Further reading... part 2? If you want to learn a little more about what I'm referring to with "Get Rich Quick Schemes" I would check out this video by Tom Nicholas that really gets deep into the subject kzread.info/dash/bejne/ZJallbWdlt3JcZc.htmlsi=kYxSDcGgvaKY0Xzv

Feels a little like they went "What's a community that doesn't understand the internet" and assumed that was knitters since to non-crafters it seems like a very offline activity. They probably thought they could prey on people who don't know any better. Also lol Craftsy is right there

@Tamaki742

8 ай бұрын

At this point, what community isn't on the internet, anyway? Facebook exists and even the most niche of communities has a group there.

I just remember the UPROAR from the online knitting community when these 'bros' came right out and mansplained what knitters need to actual knitters It was so lmao and I actually can't believe they are still trying to make this a feasible business? Love you and your channel! Thanks for this content X Ros X

Bless you for listening to their podcast. I audibly LOLed at their picture of them inside of Joanns

@futurefiber

11 ай бұрын

Homies is it market research if we take a selfie at the local joanns 😳👉👈

Had to peek at the website, and, assuming the bros are still owning it, with part of their welcoming message being "If you’ve never touched a pair of knitting needles, you’re in the right place!" at least they know where they're at. Loved the video! Perfect to embroider along to.

Loved this video!! My hockey loving brain was so confused trying to figure out how dupes of the Stanley Cup is a thing everybody uses every day 😂

i looooove this kind of content you're putting out!! feels so much more like an elevated kind of knit and chat, much more like an actual podcast rather than what knitting youtube has deemed to be a podcast. and it's great to hear your takes on this stuff because you're knowledgeable as well. it feels SMART and informative and it's not just like "here's what you should buy". i would be super interested in more of this, and more like.....knitting world news i guess and your take on it. like i know this specific topic was not super breaking news and i did hear about it when it was happening in 2022, but coming back to it now to give your take on it after more has happened is very interesting and makes it feel fresh.

@futurefiber

11 ай бұрын

Aw thank you! Hopefully we’ll have a couple more like this coming down the pipe 💃

@lt5371

11 ай бұрын

Yes!! Like commentary videos (if you're familiar with these type of videos)

Their actual mistake was ignoring the knitting community’s pre-existing synergy TBH. Great video!!:)

Loved every bit of this but your final, post-credits roast was the absolute secret sauce synergistic cherry on top of it all LMAO

@futurefiber

11 ай бұрын

NOT THE SYNERGY

Great video, I really like your approach and style. I think these guys were beyond arrogant, and maybe, just maybe, 🙄 their arrogance was underpinned by a little sexism and ageism (In their arrogance they assumed would be knitters are not too bright and quite naive, while experienced knitters are little old ladies who are also naive and not too bright.) 🤔 I find their arrogance breathtaking.

omg those amazon bamboo-plastic cord circular needles. Terrible, but at least I know which sizes i want to use now. And now I never buy supplies off amazon because i know better options. The drop shipping might get a few newbie sales but probably no return customers.

@futurefiber

11 ай бұрын

Yes exactly- it’s absolutely not a bad place to start but people move on pretty quickly from no brand options on amazon once they get into the hobby more!

I'm half way through this video and the take I have so far is if they had launched this venture in the early to mid 2010s they probably would have had more success. I would be interested to know how people get into crafting these days but having blogs only feels outdated. What I do see from a bunch of content creators who have evolved is the mix of website, social media (TikTok/Instagram) and KZread. The thing I take issue most with these types of ventures is the "get rich quick" quality about it. When it comes to crafting I'm more likely to listen to/follow along with someone who has passion for what they're doing not necessarily looking at it from a lens of "how much money can I get"

@futurefiber

11 ай бұрын

I agree- they were definitely about 15 years too late with this LOL

Maseratis 😂 Your editing is always 10/10 and so is the content. You always bring an interesting perspective no matter the topic and you definitely bring the research! ☺️

First of all, I think you're hilarious, but that might be because we have very similar senses of humor.😅 Second of all, am I the only one who remembers when Hobbii first hit the scene? I remember seeing their ads on social media, going to their site, and then going to fiber arts groups on Facebook to see what people are saying. And people weren't saying much. I didn't purchase from them until Toni from TL Yarn Crafts made her first video because then I knew I could trust them. And I know I wasn't the only one. Even now, I'm still seeing so many posts online that are like, "is Hobbii legit?" The fiber arts community (and really any niche hobby community) knows what it likes. If a company wants to break into that community, it has to gain our trust. People aren't stupid. And companies that treat their customers as idiots generally don't last very long.

That was really interesting. I think, as you pointed out, it was telling that they didn’t have a handle on the potential market just by the name they picked. My LYS is called Fibre. She gets it!

@futurefiber

11 ай бұрын

The insiders always know best!

I enjoy these knit&chat videos so much. Maybe because internet and knitting are both my interest too, I love the "synergy" you created 😂 by finding topics merging those subjects. ❤

Loved this. I'd love to know who would choose the knitting business to get rich quick. Look how hard designers, dyers, LYS owners and master knitters make?!?!? Keep bringing the interesting content.

Great case study for emphasizing human centered design

@futurefiber

11 ай бұрын

stuff like this continues to remind me that I will have a job for a while yet 💀

@mngmay

11 ай бұрын

@@futurefiber That’s my hope! Sometimes it feels like it’s only for as long as the field can convince c suite it’s a legit field/need 🥲

This was the video that made subscribe 🎉 this was a great video. Thank you for the way you presented this. Well done 😊

Trigger warning! This is gonna sound creepy, but I loved you before, and now I REALLY love you! This is the intersection of “How I Built This” and reality for the rest of us😂😂😂. Bros wanted to drop ship crap into the knitting community and live the “Four Hour Work Week” dream.😂😂

@futurefiber

11 ай бұрын

I was debating going really deep into Tim Ferriss but had to stop myself so I'm really glad you caught that haha!

Great content! So nice to have a knitting themed podcast that is not just an advertisement for products that have been gifted to the podcaster.

I got into knitting when I started to date my now-spouse and wanted to make them something personal for their birthday that had a lot of heart put into it. I decided to make a scarf and teach myself how to knit using online resources. That was a few years ago and I still use gifting as a way to motivate myself to learn new techniques and try new patterns. This is my first video of yours that I’ve watched and I’m really enjoying your knit and chat format.

Thanks for great knit and chat…really enjoyed your info and your wit!

Thanks for breaking this drama all down!🐞🐞

Great podcast. Very informative and thank you for sharing.

I suspect they went into this believing the usual stereotype about knitting: it's 95% done by middle aged and older women -- anyone other than a woman over 50 is such a minority they're not worth targeting. And there's only a few things that are ever hand knit by hobbyists: hats, scarves, baby clothes, maybe an occasional ugly sweater or potholder. From that followed their second major mistake: yarn is one thing that you buy in different colors. They MIGHT have known about weights, since they took a selfie in a yarn aisle, but I doubt they knew how many there are or what materials are available, let alone how they're used. They also 100% do not know about other yarn crafts.

#bossbabe Great video and I think you have it figured more than you give yourself credit. Shalom

Thank you for making a video I can use to explain to my parents why product design matters 😂

150K DOES NOT buy a home in the US

I'm watching this at work, i don't have any knitting with me... feels bad ngl

Now this... is good drama! 🤗

I'm not really familiar with the drama, but KZread recommended this. I'm not sure why youtube thinks I like drama! LoL. I've never been to the site either.

i got into knitting because I needed a pandemic project to avoid alcoholism, lol.

Girl you ger informed gor us to open discussion for someone who doesn't know what was the fuss about i love this and reading rhe comments. I do believe if yoy have 80 k to loose to venture on something you have zero insight good luck lol knitters will not like you much either

I really enjoyed listening to you talk about this! I actually hadn't heard about this because I started knitting around a year ago. It reminded me of the issues with Zara because they both had such a poor understanding of the knitting community and what it values. I would imagine these sorts of cash grab schemes also target other niche communities, but it's really sad to see it happen 🫤

@futurefiber

11 ай бұрын

very true - I think the best we can do is consumers is probably just to not give these businesses our money and call out BS when we see it :/