The Northwest Rankin Convergent Media Academy is geared toward students who are interested in a career in digital media arts, marketing and communication. The students in this academy will learn a variety of different skills that will prepare them for a career in various fields of mass communications. The second through fourth year students are responsible for a production of their own throughout the year.

The Northwest Minute is an under-two-minute announcement segment produced by the sophomores of the NWRHS Media Academy.

Cougar Connection is a series of sit-down interviews produced by the juniors of the NWRHS Media Academy.

The Paw is a 10-minute broadcast produced by the senior classes of the NWRHS Media Academy. Our mission is to inform, entertain, and highlight all the great things about the Northwest Rankin zone.