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This is a great presentation, although i cannot see some of the writings on the graphs and tables. Thanks !
amazing
Good video, what excellent information
Great stuff but are stories factual or spiced?
It has to be factual with the truth told well.
Nice video Love to watch more
Nice video ,love to watch more
👍
KTU😢
excellent,well done
It's interesting to see how this professor forecasted the future, all the things he talks about after many years are still valid in 12/2017
i would like this 1000 times if i could. thank you...!
Nice video. My question is how can marketing communication serve a strategic and tactical role in a marketing campaign.Kindly share your thoughts with me.
Great question! Did you discover the answer?
Great video, I am liking and subscribing it.
I accept what a few other comments said - it's more difficult than some people make out to profit online and you could very easily lose money. You should be aware of this and get help from others who can prove they have made money. I looked round many websites and found plenty of great advice by searching google on websites such as Trevs Exchange Tactics. Good luck and hope you make some cash!
Great video. 👍 Eventually you wanna look at my channel too.
Excellent !
!!!!how many rolls you can see in the road every day
wow..this teacher is just amazing!
I honestly think online lectures that can be replayed, re winded, paused, fast forwarded and able to come back to and watch at a later time are the future. I find it a lot easier to learn when I can take my time with a video and replay it over and over again until I understand every inch of it. Thanks for the video.
+John Michael love it too
real
Great resource to start thinking about landing pages in a very analytical way. Well done!
A cost focus strategy (aiming to be the lowest price) can be effective. Competitive advantage can be created in two ways: low costs or differentiation i.e. adding value to the product or service (see Porter's generic strategies). It's ironic that he used supermarkets as an example of this not being the case; in the UK, Aldi have achieved a profit of 165% in 2014 and have stolen market share using it's no frills cost focus strategy.
+Hector Wearden this was back then though - times have changed
I've seen a few people trying this!
it doesn't Explain the communication process that applies to advertising and promotion
I share your view. Additionally I want to mention that I am a video marketer and I use youtube for web traffic. I find this particular video very informative! I recommend that you go to my channel to find out more information about how i operate for the benefit of my web business _(how to get unlimited traffic, increase income, views on your videos and much more...)_. to your success!!
This is the diffusion of innovation model! Not PLC :l
Tescos... big #Fail
The presentation is really helpful to me. Where can i get these slides, please?
Nice presentation and insightful - however I think the conclusion staying with existing market and existing products (but focus on productivity) is the safe path is a bit to simplistic. Yes it is the most **short term wise** safe money strategy - but more products and broader markets, and innovations can be vital parameter to protect you from more long term threads -- Blockbuster, Kodak, Nokia and many others have followed this stay where you are strategy and felt the pain. What is important is balance in what you do - and then to do the risky stuff in a clever way (making it less risky).
Marketing communications must be one of the most boring topics about. Good video, but it is oo so boring
Is the statement that price competition.. 'what makes people think they need to compete on price is beyond me'.. Still valid today with the recession and restricted expendable wealth?
It must be, otherwise supermarket chains such as Lidl or Aldi would have grown much more dramatically over the last few years. I like to think it's sort of that American term, "Convenience store" - People shop within different supermarkets for convenience; everything under one roof. So I guess by that standard, factors influencing choice would likely be things like stock, location, size, etc. Saying that, the recent trend (in response to the recession I assume) is to buy less and more often, unassumingly to buy only what one really needs. This is why there has been increased investment in the smaller stores such as Tesco Express.
Thank you for this instructive video. Well-structured and packed with content, it is useful to anyone who wants to understand the topic of communication better.
'The Jones' great analogy -. so funny
Superior Knowledge, Thanks you! I was moving in life very cluelessly and achieving no goals and my family was unhappy with me. One of my friend introduced me to the concept of SWOT and after then , life has changed for me a lot. I am using Mobile app caled "mySWOT" to utilize my Strenghts, overcome Weakness, seize Opportunities and avoid Threats
Me too, a better life
There are two boxes of "Bargaining power of the Buyers"!
I'm doing an MBA at present and this was very helpful for my next assignment!!
IF the clarity of the notes could be clearer!
great video :) reinforced what I'd learnt in lessons so feeling doubly confident
To be fair...You won't see many Rolls broken down on the side of the road...when you don't see ANY "driving" on the road. How many Yugos do you see broken down? Same answer--none. Same reason--there aren't any. The quality point is valid, though.
Why the goofy headset? Makes him look like a shady tv advert salesman
I think this is #1 channel for great information! It is really a lab for sure! for swot, I use an iPhone app called "mySWOT" which helps me to do swot on myself and to improve my situation in life! I know able to utilize my strengths, improve my weakness, seize the opportunities and avoid the threats! Thanks a lot for all you guys for helping us to reach to more heights!
THANK YOU SO MUCH, I REALLY NEEDED THIS FOR MY ASSIGNMENT.
Good Presentation, But Ansoff died in 2002.
sakshi pant this videos was recorded in 2001 I guess. He used the example of walmart in germany, they entered the german market in 1997.so..ansoff was alive then.
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GREAT& SIMPLE NET SHELL thanks
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awesome, stting in my very warm like 45' celsius in Ouagadougou, i can follow and download lectures from UOL, great stuffs,
excellent lecturer,well done!
Very helpful! thank you