In 1996, Pepsi started a points system and if you got 7,000,000 points, you were able to get a fighter jet. One guy found a loop hole and sent a check for $700,000 to Pepsi to buy the jet (Valued at $34 million) and Pepsi said it was a joke. The guy got nothing, not even free Pepsi or a ride in the jet.
Liquid Death is taking that campaign but actually giving away a real fighter jet. In another one of their marketing campaigns, they hit it out of the park.
Here are my thoughts and a breakdown of the campaign. We'll discuss marketing, liquid death, ads, advertising, marketing ideas, how to
I run an ad agency where we create performance-based ad creatives for DTC brands that are spending on Meta. Let me know if you have any questions about your ads or are looking for ads that work.
Thank you for watching!
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