari University of Venice and the Veneto Region.
A promotional campaign and a well-designed joint tourism product will encourage the use of culture for tourism purposes, which will at the same time revitalize and preserve the cultural heritage of certain a