Did you ever notice how most people teaching music marketing online aren't actually music artists themselves? My name is Andrew Southworth and i'm an actual music artist. releasing music through several projects. On this channel I share all of the music marketing strategies that I use to promote my own music.
From using Facebook ads to promote your music on Spotify, to KZread ads to market your next music video, to how to get streams organically or how to grow your mailing list and sell merch - I talk about it all on this channel.
If that sounds like it's for you, subscribe and ring that bell to join me on the journey.
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I'm interested to know how best to implement a waterfall strategy cross-platform now when taking this and Apple's similar functionality into consideration. Will we need to upload singles to the other services separately from Spotify/Apple, which would receive the full album and then enable the singles from within their ecosystems?
does anybody have tips how i can find such editors on tiktok? when i search it doesn't really give accurate results for my genre. :)
I’ve been added to fake playlist I don’t know how to get off them my streams keep going up and I’m scared what to do
Adquiri 10k de seguidores no Avanco Social e chegou tudo perfeito
Obrigado, Avanco Social! Melhor site para comprar seguidores.
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compro curtidas pra minha página no site do Avanco social
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compro curtidas pra minha página no site do Avanco social
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Hi Andrew, with Koji acquired by Linktree...what are your thoughts on the alternatives that provide a free plan that include YT and Spotify links?
great video!
hello! Does this drop offs effect the spotify algorithm? 11:24 for reference
According to Spotify the average artist has an active audience of 33% compared to their overall listeners. That means, on average, someone will have to have 15k monthly listeners to qualify. I wish I could look up in the 2021 "Loud and Clear" data how many artists had above 15k monthly listeners, but we all know it's a tiny percentage. I just don't get why they have to gate-keep basic functions so hard, it can't be that resource-heavy can it?
I'm conflicted on this. On one hand I wish everyone got access to new features. However there is something to be said for forcing people to achieve certain milestones to get extra perks. KZread, TikTok, Instagram etc all gatekeep features at certain milestones. I believe only 3% of artists have 15k monthly listeners or more. The thing is, it's not too hard to hit 15k. I know hundreds of people who went from 0 to 15k in a few months, from either paid or free marketing. I would however prefer if this number was adjusted to 1k active listeners.
@@AndrewSouthworth Yeah I was thinking myself that 1k monthly listeners would be a threshold I could get behind. It would separate people who've uploaded like 3 tracks and abandoned the platform from those who are most likely more invested. 15k just seems extreme to me tho, especially for something as simple as a presave function on a platform with 0 built-in discovery (unlike TikTok or YT).
Cool little applet! Can you send a link to it so I can see other artists? Is it on your website?
Waterfall... so like what Apple Music already does.
Yeah exactly. This is pretty much a clone of Apple Music's instant grat track system.
Glad they're finally adding some functionality
Smh only 20% of Spotify artists have over 1,000 monthly
It's even more than that, only 20% of artists have more than 50 monthly listeners. Only 7% have more than 1,000 monthly listeners. As of 2022 at least. To me this isn't surprising. Spotify told us a few months ago that their primary focus is the top 3% of emerging artists that either already make a living from the platform or are on the path towards making good money from the platform.
It’s too late. All my releases are out long time ago.
i’d steer clear of these folks tbh. just started running a campaign with them and 2 of the placements are legit. the third one? driving 200-400 streams and listeners per day from Indonesia and the Philippines. I’ve contacted them FIVE times (5!) without a response to get it pulled as I don’t want that to dirty up my data. FB ads and groover/submithub/DIY relationship building is the way to go. will prob never use a playlisting service again
Back to .50 cents...and won't let me target any country but USA.
Hi @andrew southworth we’ve created a new request in the Spotify community. Giving artists the ability to “remove my song from this playlist” option. Because we normally could spot a bot list a mile off on our own data and could remove ourselves to prevent addition bot streams. Idea is called “Remove From Playlist Button" for Artists”
Ty for the interesting information:) unrelated question. Do u believe we still should use FB / IG campaigns? I have a single coming up and I don't know if I should do a campaign for it🤷🏻♂️
Why would anyone do countdown pages when they have Release Radar?
That’s cool, but still missing the point imho. Pre-saves are great but the goal of running pre-save campaigns is to collect fan data, AND get the save on release day. Even with native pre-saves, you’ll still play their game, they would still NOT share fan data with you and you would still run a pre-save campaign, from scratch, every single release. So yeah, that’s cool it’s now native, and I’m obviously biased as I own a platform, but I still wouldn’t use them. Not without being able to collect fan data.
I think it just comes down to the goal of the artist. So many artists I know wouldn't actually use the email address at all, and as a result pre-saves for them were not nearly as useful. For those artists this Spotify feature is a massive cost saver because it will likely make pre-saves significantly cheaper. On the flip side, SHOULD artists own their data and fully utilize email marketing? Absolutely. But the reality is a lot of artists don't because they're focused more on industry metrics like monthly listeners and social media followers. The perfect situation (that will never happen) is Spotify adds a checkbox to the native pre-save function that allows fans to share their email address with the artist. I'm not holding my breath though, Spotify's entire business model is reliant on them holding all the cards.
Super helpful video
Very helpful! Thank you!
Great video! Thank you Andrew!
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3:11 Obrigado, Avanco Social, pelos seguidores de primeira qualidade!
5000 monthly listeners? Wtf?
Training is not how you think, also is possible training it self. Even training on artists music is the same as if someone just heard the music Notting more
Imagine your favorite artist releasing a new song every week. First it sounds great, but later I'm going to be so tired of listening, as much as the artist would be tired of writing. It's exhausting in both ways.
Useless feature for 99.9% of artists.. If you don t have a couple of millions fans, who give a **** of that count down on your page? Useless, smoke in eyes ....
I disagree. I've worked with many artists where we either did waterfall release strategies or Apple instant grat releases, and they did not need millions of fans to get value out of it at all. Even just a couple thousand fans makes this feature useful, especially considering artists will be driving fans to these pages from digital ad platforms.
Spotify always locking these features behind a listeners number. I'd love to use the Marquee & promotion tools to grow my account, but they're locked behind a certain amount of listeners.
This new feature is more than a lifeline, for an artist as small as me, who thought it was too late! 🎧