Thank you, @JohnnyHarris for promoting another version of you. This makes life much easier! Love your videos guys!

@arlynserrano2132

2 жыл бұрын

Same

@BronkaAsis

2 жыл бұрын

You are both my favourite from vox!

@alebolan483

2 жыл бұрын

Same!! I remember him from Vox. Him and Johnny are amazing journalists

@MultiFelix1999

2 жыл бұрын

Is there anotherone like them?

@Kylefassbinderful

2 жыл бұрын

honestly I love everyone at Vox

Omg I did not realize this channel existed until Johnny told me, but I remembered this guy from Vox and loved his vids! So glad to have found it. Great content!

I remember in my elementary school nurses office there was a “got milk” ad of a basketball player (either Tracy Mcgrady or Dwight Howard) with the signature milk mustache and this video brought back a memory I totally forgot about. So glad I found your channel!

@PhilEdwardsInc

2 жыл бұрын

Now I need to look into those “Read” posters too. Remember those?

@TapTapClick

2 жыл бұрын

Our banners for the got milk were in the cafeteria and we had like 5 or 6 different ones

The trick to the milk mustache is a mix of milk and ice cream. Essentially, you use a milkshake instead of straight milk. We had a milk mustache promo thing in school one year, everyone got the get their photo taken with a milk mustache, and that’s what they used.

@Ebonzai

2 жыл бұрын

Awww I thought it was watered down yogurt I knew it wasn't straight milk.

@KristianWontroba

2 жыл бұрын

I wondered about that. I bet also in the print ads they called in a food designer and might have used white glue or something like that. The world of food design is fascinating. : )

@Ebonzai

2 жыл бұрын

@@KristianWontroba I think glue was used for milk until some laws were changed that said everything had to be food.

@KristianWontroba

2 жыл бұрын

@@Ebonzai I’m sure you’re right. I wonder if it’s loophole that the “milk” is on the lip and not in a glass for back in the 90s doesn’t have to be edible. They probably would be using that old yogurt trick anyways like you mentioned most likely with all of the celebrities that were involved. I’m sure it would have to be something edible nowadays.

@SteinGauslaaStrindhaug

2 жыл бұрын

In Norway we call it a "surmelkbart" (soured milk moustache) or "kefirbart" (kefir moustache) because those will naturally give you a visible white moustache. I've always thought it looked weird when the American got milk pictures showed what to us is clearly a soured milk moustache and the glass they're holding is clearly regular milk...

My dad won a milk mustache competition at a grocery store one time for a discount on chocolate milk. Pretty funny how it's so innocent as a kid but now I can see it really is just marketing

@I_WANT_MY_SLAW

Жыл бұрын

Every contest is marketing. So much so, that it's actually considered gambling. That's why a lot of contests have the words "no purchase necessary." Because they legally cannot make someone buy a product for a contest without it being gambling. But they don't make it easy to enter for free.

This level of quality does not compute with the subs and views. It deserves MORE.

The fact that Michael bay made milk ads with the same energy of his films is hilarious 😂

It's weird how even in Australia I remember this stuff from when I was a kid... and it STILL didn't boost milk sales

I must say, the reach of this campaign was massive. In the 90’s I was living in a small rural Australian town and I too had somehow managed to hear the phrase “Got Milk”, I had also seen some of the images shown in this video. This is saying something. The one hundred million dollar campaign definitely had “reach” but did it have an influence? If there was an influence, especially in other countries I guess you could call this “spillage”?

@PhilEdwardsInc

2 жыл бұрын

Love to hear about examples like this. Really weird.

@gemmeldrakes2758

2 жыл бұрын

Not weird at all...I remember seeing these ads in the magazines sold at the supermarket when I was a child in the 90's. I grew up in the English speaking Caribbean and nearly all the Magazines we got were from America. I was quite familiar with the campaign, and could even recognise some of the celebrities from tv shows on our local tv. Anyone who had subscription television (our version of cable) would have had access to US tv channels, and would seen the tv ads as well. I think Americans sometimes forget, or are simply unaware of much of US pop culture gets exported to the rest of the world, especially to places where English is the official language. Thanks to the British Empire, that is quite a few places. But Americans always seem to be surprised when foreigners understand their pop culture references. Genre Novels, Comic books, Hollywood Movies and music created for US audiences are often exported to the rest of the world with no alteration or adaptation for culture at all, so we end up quite familiar with your culture.

*flashes back to life size+ posters in every public school*

I remember on Conan O'brien's show, when he did his ad, he was talking to another celebrity who did it as well. They mentioned that the milk moustache was painted on. Not sure what it actually was, but yeah, wasn't actually milk.

@emoaudrey

2 жыл бұрын

"Stewart concocted the 'stache recipe -- a strange brew that includes cream cheese, sour cream, vanilla ice cream and secret ingredients Stewart refuses to divulge. "The trick was to make it the right density and have it taste good," says Stewart. "I pour it in a glass, and they tip it until it goes about three quarters of the way from their upper lip to the nose. After a dab with a tissue [and a little brushwork] it lasts for two rolls of film."'

@camrontoney577

2 жыл бұрын

@@emoaudrey the "Secret" ingredient was hand made 😉

heh that Aaron Burr commercial guy was in the Skittles jelly beans commercials too! the muffled "Aaron Burr! AARON BURR!" has lived in my brain way too long. great video! 😅👍

Jonny did you a solid with the promotion, but you whole heartedly killed this video! Amazing!

The reason you couldn't get the froth is because this isn't raw milk. It's homogenized & boiled (≠ pasteurized) which is what our overlords prefer us to drink

Vox people never disappoint, good work dude

Anyone else here from Johnny harris?

I love the attention to detail that you put into every video! My favorite got GOT MILK ad was always Angie Harmon and Jennifer Love Hewitt!

@PhilEdwardsInc

3 жыл бұрын

i’m gonna look those up now!

Very informative, excellent production value, and charts. Boyyyy do I love a good chart. Thank you

I remember seeing behind the scenes for the milk mustache campaign 15 or more years ago. I recall them saying the milk mustache was made from glue. Glue mixed with something. Totally surprised then, but the more one digs into advertising the more one realizes it's all tricks and we are tricked by it.

Here after Johnny’s post! Amazing content!

I was a kid when those were EVERYWHERE and for some reason at my school kids were into collecting them from magazines and trading them? Not sure what that was about, but it was a VERY BIG DEAL for several months. (Also, those Absolut Vodka ads around the same time even though we were like....12)

They used Elmer's glue in the ads. There used to be a kind of children's advocacy/entertainment program on HBO that showed kids all of the tricks that advertisers use to lie about the imagery of their product. I think it was called something like Just for kids; don't get fooled! milk drops on cereal are glue and ice cream is actually lard. The meat in hamburgers is usually sprayed with furniture varnish to look shiny on film. Your show reminds me of that kind of. Keep it up, sir!

@Mike28625

2 жыл бұрын

Now that i think about it, i think the peanut butter curator guy from the milk ads was in the just for kids program as well.

I'm so glad you started your own channel!! love your work ♥️

Awesome video. As a history nerd born in the 80s I really enjoyed this adventure into the advertising world of years past. Lots to think about dude.

This channel will blow up someday, very great content 💯

2:33 great shot!

I remember that Oreo sold their commercials with the milk mustache. I don't know if it was just in my country though. If you ate a Oreo cookie, you had to do the milk mustache. Childhood memories

I remember these ads very well. They were everywhere in the '90s, and they were on every issue of Sports Illustrated For Kids in the early 2000s. Very cool chronicling of the campaign's history and _raison d'etre._ So did the ads really run until 2015? I don't remember seeing _any_ "Got Milk?" ads after the early 2000s. Around the same time (probably closer to the '90s), there was also a huge literacy PSA campaign that featured photos of many celebrities reading books alongside the word, "READ". Those were ubiquitous in school libraries. I laughed at the "emo Gary Oldman" part. Never realized there was such a strong resemblance between you two until now! Also, I wouldn't be surprised if the milk mustaches weren't actually milk. Think about it: you have a whole photo shoot with a costume designer, a hair and makeup artist, a photographer, a studio, props, etc. Milk above one's lip would dissipate in seconds. It must have been painted on somehow.

Loved this! New subscriber. I remember all those ads. Got milk? Has always stayed with me as a great way to brand something. Looking forward to more. 😁😁🎨

Another guy doing great piece of work!! We support you💙💙

LOVE the verbose tagline in the resulting photo ;)

Fantastic work! Gonna binge your stufff

I always pause to read the little details you place into things like the faux poster at 8:44, very funny, love the attention to detail!

I’m Brazilian and we (obviously) didn’t have the same campaign here. However, I remember seeing that all over the American pop culture we consumed

This channel is a gold mine!❤️

How do you only have 2k views on this video 😳 this video is great and very high quality keep up the great work just subscribed 👍

Looking forward to seeing more videos from you!

Fascinating and story well told.. binging your videos. I know its frustrating starting out... it looks like you spend a lot of time on these.

Here from Johnny, love the vid! Glad I found your channel!

Definitely an underrated youtuber. Maybe one of the best creators of explainer style videos

Great videos and content! I've subscribed.

After your video on "the Pentagon's Shape " video, I have been binge watching and I most say, " you are awesome ". Your delivery is smooth and your voice modulation is admirable. I would love to work with you some of your upcoming videos. Please reach out to me whenever you can. There's a whole lot you can do for young video bloggers like myself and the world at large!

Great research and presentation.

New sub. Looking forward to your future videos while I binge a few. A kid from of Asia who had cable and loved the NBA I was curious why star players would leave milk on their upper lips during ads during the 90's. Mr. Harris brought.

Awesome work @Phil 💕

it worked on my mom, i wasnt allowed to leave the table if i didnt drink a whole glass. and the "got milk?" was a common saying in our house

LOL Gary Sadman. Some things you can't unsee.

I love your Vox videos! And Johnny brought me here ❤️ oh and I saw a behind the scenes back in the day, apparently they used a special paste to make the milk mustaches (not real milk) 😅

@PhilEdwardsInc

2 жыл бұрын

I am so mad at my book for not giving me more details on this BTS method! And, quite frankly, I am a bit mad at the nation's celebrities for not telling me the truth!

Love your reporting 🤩👍

Fantastic video as always! “When I’m slinging content, I don’t have time to let cheese dissolve in my mouth for many, many hours.” 😂

Thanks John for sharing ❤from Bangladesh

thank you for identifying and explaining one of the most common and recognizable things of my early years that I never pinpointed

1:20 wow, that brings back memories. I was 3 or 4 when this first aired, but I remmeber it. Also, the next year when I started Kindergarden, or maybe 1st grade, into 3rd grade, we had to make milk mustache pictures once a year. So it really stuck in my head. P.S. We used vanilla ice cream to create our mustaches

Dude your channel is awesome! What a great video. I respect the effort it takes to make these. Out of curiosity, how many hours did you spend on this video in particular?

@PhilEdwardsInc

2 жыл бұрын

Thanks! I wish I spent more but it was mostly a scramble during my kids' (all too short) naptimes for a couple weeks.

@donnieanderson6614

2 жыл бұрын

@@PhilEdwardsInc your channel is blowing up since Johnny shouted it out man that’s too cool! Thanks for the reply. Looking forward to more! One more question if you have time, what software are you using to edit?

@PhilEdwardsInc

2 жыл бұрын

@@donnieanderson6614 For better or worse I'm all Adobe, though I am always tempted to try Resolve.

@donnieanderson6614

2 жыл бұрын

@@PhilEdwardsInc good to know! Thanks 🤙

Excelente contenido como siempre!!!

Quality video mate. of course, going to subscribe

True story, I grew up on a dairy farm. 19 different dairy farmers went bankrupt around 96. My parents sold out 07. ZERO dairy left in that area!! Always wondered who was paying.. sad deal

@PhilEdwardsInc

2 жыл бұрын

Wow. 19. Craziness.

@GaryLX870D

2 жыл бұрын

@@PhilEdwardsInc the government also came in and bought out most of them. Payed cents per pound for milk cows and sent to butcher for beef. I think 97 and 07 the did that.. hundred of thousands cows. Put many farmers out of business

Gary Sadman! Incredible delivery, I cried laughing

This is brilliant Phil!!! 👌🏻

Man, I always thought those got milk ads were weird as a kid even though I wound up doing one of those milk moustache competitions at my hometown's walmart.

Love the evergreen content! Your bound to grow fast once people find you out!

The scariest part of this is the voting suddenly disappeared when the voters started disagreeing with those in power

Being from the UK I have milk in my porridge & in my tea and coffee, I stayed with friends in Florida and the PNW and was shocked by them not having milk at home. "no, I don't want creamer!"

You are amazing journalist 👏 known you from vox but thank you Johnny for tell us about your channel. Subscribed and looking for more

I was a child in SoCal at that time and I remember that ad campaign well. You covered an interesting bit of history and made a great video here! I heard they used watered down craft glue for the mustaches. $25k also ain't a bad day's wage for getting to work with Annie Leibovitz.

DUDE!! Strawberry rhubarb pie followed by a large glass of milk!!!! Don’t worry about cheat day once every decade or so. Thanks for the video. So many questions from my past answered in one tidy package. Cheers!! from some random guy half continent away!

Just landed on this awesome video Well made 🔥🔥🔥🔥

Awesome video! Did you do a similar video for the California raisins? It's fascinating to me these ad campaigns for the most mundane stuff in life.

@PhilEdwardsInc

2 жыл бұрын

That’s a great idea - a very similar boondoggle!

@KristianWontroba

2 жыл бұрын

@@PhilEdwardsInc Awesome! Quick personal note regarding why this video resonated with me: My dad worked for corporate Pepsi for years competing for and setting up contracts with school districts and universities, mostly in the 90s. One of headwinds for milk's sales then was losing market share to soft drinks in one their historically secure markets: the schools. Big Cola Vs. Big Milk LOL

Good channel. Nice video. Subbed

It would be interesting to see how this lines up with the overuse of dairy in national (eg food pyramid) communication

@PhilEdwardsInc

2 жыл бұрын

That’s a good idea for a whole video.

Great content

My older sister and her dance team were in a got milk ad and she told me the milk used for mustaches is actually not milk and more like a thick smoothie!! Great video 💯

@PhilEdwardsInc

2 жыл бұрын

Whoa they were actually in an ad! I am pretty jealous.

yay, a new video!

Your self depreciation jokes are eerily spot on (i.e. Gary Oldman one and the Friends extras one). How did you come up with them? 🤣. Great video!

I remember they had a photos of milk mustache people in my old school.

Quality content!

Milk became a casualty of the low fat craze, when really along with broths it should be the only type of calorie drink people should have regularly, full fat, no skim nonsense.

They used white glue for the milk mustaches. Also, you left out the growing community of lactose intolerance.

@smhgaming3259

2 жыл бұрын

Their is not more lactose intolerante people than the 80s. You baby back just refuse to drink milk so you can be a vegan gluten free weirdos

@greymanphipps8996

2 жыл бұрын

@@smhgaming3259 milk allergy went up massive after 80s read a book big bro

Going to chime in here and agree...This video is amazing, and so are the majority of your videos. Big things soon for this channel...That's my prediction

This is the info I wanted to see

Wow I remember this as a kid thanks

Subscribed! Heard of ur channel from Johnny

Here from Johnny and I’m staying! I’m vegan and you said Milk Juice 😂😂😂😂

Awesome content. I wanna see more. Phil please set up that Patreon. You know, that we know, that you... I think you get the hint.

The Casio watch alone gives the 90s vibe :)

@PhilEdwardsInc

Жыл бұрын

casio - timeless

Good work.

Another great video, I think it’s the marketing videos I like the best

Gosh, you look and sound just like lieutenant Gordon from DC with facial hair. Loving it!

The milk advertising policy is probably less about boosting milk sales but rather more about funding advertisers

I saw Phil’s face and subbed immediately. Shoutout to Johnny for the plug.

I had never imagined I would be interested in hearing about milk mustaches... but man, this was so interesting!

I remember those days!

Subbed. Johnny brought all of us here. But didn't stay for that Johnny said so. Haha stayed for the quality content 10/10.

I found this great video because of Johnny Harris. I knew about you because I'm subscribed to Vox, but didn't know you had your own channel. (PS: I also subscribed to your channel)

I would just assume that in the ads they are using something with the viscosity of Elmer’s glue to make the mustaches.

There is a recent milk compaign with Aubrey Plaza either mocking or fighting back all the other "milks"

Awesome!!!

Holy hecc! It ran to 2015?!?

these ads really were ubiquitous

I still think of that ad every time I hear about Aaron Burr or Hamilton.

@PhilEdwardsInc

2 жыл бұрын

Same! More than the musical, honestly.