Focus on what the customer wants, you are not your customer...not about you, have your customer's best interest at heart. Love it

Thank you Dan, fantastic post. Above all, enjoy the way you communicate in a no BS engaging manner. Fresh ideas to action.

3:15

Thanks Dan! Yeah you're right. ..we're always talking about ourself in our business. Its time to add some "how can I add value to you" as well in my sales talk.

I'm a writer with a Master's and I can tell you, people usually spend almost nothing on writers. They think anyone can write so it's not worth paying much for a writer. And I've even seen people hire a kid who has not even finished college to write and ignore someone like me with decades of experience. They don't think. They forget good written copy can do a lot to help them. Writers and writing are undervalued so much.

A business only does 2 things: get customers, and keep customers.

Forget school teacher this is the real teacher

Clients want results. They don't care about you! Reality check from sifu :)

Thanks Dan! Client always correct, Copywriter add the value of Customer want result.

Always get something from your videos. Thank you for what you do

Thank u .. you are the best 😍😍😍

Dan i just graduated college but I'm broke. Is copywriting a skill i should devote myself to for a while and try to master so I can get started like you did? Or have times changed? I don't want to sell my soul to a 9-5 company yet which is why I watch your videos. I want to work for myself.

The need to sell yourself leads people to start talking about theirselves. If you want to sell yourself, tell them what their benefits will be. Don't tell them about you; tell them what you will do!

Very good stuff!

Very helpful and interesting.

Good info - Thanks

That chick came for his head at

At the start I said to myself,

Your customers do not care about you, mmmm very eye opening, (HTC group 3), Thank you

What if they tell you that we don't want your copy and still use it behind your back?