Why Olive Wagyu Is So Expensive | So Expensive Food | Insider Business
Olive wagyu has been called the rarest steak in the world. At over $500 a pound, it's one of the most expensive meats you can buy. In Shōdoshima, Japan, Masaki Ishii creates olive wagyu by feeding his cattle the waste from local olive groves. An olive-wagyu cow is worth 1.2 million yen, or over $9,000. So, what makes olive wagyu different from other varieties of wagyu? And what makes it so much more expensive?
0:00 - Intro
1:30 - Shodoshima Island's Olive Groves
2:52 - Recyling-oriented Agriculture
3:36 - Drying Olive Pomace
4:30 - Feeding The Cows
5:52 - Cooking Olive Wagyu
6:57 - Overcoming Obstacles
7:51 - Olive Cow Population
8:29 - Local Olive Industry
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Why Olive Wagyu Is So Expensive | So Expensive Food | Insider Business
Пікірлер: 479
We, Toyo Olive, are the Japan's small company who dry the olive pomace and harvest the olives that appear in this video. Thanks to Masaki Ishii, the waste discharged from the factory has become valuable feed, and is now circulating around Shodoshima island. Everyone who watched this video, Please come to Japan to eat Olive Wagyu beef someday! Thank you! ARIGATO!
@LindseyLouWho
Жыл бұрын
Thank you for showing the world your craft and trade and dedication. My family is planning a visit to Japan in a few years and this is now a TOP priority as my husband greatly enjoys the best beef. Your role in this process is fascinating and I hope to support your local economy soon. Love from the United States (me) and Colombia (my husband). Domo Arigatou!
@brtecson
Жыл бұрын
I think you all are doing wonderful work. Cheers from the USA :)
@user-gq4ht1jf8w
Жыл бұрын
@@brtecson The reaction from USA is very encouraging. thank you!
@user-gq4ht1jf8w
Жыл бұрын
@@LindseyLouWho Local industries in Japan are supported by many tourists from overseas. Please come and eat olive beef someday. Of course, please come to Shodoshima island as well. I hope you have a wonderful trip. thank you!
@aa-bk5im
Жыл бұрын
@@user-gq4ht1jf8w how do you people even enjoy killing animals? shame on folks like you who promote this cruelty.
You can tell how much he loves his chosen career by how he still consistently checks on the cattle and other parts of his business despite walking clearly being a challenge for him.
@riptear
Жыл бұрын
One can say it's what keeps him walking
@wrxgeneration
Жыл бұрын
He just values his profits more than you.
@lovingtennessee7726
Жыл бұрын
@@wrxgeneration you've obviously never lived or worked on a farm
@willowoodz
Жыл бұрын
@@riptearso true
@cainmathewson1857
Жыл бұрын
It's where he gets his money. You would consistently check on your money tree too. I hope
I really admire Masaki Ishii’s dedication to sustainability and helping his community!
@Jumper4ever93
Жыл бұрын
But is such meat healthy? Cows didn't want to eat olives and ate them dried only because they\ve become caramelised aka candy.
@thetruthisthis7736
Жыл бұрын
Masaki Ishi means in Korean...I will GO to my Noble Korean Mother, when I Pass, lol;. I dont think SO. "Japan" in Korean Means..GUILTY. Judged As..
@shadowkillz9606
Жыл бұрын
@@Jumper4ever93 Healthy? The grass a normal cow eat is literally close to nothing in nutritional value, that's why they eat so much of it. Besides, what does it matter to you when they'll get eaten anyways XD
@Jumper4ever93
Жыл бұрын
@@shadowkillz9606 You are of a very poor educational background to not know the grass is herbivores the only one and primarly source of nutrition and not to know the impact of animal's feed on human health. It's better sometimes to keep your mouth shut than to show your ig norance.
@informationyes
Жыл бұрын
@@Jumper4ever93 Apperently their fine and as for suger farmers appaerently feed them candy even as its can be beneficial to cows due to the microbes in their stomach
Never gets old that every single episode of "So Expensive" answers the question of stuff being expensive in the first ten seconds.
@leocossham
Жыл бұрын
First 20 second but yeah
@oldkingcrow777
Жыл бұрын
@@leocossham first 17 seconds but yeah
@peterfrancisnuevo6393
Жыл бұрын
This is why its one of my fave yt channels
@Brandon-fr9nl
Жыл бұрын
Is the title for me
@oxanakovalenko9968
Жыл бұрын
@@oldkingcrow777 first 15 seconds to be precise
We need more people like Masaki who genuinely cares about the cattle and environment, and shows that you can still make a good profit using methods that recycles waste.
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
@cW-kp5jd
Жыл бұрын
We should try valuing those things before profit in the first place, it could be like this everywhere!
@CamAteUrKFC
Жыл бұрын
Its 500$ a pound. Ofcourse hes making a profit. What normal person can afford that?
@ragganmore6113
Жыл бұрын
@@CamAteUrKFC Any normal person can afford that. All we have to do is to limit how much we consume. This is not an every day product. But a once in a lifetime specialty.
@marcellogenesi6390
Жыл бұрын
I am sorry, but did you say that we need more people like Masaky? Do you actually think that keeping those animal indoors 24/7, denying them the freedom to roam in the field, the taste of fresh pastures, the smell of the open air , the sun on their body is good for the animals? Stroking the animals will not compensate for the cruelty, of the lack of freedom, and unnatural diet. I WOULD NOT EAT THAT MEAT IF IT WAS GIVEN TO ME FREE.
Seeing someone who truly loves their work and has absolute respect for the cattle even knowing the end result is amazing.
I live in Kagawa Prefecture and seen the Olive field scene several times, breathtaking as always. Despite living in Oliveland I haven’t tasted the famous Olive Beef because it’s expensive. So far I’ve eaten Olive Hamachi (Yellowfin Tuna) and it is exquisite. Olive Hamachi consumes dried olive leaves before consumption. Kagawa is one of the lesser known prefectures but we have great Udon noodles, lots of Bonsai, of course Olives and world class quality Gloves (which where I am working).
@MADuranDude777
Жыл бұрын
What type of gloves?
@kunogi09midori
Жыл бұрын
@@MADuranDude777 Fashion gloves and sports glove (golf and batting) made with genuine leather and faux leather. Kagawa used to produce gloves for soldiers during the war.
@ricklopez8431
Жыл бұрын
I've heard of Kagawa Prefecture thanks to manga author Soichiro Yamamoto. I was not aware of the food culture present there. Thank you for giving more information about your prefecture! I hope to travel to Japan within the next 2 to 3 years!
@avemova
Жыл бұрын
I used to live in Kagawa Prefecture, and sadly I just found out about this, but i might visit there again someday just to try the Olive wagyu on the spot. Oh and you are definitely correct about the Bonsai, there were lots and lots of Bonsai in one of the houses I passed by. The udon is 💯💯
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
Made in Japan 😅 … 1000 years of experience to make one pound of beef.. the 🫒 olives are hand picked just before sunrise with just within 1 millisecond
Mom: "Can we see your diploma?" Masaki: "Eh... No... But you can see my two cows!"
@NuggetOG
Жыл бұрын
This is the guy who traded the magic beans for a cow.
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
I love these videos from Insider business, very nice footage, interviews and the length of the videos is great.
Someone needs to make an anime of this man on his quest of creating recycling-oriented organic farming, it would show all the struggles he faced but in the end show that he created the best and most expensive meat in the world. All while representing Kagawa prefecture and making them proud.
@zeeblue1220
Ай бұрын
They did that with Momofuku Ando! So I agree, they need to make an anime of this guy.
"This is one of the rarest steaks in the world". I'll say. It wasn't even cooked when she said that.
@cloverhighfive
Жыл бұрын
bah-dum tssss
@HybrydATP64
Жыл бұрын
Good one
@GroovyDre44
Жыл бұрын
Lol okay get out of here Dad
@tingaling77
Жыл бұрын
Low hanging fruit
@clemayk
Жыл бұрын
Trying hard yeah 😂
What a sweet (and very smart) farmer taking care and brushing his cows 🐄🐄 Pretty cool, didn't know this form of Wagyu existed. Props to Japan for coming up with those things 🤜🤛
"I asked for a cow instead of a high school diploma" in giving Jack and the Beanstalk vibes (ironically, the cows in the story = the diploma and the beans = his cows). The castle atop the beanstalk = his eventual cattle farm that carved out this niche.
The cows look like they absolutely love all the pampering and they are beautiful
Greek olives and japanese expertise and traditions. Can't get better than that
Great series... I watch and have thoroughly enjoyed every single episode
@VeganSemihCyprus33
Жыл бұрын
Find the secret! 👉👉Dominion (2018)
This gentleman treats his animals with the best of everything, and the cows are the best to eat. I took this philosophy with my chickens also. I applaud you sir.
@colecraggs8147
Жыл бұрын
I'll be honest, keeping cows in a pen and forcing them to eat dried olive powder only to kill them doesn't feel like the best of everything.
@Greg_Twistedwizardpro
11 ай бұрын
@colecraggs8147 bruh that's life its like you send your child to school and for 12 years your child has to be in the school suffer from school shooting and get loads of homework so you call that too worst part of life
Anything Japan: "It takes years to master picking the olives to feed to the cows"
@zxb995511
Жыл бұрын
It probably takes years of training for the guys who spead the manure on the olive trees to master putting it in the optimal location for perfect growth.
Looks amazing! ❤
This man was an absolute visionary at his time, and its rewards today is to produce the finest cow meet ^^
@thetruthisthis7736
Жыл бұрын
why dont YOU Boast about your Black Angus? in all the "White' supermarkets..Its the Same COW... The Black BrahMa Bull, Sacred Cow..Stolen From KOREA. THAT is Morality, Creation that gave Birth to the Golden Calf...Civilization. But then again, YOu MURDERED, Slandered 4 Korean Mothers..the Omassiah. SEOUL? Means..BirthPlqace of the Sacred COW.\ Wagyu? in Korean? STOLENB, From another Place. YOuir Name is in KOREAN. like All NAMES... it means...I am the Wealth of My Noble Korean GOD. Thats YOUR Name. Amereican? NO..its Ar,maGeddon..Thats Korean Too. GOD..Korean Too..Goreyo Oori Da. Your Memories are NOT your Own.. but OURs. Youre a Chosen JEW? Impersonating, the Chosun SunJOO. Grand Children of the Korean GODS. Dont DARE have a Funeral. Erase EVERYTHING with Your Name on it. Korean GODs Destroyed a Country called 'HusaTan, next to Afghanistan. You "Whites" SOLD your Chuildren and creat6ed Mongols, Chinese, Japanese from the Remains of HuSaTan. YOU are the MIxed Race Children of the HuSatan ..White Ninja. Black China. Tokyo Toni. Latino Chino. Arab Ninja. Hindu Cghina, Arab Ninja...See a Pattern> ALl "JEWS". Philioe..YOu have No SEOUL. Why did You remove the E.
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
Very interesting. And I really like what Mr. Ishii has done. I didn't know there were different types of Waygu.
A life well lived for this man. A legend for sure.
Amazing!!
7:27 Instead of keeping this amazing method to himself, he decided to share his methods to help his community 👏
@pudanielson1
Жыл бұрын
COllective strength to sell to the world vs selfish pursuit of profit.
@xihua12370
Жыл бұрын
@@robertlee6338 lol, by this logic, diamond is a novelty 🤔
@xihua12370
Жыл бұрын
@@robertlee6338 he could have scaled up by himself. All trendy begins small... like fast foods.
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
Great info presentation... Really enjoyed that.....
I learned something new today, thank you
Amazing video, very interesting story.
I just love the ambience ☺️
Finally something about Food! It was about time
It's wonderful to see how hands-on he is with his cows. It's clear they have a bond.
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
@calvinooi1407
Жыл бұрын
I too bond with them on the plate
@nahor88
Жыл бұрын
I was just commenting in another thread... it's one thing to care for their well-being, its another to create a bond with an animal you're planning to slaughter... it's morbid.
1:33 smol bean island 👉👈🥺
Been waiting for this episode since i first discovered the series
The Japanese are true to their craft whilst always looking after the environment around them
@philtorrez4198
11 ай бұрын
Except when it comes to fishing Bluefin Tuna 😬
Beautiful creatures. Glad he takes care of them.
So interesting
Oh Wagyu beef, so rich and fine, A taste sensation, oh so divine. Marbled texture, so tender and sweet, A delicacy that can't be beat. From Kobe to Miyazaki, This beef is truly quite unique. Raised with care and fed with grain, A culinary delight, it's not in vain. Savor each bite, let flavors dance, Wagyu beef, a cut above the rest by chance.🥰
@blackjack21x
Жыл бұрын
😂
He used that olive waste to make the most expensive steaks! As the saying goes, "one man's trash is another man's treasure".
"I ask for a cow instead of a High school diploma" Remarkable decision for this man to follow his guts
@VeganSemihCyprus33
Жыл бұрын
Find the secret 👉👉Dominion (2018)
Most wholesome man found
I'm more suprised that there are olive farms in japan than the olive wagyu itself.
@JinMori07_
Жыл бұрын
same lmfao
@andymingni
Жыл бұрын
Dry olives are very popular in Asia
Find yourself a partner who looks at you the way the cows look at Ishii when he brushes them. Like, man, those eyes.
this man >>>>>>>>>>>>>>>
You’re not a real 🥩 lover until you try it Cheers from San Diego California 🇺🇸
Yum
4:22 that "Oy Yatta" is the funniest and cutest thing I hear today
God bless this man
Love this content! The beef is pricy lol
This is how cows should be raised. Their stables are clean and they have a wide space
This man is really smart and he put it to good use! May he be successfull for ever, he deserves that!
Cattle raising in Japan is a high level form of artistism and science.
I heard of wagyu, but never of olive wagyu, thanks for introducing it to wider public.
Interesting
Wagyu is delicious. I've had it a few times in Japan. It melts like butter.
OMG i like Wagyu 🤤🤤 from 🇮🇩 INDONESIA 🇮🇩
The Japanese people. Takes anything (a simple product), master it, takes it to as high quality as possible
Amazing story, thanks! One day i wish to eat wagyu steak.
一生に一度は食べてみたい和牛ですね 卒業証書の代わりに牛をくださいは笑いました(笑)
Sooo who wants to team up and steal a cow 😂
That man is a genius.
海外の人が日本に来た時は観光向けのレストランじゃなくて日本人が行くレストランに行って欲しい。 日本人向けのレストランには本物が売られてるから。
in Morocco we have argan trees which grows only in Morocco and no where else in the world . they gave the waste of argan nuts after they take oil from it to goats. the meat of those goat takes soooo good because of the argan nuts
I still remember Mr. Onizuka's friend who wanted Mr. Onizuka to invest in this expensive beef field. GTO comics are always in the memory.
Those cows look so cute
That’s some good eating ..
old guy is talking about drying olive waists under sun, but showing electric ovens, is the biggest prove of that stake overprices cost!
the olive man is a genius
This is not the most expensive beef, the most expensive beef is the one where cows go on a vacation and live in a 5 star hotel, enjoy aromatherapy spa treatments and only eat truffles and caviar...then then go for meditation..and the best part is u can taste all of this in the meat itself
@PyroAR15
Жыл бұрын
so your mom?
New Wagyu just dropped!!🙌😲😲
Never forget Fukushima. The world's, ongoing Extinction Level Event!
loving this guy, what a chad. well done sir.
Never have tried it but I've had some of the best lobster and seafood here in Boston. That people have shipped to there house all over world and some fresh striped bass. Which is like 40 bucks a pound here at coast.
In my experience wagyu is over hyped and not worth the price but if people want to experience first hand you do you
The cows must feel so proud.
"what makes olive wagyu different from other wagyu?" Me, a genius: "the olive"
You can tell this guy loves the cows and they love him back.
@losttaoist4209
Жыл бұрын
Lmao
Oh to be a cow eating olives in Japan. I absolutely love this video. So wholesome.
@varundivi7383
11 ай бұрын
Until it’s time
wow nice video
This series of so expensive should now be called why Japan is so expensive 😂
Olive wagyu looks unique. Seems like it isn’t easy to get that type of marbling pattern in the meat.
Japanese products are always the BEST
What is the music you use at 7:55?
only 250g a day of the olive feed is nothing. I thought these were fed exclusively on olives whereas in reality it only makes up a very small portion of their diet
@adrianishtar0
Жыл бұрын
Agree, it’s such a negligible amount. I doubt it makes much of a difference in the final product.
@Alfred_the_IV
Жыл бұрын
i agree. i’ve tried 4 different types of Japanese a5. I couldn’t really tell the difference between olive or kobe,etc. it all tastes amazing though.
@xedinhu
Жыл бұрын
i mean, if they werent any different why even do it?
@Alfred_the_IV
Жыл бұрын
@sxke your taste buds are better than mine, i guess. 👏👏.
I am Japanese. When I come to Japan, I can go to a chain restaurant called "Yakiniku Nabeshima" and get A4 for $60-$80.
"I never thought I'd see the day when I had to take out a mortgage just to afford a steak, but here we are with Olive Wagyu - the ultimate in bovine luxury!"
@hossbeki9266
Жыл бұрын
In my opinion rich people just make things expensive because they don't want to be associated with working class,it's pure vanity,I don't think there is that much difference with Angus beef but for experience do anything
@jasoncoleman7257
Жыл бұрын
@@hossbeki9266 you're delusional if you think that there's no difference between wagyu and angus beef
@ZenoRyu0807_
Жыл бұрын
@@hossbeki9266please try real wagyu not fake ones, then come back and edit your comment
I first tasted Wagyu in 2018. I rarely buy any other type of steak. It is truly, a cherished and delicious meat. HIGHLY RECOMMEND TRYING IT. Walmart, yes Walmart, sells wagyu steaks and burgers.
@thetruthisthis7736
Жыл бұрын
why dont YOU Boast about your Black Angus? in all the "White' supermarkets..Its the Same COW... The Black BrahMa Bull, Sacred Cow..Stolen From KOREA. THAT is Morality, Creation that gave Birth to the Golden Calf...Civilization. But then again, YOu MURDERED, Slandered 4 Korean Mothers..the Omassiah. SEOUL? Means..BirthPlqace of the Sacred COW.\ Wagyu? in Korean? STOLENB, From another Place. YOuir Name is in KOREAN. like All NAMES... it means...I am the Wealth of My Noble Korean GOD. Thats YOUR Name. Amereican? NO..its Ar,maGeddon..Thats Korean Too. GOD..Korean Too..Goreyo Oori Da. Your Memories are NOT your Own.. but OURs. Youre a Chosen JEW? Impersonating, the Chosun SunJOO. Grand Children of the Korean GODS. Dont DARE have a Funeral. Erase EVERYTHING with Your Name on it. Korean GODs Destroyed a Country called 'HusaTan, next to Afghanistan. You "Whites" SOLD your Chuildren and creat6ed Mongols, Chinese, Japanese from the Remains of HuSaTan. YOU are the MIxed Race Children of the HuSatan ..White Ninja. Black China. Tokyo Toni. Latino Chino. Arab Ninja. Hindu Cghina, Arab Ninja...See a Pattern> ALl "JEWS". Huge Ass...YOu have No SEOUL. Why did You remove the E. Thars not MEAT..thars yiur Dead Relatives,..Cannibalism.
@jasoncoleman7257
Жыл бұрын
I kind of doubt that walmart sells pure bred wagyu meat
At first, i was thingking about 100% olive fed. Wow
So interesting. I remember about 50 years ago learning of wagyu beef production from a Time Life cookbook, showing the cattle being massaged and fed Sapporo beer. Also, I had no idea Japan raised olives! Thank you for this wonderful video.
He really love those cows!
Super interesting video. So the 20 cattle shown in the video stay inside their shed and are being fed even during summer? Do they ever free roam, eating uncontrolled pasture? Is there even space for one producer to raise 3000 cattle on an island like that?
If i could start over, I’d move to Japan
Artifical value
The foie gras of beef; I would eat!
I'd like to hear scientists speak to if any chemicals in the olives could possibly make their way into the muscle tissue of cows and actually change the taste of the beef. I feel like it would be digested into material indistingushable from many other types of plain feed.
How many different type of olives 🫒 are there?
The Japanese are hard working, industrious and friendly people.
I asked for a cow instead of a high school diploma... Smart man.
I've had it, it's good, but personally id rather have a larger USDA prime for the price
It pains me to know that I may never have these amazing meat.
Cause it’s a flex. Things only have the value ppl choose to attribute to it.