YG SELECT is an e-commerce, which sell products selected by YG, and artist goods of YG entertainment. Not only just selling products, we tried to create an e-commerce that introduces the artist’s contents and products as a story. In mobile, we tried to lead a new trend in the entertainment e-commerce market through artist-oriented personalized UI and in PC web, has focused on getting information at once with the same content form as mobile. We improved finding experience to stimulate the fandoms by designing personalized content and products on the main page based on user’s favorite YG artists. Also created 'PICTALK', a menu that combines e-commerce with a community that can communicate with fans. It is designed so that users can feel more attractive by introducing brand product and artist product as a story where the purchase of YG-selected products is not active.