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Yuto Horigome | What Are You Working On? (E32) | Nike

After winning a historic gold medal in the first-ever skateboarding competition in the Olympics, and achieving one of the biggest feats in the sport at just 22 years old, where do you possibly go from there? For Yuto Horigome, it’s a question that he’s spent the last year trying to answer. It has meant going back to his roots - skating in parks and hanging with his hometown friends - and redefining what “success” really means, especially when sporting success comes with a price. As his star rises, and so does his fame, every podium placement might mean sacrificing another degree of freedom for a young skater still deeply passionate about the culture.
00:00 MEET YUTO
00:41 ROOTS
01:43 FINDING FREEDOM
02:33 SKATING IN JAPAN
02:59 A PATH FORWARD
04:11 NO PERFECT SKATE DAY
Our series “What Are You Working On?” uncovers the works in progress happening around the world as athletes navigate journeys in and beyond their sport. Skateboarder Yuto Horigome is trying to find clarity after his momentous Olympic win, reflecting on fond memories from his past as he plots out his future. Never Done living for the culture!"
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Пікірлер: 156

  • @planetcat1960
    @planetcat196016 күн бұрын

    金メダル2連覇おめでとうございます! スケートボードに真摯に向き合う堀米くんをいつも応援しています 江東区民の誇りです 帰ってきたらゆっくりしてくださいね

  • @eee2406
    @eee240616 күн бұрын

    堀米くん2連覇おめでとう!!! 最期の逆転すごかったです!!! 代表争いからここまで大変な道のりだったと思います。本当におめでとうございます!

  • @matthewwilson8897
    @matthewwilson8897 Жыл бұрын

    Man Yuto is so humble and grounded even after all his massive success on a global stage. Most in his position would be chillin now just kicking back and enjoying the fame and fortune, but Yuto is still searching for more and building confidence. It's a reminder no one has it all figured out, we are all human. Can't wait to see what Yuto does next he is such a great ambassador for skateboarding.

  • @DalvinErquicia

    @DalvinErquicia

    Жыл бұрын

    forreaaaalll

  • @be3rryy

    @be3rryy

    Жыл бұрын

    💯💯

  • @looseygoosey23

    @looseygoosey23

    Жыл бұрын

    that's why he is unmatchable

  • @abhinavsaxena8290

    @abhinavsaxena8290

    13 күн бұрын

    He, won once again 🎉

  • @dudeguy556
    @dudeguy556 Жыл бұрын

    I haven't seen a lot of interviews of Yuto, but I'm an even bigger fan after this one. Even after winning gold in the Olympics, he still has high expectations for himself and remains humble which is admirable.

  • @hakimomarbujak
    @hakimomarbujak Жыл бұрын

    A part of me didn’t want this video to end. There was some sort of peace and serenity to it.

  • @Olsenator

    @Olsenator

    Жыл бұрын

    Humbleness. That’s what got me. I LOVE this new generation of Japanese skaters. So much talent. The women and the men.

  • @ihaveskillissue69

    @ihaveskillissue69

    Жыл бұрын

    The editing and the music a long with Yuto's calm introspective thoughts matched so well. It was almost ASMR.

  • @FRUITSMOOTHY
    @FRUITSMOOTHY Жыл бұрын

    Thank god Yuto won the gold lol. Nothing against anyone else but this guy seems to be a really good representation for skateboarding on a global level without all the antics skaters be on just to be relevant on IG

  • @akiko3688

    @akiko3688

    Жыл бұрын

    what antics is bro talking about

  • @filmbuff4

    @filmbuff4

    Жыл бұрын

    @@akiko3688 Illegal Civ antics probably is my guess

  • @Takaroku.

    @Takaroku.

    Жыл бұрын

    @@akiko3688 Do you know the toxic skateboarding culture?

  • @RobertSalazardarkparadise

    @RobertSalazardarkparadise

    Жыл бұрын

    The thing about IG is everybody wants to go viral and have their little clout boost by thrasher. When the pros know skateboarding is about hard work and dedication thats why the skaters in sls are so good and theirs always someone new coming up. Yuto is dedicated to skateboarding and i see him as the real yuto. Not the hyped up yuto

  • @RobertSalazardarkparadise

    @RobertSalazardarkparadise

    Жыл бұрын

    @@akiko3688 think hes just expressing himself but hes not saying any thing smart

  • @chaaaaaaaasby
    @chaaaaaaaasby Жыл бұрын

    Yuto has already accomplished what most people would call a dream, so I can understand his confusion of where to go from there...to dream "bigger" than the biggest dream? to be "better" than being the best? It can drive the most gifted insane to aspire to achieve what is unknown. All the best to his journey, and it's easy for me to say "no pressure" when everyone is watching with their own imagined expectations. He doesn't have to live anyone's dream but his own.

  • @Luca95Freestyle
    @Luca95Freestyle Жыл бұрын

    There is a certain point that you reach when you have been focused so much on training, that you almost forget who you are and what else you are supposed to do...that part hit hard!

  • @artomarto679

    @artomarto679

    Жыл бұрын

    Welcome to Japan

  • @CockLobster

    @CockLobster

    Жыл бұрын

    Whatever

  • @gilhuybrecht4842
    @gilhuybrecht4842 Жыл бұрын

    Art direction on this series is so good

  • @anthonydandrea270
    @anthonydandrea270 Жыл бұрын

    Wow, incredible to see such wisdom from such a young person. Makes me like him a lot more

  • @chowrightnow
    @chowrightnow Жыл бұрын

    What a beautiful person.❤‍🔥

  • @Bigburgar44
    @Bigburgar44 Жыл бұрын

    man you gotta love him.. also the japanese is so calming for some reason

  • @mygariano2569
    @mygariano2569 Жыл бұрын

    I think he’s basically saying “let me skate Tokyo street freely “😂

  • @thisisjames69
    @thisisjames69 Жыл бұрын

    this whole video really catch the vibe

  • @geeswank
    @geeswank Жыл бұрын

    beautiful video, most won't see the spiritual side of this

  • @technocatdance
    @technocatdance Жыл бұрын

    seems the things he says are so profound!! Kind of interesting to know the kinds of things he thinks about with skating

  • @Diegovgalicia
    @Diegovgalicia Жыл бұрын

    man I haven't seen a ton of Yuto interviews so getting this one was something special. Great production on this and Yuto seems awesome

  • @SoraBora354
    @SoraBora3549 ай бұрын

    you are a person who has achieved their dreams. we always have struggles throughout our journey of finding glory and even after we pursue what we wanted, what do we do next? i even have trouble of what i am doing, especially when i am not working towards my goals

  • @makomovie
    @makomovie2 ай бұрын

    so inspiring..

  • @manziaislammim2914
    @manziaislammim2914 Жыл бұрын

    Yutos words are beautiful

  • @brojimmm
    @brojimmm Жыл бұрын

    This guy deserves his own signature shoe

  • @DalvinErquicia

    @DalvinErquicia

    Жыл бұрын

    !

  • @hereandthere4751

    @hereandthere4751

    Жыл бұрын

    sb dunk yuto

  • @vqlt

    @vqlt

    11 ай бұрын

    well

  • @brojimmm

    @brojimmm

    11 ай бұрын

    @@vqlt and i didnt get 'em

  • @Chriswbch
    @Chriswbch Жыл бұрын

    Wow what a big message from yuto. We all think Skateboarders super happy and dream your Dream life . In this video in this video he somehow shows me the opposite❤ thanks yuto for your openness

  • @medeuce
    @medeuce Жыл бұрын

    Lookout world, Yuto coming.

  • @omarfaruk-jf6br
    @omarfaruk-jf6br Жыл бұрын

    This guy, one of the best in world

  • @maferserrazine
    @maferserrazine Жыл бұрын

    yuto is amazing!

  • @pierrewikberg
    @pierrewikberg Жыл бұрын

    I love that bad interlaced footage is now an aesthetic look.

  • @user-fu3bu2wu9b
    @user-fu3bu2wu9b Жыл бұрын

    自然な感情だと思うんですがその位置で与えられる感情はたぶん誰もわからない自分の戦いがあると思います!それがみんながあなたを憧れる理由だと思います🔥

  • @lvt8studio
    @lvt8studio Жыл бұрын

    Great video Nike. And to the amazing humble Yuto, You're not lost. Be patient and take your time. You're still so young. Cherish the moment every single day and take a day by a day. Enjoy life and keep on pushing! 🛹🥰

  • @mattfreedom2002
    @mattfreedom2002 Жыл бұрын

    dam thanks for sharing Yuto

  • @dirtydirtmcgogurt
    @dirtydirtmcgogurt Жыл бұрын

    A while back I had a similar feeling. Like I was lost, and it was affecting my skating and life outside of it. What helped me was I started focusing on my life outside of skating more. As a skater, for years... skating was the only lens that I saw the world through. I only knew myself as a skateboarder, and almost every trait I claimed to have would be a direct tie-back to trait of my skateboarding. So when my skating changed, it almost fucked up my whole world view. Might sound dumb at first, but it makes sense if you think about it. I believe Marc Johnson had an interview a long time ago where he discusses a similar idea, but anyway. To be clear, when I say "focus more on other things in your life" I don't mean not necessarily skating less... just paying more attention to the goings on around me, what I liked, what I didn't, how certain things made me feel, being open to new things I didn't have an opinion on. Basically, just consciously making a mental note of my feelings about things. I also tried out some new hobbies... got into video cameras (because of skating), which led me to computer tech, which led me to gaming, which led me to comedy... and before I knew it, I had all of these other hobbies and interests that I didn't know I liked. In turn, I began to notice patterns in things that I liked and things that I didn't... which made the reason why I'm skater all the much clearer. Eventually, albeit slowly, I got to a place where I could confidently express who I was when a skateboard wasn't involved, which only strengthened my bond with skateboarding... because I now knew EXACTLY which parts of skating fueled me over others. Everyone is different, sure... but looking at the bigger picture of myself, is what made me realize the WHY's for everything in my life. Once I knew the WHY's, I didn't feel lost anymore. BTW - not what I expected to see when I clicked on this, but enjoyed it nonetheless.

  • @brandongarcia1994
    @brandongarcia1994 Жыл бұрын

    One of the best in the world!!

  • @skyoki6258
    @skyoki625811 ай бұрын

    His english improve a lot❤

  • @malmeadows
    @malmeadows Жыл бұрын

    This deserves more views.

  • @kharyan2

    @kharyan2

    Жыл бұрын

    It just dropped

  • @lander.96

    @lander.96

    Жыл бұрын

    It was released today lmao.

  • @TheGreatWasian_

    @TheGreatWasian_

    Жыл бұрын

    Yeah it’s crazy how there’s so little views on it but we gotta remember that skateboarding doesn’t have crazy fanatic fans as much as other traditional sports

  • @rahmanpermana4741
    @rahmanpermana4741 Жыл бұрын

    the locations are beautiful

  • @BurntWifi
    @BurntWifi7 ай бұрын

    Yuto's just another regular dude

  • @aZareqh
    @aZareqh Жыл бұрын

    LEGEND

  • @mstmoriom68
    @mstmoriom68 Жыл бұрын

    One of the best in the world

  • @shajidakhatun3605
    @shajidakhatun3605 Жыл бұрын

    Best of luck Yuto

  • @destro5311
    @destro5311 Жыл бұрын

    Yuto Shreds!

  • @dhaliskitchen3000
    @dhaliskitchen3000 Жыл бұрын

    best of luck yuto ......

  • @nianur6665
    @nianur6665 Жыл бұрын

    The guys deserve their own shoes 👟😍

  • @mochorocho
    @mochorocho Жыл бұрын

    Bless him ..

  • @tropicalbalcony
    @tropicalbalcony Жыл бұрын

    Who directed and edited this please ? Great film ! Where are the credits ?

  • @Thor__

    @Thor__

    10 ай бұрын

    Starring | Yuto Horigome Director | Michael Medoway Director of Photography | Mikul Eriksson Production | NAKAMA Executive Producer | Kenji Lepretre Sato Producer | Simon Amar Production Manager | Ami Matsubara Production Assistant | Ted Dev Locations support | Mario Researcher | Masahiro Yamazaki Makeup Artist | Risako Matsushita ⁠ 1st AC | Takao Baba Loader | Yoshio Kitagawa Sound Mixer | Andy Nagashima Additional Photography | Mario ⁠ Editor | Michael Medoway & Matt Osborne Composition + Sound Design | Andy Nagashima Additional Edits | Andy Nagashima Post Color | Rarw Medium Colorist | Mikey Rossiter Nike Creatives | Amy Otsuka / Becky / Emilyeri Copy Writer | Mike Sunda Talent Manager | Daisuke Sugiura Filmed on Aaton XTR Prod 16mm Sony VX2100 Sony Venice Sony FX6 Nimslo 3D film still cam

  • @Luismichaelita
    @Luismichaelita Жыл бұрын

    Go yuto

  • @tanzimzoyavlog9953
    @tanzimzoyavlog9953 Жыл бұрын

    King of shoes is Nike.After long time Nike maintain their qualities.

  • @dhalilabony7857
    @dhalilabony7857 Жыл бұрын

    the best in the world

  • @notacloutchaser7407
    @notacloutchaser7407 Жыл бұрын

    More freedom, Bro is more free than 99%

  • @uinisefaustinafoochong7743
    @uinisefaustinafoochong7743 Жыл бұрын

    been preparing for this for months

  • @ilabito5398
    @ilabito5398 Жыл бұрын

    i love these skating board

  • @shiuliakhter3087
    @shiuliakhter3087 Жыл бұрын

    I am big fan of this Nike shoes.it's really comfortable as footwear

  • @leevaneugene8300
    @leevaneugene8300 Жыл бұрын

    its all about the journey just have fun if ur lost and just know the advance in skateboarding it is what u can always be remember for is pastsing down skill and technique, plz speak on the power of feel when skating and emotion

  • @angerskt
    @angerskt Жыл бұрын

    we are waiting for the YUTOGRIND

  • @ghoulro
    @ghoulro Жыл бұрын

    so sick

  • @HomelessPelican
    @HomelessPelican Жыл бұрын

    cool

  • @DJZKH1
    @DJZKH1 Жыл бұрын

    Nice!

  • @botbony1556
    @botbony1556 Жыл бұрын

    wow .. the video is awesome.

  • @FoodFanMojibor
    @FoodFanMojibor Жыл бұрын

    I love this video.their nike shoes Ads really appreciated for branding.absolutely quality shoes is nike

  • @ronydhali4379
    @ronydhali4379 Жыл бұрын

    Lovely

  • @JackVo
    @JackVo Жыл бұрын

    I bet he will ge a pro shoes in 2023. This interview is foreshadowing its signture shoes.

  • @Lgbiri
    @Lgbiri Жыл бұрын

    Very cool video !

  • @Lenstar384
    @Lenstar3848 ай бұрын

    Cool❤応援しています。

  • @MikeLao2G
    @MikeLao2G Жыл бұрын

    imagine winning a gold medal in Tokyo and still getting kicked out of all the spots in Tokyo

  • @miliakhtar353
    @miliakhtar353 Жыл бұрын

    Very cool video 🥰

  • @nabilaarahmann9669
    @nabilaarahmann9669 Жыл бұрын

    Beautiful vedio

  • @ameliaava5296
    @ameliaava5296 Жыл бұрын

    Nice vedio amazing

  • @kulsumnaharsukanna
    @kulsumnaharsukanna Жыл бұрын

    Best one

  • @livibam
    @livibam Жыл бұрын

    Best out there

  • @arsangdude1115
    @arsangdude1115 Жыл бұрын

    Skateboarding not just for competition

  • @lylunnahar6694
    @lylunnahar6694 Жыл бұрын

    Very nice video

  • @kevingauguin0110
    @kevingauguin011011 ай бұрын

    This and 6 month later the Tokyo part...fuckyeah!

  • @limaislam3012
    @limaislam3012 Жыл бұрын

    Vary nice vedio

  • @shiulizoya
    @shiulizoya Жыл бұрын

    Nike shoes always best footwear brand.

  • @moedemama
    @moedemama Жыл бұрын

    Should have been soty the year he won in the Olympics

  • @joytiktokdjlink765
    @joytiktokdjlink765 Жыл бұрын

    Nice

  • @shi1n0suke
    @shi1n0suke Жыл бұрын

    ✌️✌️✌️

  • @ManhVu-gf2lj
    @ManhVu-gf2lj Жыл бұрын

    Tôi rất thích thương hiệu này

  • @sonalifashion6397
    @sonalifashion6397 Жыл бұрын

    Good

  • @mstneha2550
    @mstneha2550 Жыл бұрын

    aww🔥🔥

  • @Pikachu-jl1id
    @Pikachu-jl1id Жыл бұрын

    Yuto won

  • @JoePlatt1
    @JoePlatt1 Жыл бұрын

    I know you can click CC to get subtitles but it's still lazy of nike not to put subtitles on the video

  • @JesuisParte

    @JesuisParte

    Жыл бұрын

    yeah man at the start I actually even clicked subtitles off because I was expecting nike subtitles haha

  • @garygreenlaw503
    @garygreenlaw503 Жыл бұрын

    I'm pretty sure he's already done shit that's never been done by anyone else before... Dude just needs to have fun on the board, that alone will automatically lead him to a natural progression of changing the game entirely...

  • @porivromon7436
    @porivromon7436 Жыл бұрын

    nice

  • @thusury6723
    @thusury6723 Жыл бұрын

    Tôi rất thích thươn hiệu này

  • @nusratrahman9413
    @nusratrahman9413 Жыл бұрын

    Wow

  • @ethikzmedia
    @ethikzmedia Жыл бұрын

    invent the Yuto flip to Yuto grind on a handrail out to another yuto flip and meditate, I hope he stays humble, not flashy with a huge mansion an tattoos and drinking alcohol like other pros we know

  • @tiffinexpress8490
    @tiffinexpress8490 Жыл бұрын

    want to skate with this board from nike..

  • @DiegoJobs77
    @DiegoJobs7712 күн бұрын

    @Nike só tem um nome pra vcs: Rebeca Andrade

  • @user-fn3qd8fc3c
    @user-fn3qd8fc3c11 ай бұрын

    ファンデス🧢🌻 ズーットオウエンシテイマス

  • @owenmartinez3639
    @owenmartinez363910 ай бұрын

    The song

  • @uinisefaustinafoochong7743
    @uinisefaustinafoochong7743 Жыл бұрын

    It takes place in the alola region that's all I can say

  • @felixflexin777
    @felixflexin777 Жыл бұрын

    Second

  • @AOAMan
    @AOAMan3 ай бұрын

    so what Ive learnt is that Yuto dont like the fame he miss his life before the fame now hes seeking for more purpose

  • @samsunnaharbeauty6178
    @samsunnaharbeauty6178 Жыл бұрын

    Best it

  • @felixflexin777
    @felixflexin777 Жыл бұрын

    First

  • @ShoeProgram101

    @ShoeProgram101

    Жыл бұрын

    😂😂 look up.

  • @beachballism
    @beachballism Жыл бұрын

    Anyone else remember when Ryan Desendbro said Yuto wasn't a street skater?

  • @Hansiabuli

    @Hansiabuli

    Жыл бұрын

    Where did he say that?

  • @louielouielouee
    @louielouielouee Жыл бұрын

    Twah

  • @rittk1492
    @rittk1492 Жыл бұрын

    Please tell me the name of the sneakers he is wearing.

  • @nike

    @nike

    Жыл бұрын

    He's wearing a pair Nike SB Dunk Highs. Plug in the style code CV9499-100 into your search engine to see if they're available near you!

  • @MegaCross21

    @MegaCross21

    Жыл бұрын

    ​@@nike this series is sick, can you tell me the name of the song at the beginning?

  • @asmaakter8215
    @asmaakter8215 Жыл бұрын

    ভালো

  • @user-ge4ye2jc4c
    @user-ge4ye2jc4c Жыл бұрын

    0から1にハマっているのか スゲーな。

  • @nike_destroys_partners
    @nike_destroys_partners Жыл бұрын

    Nike, you brutally destroyed your material supplier. It was unreasonable and unfair. You should solve the problem you made.