Why Maggi Has NO DIRECT COMPETITION? Business Case Study | തോൽവി അറിയാത്ത Swiss Strategy
Have you ever wondered why Maggi still doesn’t have a direct competition in India? Even after 40 years in India, Nestle’s own Maggi still holds the title of ‘Market leader’ in the instant noodles segment. The reasons for that are many but there is something special about Maggi and its strategy that makes this brand thrive even at the biggest adversities a food brand can face.
In this business case study, I try to decode their strategies for generating a whopping 3000 crores of revenue year after year. Maggi’s humble beginnings to its ban on 2015 and the rise after is an inspiring journey filled with business and marketing lessons. Hope you will enjoy this case study as much as i enjoyed making it!
#businesscasestudy
Instagram - / ganesh.iyyer
Business - Ganeshiyyer.business@gmail.com
Disclaimer: The content of this video is intended purely for entertainment purposes. I would like to clarify that I do not intend to harass, offend, or cause harm to any Individuals, Organisations or other Entities mentioned or referenced in this video. Any facts, information, or opinions presented in this video may contain errors or inaccuracies, and should not be considered as financial, legal, or professional advice. Viewers are encouraged to conduct their own research and seek appropriate guidance before making any decisions based on the content of this video. Credits to the clips used in this video goes to its respective owners.
Пікірлер: 142
Which company's case study should i make next? Please comment your suggestions. Meanwhile, We have reached 1k+ subs. Can't thank you guys enough for the support 🤍
@SyamdasSundharan
8 күн бұрын
Brila cements
@Ganeshiyyer
6 күн бұрын
@@SyamdasSundharan Noted 📝🙌🏼
Direct presentation without any due makes this channel different . Keep it up brother🎉
@Ganeshiyyer
19 күн бұрын
😊🙌
Content Quality is Great👌 Never seen this type of content/writing in Malayalam💥
@Ganeshiyyer
3 күн бұрын
Thank you!
Ban നു ശേഷം ഞാൻ maggie വാങ്ങീട്ടില്ല. ഞാൻ yippee ആണ് ഇപ്പൊ മേടിക്കാറ്. എന്നാലും കടയിൽ പോയാൽ maggie വച്ചേക്കുന്നത് കാണാം
പക്ഷെ എനിക്ക് മാഗിയെകാൾ ഇഷ്ടം yippi ആണ്
@animalsquad444
15 күн бұрын
Ah maggi enna tastanu
@habeeb3402
5 күн бұрын
❤
@jijogj
4 күн бұрын
Maggi ❤ yippie കൊള്ളില്ല
@BallSniffer-uw4kr
Күн бұрын
Yippie kaikkunnavar Kundanmaar🤡
എന്റെ wife ഒരു gastrologist ആണ്. ഞങ്ങൾക്ക് ഭാവിയിൽ സ്വന്തമായി ഒരു ക്ലിനിക് ഇടാൻ പ്ലാൻ ഉണ്ട്. അതുകൊണ്ട് എല്ലാവരും പരമാവധി മാഗ്ഗി കഴിക്കുക. വീട്ടിലെ കുട്ടികൾക്ക് എല്ലാം ചെറുപ്പം മുതൽ തന്നെ മാഗ്ഗി കൊടുത്തു ശീലിക്കുക 🥰🥰
@seasme
15 күн бұрын
Phaa thalayil swantham laabham mathram kaaanunne animal
@athulk___
15 күн бұрын
@@seasme ആരെയും നിർബന്ധിച്ച് തീറ്റിക്കുന്നില്ലല്ലോ..
@Vaishnav-wn1nc
14 күн бұрын
yeah we also like see you and your wife treating your son/daughter having gastric disease in future. So funny isn't it
@AbdulAzeez-mv6ku
14 күн бұрын
Njn oru shavpetti kachvadakaran Anu. Neyum familyum vegam theeran prarthikunnu😂🫶
@kavyajayan1017
13 күн бұрын
@@AbdulAzeez-mv6ku 🤣
മാഗി നിരോധിച്ച് ഒരു ആഴ്ച കഴിഞ്ഞപ്പോഴാണ് പതഞ്‌ജലി യുടെ ന്യുഡിൽസ് വിപണിയിൽ എത്തുന്നത്, അപ്പോൾ എല്ലാവര്ക്കും ബോധ്യമായി എന്തിനാണ് മാഗി ന്യുഡിൽസ് മാത്രം നിരോധിച്ചെതെന്ന്. യിപ്പീ യും ഇൻഡൊമീ ന്യുഡിൽസ് ഒന്നും പതഞ്‌ജലിക്ക് ഒരു കോംപീറ്ററ്ററേ അല്ലാന്നു അവർക്ക് നല്ലപോലെ അറിയാം. മാഗി നിരോധിച്ചാൽ ആ സ്ഥാനം കയ്യടക്കാൻ പതഞ്‌ജലി ശ്രമിച്ചത്.,
Content Quality 🔥 Subscribed ❤
Informative 👏👏
Quality content 🔥. Subscribed 👍
@Ganeshiyyer
19 күн бұрын
Thank you! 😊❤️
Nice content bro keep doing ❤
I never feel energetic after eating instant noodles whichever the brand is. I rarely eat instant noodles nowadays.
Epol ellavarum kadayil poyi Maggie venam ennu paranju vangunathu yepiee annu..
Nice presentation... Subscribed looking forward to seeing more!..
@Ganeshiyyer
6 күн бұрын
@@adnan_mhd_30 Thank you 😊❤️
I always thought why Think School like KZread channel isn’t there in Malayalam. Good Job😊
@Ganeshiyyer
Күн бұрын
Thank you 😊
bro content and quality supperrb..keep going..
@Ganeshiyyer
14 күн бұрын
Thank you ❤️🙌
Keep going bro
Nice presentation
Subscribed for the effort u had made in this vedio❤
@Ganeshiyyer
19 сағат бұрын
🙌🤍
Nice bro 🤜
Good content
Bro oru suggestion parayam...oru business,brand poleyulla content cheyumbol itrem iruttath keri irunn video idallu korch okky velicham aavam
@Ganeshiyyer
16 күн бұрын
Sure bro, Next video muthal lighting fix cheyyam. 😊👍
Nice presentation ❤
@Ganeshiyyer
17 күн бұрын
Thank you bro ❤️😊
Subscribed ❤
Bro upload videos like this you will grow one time because this is evergreen content ❤🎉
@Ganeshiyyer
20 күн бұрын
🙌😊
Earned a Subscriber 🖤
really liked your contents...subscribed.❤
@Ganeshiyyer
3 күн бұрын
Thank you 😊
nice presentation well done bro
@Ganeshiyyer
19 күн бұрын
Thanks bro ❤️😊
Great video bro ❤️
@Ganeshiyyer
17 күн бұрын
Thank you 😊❤️
subscribed❤❤
nyc content
Yipee enik istam
Content ❤ subscribed 🎉
@Ganeshiyyer
17 күн бұрын
Thanks bro ❤️🙌
Maggie ennu ullath ath oru brand aayi maari bcoz pothuve aarum noodles nn parayar illa Maggie enn mathrame parayar ullu😊
@Ganeshiyyer
15 күн бұрын
True 👍
@myt7471
11 күн бұрын
I don't think Maggie brand aayi but nte experience il koodthal aalkarum noodles ennan parayal... Noodles Indiansin first experience alla but instant noodles aan first.
You are approaching towards the success. You might be the next dhruv raathee from kerala
Suggestions inde. Ne chaytha thumbnail um caption um video click chayyipichu but satisfied alla ,contents repeat ayi parayununde,contents organized alla history paranjappo intresting ayirunu but core bagathe ottum structred alla ne thoni,
@Ganeshiyyer
19 күн бұрын
Core content kurachukoode add cheyyamayirunnu ennu enikkum thonni. Next video muthal fix cheyyam 👍 Thanks for the suggestions
@x-gamer7202
9 күн бұрын
Ath thumbnail kandapol reentry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila
Bro KZread ad revanue ethra
Quality content 🔥
@Ganeshiyyer
10 күн бұрын
Thank you 🤍
thumbnail kandapol re-entry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila
Nissin 👌👌
Yippee🔥
❤🙌🏻
sunfeast yippy😄
Then why not bytes 😢😢😢
@anoopcp-wz4sp
18 күн бұрын
Bytes❤❤
@peterparker2234
17 күн бұрын
Bytes ban chwythath anoo
Yippee oo
😍❤
👍👍👍
❤
Excellent presentation ❤️
@Ganeshiyyer
17 күн бұрын
Thank you 🙌
😮❤❤
💙
Ith namude blind il undarna Ganesh bro alle. Aadyam manasilayilla. Adipoli content bro❤❤❤. Rithin aanu njn
@Ganeshiyyer
8 күн бұрын
Thanks Rithin bro 😁❤️❤️
Super cool video
Bro ഇനി yippu ude cheyyoo😂
Yippee
Maggie 5rs thott undarunn pand Ippozhum 7rs or 6rs packets available aann
@Ganeshiyyer
16 күн бұрын
Thanks for the info 🙌
Good content subscribed
@Ganeshiyyer
16 күн бұрын
❤️😊
Lighting set aak. Accent simple aaku
@Ganeshiyyer
19 күн бұрын
Noted, Thanks for the feedback ❤️
Eni oru noodles brand scope indo indiayil????
@Ganeshiyyer
17 күн бұрын
Absolutely, Rare anenkilum pala market leaders um puthiya brands nu munpil veezharund. One recent example is Jio in the telecom sector. Existing problems fix cheyyunna, Puthiya features ulla new brands ella sectorilum vannekkam. So we can never predict the future of Maggi.
Yippy is a direct competitor bro
@Ganeshiyyer
16 күн бұрын
I get Yippee is in the same market segment and is quite popular in urban cities, But it only has a market of 22% while Maggi still has over 60%.
Bro add subtitles ( English, Hindi)
@Ganeshiyyer
20 күн бұрын
Sure, I will try to add english sub from next videos. Thanks for the idea. 🙌
ഒരു സമയത് ഞാനും മാഗ്ഗി സ്റ്റിരം കഴിക്കുമായിരുന്നു
തൃശൂർ slang ൽ ഒരു വ്ലോഗ്
@Ganeshiyyer
6 күн бұрын
@@arunmdaz8476 😁 achadi bhaasha aakkan nokkiyitt elkkunnilla
Maggic noodles > maggie
voice bass korachal nallathan bro
@Ganeshiyyer
20 күн бұрын
Sure bro next video muthal fix cheyyam 👍😊
Led ഓ 😯
BRO USE SOME LIGHTS 😭😭😭😭😭😭😭😭😭😏
@Ganeshiyyer
12 күн бұрын
😁😁 Will do from the next one
INDOMIE❤
New subscriber ✌🏻
@Ganeshiyyer
10 күн бұрын
Thanks for the sub ❤️
Quality content 🔥 Just some suggestions from (ignore if u wish to ) Your sound is upto mark like minimal it is but lower the voice it goes, unclear the words get ! So make your words little clear else voice up which I won’t suggest cuz the atmosphere is dark filled ! Anyways All the best for a long journey of Quality contents ! The editing everything is top notch ! Hats off to u r efforts bro🔥❤️
@Ganeshiyyer
14 күн бұрын
Thank you for writing this. I will definitely keep this in mind for the next video. 😊❤️
ഒറ്റക്ക് വഴി വെട്ടി വന്നവൻ ആണോ ഈ മാഗി
@Ganeshiyyer
12 күн бұрын
😁🔥
Heavy bro🎉 Can i get your contact brother?
Bro you are nice... I was thinking to do such videos in malayalam.. Most of the videos are in hindi and english but i was not able to do it you are great bro....... ❤❤❤❤
@Ganeshiyyer
16 күн бұрын
Thank you ❤️😊 Please go ahead and do it bro, I started because i was finding it hard to find business videos in Malayalam. Wish you all the best!
❤🫶
Production quality and insights 🤌 but language is the only thing keeping you from reach
@Ganeshiyyer
20 күн бұрын
Thank you 🤍🙌
Nice presentation
❤
❤
@Ganeshiyyer
20 күн бұрын
🤍
❤
@Ganeshiyyer
20 күн бұрын
🤍🤍