In this session, we're joined by Amanda Natividad to explore zero-click content and what readers are really looking for from B2B brands.
What we cover:
00:00 - Intro
01:02 - Overview of content quality
02:35 - Measuring content quality
04:32 - Creating zero-click content
16:12 - Frameworks to use when creating zero-click content
22:02 - Measuring zero-click content
26:28 - Counterintuitive outcomes in zero-click content
28:00 - Outro
Don't miss out on our next Gather & Grow session! Stay up to date and register at www.superside.com/lp/gatheran...
About Superside:
Superside has helped over 400 companies, as large as Amazon and Puma, unblock design execution by plugging them into a global, dedicated design team, with technology that makes briefing and managing projects easy.
Superside has a proven DesignOps process that holds up against surprise 12-hour turnarounds and big campaigns that require full-stack design skills.
Learn more at superside.com