35 bucks for that huge bottle is really not a bad deal for what you're getting, I was honestly shocked that it was that reasonable

@wstavis3135

Жыл бұрын

Agreed, and just went online to order a bottle.

@cchavezjr7

Жыл бұрын

I was thinking close to $100 and that would have been fair to me but definitely surprised at the price.

@faranocks

Жыл бұрын

Other artisan stuff is usually 10x commercial or more, 3x seems like a steal, given how much effort is put into this.

@parthparikhhathayoga9376

Жыл бұрын

What is the name of his brand

@jonathanhelfon2809

Жыл бұрын

@@wstavis3135 where do I find it?

The traditional japanese barrels with the bamboo bindings is not just cause steel bands corrode, but also because metal historically was a premium material in Japan. Japan is made up of volcanic islands which is poor in iron ore, unlike continental areas. Thats why in japan you see a lot of crafts developed around the only metal really being in the tools that need it. Carpentry without nails, barrels without hoops, etc.

@buddermonger2000

Жыл бұрын

How did Japanese carpentry work?

@Aaronlcyrus

Жыл бұрын

@@buddermonger2000 Less nails and more joinery. They're expert woodworkers as is proven by their long standing buildings. Wood doesn't typically last as long as some building materials yet they have the oldest.

@buddermonger2000

Жыл бұрын

@@Aaronlcyrus I'm going to have to look up what Joinery is. Also tbh worth noting that wood has lasted very long in many places across the world and about half of the reason they're destroyed is war.

@Aaronlcyrus

Жыл бұрын

@@buddermonger2000 basically cutting slots into wood to fit pieces together rather than having nails hold them together. Wood is also considered a poorer material due to it rotting when exposed to long term moisture. However the Japanese have a building over 1000 years old, older than many concrete structures.

@buddermonger2000

Жыл бұрын

@@Aaronlcyrus I wonder how they treated the wood

Just ordered it from Amazon, it was a pretty big bottle for $40. I didn't notice the difference right away until I went back to my regular Kikkoman sauce. This stuff is much darker, thicker, and more savory. It sticks to the rice better and the flavor is much richer but also very smooth. Normal soy sauce seems very watery in comparison and tastes a bit more harsh.

@andreaskarlsson5251

Жыл бұрын

lmao. such horse shit. xD

@Yeet42069

Жыл бұрын

Placebo is one hell of a thing.

@B3RyL

Жыл бұрын

@@Yeet42069 Yes it is, and that's why it works. Just let your brain fool you once in a while and you'll have a hell of a better experience in life. Whether the sauce is actually better or not is irrelevant. Tastes differ after all. It's the process that gives it a premium quality feel, and as a result, makes your brain appreciate it more, releasing more happiness hormones and tuning your senses to savor every last drop. So just let yourself enjoy it, and you'll have a happier, richer experience because of that. I think that in itself is worth the premium price.

@Yeet42069

Жыл бұрын

​@@B3RyL No thank you, ill keep my 40 and go to a Japanese restaurant instead xd. My brain will appreciate that a bit more I think. I mean sure, if it makes you happy and hurts no one do what you want to do and pay what you want to pay. But most people won't really spend that much on a bottle of soy sauce, especially if the difference is hardly noticeable. Don't get me wrong, the documentary is nice and all for what it is. But its no surprise japan went to a more durable soy production process.

@B3RyL

Жыл бұрын

@@Yeet42069 Oh, I don't dispute that in the slightest. The technical aspect of the soy sauce production definitely went in the right direction, but you have to acknowledge the fact, that a lot of people will feel the difference between the artisan sauce, and the mass produced one, whether it's there or not. Human brain is weird like that, and if it makes people happy, then it's worth it.

I’m Japanese, and I visited the factory. I’ve never known that very few soy sauces are made in traditional wooden barrels “Koike” since he explained that to me. After looking inside the factory, I tasted the soy sauce. It was AMAZING. The taste was definitely different from others. I think it’s the best soy sauce in the world!!!!!!!!!!

@eriklerougeuh5772

Жыл бұрын

in France, we have also people who craft barrels but rather for alchool like wine champagne whisky beer, its fantastic, but like bio-product, its a luxe, its only possible because of the actual economy, strong demand for luxary product or restauration, theres also big pottery like this for sauce in china, and may be some italian craft amphore nowaday too ;D but the problem start after a strong recession, like after a war, when there's not enough demand for this, and thats how it tend to disappear.

@genichirodiestwice4186

Жыл бұрын

good i get to know the opinion of a native japanese, i mean i could taste the difference between this sauce and the cheap market sauce but can't appreciate it as much bcz you know, it's not a part of our culture here in germany and been there for a couple decades only and we don't have that much experience to tell. you can ask us abt beer tho ;)

@mPDC-gh8jy

Жыл бұрын

> traditional wooden barrels “Koike” 小池、なハズ無いじゃん。木桶。 > I’m Japanese うーん、在日？ 違ってたら謝っとくけど、日本人なら上記の誤りは有り得ない、ゆとりを除いて。

@iche9373

Жыл бұрын

it just tastes great because of the label "ancient" or "tradition"

@playingcools1371

Жыл бұрын

@@iche9373 so you are trying to say it tastes good just because label? Come on dude the more effort you put in your work the better the product/result gets and the video just shows how much effort they put in their "traditional" recipe. Do you even value a person's effort? If you won't try you won't know. I am not trying to make you buy it. I am trying to tell you to use common sense. Quality over amount deal with it

Whoever came up with the Idea of this still standing series is a genius

@wikipedias10braincellidiot

Жыл бұрын

Ayo its xavier

@elektrogumindustries9387

Жыл бұрын

Hi Xavier

@mikewazowski728

Жыл бұрын

dad

@soulpaua2097

Жыл бұрын

Probably some poor intern who got no credit lol

@hellomorgz

Жыл бұрын

bro i see you everywhere in the comments section

I was expecting this to be way more expensive - I would definitely give it a try

@hambone6793

Жыл бұрын

Right? To me 35 dollars for a high quality product isn’t bad at-all!

@McKillaboy

Жыл бұрын

@@hambone6793 indeed! A bottle of good gin is just as much and even more lol

@kadinothebean3419

Жыл бұрын

On the whole grand scheme of Japanese things it rlly ain't bad at all. It also looks like a pretty big bottle. So least for uk

@KC-bg1th

Жыл бұрын

@@hambone6793 Its price will be relative to its market, and is a highlight of why healthy competition is always better for the consumer. For instance, we own a corporation that deals in the wholesale of confectionary for theme parks, candy shops, and just tourist attractions in general. There’s all the staple brand name candy that we carry, but our single biggest source of revenue comes from salt water taffy: ours is gourmet and has a special preparation compared to contemporary methods, which results in it always being soft and chewy while melting in your mouth. Unfortunately for us, and the manufacturer, we cannot price the product at what it’s actually worth because the next best product is substantially cheaper. If we had a monopoly on taffy, we would be able to exploit the prices, but because we don’t - even though our product is head and shoulders above the rest, we have to price it only slightly higher than the next best product. When it comes down to large amounts of cash flow, the customer will just opt for second best if it’s a fraction of the cost. By the way, companies have begun to circumvent the effects of competitive markets by building up a consumer base that then becomes dependent on their product. Once your important programs, favourite tv shows, favourite smart watches, and favourite video games become locked into a certain company, they can rope you along for whatever price they want because of how much money you’ve already invested into their ‘service’. It’s a sickening market that needs to have legislation. Because of lobbying, it will never get fixed unless there’s some form of arbitration involved.

@merfyn4838

Жыл бұрын

True! A 4 year aged bottle of true japanese culture shouldnt be so cheap! I hope hes doing alright finnancially.

Just ordered a bottle off Amazon I'll come back and leave a review about it Edit: Had my wife blind taste test me. Kikkoman in one saucer and this in the other. To me there was a clear distinction. Richer taste and longer lingering after taste which i loved. For the taste and the amount you get for the price, in addition to helping this tradition stay alive I'd say it's worth it

@ur9264

Жыл бұрын

Please share how different from Ordinary

@Awardeez

Жыл бұрын

It was richer and the taste lingered more

@kaboom-zf2bl

Жыл бұрын

@@ur9264 the difference between sparkling wine and champagne ... not even in the same league ...

@sitihere

6 ай бұрын

what's the brand name?

@Gaminginvrrr

2 ай бұрын

@@sitihereyamamoto i think

He definitely looked emotional at the thought of his grandchildren and children remembering him this way. It's beautiful!

@user-mr4pm7jv5e

Жыл бұрын

Replying so u can see ur likes ;)

My family is adamant about using only Yamaroku soy sauce but I never really question why, I just like the taste of it. Now, I have a whole new appreciation for it.

@hydropage2855

Жыл бұрын

Must be nice seeing the story and passion behind it right here

@theman3282

Жыл бұрын

great support for local business..

@PrestonGarvey69

Жыл бұрын

I'd rather taste years over months...

@Musical_Pigeon

Жыл бұрын

My boyfriend grew up by and his parents still live by the Kikkoman soy sauce headquarters. When my boyfriend way away in the military and he saw they provided packets of Kikkoman he felt better because it reminded him of home. His dad and at least one other member of his family work there, and have said that the process to keep everything clean and stuff in insane compared to where they used to work, but they're making a product that they all enjoy. Sometimes you can smell the soy sauce when you're outside and it can throw you off if you're not used to it. I've only had Kikkoman and whatever brand my roommate at the time got "because it was cheap"

@justmehereUK

Жыл бұрын

or just buyy cheaper, because they both taste the same and your family are plebs.

It's so nice knowing there's always going to be people that keep older traditions alive.

@clevername8832

Жыл бұрын

I don't know if that's the case though. I think lost cultural practices and such is more common than them being kept alive and maintained.

@coolfreefullmovies8192

Жыл бұрын

not for long.

@redline1916

Жыл бұрын

@@coolfreefullmovies8192 Hopefully you're wrong.

@tatiana4050

Жыл бұрын

There are a lot of traditions that have been lost. And we currently cannot recreate them. At least now literacy rate is higher, and we at least try to write down the traditions.

@traplover6357

Жыл бұрын

@@redline1916 they'll be wrong because the process has been documented so it can be repeatable even if it isn't used.

The fact that all over the world traditions like this still stand today even after faster production methods have been developed is truly beautiful. We should never forget the old ways

@eriklerougeuh5772

Жыл бұрын

i dont think its because of beauty or tradition it exist, yes it need passion, but its rather economic reason, the man said his family was too poor for modernize, and cannot close either due to debt i guess....so its pure economy who made this traditionnal way survive,..may be now its the taste for tradition, but previousley it was money choice, yet all buisness closed after war because people cannot afford expensive soy sauce, and there was a cheaper one, today its very different, japanese are wealthy and have demand for luxuary product, but who know, recession, war epidemy, crash, debt crysis, war, all can be swept away again...and whatever the country, like today the after-cvoid global inflation is destroying and transforming lot of small buisness everywhere...like with coocking oil.

@iche9373

Жыл бұрын

"tradition" is just a label to make weebs pay more for that product.

@jrobbin24

Жыл бұрын

I agree the old ways must never be forgotten even if improved upon

@vexile1239

Жыл бұрын

@@jrobbin24 I wouldn't call "modernisation" an improvement... faster and automated production often comes with a decreased flavour and sometimes uses "chemicals" to accelerate the production time

@azariyelvarro6271

Жыл бұрын

@@iche9373 "tradition" is a word that is far from unique to Japan. Or do you think that, say, only Southern Texans drink traditional Canadian Maple Syrup because they pay more and don't know better? Yes, it's a good way to sell for more. But there are as genuine differences as there are between a digital and *tradition* painting. Those differences, while not always superior, are worth keeping the old ways alive.

Yasuo is not just a swordman, but a man of culture who builds huge barrels and makes delicious soysauce too.

@jaytjinadjie1146

Жыл бұрын

HASAGI

@KallainKrainea

Жыл бұрын

0/10/0 powerspike

@AmiaN25

Жыл бұрын

Taste the wind!

@lekksy5907

9 ай бұрын

I was looking for this comment lol

@nebuzardprod1859

6 ай бұрын

​@@lekksy5907same here 😂😂

I feel sorry that this man has sacrified so much, but I'm also touched at how beautiful of a product that comes out. I can only say that I am so glad he recieved the exposure he deserves and may his buisness flourish.

@MoralesAlex805

Жыл бұрын

That’s what our lives are about. Sacrificing to get the best possible outcome of our passions or dedications.

@MetalPipeGamingOfficial

Жыл бұрын

It's his choice to do all this, he finds it fun, I respect him for that

@thatboi9740

Жыл бұрын

He's definitely going to retire soon. This is incredible exposure and for a reason.

@foilto3971

Жыл бұрын

yea makes me feel sad

@helena1425

Жыл бұрын

Not really...u can see how much he actually loves his job and how proud he is of the quality product he produces...he even likes to teach the craft

I really hope that the gorverment is putting in some money for businesses like that. Working like that and all the big and smalls steps arround processes like this are a big part of any countrys culture, it should be supported and people should be honored working like that.

@loger_2floofyboogaloo278

Жыл бұрын

I was thinking the exact same thing!

@berniterisan7421

Жыл бұрын

Dont hope the government help..hope this world less cheapskate

@kablenis

Жыл бұрын

​@@berniterisan7421 I hope the japanese government gives grants and historical protections to old-fashioned soy sauce factories and also that they give everyone money to buy the delicious soy sauce. everyone should have more money to spend on making and eating tasty foods and I do not care where that money comes from. I will become rich and buy everyone fancy soy sauce-- is that worse than everyone buying their own bottles individually? governments have a huge say in the wages of their people and in the parts of their culture that become preserved. who cares where the funding comes from bro just support the things you love in the ways that you're able

@Norinia

8 ай бұрын

@@berniterisan7421agreed. Seeing a lot of comments balk and mock the pricing, yet it’s the literal old fashion way of making it that isn’t just commercialized (which ALWAYS ends up losing a piece of the soul of the original product anyways) I rarely use soy sauce (because I was particular about using one with my tofu noodles, then I lost the bottle before I could rebuy more) but I definitely will be giving this a try. The comments saying it has a richer flavor sound like a good review to me 😋

I just purchased his soy sauce from Amazon. I did a taste test and compared it to Kikkoman. The flavor of his was richer and much more umami at the end. I will definitely try to purchase more soy sauce from the smaller, traditional, mom-and-pop producers as much as I can. I want him to continue to succeed. Well done!

Even in real life Yasuo is feeding people. What a good man!

@AddingVer

Жыл бұрын

I'm surprised i had to scroll this far to find a LoL related comment on the guy's name Ahahahahah

@brodiemorris01

Жыл бұрын

i wonder if yone helps out with the family business of feeding too

@lordzugurke

Жыл бұрын

He is even salty irl

@streamcoders3552

Жыл бұрын

He is a hardworking person.

@Vizible21

Жыл бұрын

He's spreading saltiness into the world. What a great man.

The moment she said “35 dollars a bottle” I immediately thought of the massive profit this video has brought this man, because that is cheap, and I’m sure maybe 20% of people who watch this video will end up considering buying a bottle

@NexusBecauseWhyNot

Жыл бұрын

I don't know how many bottles he usually sells yearly, but with this video he would have to double his production to try to keep up. I wouldn't have thought that before them saying it's 35 bucks for such big bottle xD

@everythingsfinett3903

Жыл бұрын

@@TheOriginalArchie Probably because of pandemic the cost went up

@wernerbkerner9690

Жыл бұрын

@@everythingsfinett3903 or because of this video the price went up, because sales went up

@kidtacularKIDS

Жыл бұрын

@@TheOriginalArchie considering the effort and time it went into making the soy sauce, not that steep at all.

@QuackZack

Жыл бұрын

place called myPanier has for 32, not including ship cost but it was only 8 or 10 bucks for me, they also got a memorial day code to save ten percent. Hope that helps.

Yasuo rules. True artisan. You can see the passion within him.

Successful people don't become that way overnight. What most people see at a glance- wealth, a great career, purpose-is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life..

@sunshunesunshine1547

Жыл бұрын

I truly agree with you on that,

@sunshunesunshine1547

Жыл бұрын

I must say crypto is the future and with the way Bitcoin is climbing so high it's really advisable for people to invest now.,

@maryammikail3687

Жыл бұрын

Wow, amazing to see others who trade with Serenay mathieu I'm currently on my 5th trade with her and my portfolio has grown tremendously, All my financial goals have been achieved since I met Serenay mathieu

@aliciabennett9216

Жыл бұрын

Some people are ignorant of profitability in forex investment and that has been the major issues limiting their investment.

@cedricjiosh6935

Жыл бұрын

I will recommend her services for newbies to trade with her

I started using his sauce a few years ago. It really is worlds apart from even the decent quality conventional stuff. These days I save it for serving raw and have another I like for cooking. The same way I have condiment grade balsamic for cooking and traditional for pouring over salad or fruit (or right into my mouth). In this simile kikkoman is the commercial grade stuff made of grape syrup + red wine vinegar.

@AllenHanPR

Жыл бұрын

Are you married? I've been searching for a fan All across Japan

@jerusalemge3052

Жыл бұрын

"The same way I have condiment grade balsamic for cooking and traditional for pouring over salad or fruit", may I ask what you use for both?

@cobaltpica

Жыл бұрын

can you share the store link? i would like to buy some

@mackenzielane5581

Жыл бұрын

Where do you get it?

@graegoles8382

Жыл бұрын

I would love to know what brands u use for the cooking soy sauce and the balsamic vinegar, thanks!

I know this is kind of a stereotype, but when the Japanese devote themselves to one thing and strive for perfection and tradition in what they do, it's beyond words. It's fascinating to watch these tiny enclaves of artisans, tradesmen, craftsmen, and producers keep alive old methods as their ancestors did. I've never seen anything like it.

@johpfit760

Жыл бұрын

Sounds pretty racist to me, also similar things are done all over the world

@Saint.questions

Жыл бұрын

I know what you mean... it is pretty amazing!

@johpfit760

Жыл бұрын

@schmu Corporate work culture and lack of opportunities are the main reason, maby you stop with your weird orientalism and come back to the real world

@Thezftw

Жыл бұрын

@schmu Their population is mostly shrinking because they don't reproduce as fast as old people are passing away

@punishedsneed

Жыл бұрын

@@johpfit760 I don't see it done elsewhere to the magnitude that it's done in Japan. Of course, my dad butchers his meat by himself and he fixes his car by himself and he does his carpentry and woodworking by himself, but this is different. Making gigantic wooden barrels and bamboo rings to hold them together and then taking 4 years to make soy sauce instead of a mass-produced kind. That's on a different scale.

This is what I admire about Japan...Everything they do is to the utmost artistic perfection. Nothing is short changed and nothing is overlooked in the creation of a product. Hard work, dedication and life long passion for the craft.

I'm so glad for this video series. As someone who works in a technology museum, I think the historic preservation value of these is amazing. One of our greatest understandings of how our museum's historically significant items were made comes from a Scientific American article from 1899. This media is really important and the quality is great. Thank you so much, Business Insider :)

Training new staff to make traditional soy sauce is important, but it is equally important to make sure there's a written copy of exactly how each process is done. If traditional soy sauce were to disappear, at least one day maybe someone will be able to recreate it with detailed instructions.

@andrewtheking3188

Жыл бұрын

yea but... copyright

@hayek218

Жыл бұрын

No, these old things are never written, whether it be the production of soy sources or knives.

@NitsuSaiNeko

Жыл бұрын

@@hayek218 Yea, that's why I hope they could write it down while they still can

@hayek218

Жыл бұрын

@@NitsuSaiNeko It is not just in the Japanese culture to write down these techniques. In the west, Logos can describe the truth if properly used, but in Japan, words are 言葉, only leaves, not permanent, eternal nor can it describe the truth.

@justaspivoriunas9416

Жыл бұрын

@@hayek218 Actually in ancient European tradition true masters weren't writing things, written word was deemed of lower quality. For example we have nothing written by Socrates. We know about him, because his pupil Plato wrote his ideas and deeds. So, master Soy Sause maker might be above lower art of writing things down, but his pupil could do it. 😀

I like to fantasize sometimes that we are seeing a bit of a reverse nowadays in consumer habits.. Slowly, but I think it is there. We are increasingly more aware of the lack of quality that mass-production creates, and more & more people want to support these individuals who embrace tradition, patience and just overall good craftsmanship.

@ElkaPME

Жыл бұрын

I'd say there will be success for his brand's work simply because that quality will always beat out mass produced ones. At most though, it'd mostly be 1 of his for every 4-5 mass produced ones, but even then that's more than enough for quality products to thrive.

@alliecravulz

Жыл бұрын

With higher energy prices and the collapse of world wide supply chain, the world will become more and more low-tech. Tradition will come back wether people want it or not

@johpfit760

Жыл бұрын

Mass-producing in higher quality and consistency

@jaybdub77

Жыл бұрын

I think you also need to account for consumer buying power and nutritional awareness. Those who can afford it or have the time, means, and access to higher quality foods via home cooking or nicer restaurants, will purchase and appreciate these products.

@vimos.9996

Жыл бұрын

Yes true. There has been a major increase in people buying used clothes on eBay and thrift stores

i love yasuo, im obsessed with yasuo. I want to meet yasuo. I cant live without Yasuo any longer

It is heartwarming to see the man so dedicated to his craft in the face of modern processes. From my experience people will gladly pay for that authenticity so I can only hope his business is richly rewarded for keeping the tradition alive.

$35 for a good, traditionally made soy sause!? That's a steal imo. I fully expect artisan stuff like this to be way more expensive. I think I might buy a bottle!

@carlosglasgow7813

Жыл бұрын

Tbr4

@johpfit760

Жыл бұрын

That's pretty expensive for soy sauce, you pay the artisan price

@amadeuz8161

Жыл бұрын

Like he could take at least 50 from normal customers and maybe keep it low for restaurants so that they can keep the standard up without having to increase prices.

@no.1fan156

Жыл бұрын

@@johpfit760 Not really, considering many companies/brands usually charge way more on their products for the fact alone that they're "traditional". $35 is an accessible price.

@johpfit760

Жыл бұрын

@@no.1fan156 compare that to what a normal soy sauce costs, it's a (well deserved) premium price on par with similar products

Just received a bottle of their soy sauce. Starts out bright with clean salty flavor. Then the flavor lingers and mellows. At first sip I thought nice but not bowled over. Then the flavors lingered longer. And developed as they faded. Can’t wait to try with sushi.

@fleurpancea6298

Жыл бұрын

Can you post the link?

@Paelorian

Жыл бұрын

@@fleurpancea6298 Search for "Yamaroku Tsuru Bishio" soy sauce.

@DebtBuysFreedumb

Жыл бұрын

Thanks for a actual legit response on the taste. Not just "This soy sauce taste like soy sauce."

@f4rtboss862

Жыл бұрын

I started to feel sick after drinking my third bottle. I didn't enjoy it as much.

@gunnarsmith8907

Жыл бұрын

@@f4rtboss862 i dont think that your meant to drink the bottle man....

I really find it to be a blessing that traditional companies like this around the world still exsist that continue to do things the "old way". Its beautiful

I tried this right after watching the video ! I had Yamaroku soy sauce with eggs and rice because soy sauce is an essential ingredient in it. The difference was amazing, I can’t go back to regular soy sauce. It wasn’t a harsh salty flavour, it tied the dish together with a unique umami flavour. The texture was completely different from grocery store brands as well, it’s a lot smoother and less liquid-y. I love it so much !!

I use his soy sauce and have for years. You can taste his effort that he put into making it. I have tried others but never got the same mouth feel as this one nor does it smell the same. Like he said it smells sweety and has pleasant spectrum of flavors

@ALMONHOE

Жыл бұрын

can share the links or name of the brand? thx in advance

@GaiusPompeius

Жыл бұрын

@@ALMONHOE the link is in the description of the video

@Model_Roe

Жыл бұрын

Where do you buy it?

@MrMeow-iq7kq

Жыл бұрын

@@GaiusPompeius no it isnt... They redirect you from there to shop-shoyu... which is too difficult to navigate if you dont understand japanese. Cant find the 500ml bottle anywhere.

@ghostbombl8034

Жыл бұрын

What sites can I buy hiscstuff in America money?

If you think about $35 a bottle in comparison to some of the other artisan cheeses and oils from Europe, it's not so bad

@LethalMlTCH

Жыл бұрын

For sure I’m about to buy it 🤣

@farticlesofconflatulation

Жыл бұрын

Especially when it would take most western households a year to go through that size bottle.

@JustinParzik

Жыл бұрын

And it’s only ¥1,800 yen/~$14 here in Japan with free 1 day delivery.

@LethalMlTCH

Жыл бұрын

I just got it delivered and let me say it’s def worth it!

@johpfit760

Жыл бұрын

It is extremly expensive

This man works and supports his family with honest and hard work. If they were all like this, this world would be a much better place than it is now! I never tried Soya Sauce and I'm going top order his product!

I really respect those who devotes so much into conserving the culture. It is definitely not easy to be able to continue doing the same thing for over 9 yrs, specially without passion. Hope I may find something I feel passionate about soon.

Tradition is what makes difference between two cultures. Good to conserve such a legacy.

@ricklocket2812

Жыл бұрын

Imagine we still would have meals of european pagans, canadian indigenous, native americans etc etc. Unfortunately the christians erradicated so many cultures.

@werth.loureth.7563

Жыл бұрын

@@ricklocket2812 I do not think so: in Europe, Christians did not eradicate too much culture. Indeed, their meals were always the remains of the ancient tribes. And the more there were new comers(or new invaders), the more cultures multiplicate, and meals became richer and various. In America, eradication occured for the indigenous, and few remains of their culture.

@hugh.g.rection5906

Жыл бұрын

@@ricklocket2812 christians didn't eradicate much in europe. pagans embraced christianity but kept much of their traditions and culture. a lot of food/holidays/celebrations/stories...etc that we associate with christianity today actually have pagan roots. christmas+santa, easter+chocolate, feasts, new year, Halloween and much more all have pagan roots

@kuza3991

Жыл бұрын

This world is rapidly passing away and I hope that you repent and take time to change before all out disaster occurs! Belief in messiah alone is not enough to grant you salvation - Matthew 7:21-23, John 3:3, John 3:36 (ESV is the best translation for John 3:36) if you believed in Messiah you would be following His commands as best as you could. If you are not a follower of Messiah I would highly recommend becoming one. Call on the name of Jesus and pray for Him to intervene in your life - Revelation 3:20. Contemplate how the Roman Empire fulfilled the role of the beast from the sea in Revelation 13 over the course of 1260+ years. Revelation 17 confirms that the beast is in fact Rome. From this we can conclude that A) Jesus is the Son of God and can predict the future or make it happen, B) The world leaders/nations/governments etc have been conspiring together for the last 3000+ years going back to Babylon and before, C) History as we know it is fake. You don't really need to speculate once you start a relationship with God. Can't get a response from God? Fasting can help increase your perception and prayer can help initiate events. God will ignore you if your prayer does not align with His purpose (James 4:3) or if you are approaching Him when "unclean" (Isaiah 1:15, Isaiah 59:2, Micah 3:4). Stop eating food sacrificed to idols (McDonald's, Wendy's etc) stop glorifying yourself on social media or making other images of yourself (Second Commandment), stop gossiping about other people, stop watching obscene content etc. Have a blessed day!

I love everything about this man. From his dedication to his craft, to the brewery itself. It's like if Willy Wonka made soy sauce. I'm 100% buying a bottle or 2

@sinephase

Жыл бұрын

the price is so fair that it's too little LOL

I love the Japanese craftsmen who take genuine pride in their products. I could only hope to have the dedication they have.

Good for you! I applaud you wanting to keep traditional method alive. I plan on ordering a bottle immediately to help support your business and for my personal eating pleasure.

Good on you Business Insider for putting his information down in the description. I really hope this man gets so much more business because of this video.. his soy sauce is incredibly reasonably priced, and tastes 10000% times better than anything you can buy on the shelf. I highly recommend everyone give it a try!

@channingbloom7125

Жыл бұрын

What’s the name of the brand

@soulhuntersrevenge

Жыл бұрын

@@channingbloom7125 Yamaroku

Guy doesn't charge nearly enough for this stuff. Really, really amazing dude and it sounds like he single handedly saved the business that was hanging on by a thread. Awesome job! :D

The traditional craftsmanship as well as the appreciation for it is what made me fall in love with Japan … in another life time maybe.

Thanks to insider business for always bringing this kind of videos, showing great craftsmanship from people that really puts effort, passion and real care for what they do, not only because they enjoy doing it, but because they want to give something special to the people who buys their products. Something much more important than earning money. Something that really fullfills you.

I'm an Indian but I was born and raised outside India. Consequently, my mother developed an interest in foreign cuisine. If you were in her kitchen, you could open up any KZread cooking tutorial for anything and be certain to find nearly all the ingredients except the immediately perishable. Fried eggs over rice with soy sauce and fish sauce was one of the staples of my childhood. I remember us having standard kikoman soy sauce at home and my mom's special bottle which looks surprisingly like this one for when we had special guests (either her clients or my father's). She literally kept it on the top shelf.

@chubby_cheesecake_cheeks

Жыл бұрын

Kikoman is like one of the best products for me. My aunt’s husband always buys that and asks me to use that when cooking because it makes the food taste better and I agree. There’s a difference when using that and other products.

@varun009

Жыл бұрын

@@chubby_cheesecake_cheeks compared to our good soy sauce, kikoman tastes metallic. As in there's a high concentration of leghaemoglobin.

@chubby_cheesecake_cheeks

Жыл бұрын

@@varun009 now I want to try different types of soy sauce.

@LaNoir.

Жыл бұрын

Idk what it is with kikkoman, but I always got horrible stomache aches afterwards. That's why I was surprised that when a supermarket brand here sold their own soy sauce I could use it without any problems. I guess they might use less sodium here than the japanese original. I wonder if I could use Yamamoto-sans soy sauce without problems, I really want to try it...

@varun009

Жыл бұрын

@@chubby_cheesecake_cheeks you get what you pay for. Most generic soy sauce either tastes bitter or has a lot of added msg. Good ingreidients make a huge difference. If you've ever had mushy noodles or mushy pasta, you'll know what I'm talking about.

Not only he can make traditional barrel and soy sauce, he can also drive forklift which means he is forklift certified

@Ass_of_Amalek

Жыл бұрын

staplerfahrer yasuo

This man is such a beautiful soul we need more people like this in the world

Me and my husband bought one in amazon and we are going to buy another 1 and plan on buying this sauce regularly. We won't be buying the fake soy sauce ever coz this one is the healthier option. It's damn delicious! Always makes pur dishes yummier!! Thank you for making this soy sauce! :-)

@justinboyens6082

Жыл бұрын

Where can you order it

@radhikapatil1986

5 ай бұрын

​@@justinboyens6082information of his company is in the description box of the video

The pressure of inheriting an age old family buisness must be immense, I kinda feel bad for the kids who get locked into these things from a young age, but I admire the craftsmanship and tradition of these types of businesses so much.

@MagierMax

Жыл бұрын

The trick is not forcing them and showing them the value in your craft. Having enough children also helps

@seneca983

Жыл бұрын

In Japan something like 98% of adoptions are adults being adopted. Basically, if someone with a family business doesn't have a son (or at least one that's going to continue it) then they often find someone else to continue the business and also take him as an adopted son.

@n.ayisha

Жыл бұрын

@@seneca983 part of the adult adoptions in Japan is same-sex couples. the law does not allow for same-sex marriage, and the only way to make your partner your legal heir/guardian (so they can make medical/legal decisions on your behalf) is by one party adopting the other so that they are related in the eyes of the law. Japanese YTuber Shogo (Let's ask Shogo) has an interesting video that touches on that subject ("The Surprising Reason Why LGBT Marriage is Prohibited in Japan").

@hubutnotsotao5362

Жыл бұрын

I don't think the business would live if the one who inherits it doesn't have the passion to continue it. Keeping that tradition standing takes more than willpower and hardwork.

@seneca983

Жыл бұрын

@@n.ayisha Thanks. Of course, my point was just that adoption is often used when one's biological offspring doesn't continue the business but what you told was really interesting.

I am Korean and I love this video. I was able to confirm through this video that soy sauce preparation methods in Korea and Japan are different. Korean soy sauce differs from family to family, but it has a very different method of making it from Japanese soy sauce. I have tried Japanese soy sauce before, and I was amazed that it tasted different from Korean soy sauce. Thank you so much for the great video. Since inheriting tradition is really important, I hope only good things will happen to Mr. Yasuo!

@itamochivargas6233

Жыл бұрын

Chinese soy sauce also tastes different. It's fascinating that they're labeled the same on paper and are from countries so close together yet have totally differences flavors. (I'm only half Korean and grew up in America so I've never had anything truly authentic other then what my great grandparents and grandparents have made.)

@modkhi

Жыл бұрын

Chinese soy sauce is also different. My parents studied in Japan however and decided they preferred Japanese soy sauce, so I grew up using Japanese soy sauce. Was super surprised the first time I had to buy Chinese soy sauce and found that it tasted different and actually didn't suit my taste at all! 😂

@anxiousduck

Жыл бұрын

@@modkhi Yeah I think Japanese soy sauce is meant to be consumed as a very forward element

yasuo, this delicacy gave me enough motivation for an insane 0/12 power spike! thank you

Seriously… Best possible advertising! Already have some ordered 😊 I love the artistry, tradition, care and passion that goes in to these crafts.

I started with $15k dollars and since following. You for few months I've gotten up to $32k... Thank you. It's a small gain to many but large to me as the more I get the more I can do.

@jacquijaboneroespina7402

Жыл бұрын

@Scott Joe Wow that's a big congratulations 🎉 true most people today have been having alot of failures in forex and crypto sector because of poor orientation and lack of experience.

@michaelfrankland2705

Жыл бұрын

I have had no luck investing in crypto currency, I actually invest on my own but my profit aren't always as I expect sometimes I keep on losing money.

@alexandermaxwell3840

Жыл бұрын

@Nancy Lewis You're correct I'm also a beneficiary to expert Barry Silbert..

@ericglamor3921

Жыл бұрын

He's a crypto prodigy and has handled my trade for six months now, I made over $60k in my first week of investment with him.

@ruthierod8276

Жыл бұрын

OH please, is there anyway I can speak to Barry Silbert, this sounds so helpful and would love to join the train and start my trading with him 🙏

I picked up a bottle of KISHIBORI SHOYU, it was

@greatleader4841

Жыл бұрын

same with wasabi. The fake wasabi is nothing compared to the sweetness of real wasabi.

@drfeelsbadman4001

Жыл бұрын

Trust me, it’s good…2 out of 2 doctors recommend it

@Ass_of_Amalek

Жыл бұрын

Great Leader real wasabi is much harder to get in most places though than this soy sauce, since real wasabi is used fresh.

@greatleader4841

Жыл бұрын

@@Ass_of_Amalek Its quite easy in this day and age to get real wasabi.

@hayek218

Жыл бұрын

@@greatleader4841 But they are not real. The real wasabi only grows in Japanese rivers where cold, clean, and rich water is abundant. Western wasabi are grown in fields. To get real ones, you have to fly from Japan.

Just ordered mine off Amazon! I’m so excited to try it!! UPDATE: (Fast delivery from Amazon Prime) …Have I been eating/cooking with TRASH soy sauce my entire life?! 😩 I tasted this traditional/authentic soy sauce and cooked with it for the first time tonight and I can NEVER go back to Kikkoman Soy Sauce! The difference is very obvious, even from the first pour. This soy sauce is thick, rich, and smooth in comparison to Kikkoman which is thin and watery. Kikkoman leaves a bitter (almost chemical) taste behind with a slightly unpleasant tang bite. This soy sauce is delicious from the first savory taste on the tongue and leaves a subtle sweet flavor behind to enjoy. I could lick it from a bowl and still find it enjoyable. I cannot believe the difference. I’m so confused on how I’ve been content with the overly processed soy sauce throughout my life. Soy sauce is a staple in my culture . I don’t ever want to go back. I’m serious.

@jonathandonley3299

Жыл бұрын

Same. At first, you get a strong salty taste but then it kind of mellows and then there's a lot of complex flavors coming in all at once. He's ruined me for soy sauce now.

Got my dad a bottle for father's Day and he loves it, thank you for bringing the traditional way of making soy sauce to light

Had bought this soy sauce on Amazon before watching this and can confirm, its absolutely delicious

@aleenaelizabeth7470

Жыл бұрын

name of the soy sauce. please

@bondeternal

Жыл бұрын

@@aleenaelizabeth7470 It's called Yamaroku Soy Sauce.

@Jonnyw23

Жыл бұрын

@@aleenaelizabeth7470 Yamaroku Shoyu Pure Artisan Dark Sweet Japanese Premium Gourmet Barrel Aged 4 Year Soy Sauce

@VwithNature

Жыл бұрын

@@Jonnyw23 🔔🤝👈👨‍🌾

@VwithNature

Жыл бұрын

@@aleenaelizabeth7470 🔔🤝👈👨‍🌾

I was fully expecting close to $100 per bottle

@merfyn4838

Жыл бұрын

Me too i hope hes doing alright with such low prizes

@villainova

Жыл бұрын

Nah the Japanese are honorable and charge a fair price for their work. I'm sure he's doing just fine. If anybody is artificially increasing the price, it's the distributors like Amazon and comments like these.

@boarbot7829

Жыл бұрын

This is not even cheap. Barrel aged soy is actually no big deal, you can find it in most food shops in London.

@merfyn4838

Жыл бұрын

@@boarbot7829 you can put a stamp saying whatever you want but i doubt its autentic. Real Japanese crafted soysause and age for THAT long its not that common in Japan and even less something you can find in a friking walmart or similars. You can find cheap imitations yes for maybe 10 to 15 dolars but its not the real thing its a mass produced version full of chemicals.

@JustinParzik

Жыл бұрын

@@merfyn4838 you can get this exact one for only $14 in Japan. It’s only ¥1800 here

I use Yamaroku exclusively after my Korean friends introduced it to me. I'm a fanatic for cooking asian food, and there is literally no better option. I don't care if you're using it in a larger recipe or just throwing it on white rice, you need to taste the difference between Kikkoman and Yamaroku side by side to understand why it's 5x more expensive. The time and care taken in making this product shows in every drop, and I'm so so happy you covered this amazing business on this series. Ace job, guys, and to Yasuo, keep it up, your family's inability to modernize when everyone else did is what makes you a staple in my cooking.

Traditions such as this are beautiful and should never die.

Props to this man for salvaging a dying art of making high quality soy sauce that uses a more natural process. It only makes sense that it tastes amazing nature is the way. Its definitely hardwork but im glad hw enjoys it and hopefully his descendants also learn from him and keep this tradition going. 👍

My Dad who was 11 years old before WW2 used to work in the same way in a small Japanese Soy Factory in Davao, Philippines. My family lived in nearby Corabato City before the war broke out.

@rm71991

Жыл бұрын

Your dad never worked in a soy factory so stop lying

@kiloton1920

Жыл бұрын

Cool! Get the recipe from him

@ShizuStream

Жыл бұрын

@@kiloton1920 I don't think it's so much about recipe, but like in the video, about the lengthy manual process done in a specific way to achieve extra taste and quality.

@kiloton1920

Жыл бұрын

@@ShizuStream that’s part of the recipe

@chubby_cheesecake_cheeks

Жыл бұрын

Waaaah! I remember the salt making one inside a jar. I wish these traditional making of products is kept alive.

Im crying. The work is so beautiful.

Just ordered a bottle off Amazon, the reviews were off the charts. Can't wait to try it out!!!

These type of artisans and crafstmen are truly worthy of praise. They keep on pushing forward bringing along the traditions that would forever be gone without them.

The meticulous attention to detail is reflected in the flavor. Zero compromise, no excuses: Only those words truly define the work environment at Yamaroku, because to keep this incredible form of art alive takes immense dedication to the craft. Adhering to the highest standard of quality while utilizing centuries old techniques and fermentation methods yields a Soy Sauce like no-other. It is an absolute pleasure to work with Yamamoto-San at Yamaroku. Hand-crafted barrels, a thriving microcosm, traditional slow-pressed filtration, 5 generations of training... the list goes on. But enough talk, its time to eat!

This guy is a legend. Traditional food needs to come back. Keep working my man

Fair play, he took it upon himself to learn how to makes those barrels. I would love to try this. So much patience and dedication that’s been put into this product. It really does make you appreciate it more 😮

@runeplate123

6 ай бұрын

Yup….

Yasuo finally found his way... from inting to sauce. Amazing

So this is what Yasuo is doing when he’s not feeding in bronze.

@soren554

Жыл бұрын

Real mature

The people still following this old process and keep it going on is great👌🏻

power to him. his craft is super hard work, i admire his dedication to tradition and high quality ingredients. i could never do this type of work!!

I love these videos. they give so much insight into what is truly valuable, and the artisans and business leaders always have an incredible perspective about the nature of their work.

Japanese are craftsmen at everything they do. Simply amazing

@BerdFly

Жыл бұрын

Foreals. How many clips ive seen of japanese/asian people doing dope shit. So much. Never boring

@kenxiong6830

Жыл бұрын

@@BerdFly so I bought a pair of duck bill pliers that were made in Japan. I was so taken away by the precision craftsmanship that went into the tool. There was no play at all. No American or other foreign made pliers that I’ve owned could compare. They just take great pride in everything they make. 110% effort

This man has so much pride in its work, and you can actually see it

I was fortunate enough to be able to buy this locally from a local distributor and have it delivered to me within 2 days. I will say that this is the best soy sauce I have ever tasted. Conventional soy sauce is usually really salty and its saltiness hits you right at the start even with little amounts. On the other hand, the Yamaroku soy sauce is significantly less salty. This lets you taste its true flavor and appreciate its umami without worrying about adding too much to flavour food. It has a nice soft sweet note at the end too. I especially love it with white rice, soft boiled eggs and especially with sushi. I live 5 minutes away from a really great sushi joint and I usually do a sushi set take out and eat it with this soy sauce after a long day.

I love Japanese soy sauce but I've never tried this. I certainly would when I can afford. Keep up the good work yasuo san

@justinphone3726

Жыл бұрын

its 30$ wghat you mean cant afford

@boarbot7829

Жыл бұрын

@@justinphone3726 less. Much less, in the UK, you can easily get barrel aged tamari soy for £4 for a small botttle. That’s around $5.25

@hampter1290

Жыл бұрын

@@boarbot7829 But 30$ isn't that crazy to try out somthing. A zipline someplaces is 42$

@dqlHuiShi

Жыл бұрын

@@justinphone3726 i can but I'm not rich enough to eat this everyday yet. I use a lot of soy sauce for cooking n dipping etc everyday. I can finish 2litres in probably 2 months. It'll be too expensive to buy this soy sauce judging at my situation now. I've been jobless for 2 months already. Oh well And I'm not from the US. Currency is different. It's about 130 for my place. I can buy myself a few good plates of pasta/pizza with this price. And soy sauce in my country selling at about $2 for the same size of what yasuo is selling

@TheHOBBIES20

Жыл бұрын

nice.

Business Insider, your videos are so awesome. im so glad you are covering craftspeople like this, these traditions are so important to us. i love that you are showing young people all over the world these master craftspeople.

This entire series has been excellent to watch.

Japan’s approach to craftsmanship, as well as time honoured tradition, is second to none. Just an utter reverence for the simple beauty of a patient process. It’s inspiring, really.

That really hit me in the feels "If no soy sauce were made in wooden barrels, wouldn't the real thing be lost?".

You sir just found yourself a customer for life 🙏🏻 Amazing passion for a product . Can’t wait to try this with my family

I just ordered a bottle. I can't wait to try it!

this is absolutely beautiful. and as an advocate of natural product and original style cooking . the natural products uesd...the wood used..everything affects a dish...industrialization has changed EVERYTHING.

I'm in love with this process...and I'm really proud this tradition is still alive.

To Mr Yamamoto. Thank you for the quality of your service and thank you for showing us how it should be done.

You put love into anything like this guy does it’s bound to carry over to the finished product .

One thing I’ve learned from interactions and purchases it’s that Japanese craftsmanship, quality and standards are unmatched

I really love these kind of videos. The balance, pacing and commentary are perfect and the subject is usually really interesting. Bravo.

I really admire in mr.Yamamoto and his passion for tradition of making his soya sauce..His hard work and after all his legacy to his grandchildren.Big respect..

The world is made so much richer by having wonderful people like this who recognize that some truly great things simply cannot be rushed. What an excellent story!

How interesting and educational it is to learn a tradition handed down from generation to generations to have a such a unique flavor and taste like no other thank you

I'm so glad he holds workshops to teach how to make the barrels. I hope he gets an apprentice or someone he can teach his knowledge to so that the future generations of the world can experience this level of craftsmanship, too

$35 is cheap considering the time and labor involved. There are $100 plus bottles of wine and whiskeys that require less effort. But it is great seeing that there is still a place in the modern market for traditional crafted good.

True craftsmen and ancient knowledge such as this should be treasured and never lost. A tragedy that so much of our modern world has lost so much already.

Price went up a lot since this video aired, I'm glad he was able to do this because of you ❤

What a legend, I've never been so excited to try a bottle of soy sauce. Knowing the process makes this so much more interesting and worth the price.

Appreciate his work hard and belief in preserving the traditional method, will definately get one to try out.

Got a bottle of this as a Christmas gift and I’ll say it’s the perfect accent to a dish. Definitely worth the price!

Indeed, no wonder Japan and it's craftsmen's hardwork & dedication results in world class products.

Japan, where the simplest of things have been perfected. That's what I've always loved about them, the consistency.