Is the fear of failure keeping you up at night? Then join Ricoma’s CEO Henry Ma as he covers the three most common mistakes made in the custom apparel industry. Throughout this episode, you’ll learn what steps you need to take to avoid these missteps, and how to ensure the longevity and success of your business. By the end of the video, you’ll have all the information necessary to put your worries to bed once and for all.
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0:00 Introduction
1:21 Mistake #1 Not investing in equipment that’s conducive to long-term growth
2:58 Mistake #2 Failing to master the custom apparel learning curve
4:04 Mistake #3 Not pricing your services accordingly
First, Henry explains the significance of strategy, forethought, and extensive research when buying supplies for your new business. You’ll learn the smartest ways to invest in these tools and equipment to accommodate the growth of your services.
Next, he covers the importance of honing your craft, getting to know your machines, and facing the learning curve for every decorating method head-on. In this section, you’ll walk away with the knowledge of where to find tons of free resources from Ricoma, beneficial cheat sheets, online seminars, and more.
Finally, Henry goes in-depth and analyzes the two key reasons why new decorators undervalue their work, and why that would be a huge disservice to your business. He’ll tell you how to price your services accordingly, and go over the most advantageous ways of staying competitive in the custom apparel industry.