We believe KZread is your company’s most neglected marketing channel.
We want to change that!
We’ve scaled multiple channels to hundreds of thousands of subscribers, millions of views, and driven tens of millions of euros in revenue.We’ve been there, done it, got the t-shirts 👕
Whether you want Humble&Brag to scale your channel for you, or you want to learn how to do it yourself, we’ve for you covered!
We’ve devised replicable systems for research, strategy, production, delivery, measurement and analytics so that you can run KZread with the same performance mindset as any other channel.
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Hey!👋Do you agree with these blockers? Where do you see companies falling short on KZread? Let us know in the comments! 👇 👍If you've enjoyed the video, then subscribe to our channel for more! kzread.info/dron/UGv8o4n-9PcBglc5O3cX6A.html 🌐 Join our free Humbleweed Slack community to join in the discussion: humbleweed.slack.com/join/shared_invite/zt-2f29l3vur-gflybhTOs0cmDuH9rRimMA#/shared-invite/email 00:00 Welcome to the Humble&Brag Podcast! 00:04 Debunking KZread Channel Myths for Businesses 00:23 Getting Buy-In for Your Business KZread Channel 00:42 Tailoring Your Approach by Company Size 00:52 The Startup Strategy: Just Get Started 01:36 Scaling Up: Building a Stronger Case 02:15 Corporate Strategy: Outsourcing and Expertise 02:57 Overcoming World Weariness in Content Creation 03:51 Kit and Storage: Starting Your KZread Journey 06:01 Choosing Between Scrappy and High Production Content 07:50 Who Should Be in Front of the Camera? 10:54 Navigating Uncertainty: Impact vs. Cost 11:17 Channel Dynamics: KZread vs. Meta 12:17 The Compound Effect of KZread Content 14:35 Integrating KZread into Your Marketing Funnel 15:51 Leveraging Content Across Channels 16:38 The Internal Content Engine: A Strategy for Buy-In 17:18 Wrapping Up: The Power of KZread for Businesses 17:47 Join the Humbleweed Community 18:06 Closing Thoughts and Next Steps Thanks for watching!
What channels did we miss? Let us know! Humble&Brag co-founder Ed Wood goes deep on the winning marketing approaches to company KZread accounts. We’ll look at @Honeypotio , @careerfoundry , @NothingTechnology , @AhrefsCom , @RenaissancePeriodization ! Learn from some of the best and analyse how they embed KZread in their marketing mixes! Level up your KZread practices with like minded KZread Marketers - Join our free Humbleweed community: humbleweed.slack.com/ssb/redirect 👈 Timestamps and chapters: 👇 00:00 Introduction to Top Company KZread Channels 00:27 Criteria for Evaluating KZread Success 03:34 Deep Dive into Honeypot's KZread Strategy 10:12 Analyzing CareerFoundry's KZread Approach 15:21 Ahrefs: Mastering KZread Growth 22:13 Exploring Nothing's Innovative KZread Tactics 27:15 Renaissance Periodization: Dominating Fitness on KZread 32:58 Concluding Insights on KZread Channel Strategies Thanks for watching!
Nice! As a no-code company, we're definitely going to use that playbook 😇
Please do! Thanks for watching! 👀
Such a great video because it's 100% actionable and guided step by step
Cheers Alex! Thanks for the feedback!
nice work team <3
Thanks! Hope it was useful :)
If you'd like a downloadable version of the Miro board featured in this video, plus other resources we create at H&B, join our free Slack community for KZread builders: bit.ly/3IOXgS0 Or simply access under one of the following links: PDF: humbleandbrag.com/wp-content/uploads/2024/03/youtube-full-funnel-strategy-map.pdf Miro Board: miro.com/app/board/uXjVNhBzajQ=/?shareablePresentation=1 Want to learn how to build your company's KZread channel? Join the waitlist for our course: humbleandbrag.ck.page/9bc8d61c27 Want to skip to a specific section in the video? Here are the chapters! 👇 00:00 Your Guide to KZread Strategy 00:15 Understanding the Marketing Funnel 01:01 A Real-World Example: The Camera App Journey 03:22 Exploring the Funnel in Numbers 05:16 Strategizing KZread Content Across the Funnel 09:31 The Power of Organic KZread Content 10:06 The Essential Funnel Strategy for KZread Success 12:28 Crafting a Compelling Content Strategy 13:04 Top of the Funnel: Awareness with Long-Form Content 13:55 Engaging Your Audience with Challenge Formats 14:22 Leveraging Free Courses for Deep Engagement 14:50 Showcasing Success: 'Look What I Did With' Videos 15:22 The Impact of Testimonials and Reviews 16:16 Supporting Your Strategy with Shorts and Teasers 16:41 The Role of Podcasts in Your KZread Strategy 17:22 Maximizing Engagement with KZread Lives 17:57 Utilizing the Community Tab for Conversion 18:33 Applying the Strategy to Various Companies 27:21 Concluding Thoughts and Next Steps 27:49 Closing Remarks and Invitation to Engage
Download a PDF of the full Miro board featured in the video here: 👇 humbleandbrag.com/wp-content/uploads/2024/03/KZread_Video_Releases.pdf 📺 Subscribe to our channel for more content just like this! 👇 kzread.info/dron/UGv8o4n-9PcBglc5O3cX6A.html 🥰 Join our Humbleweed community for KZread tips, tricks and discussions: humbleweed.slack.com/ssb/redirect 👈 Video chapters and timestamps: 👇 🛠 00:00 The Basics of Releasing a KZread Video 🔎 00:23 Diving Deep: Positioning Your Video for Success 📝 03:17 Crafting Your Message: From Positioning to Messaging 🌟 06:43 Choosing the Right Channels for Your Video 📺 09:36 Maximizing KZread: SEO and Engagement Tactics 📲 12:49 Leveraging LinkedIn: Content Strategies for Professional Growth 🌐 14:32 Instagram Insights: Driving Engagement and Views 💪 15:34 SEO Strategies: Boosting Your Video's Reach 🧑💻 18:00 Community Engagement: Leveraging Internal and External Networks 💌 19:20 Email Marketing: A Classic Approach to Video Promotion 🤖 19:41 Integrating Video into Your Marketing Workflows 🎯 20:34 Recap: Positioning, Messaging, Channels, and Tactics Thanks for watching!
Love it. Hypercurious where this is going :)
Thanks! Stay tuned to find out! 🚀
Wow! So I just put together my full KZread strategy in just 29 minutes. 🤩
One happy customer ❤
This is what peak performance looks like 🎉 Stellar content 😎
🚀 🚀 🚀
Awesome video! I love the energy and the nuggets of wisdom. Let's see if I can start my own KZread on the back of the knowledge you share in this podcast! 🚀
Go for it Pierre! Thanks for the support and comment!
🗯The Humble&Brag Show | Episode 7 🎤 👋 00:00 5 Reasons Your Business Should be on KZread 📈 00:05 The Importance of KZread for Businesses 🌎 00:35 The Scale of KZread's Audience 💪 01:34 The Resilience of KZread as a Channel 🏦 02:43 The Financial Benefits of KZread 💦 03:52 The Spillover Effects of KZread 🚀 05:13 The Multiplier Effect of KZread 🎉 07:40 KZread as a Multi-Channel Platform 📊 10:18 Creating a Competitive Advantage with KZread 👋 13:11 Conclusion and Final Thoughts Enjoy!
Whoops 'e' Daisy I subscribed!! Thanks for breaking down the benefits of consistent release and breaking down what a weekly release is according to you guys.
Aha welcome onboard!
Yeah I am viewer number 21
I am 34!
Thanks Heath!
Woop Woop! Early adopters!
Looking to scale your channel and compete in a (potentially) already busy market on KZread? Fear not! The Humble&Brag team have your back! In this episode we'll share the Dos and Don'ts of research, content strategy and the processes you can leverage with your existing team / channels to inform your shiny new video content! 🗯The Humble&Brag Show | Episode 6 🎤 👋 00:00 Introduction 🔎 00:10 The Importance of Research in Marketing 💫 00:40 The Question of Research 🌏 01:18 The Role of Competitor Analysis 🗯 01:31 Understanding Audience Engagement 📝 02:32 The Art of Video Titling 🧠 03:38 The Power of Keyword Research 🤖 05:04 Leveraging Google for Research 👂06:06 Listening to Your Audience 🤠 06:37 The Value of Internal Research 🤝 07:09 The Synergy of Keyword and Community Research 👾 07:37 The Role of Sales Team in Content Creation 🫶 15:22 The Power of Consistency Across Channels 👋 17:10 Conclusion🗯The Humble&Brag Show | Episode 6 🎤
This episode we get down deep into the systems, processes and tactics you will need to produce content at scale for your channel, as well as the team and production requirements you will need to consider to sustain growth over time! 👇 The Humble&Brag Show | Episode 5 👋 00:00 Introduction and Podcast Setup 🗓 01:06 The Importance of a Weekly Release schedule 🧮 01:43 The Role of Data in Building a Channel 🍿 02:10 The Importance of Consistency in Publishing 😵💫 03:00 The Challenges of Consistent Content Production 🎯 03:34 Defining a Weekly Release 📝 05:13 The Recipe Required for Achieving Weekly Releases 👥 06:36 Building a Team of Freelancers for Content Production 🧠 06:49 The Evolution of Content Production 🤝 07:45 The Importance of a Team in Content Production 🫶 09:10 The Role of Freelancers in Editing 🫥 10:05 The Ideal Team Structure for Content Production 👋 11:30 Conclusion and Final Thoughts
Return On Investment - ROI for short - In this episode we go deep on getting the buy in to start / fund / grow a KZread channel for Business! 🫡 Listen in and buckle up! 👇 The Humble&Brag Show | Episode 4 👋 00:00 Introduction and Podcast Setup 🥸 00:48 Discussing the Podcast Theme 🗓 01:19 The Importance of Weekly Releases 🧮 01:52 The Role of Data in Content Creation 📈 02:10 The Importance of Consistency in Content Creation 📝 03:00 The Challenges of Content Production ✨ 03:16 The Role of Data in Refining Creative Process 🤖 03:34 The Role of a Weekly Release ⭐ 03:55 The Ideal Weekly Release 📝 04:07 The Importance of Planning in Content Creation 🏔 05:18 The Challenges of Achieving Weekly Releases 👾 06:36 The Role of Freelancers in Content Production 🎯 06:49 The Evolution of Content Production 🤝 07:45 The Importance of Teamwork in Content Production 🎞 09:10 The Role of Freelancers in Editing 🥷 10:05 The Ideal Content Production Team 🔎 15:07 The Role of a KZread Strategist 🎯 15:28 The Importance of Hiring a KZread Strategist 👋 17:45 Conclusion and Podcast Wrap-up
In this episode we talk slooooow...Enjoy! The Humble&Brag Show | Episode 3 🐢 00:00 Introduction and New Sloooooower Format 💰 00:42 Discussing KZread Success Strategies 🍿 01:18 Deep Diving into KZread Creators 🖼 02:02 The Importance of Thumbnails 👥 02:58 Community Management and Engagement 🔎 08:52 Reflecting on KZread Career and Strategies 🎞 12:53 The Importance of Outsourcing Editing 🤗 13:52 Being Social on KZread 👋 16:40 Conclusion and Wrap Up
Hey! Thanks for checking out our channel! Here are all the talking points covered in this video 👇 The Humble&Brag Show | Episode 2 👋 00:00 Introduction and Podcast Kickoff 🗯 00:12 Discussing the Podcast Name...Again... 👑 01:45 The Value of Content and Audience Engagement 📺 01:58 Discussing The Humble&Brag Team's Top KZread Videos 🎯 02:55 Impactful Videos and Audience Reactions 📖 06:57 The Power of Storytelling and Visual Design 🕵♂ 08:11 Reflecting on Career Transitions 🤦♂ 09:52 Technical Interruption and Recovery 📈 10:10 Reflecting on KZread Driven Growth 💥 10:45 Impact of KZread on Business Growth 🥸 14:00 The Power of Authenticity and Relevance in Content 🤖 15:20 The Role of KZread in Business Strategy 🎁 29:29 Podcast Wrap Up and Future Plans
Wowzers! Welcome to the very first video and the very first podcast on our brand new KZread channel! We hope you enjoy! Let us know in the comments what content you'd like to see from us, and what we should cover in the podcast in future episodes! 👇 📺The Humble&Brag Show | Episode 1: 👋 00:00 Hey, Hi, Hello from Humble&Brag! 🎯 00:26 The Humble&Brag Podcast's Purpose 🙅♂ 01:08 Podcast Setup and 'Personal Space' 🗯 01:32 Introduction to Calum & Ed and Their Backgrounds 👾 02:05 Ed's Background and Career Journey 🤖 05:00 Calum's Background and Career Journey 👶 06:06 The Birth of Humble and Brag ⚡ 06:45 The Power of KZread for Businesses 🙃 10:38 The Challenges and Solutions in KZread Marketing 👀 11:52 The Vision of Humble and Brag 👋 18:01 Closing Remarks and Our Future Plans Thanks for watching!
Hi Calum & Ed Nice :) I'd be interested in a podcast episode of an ultimate guide to starting a KZread Channel for beginners. How to kick off your own KZread channel effectively, do's and don'ts, how to overcome camera 'shyness', ideal video length, storytelling tips & tricks, minimal equipment needed for content creation, etc.