Scott Martin | Groundswell Origins
Scott Martin | Groundswell Origins
Stop chasing wind swells or waiting for the perfect storm. Instead, recognize that you have the power to become the storm.
I’m Scott, founder of Groundswell Origins. I have 25 years in all types of marketing as both an agency owner and strategist to national brands. As a life-long entrepreneur, I strike a balance between leading-edge marketing innovation and traditional approaches to delivering sensible, informed, forward-thinking decisions for sustainable business growth on our terms.
As the host of The Groundswell Origins Podcast, I interview the industry’s top minds to learn how entrepreneurs and marketers can build sustainable programs that positively impact the world.
I also develop content around my passion for surfing, surf art, and heliskiing.
For business inquiries: [email protected]
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This is great! And everyone secretly wants to try being a stripper, lol. Awesome share. Thank you, Katrina and Scott.
Absolutely brilliant discussion! I am purchasing both books. This conversation made me feel so seen, heard, and understood! Some emotions I felt during this podcast were love, connection, and pure joy. Your explanation of brand codes-chef’s kiss 💋. Commercial and creative friction-oh, for the love of all things holy, that is a dynamic dance and puzzle and As a fellow brand builder/creative marketer, I find it the seedling and watering to many ideas that become real, which is so energizing for a business and brand! Yes 🙌 Please bring more humanity to marketing and continue bringing Oscar-worthy stories to life! ❤
Annie has some great points e.g. not too many followers who aren't relevant, repurposing content. One thing she does is give people the confidence that they can do it because it doesn't have to be complicated.
😬 *promosm*
Around 18:47, lots of people want to be popular content creators, but few put forth the effort it demands, similar to the commitment required in music or acting pursuits. Personally, I run a relatively niche blog with approximately 50 dedicated followers who actively engage with the content. For a niche topic that's a lot. I'm cool with that and happy to be filling "the room" instead of "the stadium".
Please share this episode with anyone struggling with social media overwhelms and who wants a simple yet brilliant way to approach social media.
*PromoSM*
Congrats Katrina... This is just a steppng stone towards your incredible future...
I have now read all of her books / all exceptional. Her true love for the ocean powers through. Thank you
I needed to hear this today 💜
Here are some of the notes I took from what I really resonated with!! It’s the stillness and silence that allows you to connect and broadcast what you want.” - Master Co “Your stillness will allow you to access a lot of information. From there, your kindness, and love, is what will show in your speech, and your actions. As long as I focus on the value and the goodness I want to give to people, they will sense this. In reality, people buy from how they feel. When they look at you and trust you, it’s not because they thought of it, it’s because they feel it. When you talk, the material you send out, when you communicate with people on the internet or face to face, if they can feel the transparency and kindness in you, on my opinion, that is more attractive and magnetic than even the most expensive marketing material you can come up with.” - Master Co You can get a feel for the intent: push va invite. - Scott Martin “People are looking for the real you; can you really help me.” - Master Co. “You’re not marketing, all you’re doing is sharing what’s in your heart.” “No matter who good you are or what you have to offer, if it can’t get through to the other side, you’re not fulfilling your destiny. You have something very good. You have something that could help a lot of people. It’s your obligation to get it out. & the medium or avenue to do that is using the right words and material to get it across to them. People call it marketing, it’s just opening your heart and sharing. As we change the framing, we move forward. It’s mindset.” - Master Co “We need to have more people with great intention marketing.” - Scott Martin “One thing that has helped me is, instead of focusing on: ‘I’m marketing’, what if I focus on sitting down and telling a friend of a product that has helped me. How would I do it? Or I have this friend and I want to make sure that he also benefits from this, then the mindset is very very different. Now I’m really sharing and I’m really wanting that person to get involved because it will help him. By just doing that it changes the way you think. Instead of just your friend, now you have 20 friends. How would you do it? Same thing. Over a period of time, it changes the way you think, and you’re able to share with more people in your marketing.” - Master Co “Meditation is learning to listen - when it’s quiet. Because when it’s noisy, of course you’re going to hear! Once you’re quiet, then your antenna is up, and the information comes in. It’s a matter of using your intellect afterwards to be able to sort it out: how can I use this for business. So first; get the data in, then sort it out. The mistake people make is trying to sort it out while receiving!!” - Master Co. “The biggest benefit of meditation is clearing the noise. When you do it properly you put yourself because of your good heart and good intention, in such a receptive mode, that you attract a similar vibration.” #Channeling!!!!!!!!! This is like a prayer! How can I best serve Creator/Creation in my business = intent, + gratitude + love 😮💨 Meditate, then brainstorm: Resting + rising ritual? (Working with a team idea): “On Tuesday night we have meditation night then we do brainstorming.” “CLARITY IS KING. If you have clarity you’ll know how to serve your customers, how to communicate, what to put in your marketing material. It’s because people don’t have clarity that they fumble around left and right.” - Master Co “… I feel like that’s also the work of branding, it’s a process of understanding the values and things you and your business want to espouse to. So it’s sort of like that but what you’re saying is on a much deeper level.” - Scott Martin “There are many levels of meditation. Your state of stillness goes deeper.” - Master Co. “Ones inner silence directly reflects their capacity for awareness” - Aaron abke. “The more often you meditate, the longer the effect lasts.” - Master Co. Meditating consistently increases the duration of the inner stillness. Guided meditation for spiritual buisness marketing. This is what master co does: “every piece of material that comes out of our office, everything from physical brochures to emails, we actually send light to it and visualise the people receiving it filled with love, happiness, and success. It’s an obligation, our part, to infuse everything we send with good energy, so at a minimum, we are serving them.” Like how you bless food, you’re blessing your product/service for the recipient! “When praying over food you’re neutralising any negative emotion that could be in there, and are filling it with life force.” You can do the same thing with anything!!! Even products.
This is OUTSTANDING (!!!) I’ve almost been taking notes with every sentence! Absolutely phenomenal we need more of this!!!! Thank you for sharing! 🙏🏼🩵
Great things..... put it out and adapt, remember your WHY, and allow a definition of success to include fulfillment. Allow Consistency to be more about integrity and showing up and trust and not rigid guidelines.
Wow ! I'm finally coming into consistency in a way that feels aligned with my ADHD.
So excited to see the podcast here ! And to be introduced to Brian's work.
Glad your happy Dave! I miss dark matter/hearing from you regularly. So true about social media. If I ever comment something that causes negativity or arguments, i just delete it. Fk arguing with idiots, fk letting strangers say one single negative thing to me.
Quite possibly one of the most riveting episodes I have recorded...
Mind Blowing !!! About rejection, since a young age I realized that: " when one door shuts, immediately, another door opens "! There is no rejection, only the Universe leading us to the right path in the best possible time and the best possible way. By the way, thank you both for sharing this knowledge. You're helping a lot. 👏
Tim Williams is the smartest known human. It is your educational duty as a sentient being to listen to this. A cordial for every ad man, woman, person and child. Thank you both.
A conversation with in-depth analysis on perspective, social issues and business practices. Adaptation brings out the most creative form of growth. Thanks for the video 🦒🦒🦒
I was new to the Gary club then and remember the CH room where Gary shared with you, it was def one of my major aha moments. Thanks for sharing this piece to the story. Peace, Vicki
Dave is crazy amazing. Rock legend and a pure heart can’t wait to see him live again! 🙏🏼
Love this
I'm going to comment anyway - Dave is an extraordinary being - I remain inspired!
Outstanding interview on so many levels! Thank you for asking the questions running through my mind - this makes you extra awesome for me lol Thanks for this ! I'm in
mind blown! invaluable indeed.
normie marketing should be a term if it isn't already.
You are doing great, keep it up. Your content deserves a service like P-R-O-M-O-S-M!!!
Totally agree that we’re moving to the “Age of Trust.” Well done ✅
He’s becoming a “Get off my lawn” old man. Jane’s Addiction is amazing tho.
What truth? Biden’s better? You lost my vote Dave.
He should stick to playing guitar
If you think trump is better you are simply misinformed, probably not very educated, and struggle with history and political science
I really appreciate the honesty and focus on mental health and wellness. Definitely important to me.
This.❤️ I could listen to Dave all day. Being born in the 60s as well, I agree 100% with what he says about social media. Seen the progression and...I'm not impressed. Love Duel Diagnosis and their manifesto. I go into the site and read it often, when I have that need to feel understood. In that club, too. There are not enough words to express my admiration of this man and his friend for creating a place where mental illness is addressed openly, artistically - in pictures and in words, and in a shared space. Not as in "you have it", but "WE have it". What a beautiful man, inside and out.😘
Thank you for uploading it 🙏 I was waiting for this interview 😃
Dave is so deep and intelligent with a great sense of humor. I love that he reaches out and raises money for people who are struggling and hurting. Be it addiction, mental illness, suicidal feelings, whatever. He sincerely cares. Much love and respect to you, Dave!❤️🖤
bands suck now.. because of social media, partly.
Where is the full version ? 😊
Dave sent me
💜
Very helpful. My community on FB is small but I am exploring options to get off the corrupt platform. Her take on the logarithms dialing in dystopian and angry content is spot on...and why we need to take control of our audience ourselves...elsewhere.
Great interview
Incredible depth, what an insight Tulsi have for service. People will feel safe when you are their leader.
Tesla is a great example of how having an impactful mission and integrity does not need a PR department. The PR department is literally the groundswell of happy customers and prospective customers.
This was a good interview, thanks!
Aloha great to hear Tulsi talking about the human condition and how we should be able to have disagreements without being disrespectful.
Glad Tulsi is back.
This interview is profound and meaningful for everyone. I've listened to it multiple times because it's filled with valuable insights. I didn't want to miss even a nuance! Congratulations on an extraordinary and powerful podcast!
Ty
Thank you master 🙏