Had to pause to comment. I am Amy and I do make sugar free treats! I got my niche. Marketing myself is hard but I'm getting the hang of it. I finally got the courage to join my local farmers market this year. Great video. I feel like I'm on the right path.

@TheBakingBusinessInsider

2 ай бұрын

Wow!, thanks Amy for taking the time to add a comment, I wish you much success... Marketing yourself can feel icky & salesy if you look at it from a sales perspective... I want you to flip the switch and start to think of marketing as a way show up to SERVE your people instead of SELL TO THEM. When you flip that switch in your head, showing up will become very easy, because at the end, we all want to help people... If I was you, I'd remember that every time I broadcast who I am and what I sell, I am helping a person who is looking for yummy sugar free treats with a product that is made well and with a lot of love... Don't be afraid to share your WHY reason of why you make sugar free treats.... trust me, when you share your why, people who can relate will want to buy from you instead of someone else.... Good Luck! - Chef Letty

Thankyou so much ! Youre right about niche. Im in a forever marking school lol. I been studying marketing for years THANKGOD. I just started baking recently as a side hustle

This is good advice. People need to do market research before they get started to find their target audience. Im in business for 1 month and it’s taking off because I don’t do everything

@TheBakingBusinessInsider

10 ай бұрын

Thanks for taking the time to comment, I agree with you fully. Sadly, for most of us, when we first get started, no one tells us this stuff. Business can be hard if you don't follow a proven path. Thanks again for providing your feedback. What's your business? What did you niche into?

@user-fz7wx5cy4w

5 ай бұрын

I’m in the process of opening up my business/bakery! Should be opened in about 3 months. Any advice, I’m so nervous!

@TheBakingBusinessInsider

3 ай бұрын

That's amazing! So happy you are starting off on the right foot, please do take note, if you are really busy, you may want to review your numbers... being too busy is often a sign that your pricing may need to be raised a bit.... Good luck! You've got this! - Chef Letty

@TheBakingBusinessInsider

3 ай бұрын

@@user-fz7wx5cy4w CONGRATS! my biggest advice is to really understand your numbers... knowing you cost of goods is not enough- building in your overhead is a must and you won't truly have a real number of what those cost are until you are in your bakery... keep a close eye on your numbers and do not be afaid to raise your pricing if needed. Also, my second tip is to start your customers emails from day one... an email list is like having a personal ATM, start collecting those emails so you can nurture your customer base and create superfans! - Good luck~ You've got this.... - Please reach out to me again if you need more guidance - Hugs, Chef Letty

Great advice!

You are a gem!!! Thank you for making this video & for your desire to be of service to people like me. I have been considering revamping my home bakery & want to niche down into healthy baking but wasn't sure. I'm not going to get into the woo-woo of it all but this video showed up right on time for me lol! OAN I love your delivery & energy & the quality of info you provide so I'd say you're on the right track. I'll definitely be supporting your channel .🎉

@TheBakingBusinessInsider

7 ай бұрын

Thank you for your amazing feedback. Creating content for KZread is hard and I often isolating. I am so happy that the Contant I make is helping you and others grow and expand your business. I think that niching down to cater to a health conscious market is a great way to stand out, as sweets usually are high in sugar and there are a lot of people who want to eat desserts but desire healthier options. I wish you much success, please let me know how I can be of service. Sending you warm hugs, Chef Letty

I hear u 👍

Thank you for this message, i intend starting a baking business soon. My mind was just all over not knowing where to start. Thank you, for opening my eyes, thank you, thank you.

@TheBakingBusinessInsider

7 ай бұрын

You are very welcome, thank you for watching the video and for giving me your wonderful feedback. I wish you much success in your future business. Thanks again, Chef Letty

Amen! I hear ya!! Keep talking.

@TheBakingBusinessInsider

8 ай бұрын

Exactly, not enough people talk about the importance of niching down 👍🏼 I’m glad you agree, do you have a specialty?

This video!! Is an eye opening for Me! Thank You!!❤

@TheBakingBusinessInsider

10 ай бұрын

Thank you for taking the time to leave a comment, I’m glad you found value in watching it. How long have you been baking?

Thank you I just discovered your channel you have great content I am just getting into the baking business. And I have found my niche we are going to be they all natural no dye bakery. What are some tips you could give for just starting out as a one-man show right now I am doing my first farmers market next month thanks in advance

This is such good advice. Loving it!

@TheBakingBusinessInsider

8 ай бұрын

Glad you think so! Thanks for letting me know 🙏🏻

This was an awesome vid & I'd already been thinking about taking things off my site that I've not sold in year's so I just did it. I definitely have my niche & am known for all my top sellers! 🙏🏾♥️🥳 Thank you!

@TheBakingBusinessInsider

3 ай бұрын

Amazing! So happy you are fine tuning the business, remember - a business is a living breathing thing, their are ebbs and flows... make it a habit to review your sales numbers monthly so you can adjust according - Thanks for leaving a comment :) - Chef Letty

Thanks Letty for this video❤

@TheBakingBusinessInsider

10 ай бұрын

Wow! Thank you Candy for taking the time to leave a comment. I truly appreciate you 🙏🏻

Thank you for this amazing video, also not being boring, I don't watch many videos all the way from start to finish. lols. I'm watching all your videos.

@TheBakingBusinessInsider

7 ай бұрын

Thank you for the amazing comment, I nearly fell out of my chair with laughter when I read it. Talking to a camera by yourself in a room can seem very boring. I’m glad my quirky personality kept you entertained. Thanks again, looking forward to serving you more great content real soon. Hugs, Chef Letty

Thanks for the helpful information.😊

@TheBakingBusinessInsider

9 ай бұрын

It’s my pleasure, thank you for watching & for taking the time to write me, I really appreciate it. Are there any particular topics you would like to see more videos on, please let me know. 🙏🏻 - thanks again 👍🏼

This is really good advice thank you i am gonna do cup cakes and pies with and without sugar and gluten free to stand out from other home bakers i also like the party package thats a really good one thank you for your time 🤲❤️❤️🤲

@TheBakingBusinessInsider

9 ай бұрын

You are very welcome, you have a great opportunity to sky rocket your sales by highlighting sugar free & gluten free products, make sure to use those keywords in you post & marketing assets (flyers, business card, etc) that is an underserved audience so if you build those keywords into your brand, you will surely stand out and the revenue/orders will easily pour in. Good luck! Chef Letty 🫶🏼

You’re doing a fine job !

@TheBakingBusinessInsider

8 ай бұрын

Awe, thank you. I really appreciate your feedback

great advice, thnk you 🙏

@TheBakingBusinessInsider

3 ай бұрын

Thanks for watching & commenting... I am happy to help...

Good advice!

@TheBakingBusinessInsider

8 ай бұрын

Im glad you think so, thanks for commenting, I appreciate your feedback. Are there any topics you’d like to see discussed on future videos?

Really awesome advice. ❤

@TheBakingBusinessInsider

7 ай бұрын

I'm so happy your think so... Thanks for watching the channel and for your feedback. I appreciate it!

@user-yx8yy3uu7d

7 ай бұрын

@@TheBakingBusinessInsider My daughter wants to become a pastry chef and we have limited means. We decided that between the two of us we'll become home bakers and sell at church, etc to raise the money as no bursaries are given for these courses. I'll help with the baking after work, and then she can decorate during the day. (I don't have her artistic talents). My first instinct was to bake anything and everything that will sell. Thank you for the advice. It makes perfect sense. Bless your little cotton socks. We've taken a look at things that few people specializes in and decided on old school dunking biscuits My gran used to make the most awesome ones. I had my poor mom (now a pensioner) go through the boxes that came out if my gran's house 23 years ago. So it's really old school biscuits and it's a lost art and recipes. I can't recall ever eating anything similar after she passed. This will be our niche. You're awesome.

@TheBakingBusinessInsider

7 ай бұрын

@@user-yx8yy3uu7d Hello, thank you for your feedback, it sounds like you are on the right path. If I were you, I would add grandma's name into your company name or item you are selling. Ex: Granny's Biscuit Bakery or Grandma Betty's Biscuits - this will help tell the story of family, traditions and secret recipes. Everyone that LOVES those core values will want to try your biscuits. Weave her legacy, and what makes her biscuits so special into your marketing. Remember the key it to get known for one thing and once your customer is on the hook, then you can upsell them on other items to get them to spend more with you... Good Luck and thank you for your feedback, I wish you and your daughter much luck.

I loved your video and thank you for sharing your knowledge with us! I am known for my cookies especially for one particular kind. Is it best to just only begin selling your specialty cookie when you start off with your bakery business or do you offer 1-3 cookie flavors initially at the beginning stages and then hyper focus your marketing on that one specialty cookie that you are known for? Thanks

@TheBakingBusinessInsider

6 ай бұрын

Hi Lisa, thanks for your feedback on the video, I appreciate it very much. As far as your question… making “Cookies” your niche sounds great, offering 1-3 flavors of cookies sounds great too and then highlighting the “one” flavor as your most popular seller will work as well. So it’s a combination of all of the things you mentioned. Good luck, and let me know if you would like additional videos on other topics. Thanks again, Chef Letty

Good Advice

@TheBakingBusinessInsider

8 ай бұрын

Glad you think so! Thank you for your feedback.

Thank you for sharing your insight on the business

@TheBakingBusinessInsider

6 ай бұрын

Thank you for your feedback, I truly appreciate it, have you been in business long? If so, what do you sell? Do you specialize in a particular item? I'd love to know. Thanks again.... take care and good luck with your business. Stay sweet! Chef Letty :)

@WalkingWithChrist8440

6 ай бұрын

@@TheBakingBusinessInsider I was actually lead by God to become a home baker I never thought I would be doing this I am so grateful..,I been in business almost a year mostly selling to my co-workers at my primary job and their families I do custom orders I started off selling EVERYTHING but I’m mainly booked for cakes, brownies, cupcakes and cobblers 😊

@TheBakingBusinessInsider

6 ай бұрын

@@WalkingWithChrist8440 Wow, that's really amazing, with God all things are possible. Splitting your time up between a ft job and your side business can take a toll on you. Make sure you are charging enough and are resting up as well. Sometimes home bakers are so eager for the business that they charge too little which then makes it much harder to increase pricing to make more profit and work less hours. Also, buying in bulk and staying very organized are key ingredients to making sure you don't burn out... I wish you much success. Thanks again for your feedback. If you would like personal mentoring to continue to grow your business, I have an entry level group coaching group that will definitely help you grow. Here's the info in case you are interested: www.lettyalvarez.com/offers/t2w$o4PL/checkout Good luck, you totally got this! - Chef Letty

@WalkingWithChrist8440

6 ай бұрын

@@TheBakingBusinessInsider Thank You so much

I’m in the process of opening up my bakery…self taught and this popped up… no one but GOD… I was thinking about doing everything… mercy!!!

@TheBakingBusinessInsider

8 ай бұрын

Congrats! How exciting! I WISH YOU MUCH SUCCESS! Where is your new bakery opening?

@TheBakingBusinessInsider

6 ай бұрын

Hello!, just wanted to check in and see how it's going, have you opened the bakery yet? Please let me know if you have any questions... take care, Chef Letty

Amen 😊

@TheBakingBusinessInsider

8 ай бұрын

Thanks for your feedback 👍🏼

@TheBakingBusinessInsider

8 ай бұрын

I appreciate that you took the time to respond, thank you 🙏🏻

Thanks! What if I want to sell chunky, big decadent chocolate chip cookies in various flavors. I’m the only one around who does that, but how do you sell it? 🙄

@TheBakingBusinessInsider

5 ай бұрын

Thanks for watching & leaving a comment, I truly appreciate it. Ok, as far as your question goes… first thing I would do is create a menu for all of the different cookies I make, second thing I would do is take really good pictures of each cookie flavor, then the last thing I would do to sell is to start posting pics with cute captions on my social media pages, with a clear call to action at the end of caption instructing the person on how they can order them. Example: Meet “Chip” he’s a popular cookie, he’s filled with gooey goodness, you can devour 6 Chips at home for just $xx… (insert one of these ->) dm me, email me call me etc etc to place your order. Good luck! Chef Letty

@advadvary

5 ай бұрын

❤Love it😅 thank you!!🙏🏻

Amen

@TheBakingBusinessInsider

7 ай бұрын

Yes honey, Amen to your Amen! Thanks for your feedback, I greatly appreciate it. Have a wonderful day, Chef Letty

Bonjour Chef Letty, GOD definitely works in mysterious ways. Why did your “baking” video show up in my feed last night? Almost miraculously, GOD used your message to help steer my new “non-baking” business ahead of a critical meeting today with the Minister of Culture. This insightful and educational video has reached me all the way in Monte Carlo. My name is David and I am Fabergé’s former Creative Director responsible for product design and development, global marketing and international public relations. My work has been promoted by American Express and I’ve been featured on CNN and BBC Two. Sometimes in life we become so bogged down with responsibilities that we forget essential basics like the importance of “niching down”. Thank you for your effort. Your amicable, down-to-earth style, and wise counsel is much appreciated. FYI: I watched your video 3x and even took notes. Want a story? My father is Cuban. My mother Venezuelan. Whilst I was born in Canada, I was raised in the Caribbean and educated in Florida. Although my family is from Coral Gables, I live and work in the Principality of Monaco. Merci beaucoup et s'il vous plaît… carry on! 🧁📕🧁📕🧁📕🧁

@TheBakingBusinessInsider

8 ай бұрын

Welcome David, I am pleased to hear my video reached you when it did. I hope you had a great meeting! Good luck with your new non baking business. Now get out there and keep living your best life! Saludos de Miami! Chef Letty 👩🏻‍🍳🥰

@chefmediyeg1355

7 ай бұрын

What God gets to do it 😂😂😂 come on